Vice President of Marketing

📌 Core Information

🔹 Job Title: Vice President of Marketing

🔹 Company: Harvey

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-25

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading demand generation and product marketing efforts to drive revenue growth
• Collaborating with cross-functional teams to ensure market-driven product development
• Developing and executing high-impact go-to-market strategies for rapid product rollouts
• Building and scaling a high-performing marketing team
• Working in a fast-paced, high-growth startup environment

ASSUMPTION: This role requires a strategic and forward-thinking leader who can operate quickly and make decisive decisions in a rapidly evolving AI landscape.

📋 Key Responsibilities

✅ Develop and execute high-impact go-to-market strategies for rapid product rollouts and continuous feature innovation

✅ Lead competitive analysis and market research to inform product positioning and messaging

✅ Create crisp, compelling value propositions and messaging frameworks that resonate with prospects, customers, and influencers

✅ Collaborate closely with Product, Sales, and Customer Success to ensure market-driven product development

✅ Build and scale a high-performing product marketing team, including enablement tools, processes, and competitive intelligence

✅ Drive a continuous feedback loop, integrating insights from internal and external stakeholders to improve and evolve marketing approach

ASSUMPTION: This role requires a strong understanding of AI products and the nuances of messaging emerging technology.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years in marketing leadership roles, with a focus on demand generation and product marketing

Required Skills:

• Strategic thinking and ability to translate business objectives into actionable marketing plans
• Data-driven mindset with strong analytical skills and experience with marketing metrics and KPIs
• Excellent communication and presentation skills, with ability to influence at all organizational levels
• Collaborative leadership style with experience managing cross-functional relationships
• Deep understanding of buyer personas, customer journey mapping, and sales funnel optimization
• Knowledge of digital marketing channels, content marketing, and modern demand generation tactics
• Experience with marketing automation platforms, CRM systems, and marketing technology stack management

Preferred Skills:

• Experience working with AI products
• Familiarity with marketing analytics, attribution modeling, and performance measurement

ASSUMPTION: Candidates should have experience building and scaling marketing teams in high-growth environments.

💰 Compensation & Benefits

Salary Range: $300,000 - $325,000 per year (based on industry standards for a VP of Marketing role in San Francisco)

Benefits:

• Competitive compensation
• Robust benefits package (details not specified)

Working Hours: Full-time, with a standard workweek of 40 hours

ASSUMPTION: The salary range is estimated based on industry standards for a VP of Marketing role in San Francisco, with a consideration for the company's size and growth stage.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on generative AI for professional services

Company Size: 51-200 employees (as of 2025)

Founded: 2022

Company Description:

• Harvey is a generative AI company backed by Sequoia and OpenAI's startup fund
• Building the future of professional services by augmenting productivity and automating complex workflows
• Partners with large law firms and professional service providers, such as Paul Weiss, A&O Shearman, and Ashurst

Company Specialties:

• Generative AI for legal and professional services
• Product market fit and rapid scaling
• Strategic partnerships with investors and industry leaders

Company Website: http://harvey.ai

ASSUMPTION: Harvey is a well-funded startup with a strong focus on growth and innovation in the generative AI space.

📊 Role Analysis

Career Level: Executive (VP) level role, reporting directly to the CEO or another C-level executive

Reporting Structure: This role will likely have direct reports, including managers for demand generation and product marketing teams

Work Arrangement: On-site, with a standard workweek of 40 hours

Growth Opportunities:

• As Harvey continues to grow, there will be opportunities for the VP of Marketing to expand their team and influence
• Potential for career advancement within the marketing function or other areas of the business
• Growth opportunities for direct reports, as the marketing team expands

ASSUMPTION: This role offers significant growth potential, both for the individual and their team, as Harvey continues to scale its marketing efforts.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in San Francisco

Office Location(s): San Francisco, California, United States

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup ecosystem
• The city offers a diverse range of cultural attractions, dining options, and outdoor activities
• San Francisco has a Mediterranean climate, with mild winters and cool, dry summers

Work Schedule: Standard full-time workweek, with flexibility for remote work not specified

ASSUMPTION: The work environment is likely fast-paced and dynamic, with a strong focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with HR or a hiring manager
• On-site or virtual interview with the CEO or another C-level executive
• Final interview with key stakeholders, such as team members or other executives

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Leadership and team management abilities
• Understanding of AI products and the AI landscape

Application Tips:

• Tailor your resume and cover letter to highlight your marketing leadership experience and relevant skills
• Prepare for behavioral interview questions that focus on your experience with demand generation, product marketing, and team management
• Be ready to discuss your understanding of AI products and the AI landscape, and how you've helped bring AI products to market in the past

ATS Keywords: Demand generation, product marketing, strategic thinking, AI, marketing leadership, team management, marketing analytics, go-to-market strategy

ASSUMPTION: The interview process will likely focus on assessing the candidate's strategic thinking, leadership, and communication skills, as well as their understanding of AI products and the AI landscape.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot, or Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM, or Zoho CRM)
• Marketing analytics tools (e.g., Google Analytics, Mixpanel, or Amplitude)

ASSUMPTION: The specific tools and technologies used will depend on Harvey's marketing technology stack and the candidate's previous experience.

👔 Cultural Fit Considerations

Company Values:

• Job's Not Finished: A bias for iteration and a high bar for excellence in everything we do
• Customer Obsessed: We put our customers first in every decision we make
• One Team: We succeed together, supporting each other's growth and celebrating our collective wins

Work Style:

• Fast-paced and dynamic, with a strong focus on collaboration and innovation
• Data-driven and analytical, with a emphasis on continuous improvement
• Customer-focused, with a commitment to understanding and addressing customer needs

Self-Assessment Questions:

• Do you embody the value of Job's Not Finished, and how have you demonstrated this in your previous roles?
• How do you approach customer obsession, and can you provide an example of a time when you put customers first?
• Describe your experience working in a fast-paced, collaborative environment, and how have you contributed to team success?

ASSUMPTION: Harvey values candidates who are customer-focused, collaborative, and committed to continuous improvement.

⚠️ Potential Challenges

• Working in a fast-paced, high-growth startup environment can be demanding and stressful at times
• Navigating a rapidly evolving AI landscape requires adaptability and a willingness to learn new technologies and tools
• Balancing the demands of demand generation and product marketing can be challenging, requiring strong prioritization and time management skills
• Competing in the AI space requires a deep understanding of AI products and the AI landscape, which can be complex and rapidly changing

ASSUMPTION: Candidates should be prepared to work in a fast-paced environment and adapt to change, while also demonstrating a strong understanding of AI products and the AI landscape.

📈 Similar Roles Comparison

• Compared to other VP of Marketing roles, this position offers significant growth potential as Harvey continues to scale its marketing efforts
• Harvey's focus on generative AI for professional services sets it apart from other companies in the AI space
• As a startup, Harvey offers more opportunities for career advancement and growth than larger, more established companies

ASSUMPTION: This role offers unique growth opportunities and the chance to make a significant impact in a rapidly growing company.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI product launch
• Conducting market research and competitive analysis to inform product positioning and messaging
• Creating a comprehensive marketing plan to drive revenue growth and achieve specific pipeline targets

ASSUMPTION: The specific projects undertaken will depend on Harvey's product roadmap and marketing priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role will contribute to its success?
• How does Harvey support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does it support employees' well-being?
• How does Harvey measure the success of its marketing efforts, and what key performance indicators (KPIs) does the company track?
• What is the company's long-term vision for its marketing function, and how does this role fit into that vision?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and your understanding of Harvey's business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing leadership experience and relevant skills
• Prepare for behavioral interview questions that focus on your experience with demand generation, product marketing, and team management
• Be ready to discuss your understanding of AI products and the AI landscape, and how you've helped bring AI products to market in the past
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.