📌 Core Information
🔹 Job Title: Vice President of Marketing
🔹 Company: Persistent Systems
🔹 Location: New York, NY
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the development of the Persistent Systems brand
- Creating and executing marketing strategies to enhance market share and brand awareness
- Managing the marketing team and fostering relationships with key stakeholders
- Driving brand positioning, differentiation, and brand equity
ASSUMPTION: This role requires a strategic mindset and proven experience in brand development and marketing strategy to drive success in a competitive market.
📋 Key Responsibilities
✅ Develop annual marketing plans, goals, strategies, and budgets
✅ Drive brand positioning, differentiation, and brand equity
✅ Launch communications and channel strategies, advertising, and promotional plans
✅ Manage the development of compelling content and collateral materials
✅ Drive lead generation strategies and track performance vs. targets
✅ Oversee trade show and event strategies and execution
✅ Promote ecosystem partnerships and execution
✅ Report on key marketing performance metrics and make timely modifications
✅ Monitor competitor products, sales, and marketing activities
✅ Manage the performance and development of marketing team members
✅ Develop annual marketing budgets and allocate resources effectively
✅ Foster relationships with key internal and external stakeholders
ASSUMPTION: This role requires a strong understanding of B2B marketing, exceptional leadership skills, and the ability to collaborate effectively with cross-functional teams and senior executives.
🎯 Required Qualifications
Education: Bachelor's degree in business administration, marketing, or an equivalent field.
Experience: Demonstrated experience developing a brand through novel marketing techniques resulting in exponential growth in brand awareness.
Required Skills:
- Proven track record of developing, managing, and executing wide-ranging marketing campaigns in B2B verticals
- Proficiency in developing strategic marketing plans in brand awareness, communications, channels, and B2B lead generation
- Strong communication and interpersonal skills
- Excellent leadership and team management skills
- Solid analytical and problem-solving abilities
Preferred Skills:
- Familiarity with marketing automation tools, CRM systems, and analytics platforms
- Experience in scaling marketing operations, managing international marketing teams, or expanding into new markets
- Working effectively across functional groups and with executive teams
ASSUMPTION: Candidates with experience in military or defense-related marketing may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $255,000 - $290,000 per year
Benefits:
- Medical, dental, vision, life, and disability insurance
- Paid time off (sick time and vacation time)
- Flexible spending accounts
- 401(k) plan with company match
- Fitness membership reimbursement
- Tuition assistance
- Mental health benefits
- Pet discounts
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on the information given in the job listing and is subject to change based on individual qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 201-500 employees
Founded: 2007
Company Description:
- Persistent Systems, LLC is a global communications technology company specializing in Mobile Ad hoc Networking (MANET) systems
- The company's Wave Relay® system is capable of running data, video, voice, and other applications under challenging conditions
- Persistent Systems serves various markets, including commercial, military, government, industrial, agriculture, mining, oil and gas, robotics, and unmanned systems
Company Specialties:
- Mobile Ad hoc Networking (MANET)
- Wireless networking protocols
- Secure communication systems
Company Website: http://www.persistentsystems.com
ASSUMPTION: Persistent Systems is a well-established company with a strong focus on innovation and growth in the communications technology sector.
📊 Role Analysis
Career Level: Executive/VP level
Reporting Structure: This role reports directly to the CEO and founder and is responsible for leading the marketing team and collaborating with other departments
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to shape the company's brand and market presence
- Opportunity to work closely with the CEO and other senior executives
- Possibility to expand the marketing team and take on additional responsibilities
ASSUMPTION: This role offers significant growth potential for the right candidate, as Persistent Systems continues to expand its market presence and product offerings.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): New York, NY
Geographic Context:
- New York City is a major global hub for business, finance, and technology
- The office is located in the Chelsea neighborhood, offering easy access to public transportation and various amenities
- The city offers a diverse cultural scene, with numerous museums, theaters, and restaurants
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work as needed)
ASSUMPTION: The work environment at Persistent Systems is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- In-depth interview with the CEO and/or other senior executives
- Presentation or case study preparation and presentation
- Final interview with the CEO and/or other senior executives
Key Assessment Areas:
- Brand development and marketing strategy
- Leadership and team management skills
- Communication and interpersonal skills
- Analytical and problem-solving abilities
Application Tips:
- Tailor your resume and cover letter to highlight your brand development and marketing experience, as well as your leadership and team management skills
- Prepare for interview questions related to your experience in brand development, marketing strategy, and team management
- Research Persistent Systems and the Wave Relay® system to demonstrate your understanding of the company and its products
ATS Keywords: Brand development, marketing strategy, B2B marketing, team management, communication skills, analytical skills, problem-solving, digital media, trade shows, advertising, content development, relationship building, performance tracking, market analysis, campaign execution
ASSUMPTION: The interview process at Persistent Systems is designed to assess candidates' strategic thinking, leadership skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) systems (e.g., Salesforce, HubSpot CRM)
- Analytics platforms (e.g., Google Analytics, Tableau)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Candidates should have experience with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer focus
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on execution
Self-Assessment Questions:
- How have you successfully developed a brand through novel marketing techniques in previous roles?
- Can you provide an example of a time when you managed a team to execute a complex marketing campaign, and what was the outcome?
- How do you approach building and maintaining relationships with key stakeholders, both internal and external to the organization?
ASSUMPTION: Candidates who align with Persistent Systems' values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Competitive market for commercial technology providers bidding on military contracts
- Establishing the PS brand and unique distinctives among military decision-makers and end-users
- Managing a team and fostering relationships with key stakeholders in a fast-paced, dynamic environment
- Adapting to the unique requirements and constraints of the military and defense industries
ASSUMPTION: Candidates should be prepared to face these challenges and have a strategic plan for overcoming them in their application and interview responses.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on brand development and marketing strategy for a commercial technology provider in the military and defense industries
- Industry-specific context: The military and defense industries have unique requirements and constraints that may impact marketing strategies and tactics
- Career path comparison: This role offers the opportunity to work closely with the CEO and other senior executives, with potential for growth and expanded responsibilities
ASSUMPTION: Candidates should research similar roles and the unique requirements of the military and defense industries to demonstrate their understanding of the position and its context.
📝 Sample Projects
- Developing a comprehensive brand strategy for Persistent Systems, including brand positioning, messaging, and visual identity
- Executing a targeted advertising campaign to raise brand awareness among military decision-makers and end-users
- Managing a team to create and distribute compelling content, including videos, photos, and sales collateral materials, to support marketing objectives
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they would approach them in this role.
❓ Key Questions to Ask During Interview
- How does Persistent Systems differentiate itself from competitors in the commercial technology provider market?
- What are the key priorities for the marketing team in the first 90 days, and how can I contribute to achieving them?
- How does Persistent Systems support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing team in the current market, and how can I help address them?
- How does Persistent Systems foster a culture of innovation and collaboration within its marketing team?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company and its market position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand development and marketing experience, as well as your leadership and team management skills
- Prepare for interview questions related to your experience in brand development, marketing strategy, and team management
- Research Persistent Systems and the Wave Relay® system to demonstrate your understanding of the company and its products
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
