Vice President of Marketing

📌 Core Information

🔹 Job Title: Vice President of Marketing

🔹 Company: Western Digital

🔹 Location: San Jose, California, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (San Jose, CA)

🚀 Job Overview

Key aspects of this role include:

• Leading enterprise-focused B2B marketing strategy and execution
• Driving product marketing, branding, and communications for enterprise solutions
• Collaborating with cross-functional teams to align marketing strategies with go-to-market execution
• Managing a global marketing team to deliver impactful programs that support business growth

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and deep expertise in enterprise B2B marketing to drive success in a complex, competitive market.

📋 Key Responsibilities

✅ Develop and lead the company’s enterprise-focused marketing strategy, aligned with sales, product, and corporate objectives

✅ Own the full marketing lifecycle for enterprise solutions, from market intelligence to demand generation and sales enablement

✅ Deepen brand positioning and differentiation in competitive B2B segments

✅ Lead the Product Marketing team to develop positioning, messaging, competitive analysis, and go-to-market strategies for new and existing enterprise solutions

✅ Create compelling content and tools that empower the enterprise sales team and channel partners

✅ Define and execute the annual Marcom strategy to support the enterprise product roadmap and brand growth

✅ Oversee the creation of digital campaigns, high-impact marketing assets, and targeted thought leadership content

✅ Guide branding and design execution to ensure consistency across all touchpoints and reinforce brand equity in enterprise markets

✅ Manage an advertising budget to drive awareness and lead generation in targeted B2B markets

✅ Own enterprise PR and AR efforts, including contributed articles, executive speaking opportunities, and analyst briefings

✅ Drive digital and content strategies that align with the enterprise buyer journey

✅ Lead a high-performing team of marketing professionals, including product marketers, project managers, designers, and content creators

✅ Collaborate closely with Sales, Product, and Executive teams to align marketing strategies with go-to-market execution

✅ Foster a culture of clarity, accountability, trust, and innovation

ASSUMPTION: This role requires a strong understanding of enterprise buying dynamics, sales processes, and solution positioning to drive successful marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 15+ years of B2B marketing leadership experience, with a strong emphasis on enterprise markets, complex buyer journeys, and high-tech sectors

Required Skills:

• Proven expertise in enterprise product marketing, GTM strategy, and demand generation across OEM, VAR, and distribution ecosystems
• Demonstrated success managing large budgets ($10M+) and scaling high-impact marketing teams (25+ people)
• Excellent leadership, communication, and executive presence, with a track record of building collaborative cross-functional partnerships
• Strong business acumen and fluency in enterprise sales processes, buying dynamics, and solution positioning

Preferred Skills:

• MBA or advanced degree in Marketing, Business, or a related field
• Experience influencing analyst relations, public relations, and investor-facing communications
• Highly strategic but comfortable operating with a hands-on approach when needed
• Passion for storytelling, brand-building, and customer engagement in enterprise settings

ASSUMPTION: Candidates with a proven track record in enterprise B2B marketing and a strong understanding of high-tech sectors will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $200,000 - $250,000 per year (based on industry standards for a Vice President of Marketing with 15+ years of experience in high-tech sectors)

Benefits:

• Paid vacation time
• Paid sick leave
• Medical, dental, and vision insurance
• Life, accident, and disability insurance
• Tax-advantaged flexible spending and health savings accounts
• Employee assistance program
• Tuition reimbursement
• Employee stock purchase plan
• Western Digital Savings 401(k) Plan

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The provided salary range is an estimate based on industry standards for similar roles in high-tech sectors. Actual compensation may vary based on factors such as relevant education, certifications, experience, performance, and geographic location.

📌 Applicant Insights

🔍 Company Context

Industry: Western Digital operates in the competitive computer hardware manufacturing industry, focusing on data storage solutions for hyperscalers, enterprises, and cloud providers.

Company Size: Western Digital is a large organization with 10,000+ employees, offering a structured and established work environment with ample opportunities for growth and collaboration.

Founded: Western Digital was founded in 1970 and has since grown to become a global leader in data storage technologies.

Company Description:

• At the forefront of data storage innovation, delivering scalable solutions for the world’s hyperscalers, enterprises, and cloud providers
• Committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate the careers website and hiring process
• Dedicated to providing equal opportunities to all applicants and employees, regardless of race, color, ancestry, religion, sex, age, national origin, sexual orientation, medical condition, marital status, physical disability, mental disability, genetic information, protected medical and family care leave, military and veteran status, or other legally protected characteristics

Company Specialties:

• Big Data
• Cloud Storage
• Data Center Storage
• HDD
• Helium HDD
• Backup Recovery
• Data Federation
• Virtualization
• Personal Storage
• Cloud Computing
• SQL Data Storage
• VDI
• NVMe
• Embedded Storage
• Object Storage
• Software
• Storage Solutions
• and Data Technology

Company Website: www.westerndigital.com

ASSUMPTION: Western Digital's extensive industry experience and global presence offer applicants a unique opportunity to contribute to cutting-edge data storage solutions and make a significant impact on the company's continued success.

📊 Role Analysis

Career Level: Executive (Vice President)

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees a global marketing team consisting of product marketers, project managers, designers, and content creators.

Work Arrangement: On-site (San Jose, CA) with potential for remote work

Growth Opportunities:

• Potential to advance to a senior leadership role within the marketing organization
• Chance to expand the company's enterprise footprint and enable sales success through strategic marketing initiatives
• Opportunity to develop and mentor a high-performing marketing team

ASSUMPTION: This role offers a unique opportunity for an experienced marketing leader to drive significant business impact and grow both personally and professionally within a large, established organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, collaborative work environment

Office Location(s): 5601 Great Oaks Parkway, San Jose, CA 95138, US

Geographic Context:

• San Jose is located in the heart of Silicon Valley, offering easy access to tech industry hubs and a diverse range of cultural attractions
• The region is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters
• San Jose is the third-largest city in California and the tenth-largest in the United States, providing ample opportunities for networking and professional growth

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work arrangements available

ASSUMPTION: Western Digital's San Jose headquarters offers a dynamic work environment with ample opportunities for collaboration and growth within the tech industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the HR team
• In-depth behavioral and situational interviews with hiring managers and team members
• Final interview with the Chief Marketing Officer (CMO)
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Expertise in enterprise B2B marketing and product marketing
• Strong communication and presentation skills
• Alignment with Western Digital's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research Western Digital's company culture and values to demonstrate your fit with the organization
• Follow up with the hiring manager after your interview to express your interest in the role

ATS Keywords: B2B Marketing, Enterprise Marketing, Product Marketing, Go-To-Market Strategy, Demand Generation, Brand Positioning, Competitive Analysis, Sales Enablement, Digital Campaigns, Public Relations, Analyst Relations, Cross-Functional Leadership, Team Management, Strategic Execution, Customer Engagement, Storytelling

ASSUMPTION: Applicants should tailor their application materials and interview preparation to emphasize their relevant experience and skills for this role, while also demonstrating their fit with Western Digital's company culture and values.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) systems (e.g., Salesforce, HubSpot)
• Enterprise resource planning (ERP) systems (e.g., SAP, Oracle)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management software (e.g., Asana, Jira)
• Design and content creation tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Familiarity with industry-standard marketing, project management, and design tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Strategic and data-driven
• Cross-functional and collaborative
• Agile and adaptable
• Results-oriented and accountable
• Diverse and inclusive

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment with a strong focus on results and accountability?
• Are you comfortable working collaboratively with cross-functional teams to drive strategic initiatives?
• Do you possess a strong customer-centric mindset and a passion for delivering exceptional customer experiences?
• Are you able to balance strategic thinking with hands-on execution, as needed?
• Do you embrace a diverse and inclusive work environment, and are you committed to fostering a culture of belonging, respect, and contribution?

ASSUMPTION: Applicants should assess their fit with Western Digital's company values and work style to ensure a successful and fulfilling career experience.

⚠️ Potential Challenges

• Managing a large marketing budget and team in a dynamic, competitive enterprise market
• Balancing strategic execution with hands-on project management
• Navigating a complex, matrixed organization with multiple stakeholders
• Adapting to a fast-paced, ever-evolving tech industry
• Maintaining work-life balance in a demanding, high-pressure role

ASSUMPTION: Applicants should carefully consider these potential challenges and assess their ability to thrive in a dynamic, high-pressure enterprise environment.

📈 Similar Roles Comparison

• Unlike other marketing leadership roles, this position focuses exclusively on enterprise-focused B2B marketing, requiring deep expertise in enterprise buyer journeys and high-tech sectors
• Western Digital's large size and global presence offer unique opportunities for growth and impact compared to smaller organizations
• This role's emphasis on strategic execution and cross-functional collaboration sets it apart from more specialized marketing positions

ASSUMPTION: Applicants should carefully consider the unique aspects of this role and assess their fit with the specific requirements and challenges it presents.

📝 Sample Projects

• Developing and executing a comprehensive go-to-market strategy for a new enterprise product launch
• Conducting market research and competitive analysis to inform product positioning and messaging
• Creating targeted digital campaigns and thought leadership content to drive demand generation and pipeline growth
• Managing a team to deliver high-impact marketing assets, such as case studies, whitepapers, and webinars
• Collaborating with sales and product teams to enable the enterprise sales team and channel partners

ASSUMPTION: Applicants should be prepared to provide specific examples of their experience and accomplishments in enterprise B2B marketing to demonstrate their fit for this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's enterprise product roadmap and how this role will support its success?
• How does the marketing team collaborate with the sales and product organizations to drive go-to-market execution?
• What are the key priorities for this role in the first 90 days?
• How does Western Digital support the professional growth and development of its marketing team members?
• What are the most significant challenges facing the enterprise marketing team, and how can this role address them?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, while also addressing any concerns or uncertainties they may have.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Western Digital careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research Western Digital's company culture and values to demonstrate your fit with the organization
• Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.