📌 Core Information
🔹 Job Title: Vice President of Marketing
🔹 Company: Lumentum
🔹 Location: San Jose, CA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and owning the global marketing strategy to position Lumentum as a market leader.
- Overseeing corporate branding, communications, digital strategy, and events.
- Collaborating with product and sales teams to launch new products and drive growth.
- Leading a high-performing marketing team and fostering a results-driven culture.
- Defining and tracking key performance metrics to adjust strategies based on performance data.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B marketing in the technology industry.
📋 Key Responsibilities
✅ Develop and own the global marketing strategy to position Lumentum as a market leader across its business segments.
✅ Oversee corporate branding, communications, digital strategy, social media, website, and trade-show/media events in alignment with business objectives.
✅ Collaborate with product line leaders, R&D, and sales teams to launch new products and help drive growth in existing segments.
✅ Lead the creation of content, campaigns, and thought leadership to enhance customer engagement and build brand equity.
✅ Manage and mentor a small but high-performing marketing team; foster a results-driven, collaborative culture.
✅ Define and track key performance metrics (KPIs) for marketing effectiveness and adjust strategies as needed based on performance data and market trends.
✅ Guide internal and external communications including public relations, crisis communication, and ESG initiatives.
ASSUMPTION: This role requires a strong understanding of social media, website, and other digital/online marketing tools, as well as exceptional communication, leadership, and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Engineering, or related field; MBA or equivalent preferred.
Experience: 10 years of progressive marketing experience with at least 5 years in a leadership role.
Required Skills:
- Strong background in B2B marketing within technology, photonics, semiconductor, or related industries.
- Deep understanding of social media, website, and other digital/online marketing tools.
- Effectively oversee and manage trade-shows and other industry/media events.
- Demonstrated experience in supporting, overseeing, and building professional and creative branding and imagery for company and products.
- Ability to help drive messaging that aligns with company direction and values.
- Experience managing budgets and cross-functional project teams across multiple geographies.
- Self starter – Make recommendations on new initiatives and drive projects to conclusion.
- Exceptional communication, leadership, and interpersonal skills; strong technical writing/editing skills.
Preferred Skills:
- Experience in supporting, overseeing, and building professional and creative branding and imagery for company and products.
- Ability to help drive messaging that aligns with company direction and values.
ASSUMPTION: Candidates should have a proven track record of leading high-performing teams and driving results in a dynamic, fast-paced environment.
💰 Compensation & Benefits
Salary Range: Lumentum offers competitive compensation packages, including an annual bonus, commission for certain sales roles, equity, and health and welfare benefits. The final base salary for the successful candidate will depend on multiple factors, including job location, qualifications, work history, and relevant experience.
Benefits:
- Annual Bonus
- Commission (for certain sales roles)
- Equity
- Health and Welfare Benefits
Working Hours: Full-time position with standard business hours, Monday through Friday, with some flexibility for remote work.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Lumentum operates in the telecommunications industry, focusing on designing and manufacturing innovative optical and photonic products for various applications worldwide.
Company Size: Lumentum is a mid-sized company with approximately 3,642 employees, providing a structured yet agile work environment.
Founded: Lumentum was founded in 2015, focusing on optical networking and laser applications.
Company Description:
- Lumentum is a market-leading designer and manufacturer of innovative optical and photonic products.
- Its optical components and subsystems are part of virtually every type of telecom, enterprise, and data center network.
- Lumentum's lasers enable advanced manufacturing techniques and diverse applications, including next-generation 3D sensing capabilities.
Company Specialties:
- Optical networking
- Laser applications
- Telecommunications infrastructure
Company Website: http://www.lumentum.com
ASSUMPTION: Lumentum's focus on innovation and market leadership makes it an attractive employer for marketing professionals seeking to make a significant impact in the technology industry.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the SVP, Corporate Development and CMO.
Reporting Structure: The Vice President of Marketing will oversee a small, high-performing marketing team and collaborate with various departments, including product, sales, and R&D.
Work Arrangement: This is an on-site position based in San Jose, CA, with some flexibility for remote work.
Growth Opportunities:
- Potential career progression into senior leadership roles within the marketing department or other areas of the business.
- Opportunities to work on high-impact projects and drive significant business growth.
- Chance to develop and mentor team members, fostering a culture of growth and success.
ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to make a significant impact on Lumentum's global marketing strategy and drive business growth.
🌍 Location & Work Environment
Office Type: Lumentum's headquarters in San Jose, CA, features a modern, collaborative work environment designed to foster innovation and productivity.
Office Location(s): 1001 Ridder Park Dr, San Jose, California 95131, US
Geographic Context:
- San Jose is located in the heart of Silicon Valley, providing ample opportunities for networking and professional growth.
- The area offers a diverse range of cultural attractions, outdoor activities, and culinary experiences.
- San Jose enjoys a Mediterranean climate, with mild winters and warm, dry summers.
Work Schedule: Standard business hours, Monday through Friday, with some flexibility for remote work.
ASSUMPTION: Lumentum's San Jose headquarters offers a dynamic and engaging work environment, with easy access to the vibrant Silicon Valley tech ecosystem.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interviews with the hiring manager and other team members
- Final interview with the SVP, Corporate Development and CMO
Key Assessment Areas:
- Marketing strategy and vision
- Leadership and team management skills
- Communication and presentation abilities
- Industry knowledge and market trends
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
- Prepare for behavioral and situational interview questions that focus on your leadership, communication, and problem-solving skills.
- Research Lumentum's products, markets, and competitors to demonstrate your industry knowledge and enthusiasm for the role.
ATS Keywords: B2B marketing, leadership, digital strategy, branding, communications, social media, content creation, customer engagement, performance metrics, public relations, crisis communication, ESG initiatives, budget management, project management, technical writing, interpersonal skills, team management
ASSUMPTION: Lumentum's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, ensuring they align with the company's vision and values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Social media management tools (e.g., Hootsuite, Buffer)
- Search engine optimization (SEO) and analytics tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: Lumentum utilizes industry-standard marketing tools and technologies to support its global marketing efforts and drive business growth.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Integrity
- Accountability
Work Style:
- Results-driven
- Collaborative
- Adaptable
- Innovative
- Customer-focused
Self-Assessment Questions:
- How do you align your marketing strategies with a company's overall vision and values?
- Can you provide an example of a time when you successfully managed a cross-functional project team to achieve a common goal?
- How do you stay up-to-date with industry trends and adapt your marketing strategies accordingly?
ASSUMPTION: Lumentum values candidates who demonstrate a strong alignment with its core values and a customer-focused, collaborative work style.
⚠️ Potential Challenges
- Managing a small but high-performing marketing team, requiring strong leadership and mentoring skills.
- Balancing global marketing responsibilities with regional priorities and constraints.
- Adapting to a dynamic and fast-paced work environment, with shifting priorities and tight deadlines.
- Navigating a large, matrixed organization with multiple stakeholders and competing priorities.
ASSUMPTION: These challenges can be overcome by a strategic, adaptable, and results-driven marketing professional with strong leadership and communication skills.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong understanding of B2B marketing within the technology industry and a proven track record of leading high-performing teams.
- Lumentum's focus on innovation and market leadership sets it apart from other telecommunications companies, offering unique growth and development opportunities for marketing professionals.
- This role provides a clear career path for experienced marketing professionals seeking to advance their careers in a dynamic, fast-paced environment.
ASSUMPTION: This role offers a unique blend of strategic, leadership, and tactical marketing responsibilities, making it an attractive opportunity for experienced marketing professionals seeking to make a significant impact in the technology industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing plan to position Lumentum as a market leader in its business segments.
- Launching a new product or service, including market research, competitive analysis, and go-to-market strategy development.
- Creating and executing a thought leadership campaign to enhance Lumentum's brand and establish its experts as industry leaders.
ASSUMPTION: These sample projects illustrate the strategic, leadership, and tactical marketing responsibilities required for this role, providing a glimpse into the day-to-day tasks and priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into Lumentum's overall marketing strategy and organization?
- What are the biggest challenges facing the marketing department, and how can this role address them?
- How does Lumentum support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Lumentum foster a culture of innovation and customer focus within its marketing department?
ASSUMPTION: These interview questions are designed to assess the role's strategic fit, potential challenges, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, emphasizing your strategic thinking, leadership, and communication skills.
- Prepare for behavioral and situational interview questions that focus on your leadership, communication, and problem-solving skills.
- Research Lumentum's products, markets, and competitors to demonstrate your industry knowledge and enthusiasm for the role.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
