Vice President of Marketing

📌 Core Information

🔹 Job Title: Vice President of Marketing

🔹 Company: Bluestone Federal Credit Union

🔹 Location: Sioux Falls, South Dakota, United States

🔹 Job Type: Full-time, On-site

🔹 Category: Banking

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and managing marketing strategies and initiatives
• Creating and administering specialized marketing plans
• Managing advertising agency and media relationships
• Overseeing marketing communications and events
• Leading business development efforts and team management

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in marketing to drive results and grow the credit union's presence.

📋 Key Responsibilities

✅ Present, promote, and sell Credit Union products and services to potential business partners

✅ Develop and manage Credit Union marketing budget, strategies, and initiatives

✅ Create, implement, and manage specialized marketing plans

✅ Manage all advertising agency and media relationships

✅ Oversee member and staff marketing-related communications

✅ Create, implement, and manage the Credit Union business development plan and staff and business-to-business relationships

✅ Coordinate all marketing research efforts

✅ Ensure that all marketing and public relations materials comply with State, local, and Federal rules and regulations

✅ Create, review, and update policies and procedures for the department

✅ Direct marketing functions by communicating, scheduling, supervising, and coaching direct reports

✅ Perform other duties as assigned by management

ASSUMPTION: This role involves a high level of autonomy and requires strong organizational skills to manage multiple projects and teams effectively.

🎯 Required Qualifications

Education: High school diploma or equivalent

Experience: Previous marketing experience is required, with a preference for media, website, sales, and customer service experience

Required Skills:

• Excellent communication skills
• Strong negotiation and closing skills
• Ability to work well with others
• Creativity and organization
• Strong multi-tasking skills
• Ability to pass a background and credit check

Preferred Skills:

• Experience with Canva, Adobe Photoshop & Illustrator, YoDeck, Google Ads, Facebook, Instagram, YouTube, MailChimp, and WordPress
• Experience in the banking industry

ASSUMPTION: Candidates with a bachelor's degree in Marketing, Business, or a related field may have an advantage but are not strictly required.

💰 Compensation & Benefits

Salary Range: $78,736 - $113,380 annually

Benefits:

• Shared cost for health, dental, and vision insurance
• Basic life insurance, short-term disability, and long-term disability
• 6% match on 401K contributions (traditional or Roth)
• Discretionary contributions
• Accrual of 15 days of Paid Time Off
• Holiday pay (generally 11 per year)
• Birthday off

Working Hours: Typically Monday through Friday, 8am-5pm, with some after-hours events and travel required

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Vice President of Marketing role in the banking industry in Sioux Falls, South Dakota.

📌 Applicant Insights

🔍 Company Context

Industry: Banking

Company Size: 11-50 employees

Founded: 1938

Company Description:

• Bluestone Federal Credit Union is a not-for-profit, full-service financial cooperative
• Serves 43 counties across IA, MN, NE, and SD
• Offers convenient online banking tools and consumer-centric lending and saving solutions

Company Specialties:

• Loans
• Deposit Products
• Convenience Services
• Member Ownership
• Personal Finance
• Credit Cards

Company Website: http://www.bluestonefcu.org

ASSUMPTION: Bluestone Federal Credit Union is a community-focused financial institution that prioritizes member needs over profits.

📊 Role Analysis

Career Level: Executive/Management

Reporting Structure: This role reports directly to the President/CEO and oversees the marketing department and business development efforts

Work Arrangement: On-site, with some flexibility for remote work for specific tasks or events

Growth Opportunities:

• Potential career advancement within the credit union or related industries
• Opportunities to expand skills and knowledge in marketing, business development, and leadership
• Chance to make a significant impact on the credit union's growth and success

ASSUMPTION: This role offers ample opportunities for professional growth and development within the credit union and the broader banking industry.

🌍 Location & Work Environment

Office Type: On-site, with multiple branch locations in Sioux Falls, South Dakota

Office Location(s): 5010 S Solberg Ave, Sioux Falls, SD 57108, US; 3400 S Sycamore Ave, Sioux Falls, SD 57110, US; 901 N West Ave, Sioux Falls, SD 57104, US

Geographic Context:

• Sioux Falls is the largest city in South Dakota, with a population of approximately 192,000
• The city offers a mix of urban and suburban living, with a relatively low cost of living compared to other major metropolitan areas
• Sioux Falls has a diverse economy, with significant employment in healthcare, retail, and finance sectors

Work Schedule: Monday through Friday, 8am-5pm, with some flexibility for after-hours events and travel

ASSUMPTION: Sioux Falls offers a pleasant work-life balance, with a variety of cultural, recreational, and outdoor activities available in and around the city.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the President/CEO
• Background and credit check

Key Assessment Areas:

• Marketing and business development strategies
• Leadership and team management skills
• Communication and presentation abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing, business development, and leadership experience
• Prepare examples of successful marketing campaigns and their outcomes
• Research the credit union's mission, values, and recent marketing efforts to demonstrate your understanding of the organization

ATS Keywords: Marketing, Business Development, Strategy, Leadership, Advertising, Media Relations, Event Planning, Team Management, Banking, Credit Union

ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the hiring team's availability.

🛠️ Tools & Technologies

• Canva
• Adobe Photoshop & Illustrator
• YoDeck
• Google Ads
• Facebook, Instagram, YouTube
• MailChimp
• WordPress

ASSUMPTION: Familiarity with these tools and platforms is preferred but not strictly required, as training may be provided.

👔 Cultural Fit Considerations

Company Values:

• Member-focused
• Integrity
• Excellence
• Community involvement
• Teamwork

Work Style:

• Collaborative
• Adaptable
• Results-driven
• Innovative
• detail-oriented

Self-Assessment Questions:

• How do you demonstrate member focus in your daily work?
• Can you provide an example of a time when you went above and beyond to achieve excellence in your role?
• How do you balance the need for innovation with the importance of attention to detail?

ASSUMPTION: Bluestone Federal Credit Union values employees who are passionate about serving members, committed to continuous improvement, and dedicated to fostering a collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and teams simultaneously
• Adapting to changes in the banking industry and regulatory environment
• Balancing the need for innovation with the constraints of a not-for-profit organization
• Building and maintaining strong relationships with business partners, vendors, and staff

ASSUMPTION: These challenges can be overcome through strong leadership, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Marketing Director or Vice President of Marketing in other financial institutions but may have a broader scope due to the size of the credit union
• In larger organizations, this role may report to a Chief Marketing Officer or other executive-level position
• Career paths for this role may include advancement to senior leadership positions within the credit union or related industries

ASSUMPTION: While this role shares similarities with other marketing leadership positions, the unique context of a not-for-profit credit union offers a distinct set of opportunities and challenges.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign to promote a new loan product
• Managing and growing the credit union's community partner network
• Planning and coordinating major annual events, such as the credit union's anniversary celebration

ASSUMPTION: These projects are intended to provide examples of the types of initiatives the Vice President of Marketing may be responsible for, but the specific projects may vary based on the credit union's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the credit union's marketing strategy for the next fiscal year, and how this role fits into that plan?
• How does the credit union support the professional development and growth of its employees?
• Can you provide an example of a time when the creditunion successfully adapted to a significant change in the banking industry or regulatory environment?
• How does the credit union measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What is the credit union's approach to fostering a positive and inclusive work environment?

ASSUMPTION: These questions are designed to help applicants better understand the role, the organization, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing, business development, and leadership experience
• Prepare examples of successful marketing campaigns and their outcomes
• Research the credit union's mission, values, and recent marketing efforts to demonstrate your understanding of the organization
• Follow up with the hiring manager one week after your application submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.