📌 Core Information
🔹 Job Title: Vice President of National Digital Marketing
🔹 Company: Childhelp
🔹 Location: Scottsdale, Arizona, United States
🔹 Job Type: Full Time
🔹 Category: Non-profit Organizations
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing and leading the overall digital marketing strategy across the nation
- Managing all aspects of online marketing campaigns to increase revenue and exposure
- Ensuring alignment with Childhelp's mission to eradicate child abuse through digital platforms
- Developing innovative digital campaigns and optimizing digital channels
- Leading and managing a high-performing digital marketing team
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing trends and technologies.
📋 Key Responsibilities
✅ Develop and implement a comprehensive digital marketing strategy aligned with Childhelp's overarching goals
✅ Plan and oversee marketing initiatives that support the approved marketing strategy
✅ Allocate and optimize the digital marketing budgets for all campaigns
✅ Stay abreast of emerging digital trends and technologies to ensure the organization remains at the forefront of the digital landscape
✅ Implement continuous improvement processes to enhance digital marketing initiatives
✅ Lead integrated campaigns incorporating paid, thought leadership, email, event, public relations, podcasting, SEO, and affiliate program to drive engagement and conversions
✅ Collaborate with and oversee third-party digital marketing agency and public relations agency to ensure alignment with organizational goals and budget
✅ Evaluate and manage vendor relationships to maximize cost-effectiveness and campaign efficiency
✅ Analyze paid and organic campaign performance metrics to inform data-driven decision-making
✅ Monitor KPI’s to measure the success of campaigns and recommend adjustments to maximize impact and efficiency
✅ Develop and implement A/B testing strategies to optimize campaigns for engagement and conversions
✅ Build and manage a digital marketing team, fostering a culture of passion, collaboration, and accountability
✅ Collaborate with cross-functional teams to ensure cohesive messaging and campaign effectiveness
✅ Lead, mentor, and develop the digital marketing team to achieve high performance
✅ Oversee the maintenance and optimization of the organization's website, ensuring a user-friendly experience and alignment with accessibility standards
✅ Manager email marketing platforms, digital advertising, and donor acquisition funnels to grow the organization's supporter base
ASSUMPTION: This role requires strong strategic planning, leadership, and analytical skills, as well as the ability to manage multiple projects and teams.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or related field
Experience: 8+ years of experience in digital marketing, with at least 5 years in a leadership role
Required Skills:
- Proven track record of developing and implementing successful digital marketing campaigns
- Expertise in digital advertising, SEO, SEM, email marketing, analytics, and social media
- Proficiency in tools such as Google Analytics, MailChimp, Meta Business, Asana, Blackbaud, and fundamental comprehension of WordPress
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies and tactics
- Excellent communication and leadership skills with a collaborative approach
- Passion for Childhelp's mission and understanding of the nonprofit sector
Preferred Skills:
- Experience in the non-profit sector
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong background in digital marketing, with a proven track record of success in leadership roles. Experience in the non-profit sector is a plus.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Estimated based on industry standards for a VP of Digital Marketing in the non-profit sector)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (Occasional weekends for special national events)
ASSUMPTION: The salary range is estimated based on industry standards for a VP of Digital Marketing in the non-profit sector. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations, specifically focused on child abuse prevention, intervention, and treatment
Company Size: 501-1,000 employees (Mid-sized non-profit organization)
Founded: 1959 (Over 65 years of experience in the field)
Company Description:
- Childhelp is the national leader in eradicating child abuse and neglect, providing services to children, families, and communities since 1959
- Dedicated to helping abused and neglected children by providing critical services in strengthening families and communities, and creating awareness of the issue through educational, advocacy, and prevention campaigns
- Offers a wide range of programs and services, including emergency, acute, and long-term residential treatment programs; family crisis intervention; prevention, education, and training; and child abuse advocacy, advocacy, and prevention
Company Specialties:
- Child Abuse Prevention Education
- Child Abuse Intervention Services
- Child Abuse Treatment Programs
Company Website: childhelp.org
ASSUMPTION: Childhelp is a well-established non-profit organization with a strong reputation in its field. Working here provides an opportunity to make a significant impact on a critical social issue.
📊 Role Analysis
Career Level: Executive (VP) level role, reporting directly to the CEO or a senior executive
Reporting Structure: This role will oversee the digital marketing team and collaborate with various departments, including Philanthropy, Programs, National Events, and Founder's
Work Arrangement: On-site, full-time position with occasional weekend work for special national events
Growth Opportunities:
- Potential to advance to a senior leadership role within the organization
- Opportunities to expand the digital marketing team and take on additional responsibilities
- possibility to work on high-impact campaigns and initiatives that align with the organization's mission
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the organization's mission and digital presence.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional, collaborative work environment
Office Location(s): 6730 North Scottsdale Road, Suite 150, Scottsdale, AZ 85253, US
Geographic Context:
- Scottsdale, Arizona, is a suburb of Phoenix, offering a mix of urban and suburban living
- Known for its high-end shopping, dining, and golf courses, as well as its proximity to the McDowell Sonoran Preserve for outdoor enthusiasts
- The area experiences hot summers and mild winters, with average temperatures ranging from the 70s to 90s (Fahrenheit) during the summer and the 50s to 70s during the winter
Work Schedule: Full-time, Monday - Friday, 8:00 AM - 5:00 PM, with occasional weekend work for special national events
ASSUMPTION: The Scottsdale office provides a professional, collaborative work environment with opportunities for outdoor recreation and cultural experiences in the surrounding area.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other team members
- Background check and reference checks
- Final interview with the CEO or a senior executive
Key Assessment Areas:
- Digital marketing strategy and campaign development
- Leadership and team management skills
- Data analysis and interpretation
- Alignment with Childhelp's mission and values
- Cultural fit and collaboration with cross-functional teams
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and leadership skills
- Be prepared to discuss your approach to digital marketing strategy, campaign development, and data analysis
- Demonstrate your passion for Childhelp's mission and commitment to eradicating child abuse
- Prepare questions to ask the interviewer about the organization's digital marketing goals and challenges
ATS Keywords: Digital Marketing, SEO, SEM, Email Marketing, Analytics, Social Media, Campaign Optimization, A/B Testing, Website Management, Leadership, Strategy Development, Team Management, Data Analysis
ASSUMPTION: The interview process will focus on assessing the candidate's digital marketing skills, leadership abilities, and cultural fit with the organization.
🛠️ Tools & Technologies
- Google Analytics
- MailChimp
- Meta Business
- Asana
- Blackbaud
- WordPress
- SEO and SEM tools (e.g., Google Search Console, Google Ads, SEMrush)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: The digital marketing team uses a variety of tools and technologies to manage campaigns, analyze data, and optimize performance.
👔 Cultural Fit Considerations
Company Values:
- Acting with Honor and Character
- Being Open and Receptive
- Caring About and Relating to Others
- Nurturing Diverse Relationships
- Performance Excellence
- Inspirational Leading & Managing
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Committed to the organization's mission and values
Self-Assessment Questions:
- Do you embody Childhelp's core values, and how have you demonstrated them in your previous roles?
- How do you approach building and maintaining effective working relationships with diverse teams and stakeholders?
- Can you provide an example of a time when you had to adapt to a significant change in a digital marketing campaign or strategy, and how did you handle it?
ASSUMPTION: Childhelp values candidates who align with their core values and can thrive in a collaborative, mission-driven work environment.
⚠️ Potential Challenges
- Balancing multiple projects and deadlines while maintaining a high level of quality and efficiency
- Managing a team remotely or across different time zones
- Keeping up with the rapidly evolving digital marketing landscape and emerging technologies
- Ensuring alignment with Childhelp's mission and values while driving measurable results
- Occasional weekend work for special national events
ASSUMPTION: These challenges can be overcome with strong leadership, time management, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position requires a deep understanding of the non-profit sector and a commitment to Childhelp's mission
- Compared to other VP-level roles, this position may have a smaller marketing budget and require more hands-on involvement in campaign execution
- Career progression in this role may involve moving into a senior leadership position within the organization, rather than transitioning to a larger marketing department
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries or organizations.
📝 Sample Projects
- Developing and executing a national awareness campaign to educate the public about child abuse prevention and reporting
- Optimizing Childhelp's website to improve user experience and accessibility, and increase online donations
- Launching and managing a targeted email marketing campaign to engage donors and increase fundraising efforts
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Vice President of National Digital Marketing may oversee.
❓ Key Questions to Ask During Interview
- What are the organization's top digital marketing priorities for the next 12-24 months, and how does this role fit into achieving those goals?
- How does the digital marketing team collaborate with other departments, such as Philanthropy and Programs, to ensure cohesive messaging and campaign effectiveness?
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- How does Childhelp measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important to track?
- What opportunities are there for professional growth and development within the digital marketing team and the organization as a whole?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the organization, and its mission, while also providing valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and leadership skills
- Prepare for the interview by researching Childhelp's mission, values, and recent campaigns
- Prepare questions to ask the interviewer about the organization's digital marketing goals and challenges
- Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
