📌 Core Information
🔹 Job Title: Vice President of Product Marketing
🔹 Company: Showpad
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Hybrid (2 days in office)
🔹 Category: Software Development
🔹 Date Posted: 2025-04-07
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership in driving product marketing for Showpad’s eOS
- Crafting value propositions that highlight real-world impact and differentiation
- Partnering with product leadership to shape the long-term eOS vision
- Leading go-to-market strategy, analyst relations, and team development
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the tech industry to drive product marketing efforts and align with market needs.
📋 Key Responsibilities
✅ Lead marketing strategy for Showpad’s eOS, positioning it as the essential solution for transforming revenue team performance
✅ Craft value propositions that highlight real-world impact, differentiation, and customer willingness to pay
✅ Partner with product leadership to shape the long-term eOS vision, driving innovation aligned with market shifts and customer needs
✅ Translate the roadmap into clear, benefit-driven messaging that reinforces product-market fit and resonates with our ideal customer profile
✅ Identify emerging market opportunities and guide product evolution to deepen product-market fit
✅ Deliver market insights and feedback, especially around pricing sensitivity, to influence roadmap decisions
✅ Co-develop product vision that meets demand and drives advantage, grounded in willingness to pay
✅ Ensure customer needs, trends, and competition are integral to product planning
✅ Lead GTM strategy for launches, ensuring clear, consistent messaging that reflects value and price alignment
✅ Collaborate with sales and CS to drive adoption, retention, and continuously improve product-market fit
✅ Own analyst relations to boost visibility and shape market perception
✅ Maintain strong relationships and incorporate insights into messaging and GTM plans
✅ Build and lead a high-performing team, focused on positioning and communicating product value
✅ Provide direction and coaching that fosters excellence and market-driven thinking
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and team leadership to drive product marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10+ years of experience in product marketing, with a strong track record in the tech industry
Required Skills:
- Proven expertise in creating and executing successful product marketing strategies
- Strong leadership skills with experience in team development and mentorship
- Excellent collaboration skills with the ability to influence cross-functional teams
- Experience in analyst relations and positioning companies as industry leaders
- Deep understanding of storytelling and narrative development to simplify complex ideas
Preferred Skills:
- Experience with sales enablement platforms
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in product marketing, with a proven track record of driving market strategy and influencing product direction.
💰 Compensation & Benefits
Salary Range: £120,000 - £160,000 per year (Estimated based on industry standards for similar roles and experience levels)
Benefits:
- Paid Parental Leave
- Paid Holidays
- Paid Time Off to Vote
- Paid Time Off to Volunteer
- Personal Development Opportunities
- Professional Stretch Assignments
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on sales enablement and revenue growth
Company Size: Medium (501-1,000 employees), offering a mix of individual autonomy and collaborative teamwork
Founded: 2011, with a strong focus on innovation and continuous improvement
Company Description:
- Showpad is the world’s leading Enablement Operating System (eOS™), aligning Sales and Marketing teams around impactful content and measurable engagement
- The company enables sellers to build unique buying experiences and continuously improve conversion rates, driving revenue growth for clients
- Showpad fosters an inclusive environment where every voice is welcomed and celebrated, with a commitment to creating a best-in-class experience for employees
Company Specialties:
- Content Marketing
- Sales Enablement
- Content Effectiveness
- Sales Effectiveness
- Content Activation
- Marketing and Sales Alignment
- Mobile Sales Tool
- Sales Readiness
- Sales Coaching and Training
- Revenue Enablement
Company Website: https://www.showpad.com
ASSUMPTION: Showpad is a well-established company in the software development industry, with a strong focus on enabling sales and marketing teams to drive revenue growth.
📊 Role Analysis
Career Level: Executive, with the opportunity to shape the global product marketing strategy and influence product direction
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and leads the global product marketing team
Work Arrangement: Hybrid, with 2 days in the office (London or Chicago) and the option to work remotely from other hub locations or home
Growth Opportunities:
- Potential to expand the product marketing team and take on additional responsibilities
- Opportunities to work cross-functionally with other teams, such as product management and sales
- Chance to grow with the company as it continues to expand and innovate in the sales enablement space
ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and cross-functional collaboration, as well as the opportunity to grow with the company.
🌍 Location & Work Environment
Office Type: Hybrid, with offices in London and Chicago, and remote work options from hub locations or home
Office Location(s): Moutstraat 62, 4th Floor, Ghent, 9000, BE; 1 N State St, Chicago, Illinois 60602, US
Geographic Context:
- London, City of, United Kingdom: A vibrant, multicultural city with a thriving tech industry
- Chicago, Illinois, United States: A major tech hub with a diverse economy and a strong focus on innovation
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility, with the opportunity to work from different locations.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the hiring manager (CMO) and other team members
- Case study or presentation to showcase your strategic thinking and product marketing skills
- Final interview with the CEO or another executive team member
Key Assessment Areas:
- Strategic thinking and market analysis skills
- Communication and presentation skills
- Leadership and team management skills
- Understanding of Showpad’s products and market position
Application Tips:
- Tailor your resume and cover letter to highlight your product marketing experience and strategic thinking skills
- Prepare a case study or presentation that demonstrates your ability to drive product marketing success in a tech company
- Research Showpad’s products and market position to show your enthusiasm and understanding of the company
- Follow up with the HR team after submitting your application to express your interest in the role
ATS Keywords: Product Marketing, Strategic Leadership, Market Strategy, Go-to-Market Strategy, Team Development, Analyst Relations, Storytelling, Collaboration, Product Vision, Market Insights, Pricing Sensitivity, Messaging, Innovation, Cross-Functional Influence, Mentorship
ASSUMPTION: The application process for this role is likely to be competitive, so it’s essential to tailor your application materials and prepare thoroughly for interviews to showcase your strategic thinking and product marketing skills.
🛠️ Tools & Technologies
- Sales enablement platforms (e.g., Showpad, Seismic, Highspot)
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with sales enablement platforms, marketing automation tools, and CRM software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Impact: Showpad is committed to driving meaningful results for its clients and employees
- Purpose: The company aims to empower every seller to reach their full potential
- Belonging: Showpad fosters an inclusive environment where every voice is welcomed and celebrated
Work Style:
- Collaborative: Showpad encourages cross-functional teamwork and open communication
- Flexible: The company offers flexible work arrangements and prioritizes work-life balance
- Innovative: Showpad is committed to continuous improvement and staying at the forefront of the sales enablement industry
Self-Assessment Questions:
- How do you align with Showpad’s values of impact, purpose, and belonging?
- How do you approach collaboration and teamwork in a hybrid work environment?
- How do you balance innovation and continuous improvement with a focus on driving results?
ASSUMPTION: Showpad values candidates who are passionate about driving impact, embrace a collaborative work style, and align with the company’s commitment to innovation and inclusion.
⚠️ Potential Challenges
- Managing a global team with remote and hybrid work arrangements
- Balancing strategic planning with day-to-day tactical execution
- Navigating a competitive tech industry and driving product differentiation
- Adapting to a fast-paced, dynamic work environment
ASSUMPTION: This role presents unique challenges, such as managing a global team and driving product differentiation in a competitive market, but also offers significant opportunities for growth and impact.
📈 Similar Roles Comparison
- This role is more strategic and focused on driving market strategy than other product marketing roles, which may be more tactical in nature
- Showpad’s focus on sales enablement and revenue growth sets it apart from other tech companies, which may focus more on product development or other aspects of the business
- Career progression in this role may involve expanding the product marketing team or taking on additional responsibilities, such as leading a broader marketing function
ASSUMPTION: This role offers a unique blend of strategic leadership, market analysis, and team management, with the opportunity to drive significant impact in the sales enablement industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch, including messaging, positioning, and pricing
- Conducting market research to identify emerging trends and opportunities in the sales enablement space
- Collaborating with product management to refine product roadmaps and ensure alignment with market needs
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and innovative nature of the work required in this role.
❓ Key Questions to Ask During Interview
- How does Showpad support the growth and development of its product marketing team?
- What are the key priorities for this role in the first 90 days?
- How does Showpad measure the success of its product marketing efforts?
- What are the biggest challenges facing the sales enablement industry, and how does Showpad plan to address them?
- How does Showpad foster a culture of innovation and continuous improvement?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Showpad’s priorities, challenges, and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your product marketing experience and strategic thinking skills
- Prepare a case study or presentation that demonstrates your ability to drive product marketing success in a tech company
- Research Showpad’s products and market position to show your enthusiasm and understanding of the company
- Follow up with the HR team after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
