Vice President of Product Marketing

📌 Core Information

🔹 Job Title: Vice President of Product Marketing

🔹 Company: First Tech

🔹 Location: Hillsboro, Oregon

🔹 Job Type: On-site (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: May 17, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership and execution of product marketing strategy
• Cross-functional collaboration with product, sales, creative, and service teams
• Building and leading high-performing marketing teams
• Driving member acquisition and retention through integrated marketing campaigns

ASSUMPTION: This role requires a balance of strategic vision and operational discipline to deliver measurable business outcomes. The ideal candidate will have a proven track record in product marketing, preferably in the financial industry, and experience leading diverse teams.

📋 Key Responsibilities

✅ Mature and execute a comprehensive product marketing strategy aligned with enterprise goals and member needs to drive product bundling and adoption.

✅ Monitor market trends, uncover new market opportunities, shifts in customer behavior, and competitive changes to guide product development and marketing innovation.

✅ Develop long-range and short-term implementation roadmaps to reflect strategic priorities.

✅ Foster a culture of innovation by challenging conventional thinking and empowering teams to pursue bold, creative solutions with a keen eye to our members.

✅ Lead market, competitive, and demographic research to inform positioning, messaging, and go-to-market product strategy.

✅ Build integrated, complex, multi-channel strategies that optimize marketing performance to accelerate acquisition, deepen engagement, and improve member retention.

✅ Employ advanced analytics to evaluate the full member experience across channels; translate complex data into actionable strategies that guide decision-making, resource allocation, and performance optimization.

✅ Ensure compliance with regulatory and internal standards.

✅ Lead a rigorous test-and-learn approach to drive continuous performance improvement to optimize marketing effectiveness and spend.

✅ Build internal capabilities through automation, streamlined processes, and efficient operating models to improve productivity and execution.

✅ Partner across product, sales, creative, channel owners, and service functions to ensure cohesive product launches, positioning, and lifecycle management.

✅ Identify and prioritize high-value initiatives and align cross-functional resources accordingly.

✅ Influence executive stakeholders with clear, data-backed recommendations that drive alignment on priorities and performance.

✅ Build and lead a high-performing marketing team through effective hiring, coaching, creating opportunities for growth, promoting ownership, encouraging continuous learning, and structured capability-building.

✅ Instill a culture of accountability through defined KPIs, dashboards, and ongoing performance optimization.

✅ Create structured feedback loops to surface product insights from members and frontline teams to inform strategy and execution.

ASSUMPTION: This role involves a high level of strategic thinking, cross-functional collaboration, and team leadership. The ideal candidate will have experience in all these areas and be comfortable working in a dynamic, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, Communications, or related field required. MBA or advanced degree preferred but not required.

Experience: 10+ years of progressive product marketing experience; financial industry experience preferred. 8+ years' experience leading a diverse team, including hiring, coaching, and performance management.

Required Skills:

• Proven ability to lead complex, multi-channel marketing programs from brief to delivery.
• Expertise in managing vendor/agency partnerships.
• Expertise in lifecycle marketing, marketing automation, and customer journey strategy.
• Deep understanding of digital and traditional marketing channels, including SEM, SEO, PPC, direct, social, display, affiliate, and influencer.
• Strong analytical, strategic planning, and business modeling skills.
• Experience with test-and-learn marketing approaches, campaign optimization, and performance reporting.

Preferred Skills:

• Experience working in a credit union or similar financial institution.
• Familiarity with the tech industry and its trends.

ASSUMPTION: The required skills listed above are essential for success in this role. The preferred skills, while not required, would be beneficial for a candidate looking to excel in this position.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (Based on industry standards for a VP of Product Marketing with 10+ years of experience in the financial industry)

Benefits:

• 2% discount on mortgages, auto, and personal loans
• Paid Time Off (PTO)
• Paid Holidays
• Paid Parental Leave
• Medical, Dental, and Vision Coverage
• Short- and Long-Term Disability Insurance
• Optional Supplemental Insurance
• 401(k) with Employer Match and Annual Contribution
• Annual Bonus and Incentive Opportunities
• Education Assistance
• Paid Professional Development Time
• Extensive e-Learning Resources
• Paid Volunteer Time
• Charitable Donation Matching
• Access to Financial Planning Support

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP of Product Marketing with the required experience. The benefits listed are subject to change and may vary based on the employee's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: First Tech is a member-owned credit union serving over 700,000 tech professionals with customized banking, digital-first tools, and wealth management solutions. They blend the agility of a startup with the scale of an industry leader, empowering teams to move fast, think big, and deliver real impact.

Company Size: First Tech is a large credit union with over 700,000 members and a significant presence on the West Coast. This size allows for ample opportunities for growth and career advancement.

Founded: First Tech was founded in 1952 and has since grown to become one of the largest credit unions in the United States.

Company Description:

• First Tech is a member-owned credit union serving over 700,000 tech professionals with customized banking, digital-first tools, and wealth management solutions.
• Named a 2025 USA Today Top Workplace, First Tech blends the agility of a startup with the scale of an industry leader—empowering teams to move fast, think big, and deliver real impact.
• Slated to become the 6th largest credit union in the U.S., First Tech is redefining the member experience—through next-gen digital platforms, coast-to-coast branches, and a bold people-before-profit mission that’s already invested $20M+ in education and community impact.

Company Specialties:

• Customized banking solutions
• Digital-first tools
• Wealth management services
• Education and community impact initiatives

Company Website: https://www.firsttechfed.com/

ASSUMPTION: First Tech is a well-established credit union with a strong focus on innovation and member experience. This role offers the opportunity to work in a dynamic, growing organization with a clear commitment to its members and employees.

📊 Role Analysis

Career Level: This role is at the executive level, reporting directly to the CMO. It offers significant strategic and operational responsibilities, as well as the opportunity to lead multiple teams.

Reporting Structure: The Vice President of Product Marketing will report directly to the CMO and oversee multiple teams, including Product Marketing, Paid Media, and Lifecycle Marketing.

Work Arrangement: This role is on-site (hybrid) with a flexible work arrangement that allows for occasional remote work.

Growth Opportunities:

• As First Tech continues to grow, there will be opportunities for the successful candidate to take on additional responsibilities and advance their career within the organization.
• The role offers the chance to work closely with senior leadership, providing ample opportunities for professional development and mentorship.
• The dynamic nature of the role and the organization's focus on innovation mean that the successful candidate will have the opportunity to learn and grow in a fast-paced environment.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of career advancement and professional development.

🌍 Location & Work Environment

Office Type: First Tech's headquarters is in Hillsboro, Oregon, with additional offices and branches across the West Coast. The main office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Hillsboro, Oregon

Geographic Context:

• Hillsboro is a suburb of Portland, Oregon, with a population of approximately 100,000 people.
• The area is known for its tech industry, with many major companies based in the region.
• The Pacific Northwest is known for its natural beauty, with easy access to outdoor activities such as hiking, skiing, and water sports.

Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional remote work.

ASSUMPTION: The work environment at First Tech is collaborative, innovative, and fast-paced. The location in Hillsboro, Oregon, offers a high quality of life with easy access to the outdoors and a vibrant tech industry.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth interview with the hiring manager (CMO)
• On-site interview with key stakeholders, including team members and other senior leaders
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional leadership and collaboration
• Team management and development
• Marketing expertise and industry knowledge

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with product marketing, team leadership, and marketing strategy.
• Demonstrate your understanding of the credit union industry and First Tech's unique value proposition.

ATS Keywords: Product Marketing, Strategic Planning, Team Leadership, Lifecycle Marketing, Marketing Automation, Customer Journey Strategy, Digital Marketing, Traditional Marketing, Data Analysis, Campaign Optimization, Performance Reporting, Vendor Management, Cross-Functional Collaboration, Innovation

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, leadership skills, and marketing expertise. The ideal candidate will have a strong background in product marketing, team leadership, and marketing strategy, with a deep understanding of the credit union industry.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies listed above are commonly used in marketing roles and are likely to be relevant to this position. The specific tools used may vary depending on the organization's preferences and existing infrastructure.

👔 Cultural Fit Considerations

Company Values:

• Member-focused
• Innovative
• Collaborative
• Accountable
• Adaptable

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and analytical
• Innovative and creative

Self-Assessment Questions:

• How do you embody First Tech's member-focused value in your work?
• Describe a time when you drove innovation in a marketing campaign or strategy.
• How do you foster a collaborative work environment, and how do you handle conflicts or differing opinions?

ASSUMPTION: First Tech values a member-focused, innovative, and collaborative work environment. The ideal candidate will be able to demonstrate their alignment with these values and their ability to thrive in a fast-paced, dynamic work environment.

⚠️ Potential Challenges

• The role requires a high level of strategic thinking and cross-functional collaboration, which can be challenging in a fast-paced, dynamic environment.
• The role involves leading multiple teams, which can present unique challenges in terms of communication, coordination, and conflict resolution.
• The role requires a deep understanding of the credit union industry and its trends, which may present a learning curve for candidates from outside the industry.
• The role is on-site (hybrid), which may present challenges for candidates who prefer a fully remote work arrangement.

ASSUMPTION: The potential challenges listed above are inherent in a role of this nature and can be mitigated with strong leadership, effective communication, and a commitment to continuous learning and development.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Director of Product Marketing in a larger organization, but with additional strategic and operational responsibilities.
• Unlike similar roles in other industries, this role is focused on the unique needs and preferences of tech professionals, requiring a deep understanding of the tech industry and its trends.
• Career progression in this role could lead to senior leadership positions within First Tech or similar organizations, with the potential to become a CMO or other executive-level role.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries. The ideal candidate will have experience in a similar role and a deep understanding of the tech industry and its trends.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new digital banking product, including market research, positioning, messaging, and channel selection.
• Leading a cross-functional team to optimize the customer journey for a key product, resulting in improved adoption and retention rates.
• Conducting a competitive analysis of rival credit unions and tech-focused financial institutions to inform product development and marketing strategy.

ASSUMPTION: The sample projects listed above are representative of the types of initiatives the successful candidate will be expected to lead in this role. The specific projects may vary depending on the organization's priorities and the current market landscape.

❓ Key Questions to Ask During Interview

• How does this role fit into First Tech's overall strategic vision and growth plans?
• What are the key priorities for this role in the first 90 days?
• How does First Tech support the professional development and growth of its marketing team members?
• What is the company's approach to innovation and staying ahead of industry trends in the marketing space?
• How does First Tech measure the success of its marketing campaigns and initiatives, and how is this data used to inform strategy and decision-making?

ASSUMPTION: The key questions listed above are designed to provide insight into the role's strategic importance, the organization's priorities, and the company's approach to marketing and professional development. The ideal candidate will use these questions to demonstrate their strategic thinking and alignment with the company's values and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on product marketing, team leadership, and marketing strategy.
• Prepare for your interview by researching First Tech's unique value proposition and the credit union industry's trends.
• If selected for an on-site interview, be prepared to present a sample marketing plan or campaign that demonstrates your strategic thinking and leadership skills.
• Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.