Vice President of Product Portfolio Marketing, Services, Open Finance/Open Banking

📌 Core Information

🔹 Job Title: Vice President of Product Portfolio Marketing, Services, Open Finance/Open Banking

🔹 Company: Mastercard

🔹 Location: Purchase, New York, United States

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-04-10

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership in driving revenue growth and customer acquisition for the Open Finance/Open Banking portfolio
• Collaboration with cross-functional teams to develop and execute targeted marketing strategies
• Team management and development of product marketers
• Expertise in B2B product marketing, GTM strategies, and demand generation
• Strong understanding of the FinTech sector and SaaS background

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to manage multiple projects simultaneously. Experience in a matrix organization and high-growth customer-centric technical teams is beneficial.

📋 Key Responsibilities

✅ Lead the strategic development and execution of data-driven portfolio marketing strategies aligning with business portfolio objectives and market positioning

✅ Act as the strategic marketing partner to the business, ensuring prioritization of key initiatives and revenue drivers

✅ Coordinate a cohesive approach among product, commercialization, strategy, communication, and channel demand generation functions that support sellers

✅ Serve as the Open Finance/Open Banking subject matter expert to various teams regarding revenue-focused marketing strategy and competitive positioning for their portfolio

✅ Ensure tight alignment with product leaders to deliver outcome-driven market launches and business impact via studio development process and business as usual GTMs

✅ Lead and inspire a geographically diverse team of product marketers, ensuring impactful content development, integrated campaign operations, and key launches within the larger integrated marketing organization

✅ Provide clear direction and ongoing feedback, promoting a culture of high performance and continuous improvement

✅ Develop team in stakeholder communication, business alignment, and goal setting, and visibility of marketing impact to product lines business

✅ Serve as a subject matter expert on buyers, competition, and strategic GTMs to engage customers in the consumer acquisition and engagement use case and solution sets

✅ Influence associates at all levels regarding product and marketing strategies for designated segments and regions to drive market adoption and sales of portfolio solutions

✅ Partner closely across broader Mastercard to influence how Open Banking / Finance unlocks opportunities in our Core Payments and Commercial Card and New Payment Flows

✅ Deliver regular updates to senior leadership on marketing performance, ROI, and market trends, providing strategic recommendations for their portfolio business

✅ Run monthly portfolio marketing business reviews for an all-up view of the portfolio and the key platform sales team within

✅ Serve as a central liaison for the integrated portfolio marketing plan, fostering robust collaborative relationships among cross-functional teams

✅ Ensure seamless communication and alignment of objectives to drive a unified marketing strategy for the priorities of the portfolio

✅ Partner with Services marketing and business leads and regional services leads to develop standard sales enablement tools and training

✅ Collaborate closely with product, sales, partner, digital, field, and customer marketing teams to ensure portfolio marketing strategies align with business goals and resonate with target segments

ASSUMPTION: This role requires strong leadership, strategic thinking, and the ability to work effectively with cross-functional teams. Experience in a similar role within the FinTech sector is highly desirable.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: 10+ years of leadership experience in B2B product marketing, GTM roles, including a SaaS background, preferably with FinTech, DaaS (data as a service) and FI segment and regulation knowledge.

Required Skills:

• Proven leadership experience in B2B product marketing and GTM roles
• Strong understanding of the FinTech sector and SaaS background
• Experience working in both large complex matrix organizations and on high-growth customer-centric technical teams
• Excellent communication and collaboration skills
• Ability to prioritize and manage multiple projects simultaneously

Preferred Skills:

• MBA degree
• Experience in the Open Finance/Open Banking sector
• Fluency in multiple languages

ASSUMPTION: Candidates should have a strong background in B2B product marketing, with a focus on the FinTech sector. Experience in a matrix organization and high-growth customer-centric technical teams is beneficial.

💰 Compensation & Benefits

Salary Range: $193,000 - $309,000 USD (based on location, experience, and other qualifications)

Benefits:

• Insurance (including medical, prescription drug, dental, vision, disability, life insurance)
• Flexible spending account and health savings account
• Paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave)
• 10 annual paid sick days
• 10 or more annual paid vacation days based on level
• 5 personal days
• 10 annual paid U.S. observed holidays
• 401k with a best-in-class company match
• Deferred compensation for eligible roles
• Fitness reimbursement or on-site fitness facilities
• Eligibility for tuition reimbursement
• Gender-inclusive benefits

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Mastercard operates in the IT Services and IT Consulting industry, providing global digital payments and commerce solutions, technology, and processing services.

Company Size: Mastercard is a large, publicly traded company with over 10,000 employees worldwide. This size allows for extensive resources, diverse opportunities, and a well-established brand.

Founded: Mastercard was founded in 1966 and has since grown to become a global leader in its industry.

Company Description:

• Mastercard powers economies and empowers people in 200+ countries and territories worldwide
• Together with its customers, Mastercard builds a sustainable economy where everyone can prosper
• Mastercard supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible

Company Specialties:

• Global digital payments/commerce
• Technology
• Innovative mobile payment solutions
• Processing

Company Website: http://www.mastercard.com

ASSUMPTION: Mastercard is a well-established company with a strong global presence and a reputation for innovation and excellence in its industry.

📊 Role Analysis

Career Level: This role is a senior leadership position, requiring extensive experience and a strategic mindset.

Reporting Structure: The Vice President of Product Portfolio Marketing reports directly to the Senior Vice President of Marketing for the Services business unit.

Work Arrangement: This role is on-site, with the primary office location in Purchase, New York. However, there may be opportunities for flexible work arrangements based on business needs and individual circumstances.

Growth Opportunities:

• Potential advancement to a Senior Vice President or other executive-level positions within the marketing organization
• Expansion of responsibilities to oversee additional product portfolios or business units
• Development of leadership and management skills through team mentoring and coaching

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance to senior leadership positions and expand responsibilities within the marketing organization.

🌍 Location & Work Environment

Office Type: Mastercard's Purchase, New York office is a corporate headquarters location, offering a professional and collaborative work environment.

Office Location(s): 2000 Purchase St, Purchase, NY 10577, US

Geographic Context:

• Purchase, New York, is a suburban area located approximately 30 miles north of New York City
• The area offers a mix of urban and rural living options, with easy access to outdoor recreation and cultural attractions
• Public transportation is available, with nearby access to Metro-North Railroad stations

Work Schedule: Full-time (40 hours per week), with the possibility of flexible work arrangements based on business needs and individual circumstances.

ASSUMPTION: The Purchase, New York office offers a professional and collaborative work environment, with easy access to outdoor recreation and cultural attractions. Flexible work arrangements may be available based on business needs and individual circumstances.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with a member of the HR team
• In-depth phone or video interview with the hiring manager or a member of the marketing team
• On-site or virtual interview with senior leadership
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Strategic thinking and leadership skills
• Expertise in B2B product marketing and GTM strategies
• Understanding of the FinTech sector and SaaS background
• Ability to work effectively with cross-functional teams
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the FinTech sector and Mastercard's business
• Prepare for behavioral and situational interview questions that assess your leadership, strategic thinking, and problem-solving skills
• Be ready to discuss your experience with B2B product marketing, GTM strategies, and demand generation
• Research Mastercard's company culture and values to ensure a strong fit

ATS Keywords: B2B Product Marketing, GTM Strategies, Demand Generation, FinTech, SaaS, Leadership, Strategic Thinking, Cross-Functional Teams, Collaboration, Communication

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their leadership, strategic thinking, and problem-solving skills throughout the interview process.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) systems (e.g., Salesforce)
• Project management tools (e.g., Asana, Jira)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: Familiarity with marketing automation platforms, CRM systems, project management tools, data analysis and visualization tools, and collaboration and communication tools is beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Doing the Right Thing
• Making a Difference
• Partnering at the Speed of Our Customers
• Innovating in How We Work
• Taking Care of Our People

Work Style:

• Collaborative and team-oriented
• Agile and adaptable
• Data-driven and analytical
• Innovative and creative
• Customer-focused and results-oriented

Self-Assessment Questions:

• How do your personal values align with Mastercard's company values?
• Can you provide an example of a time when you demonstrated agility and adaptability in a fast-paced, changing environment?
• How do you approach data-driven decision-making, and can you share an example of a successful data-driven project you've led?

ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Mastercard's company values and work style, providing specific examples of their skills and experiences that match the desired cultural fit.

⚠️ Potential Challenges

• Managing a geographically diverse team with varying time zones and cultural backgrounds
• Balancing strategic leadership responsibilities with hands-on marketing execution
• Navigating a large, complex matrix organization
• Keeping up with the fast-paced evolution of the FinTech sector and Open Finance/Open Banking trends
• Managing multiple projects and priorities simultaneously

ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• This role is unique in its focus on the Open Finance/Open Banking portfolio within Mastercard's Services business unit
• Compared to other senior marketing roles, this position requires a strong understanding of the FinTech sector and SaaS background, as well as experience working with both large complex matrix organizations and high-growth customer-centric technical teams
• Career progression in this role may lead to senior leadership positions within the marketing organization, with the potential to oversee additional product portfolios or business units

ASSUMPTION: Candidates should understand the unique aspects of this role and be prepared to discuss how their background and skills make them a strong fit for this specific position.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new Open Finance/Open Banking product, including market research, competitive analysis, and launch planning
• Leading a team to create and implement a demand generation campaign that resulted in a 30% increase in qualified leads for a SaaS product
• Collaborating with cross-functional teams to deliver a successful product launch, including product positioning, messaging, and sales enablement materials

ASSUMPTION: Candidates should be prepared to discuss their experience with relevant projects and provide specific examples of their leadership, strategic thinking, and problem-solving skills.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the Open Finance/Open Banking portfolio and the key priorities for the next 12-24 months?
• How does this role collaborate with other marketing teams and business units within Mastercard?
• What are the most significant challenges facing the Open Finance/Open Banking portfolio, and how can this role address them?
• How does Mastercard support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the business and its challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your leadership, strategic thinking, and problem-solving abilities
• Prepare for behavioral and situational interview questions that assess your leadership, strategic thinking, and problem-solving skills
• Research Mastercard's company culture and values to ensure a strong fit
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.