Vice President, Pharma and Partnership Marketing

📌 Core Information

🔹 Job Title: Vice President, Pharma and Partnership Marketing

🔹 Company: Natera

🔹 Location: United States

🔹 Job Type: Full-time, Remote

🔹 Category: Biotechnology Research

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (USA)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing market strategies for Natera's Oncology products and services
• Collaborating with various teams to establish a clear value proposition
• Leading a marketing team to support business development efforts
• Working closely with pharma and partnering business development teams, medical, brand, lifecycle, and product teams
• Ensuring Natera is viewed as the premier partner for precision oncology trials and discovery programs

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to operate with executive presence. The ideal candidate will have experience in pharma business development, market analytics, and a strong customer orientation.

📋 Key Responsibilities

✅ Build and lead a team of marketing professionals supporting Natera’s Pharma and partnering business development efforts for clinical drug development, biomarker discovery and development, and therapeutic commercialization and companion diagnostic development and commercialization for precision oncology indications.

✅ Develop, deploy, and measure programs that drive awareness of Natera’s portfolio of products and services available for pharmaceutical manufacturers and clinical trials.

✅ Collaborate with real world data (RWD) teams to create value propositions for Natera’s capabilities to inform and fuel clinical trials based on de-identified data from Signatera clinical use.

✅ Work with pharma & partnering business development teams to curate voice of customer product and service requirements across segments.

✅ Develop customer and stakeholder segmentation mapping to deploy effective and efficient campaigns.

✅ Ensure that competitive intelligence best practices are deployed across teams to support proactive mapping of product and service offering development pipelines.

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication and leadership skills. The successful candidate will be able to manage multiple projects and prioritize effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in life sciences, advanced degree preferred (MBA or PhD)

Experience: 10+ years of previous experience in product marketing, pharma business development, market analytics in the medical diagnostics / pharmaceutical / biotech or other related industry.

Required Skills:

• Proven strategic agility with an enterprise mindset and ability to operate with executive presence
• Ability to partner and collaborate across a broad range of internal and external partners
• Strong customer orientation and focus
• Proven ability to communicate the complex simply (biomarkers, multiple indications, etc.)
• Strong organizational / time management skills; manage and complete multiple projects
• Demonstrated ability to establish thought leader relationships
• Strong leadership, communication, collaboration skills

Preferred Skills:

• Experience in the area of Oncology and/or genomics

ASSUMPTION: Given the strategic nature of this role, candidates with a strong track record in pharma business development or related fields are likely to be successful. Experience in Oncology and/or genomics is highly desirable but not strictly required.

💰 Compensation & Benefits

Salary Range: $244,200 - $335,200 USD per year

Benefits:

• Competitive benefits package, including comprehensive medical, dental, vision, life and disability plans
• Free testing and fertility care benefits for employees and their immediate families
• Pregnancy and baby bonding leave
• 401k benefits
• Commuter benefits
• Generous employee referral program

Working Hours: Full-time, with approximately 25% travel required (advisory boards, congresses, sales / marketing meetings, customer meetings)

ASSUMPTION: The salary range provided is based on industry standards for similar roles. The actual compensation package may vary based on factors such as skill set, years of experience, certifications, and specific office location.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research, with a focus on cell-free DNA (cfDNA) testing for oncology, women’s health, and organ health

Company Size: Medium-sized company with 1,001-5,000 employees, offering a collaborative and innovative work environment

Founded: 2004, with a mission to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions

Company Description:

• Natera is a global leader in cfDNA testing, dedicated to improving patient care through innovative diagnostics
• The company's tests are validated by over 100 peer-reviewed publications, demonstrating high accuracy
• Natera operates ISO 13485-certified and CAP-accredited laboratories in Austin, Texas and San Carlos, California

Company Specialties:

• Non-Invasive Prenatal Testing (NIPT)
• Single gene diseases
• Preimplantation Genetic Screening (PGS)/Diagnosis (PGD)
• Biopsy training
• Multi-Disease Carrier Screening
• Bioinformatics
• Miscarriage testing
• Genetic counseling
• Non-invasive paternity testing
• Genetics
• colorectal cancer
• Oncology
• Transplant
• Kidney Transplant
• Cancer
• Transplant Rejection
• and ctDNA

Company Website: www.natera.com

ASSUMPTION: Natera's focus on innovative diagnostics and commitment to improving patient care make it an attractive employer for professionals in the biotechnology and healthcare industries.

📊 Role Analysis

Career Level: Executive-level role, reporting directly to senior leadership

Reporting Structure: This role will lead a team of marketing professionals and collaborate with various internal teams, including pharma and partnering business development, medical, brand, lifecycle, and product teams

Work Arrangement: Remote work with approximately 25% travel required for advisory boards, congresses, sales / marketing meetings, and customer meetings

Growth Opportunities:

• Potential to grow within the marketing department or take on additional responsibilities as the company expands
• Opportunities to work on high-impact projects and drive strategic initiatives
• Chance to develop leadership skills and mentor team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote work, with occasional travel required

Office Location(s): United States (with a focus on the Austin, Texas and San Carlos, California offices)

Geographic Context:

• The United States offers a large and diverse market for biotechnology and healthcare services
• The Austin, Texas and San Carlos, California offices provide access to vibrant biotech hubs and a talented pool of professionals
• Natera's remote work arrangement allows for flexibility and work-life balance

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: Natera's remote work arrangement and focus on work-life balance make it an attractive employer for professionals seeking flexibility and a healthy work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with a recruiter
• Behavioral and technical interviews with hiring managers and team members
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and collaboration skills
• Industry knowledge and expertise in pharma business development or related fields
• Cultural fit and alignment with Natera's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your strategic approach to marketing and business development in the pharmaceutical industry
• Demonstrate your ability to lead and manage a team, as well as your capacity to work collaboratively with various internal teams
• Showcase your understanding of Natera's products, services, and market position
• Follow up with the recruiter after your interview to express your interest in the role and reiterate your qualifications

ATS Keywords: Pharma business development, product marketing, market analytics, Oncology, genomics, strategic agility, customer orientation, leadership, collaboration

ASSUMPTION: Natera's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit. Applicants should be prepared to discuss their relevant experience and qualifications in detail.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered: Natera's mission is to improve patient care through innovative diagnostics
• Innovative: The company is committed to pushing the boundaries of genetic testing and diagnostics
• Collaborative: Natera fosters a culture of teamwork and collaboration both internally and with external partners
• Accountable: The company holds its employees to high standards of performance and integrity

Work Style:

• Fast-paced and dynamic, with a focus on driving results and continuous improvement
• Data-driven, with a strong emphasis on analytics and market research
• Collaborative, with a focus on cross-functional teamwork and stakeholder engagement
• Adaptable, with a willingness to take on new challenges and learn new skills

Self-Assessment Questions:

• Do you share Natera's commitment to improving patient care through innovative diagnostics?
• Are you comfortable working in a fast-paced, dynamic environment and driving results?
• Do you thrive in a collaborative work environment and enjoy working with diverse teams?
• Are you adaptable and willing to take on new challenges and learn new skills?

ASSUMPTION: Natera's culture values patient-centered care, innovation, collaboration, and accountability. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Managing a remote team and maintaining productivity and engagement
• Balancing the demands of multiple internal stakeholders and external partners
• Keeping up with the latest developments in the rapidly evolving field of precision oncology
• Navigating the complexities of the pharmaceutical industry and regulatory environment

ASSUMPTION: These challenges require strong leadership, communication, and project management skills, as well as a deep understanding of the pharmaceutical industry and precision oncology landscape.

📈 Similar Roles Comparison

• This role is unique in its focus on pharma and partnership marketing for precision oncology trials and discovery programs
• Similar roles in the pharmaceutical industry may focus on specific therapeutic areas or product categories, rather than the broad scope of precision oncology
• Career paths in this field may lead to roles in business development, marketing, or general management within the pharmaceutical or biotechnology industries

ASSUMPTION: This role offers a unique opportunity to work at the intersection of pharma business development, marketing, and precision oncology, with potential for growth and career advancement in the biotechnology and healthcare industries.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new precision oncology product or service
• Conducting market research and competitive analysis to inform product positioning and messaging
• Collaborating with cross-functional teams to create thought leadership content and drive brand awareness
• Managing a team to execute a large-scale customer event or conference, such as an advisory board or scientific congress

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and hands-on nature of the role, requiring strong leadership, communication, and project management skills.

❓ Key Questions to Ask During Interview

• How does this role fit into Natera's overall strategy for precision oncology, and how will my work contribute to the company's success?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Natera support the professional development and growth of its employees, particularly in this role?
• What are the key challenges facing the precision oncology market, and how can this role help address them?
• How does Natera collaborate with external partners, such as pharmaceutical manufacturers and clinical trialists, to drive innovation and improve patient care?

ASSUMPTION: These questions demonstrate your interest in the role and the company, as well as your strategic thinking and problem-solving skills.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and technical interviews by researching Natera's products, services, and market position
• Follow up with the recruiter after your interview to express your interest in the role and reiterate your qualifications
• If selected, complete a background check and onboarding process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.