📌 Core Information
🔹 Job Title: Vice President, Physician Marketing
🔹 Company: MDVIP LLC
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Healthcare, Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Developing and leading marketing strategies to generate and nurture a high-quality pipeline of physician prospects
- Overseeing campaign planning and execution across digital, field marketing, and event channels
- Leading and mentoring a team of physician marketing professionals
- Analyzing market dynamics, physician behavior, and regional trends to inform targeting and segmentation
- Managing marketing budgets to optimize return on investment and resource allocation
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the physician decision-making journey and healthcare marketing.
📋 Key Responsibilities
✅ Develop and lead marketing strategies to generate and nurture a high-quality pipeline of physician prospects aligned with growth goals
✅ Oversee campaign planning and execution across digital, field marketing, and event channels to ensure message consistency and performance
✅ Lead and mentor a team of physician marketing professionals to drive innovation, accountability, and cross-functional collaboration
✅ Analyze market dynamics, physician behavior, and regional trends to inform targeting and segmentation
✅ Manage marketing budgets to optimize return on investment and resource allocation across all physician acquisition activities
✅ Track performance against forecasts and adjust plans as needed to meet business growth targets
✅ Partner with Physician Development, Sales, and Brand teams to ensure alignment and seamless lead handoff
✅ Manage relationships with external agencies and vendors to enhance program impact and efficiency
✅ Establish KPIs and dashboards to measure lead volume, conversion rates, campaign ROI, and event performance
✅ Provide insights and recommendations to executive leadership based on data analysis and market trends
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to translate data insights into actionable strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field
Experience: 10+ years of progressive marketing experience, with 5+ years focused on specific channel marketing growth
Required Skills:
- Proven success leading high-performing marketing teams and delivering growth through integrated marketing campaigns
- Deep understanding of the physician decision-making journey and healthcare marketing
- Experience with CRM systems (e.g., Salesforce), marketing automation platforms, and analytics
- Strong leadership, communication, and stakeholder management skills
Preferred Skills:
- Master’s degree
- Experience in concierge medicine, healthcare marketing, or physician or healthcare provider acquisition
- Familiarity with healthcare compliance and regulatory considerations in marketing
- Proficiency in campaign attribution modeling and event performance measurement
ASSUMPTION: Candidates with a strong background in healthcare marketing and a proven track record of driving growth through integrated marketing campaigns will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a VP of Marketing role with 10+ years of experience in healthcare marketing)
Benefits:
- Health Insurance
- Dental Insurance
- Vision Insurance
- Retirement Plan
- Professional Development
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare, specifically focused on personalized primary care
Company Size: Medium (1,001 - 10,000 employees)
Founded: 2000
Company Description:
- MDVIP is a national leader in personalized healthcare, empowering over 425,000 members to achieve their health and wellness goals through a network of more than 1,400 primary care physicians
- The program emphasizes preventive medicine, offering comprehensive screenings, advanced diagnostics, and individualized wellness plans
- Recognized as a Great Place to Work® since 2018, MDVIP is committed to excellence in patient care and employee satisfaction
Company Specialties:
- Personalized Primary Care
- Preventive Medicine
- Physician Marketing
- Healthcare Technology
Company Website: mdvip.com
ASSUMPTION: MDVIP's focus on personalized healthcare and preventive medicine sets it apart in the industry, offering applicants a unique opportunity to contribute to innovative healthcare solutions.
📊 Role Analysis
Career Level: Executive (VP level)
Reporting Structure: Reports directly to the Chief Marketing Officer
Work Arrangement: Remote, with occasional on-site meetings and events
Growth Opportunities:
- Potential to shape the future of physician marketing at MDVIP
- Opportunities to collaborate with cross-functional teams and influence business strategy
- Possibility to advance to a senior leadership role within the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on MDVIP's business growth and physician acquisition strategies.
🌍 Location & Work Environment
Office Type: Remote, with occasional on-site meetings and events
Office Location(s): United States (various locations)
Geographic Context:
- MDVIP has a national presence, with physicians and members across the United States
- The remote work arrangement allows for flexibility and work-life balance
- Occasional travel may be required for meetings, events, and on-site visits
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement and flexible hours provide applicants with a high degree of work-life balance, while occasional travel offers opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or other members of the marketing team
- Presentation or case study assignment to assess strategic thinking and problem-solving skills
- Final interview with the Chief Marketing Officer or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving
- Leadership and team management skills
- Understanding of the physician decision-making journey and healthcare marketing
- Analytical skills and data-driven decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in healthcare or physician acquisition
- Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving skills
- Be ready to discuss your approach to data analysis and campaign optimization
ATS Keywords: Physician Marketing, Healthcare Marketing, Campaign Management, Data Analysis, Team Leadership, Stakeholder Management, CRM Systems, Market Dynamics, Segmentation, Messaging Refinement, Budget Management, Performance Tracking
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and understanding of healthcare marketing, with a strong emphasis on data-driven decision-making.
🛠️ Tools & Technologies
- CRM Systems (e.g., Salesforce)
- Marketing Automation Platforms (e.g., Marketo, HubSpot)
- Analytics Tools (e.g., Google Analytics, Tableau)
- Project Management Tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in CRM systems, marketing automation platforms, and analytics tools is essential for success in this role, as they are used to manage campaigns, track performance, and make data-driven decisions.
👔 Cultural Fit Considerations
Company Values:
- Patient-Centered Care
- Integrity
- Innovation
- Collaboration
- Accountability
Work Style:
- Data-Driven Decision Making
- Collaborative and Cross-Functional
- Adaptable and Agile
- Results-Oriented
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy using data to inform strategic decisions?
- Are you comfortable working collaboratively with cross-functional teams and managing stakeholders?
- Do you have a proven track record of driving growth through integrated marketing campaigns?
ASSUMPTION: Applicants who are comfortable working in a data-driven environment, enjoy collaborating with cross-functional teams, and have a strong background in marketing will be well-suited to MDVIP's culture and work style.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent performance across various locations
- Balancing the need for data-driven decision-making with the need for agility and adaptability in a fast-paced environment
- Navigating the complexities of healthcare compliance and regulatory considerations in marketing
- Keeping up with the latest trends and best practices in healthcare marketing and physician acquisition
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on physician acquisition and requires a deep understanding of the physician decision-making journey
- While the role involves managing a marketing budget, the primary focus is on optimizing return on investment through data-driven strategies rather than cost-cutting measures
- This role offers significant growth potential and the opportunity to shape the future of physician marketing at MDVIP, making it an attractive option for experienced marketing professionals looking to advance their careers
ASSUMPTION: Applicants should consider the unique aspects of this role and how it differs from other marketing positions, particularly in terms of its focus on physician acquisition and data-driven decision-making.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to attract new physicians to the MDVIP model
- Analyzing market trends and physician behavior to inform segmentation and messaging strategies
- Optimizing event performance and lead conversion rates through data-driven insights and continuous improvement
ASSUMPTION: These sample projects illustrate the data-driven and strategic nature of the role, as well as the importance of continuous improvement and optimization in physician marketing.
❓ Key Questions to Ask During Interview
- How does MDVIP differentiate itself from other personalized healthcare providers in the market?
- What are the biggest challenges facing the physician acquisition team in the next 12-24 months, and how can this role help address them?
- How does MDVIP support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of physician acquisition campaigns, and how are they tracked and reported?
- How does MDVIP balance the need for data-driven decision-making with the need for agility and adaptability in a fast-paced environment?
ASSUMPTION: These questions help applicants better understand MDVIP's business strategy, the challenges facing the physician acquisition team, and the company's approach to professional development and data-driven decision-making.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in healthcare or physician acquisition
- Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving skills
- Be ready to discuss your approach to data analysis and campaign optimization
- Follow up with the hiring manager or HR department within one week of submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
