Vice President, Product Marketing

📌 Core Information

🔹 Job Title: Vice President, Product Marketing

🔹 Company: Amagi

🔹 Location: New York, New York, United States

🔹 Job Type: Full-Time, On-Site

🔹 Category: Broadcast Media Production and Distribution

🔹 Date Posted: 2025-05-02

🔹 Experience Level: 15+ years

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Driving product commercialization efforts and go-to-market strategies for Amagi’s product portfolio
• Collaborating with cross-functional teams to drive commercial success through customer-centric messaging and marketplace intelligence
• Leading and mentoring a team of product marketing managers
• Developing and implementing a comprehensive product marketing framework
• Keeping up with industry trends and competitor activities

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and industry expertise to successfully drive product marketing efforts and team management.

📋 Key Responsibilities

✅ Identify target customer profiles and define products' unique value propositions

✅ Solidify overall positioning and lead all promotions and communication efforts

✅ Partner with product management and engineering teams to develop and publish roadmaps and other documentation

✅ Develop and implement GTM strategies and campaigns tailored to each product line and vertical

✅ Craft and develop compelling audience-specific messages and tools

✅ Orchestrate marketing execution across campaigns and social teams

✅ Research and support pricing decisions

✅ Prepare training materials and sales enablement tools

✅ Keep up with industry trends and competitor activities

✅ Develop and implement a product marketing framework

✅ Establish a competitive intelligence framework

✅ Design and implement a customer segmentation framework

✅ Develop a unified messaging framework

✅ Create a content strategy framework

✅ Establish a pricing and packaging framework

✅ Implement a win/loss analysis framework

✅ Develop a customer feedback loop framework

✅ Create a sales enablement framework

✅ Establish a metrics and KPI framework

✅ Develop a partner marketing framework

✅ Create a thought leadership framework

✅ Implement a product marketing maturity model

✅ Establish a framework for conducting and leveraging market research

✅ Develop a customer advocacy framework

✅ Implement a framework for aligning product marketing efforts with broader company initiatives

ASSUMPTION: This role involves a wide range of responsibilities, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 15+ years of experience in B2B/SaaS Product Marketing, Marketing, or Technical Marketing

Required Skills:

• Proven track record in B2B/SaaS Product Marketing
• Strong relationship-building and communication skills
• Entrepreneurial mindset and ability to work independently
• Ability to thrive in a collaborative, dynamic, and fast-paced work environment
• Great team player with demonstrated ability to work with multiple internal and external stakeholders

Preferred Skills:

• Experience in the broadcast media industry
• Fluency in multiple languages

ASSUMPTION: Candidates should have a strong background in product marketing and be comfortable working in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: $180,000 - $250,000 per year (Estimated based on industry standards for a VP of Product Marketing with 15+ years of experience in the New York area)

Benefits:

• Health/Medical, Dental, and Vision coverage
• 401(k) Retirement with matching program up to 4%
• Paid Time Off - 4 weeks of vacation in addition to 12 Holidays and Personal Leave time
• Paid Parental Leave for both primary and secondary caregivers
• Paid "Pawternity" Leave for primary caregivers when a new pet has joined the family or fallen ill
• Flexible Spending Accounts (FSA)
• Life, AD&D, and Disability Insurance
• Employee Assistance Program (EAP)
• Sabbatical option after five years of service - up to 3 months

Working Hours: Full-time, typically 9:00 AM to 5:00 PM, Monday through Friday, with flexibility for remote work as needed

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Amagi offers a comprehensive total rewards package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Amagi is a leader in broadcast and streaming solutions, providing end-to-end cloud-managed live and on-demand video infrastructure for TV and OTT. Founded in 2008, Amagi has established itself as a cloud technology pioneer and leader, enabling TV networks and content owners to launch, manage, distribute, and monetize live, linear, and on-demand channels across cable, OTT, and Free Ad-supported Streaming TV (FAST) platforms worldwide.

Company Size: Amagi has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: 2008

Company Description:

• Amagi provides complete channel playout, regional feeds, and geo-targeted advertising solutions
• The company offers cloud playout services, auto-ad detection, and end-to-end broadcast workflow solutions
• Amagi supports connected TV and media SaaS solutions

Company Specialties:

• Cloud-based broadcast and streaming solutions
• Targeted advertising and monetization
• End-to-end video infrastructure management

Company Website: https://www.amagi.com

ASSUMPTION: Amagi's extensive experience and expertise in the broadcast and streaming industry make it an attractive employer for professionals seeking to grow their careers in this field.

📊 Role Analysis

Career Level: Executive/VP level, with the opportunity to make a significant impact on Amagi's product marketing strategy and team leadership

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees a team of product marketing managers

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Potential to advance to a senior leadership role within the marketing organization
• Opportunities to expand the product marketing team and mentor junior team members
• Chance to work on cutting-edge technology and drive innovation in the broadcast and streaming industry

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on Amagi's product marketing efforts and team leadership.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): New York, NY; Bengaluru, IN; London, GB

Geographic Context:

• New York, NY: A major hub for the broadcast and streaming industry, offering ample networking opportunities and access to industry events
• Bengaluru, IN: Amagi's innovation center, focused on research and development efforts
• London, GB: Amagi's European headquarters, providing access to the European broadcast and streaming market

Work Schedule: Full-time, typically 9:00 AM to 5:00 PM, Monday through Friday, with flexibility for remote work as needed

ASSUMPTION: Amagi's global presence and modern work environment provide an ideal setting for professionals seeking to advance their careers in the broadcast and streaming industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interviews with the hiring manager and other team members
• Final interview with the CMO
• Background check and offer extension

Key Assessment Areas:

• Product marketing expertise and strategic thinking
• Leadership and team management skills
• Industry knowledge and trends awareness
• Communication and presentation skills
• Cultural fit and alignment with Amagi's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and leadership capabilities
• Research Amagi's products and industry trends to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Product Marketing, B2B, SaaS, Broadcast Media, Streaming, Monetization, Team Leadership, Strategic Planning, Market Analysis, Competitive Intelligence, Customer Segmentation, Content Strategy, Pricing, Sales Enablement, Thought Leadership

ASSUMPTION: Amagi's interview process is designed to assess candidates' technical skills, leadership potential, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
• Product marketing software (e.g., ProductPlan, Asana)
• Project management tools (e.g., JIRA, Trello)
• Industry-specific tools and platforms (e.g., Nielsen, comScore)

ASSUMPTION: Amagi uses a combination of industry-standard and custom tools to support its product marketing efforts and team collaboration.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Amagi encourages continuous learning and improvement
• Collaboration: Amagi fosters a team-oriented work environment
• Customer-centricity: Amagi prioritizes customer needs and feedback in its product development and marketing efforts

Work Style:

• Fast-paced and dynamic, with a focus on agility and adaptability
• Data-driven and analytical, with a strong emphasis on market research and customer insights
• Creative and strategic, with a focus on developing innovative solutions to complex business challenges

Self-Assessment Questions:

• How do you stay up-to-date with industry trends and competitor activities in the broadcast and streaming industry?
• Can you provide an example of a time when you successfully led a team to achieve a significant business objective?
• How do you approach developing and implementing a comprehensive product marketing framework?

ASSUMPTION: Amagi's company culture values innovation, collaboration, and customer-centricity, with a focus on driving business growth through strategic and creative problem-solving.

⚠️ Potential Challenges

• Managing a team of product marketing managers with varying levels of experience and expertise
• Balancing multiple projects and priorities in a fast-paced work environment
• Keeping up with industry trends and competitor activities in a rapidly evolving market
• Navigating a large and diverse organization with multiple stakeholders and cross-functional teams

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong leadership, strategic thinking, and adaptability.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position requires a strong focus on team leadership and strategic planning
• Amagi's global presence and industry expertise provide a unique opportunity to work on cutting-edge broadcast and streaming solutions
• This role offers significant growth potential and the chance to make a substantial impact on Amagi's product marketing efforts

ASSUMPTION: This role is unique in its focus on strategic leadership and global impact, setting it apart from other product marketing positions in the industry.

📝 Sample Projects

• Developing and implementing a comprehensive product marketing framework for Amagi's broadcast, streaming, and monetization product portfolio
• Conducting market research and competitive analysis to inform product positioning and go-to-market strategies
• Creating and executing targeted marketing campaigns to drive product adoption and customer acquisition
• Collaborating with cross-functional teams to develop and launch new products or features

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the VP Product Marketing role at Amagi, requiring strong leadership and industry expertise.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the broadcast and streaming industry, and how does Amagi plan to address them?
• How does Amagi support the professional development and growth of its product marketing team members?
• What is the company's approach to innovation and staying ahead of industry trends?
• How does Amagi measure the success of its product marketing efforts, and what metrics are most important to the organization?
• What is the company's long-term vision for its product marketing team and the role of the VP Product Marketing in achieving that vision?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and provides valuable information about Amagi's company culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and leadership capabilities
• Research Amagi's products and industry trends to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.