📌 Core Information
🔹 Job Title: Vice President, Product Marketing
🔹 Company: NBCUniversal
🔹 Location: New York, New York, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid, 3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Leading go-to-market (GTM) and commercialization of NBCU’s advertising technology and data solutions
- Acting as a subject matter expert and product evangelist for NBCU’s products
- Managing a team of product marketers and technical communicators
- Collaborating with cross-functional teams to ensure consistent product messaging
- Developing product collateral and leading product training
ASSUMPTION: This role requires a deep understanding of NBCU’s products and the ability to communicate their value effectively to both internal and external stakeholders.
📋 Key Responsibilities
✅ Lead GTM and commercialization of NBCU’s suite of advertising technology & data solutions and contribute to overall advertising GTM strategy
✅ Act as key subject matter expert and product evangelist with deep knowledge of NBCU’s advertising technology & data solutions, related marketing, sales, and research systems, advertising client buying processes, and the competitive landscape
✅ Act as the liaison between Product, Strategy, and Sales Enablement to communicate the value proposition of NBCU’s product solutions from beta to full commercialization and ensure consistency in how those solutions are brought to market
✅ Manage three senior directors and their teams, ensuring effective collaboration, clear communication, and alignment with organizational goals
✅ Take the lead on product positioning and branding to develop compelling messaging and clearly defined selling points for internal and external use
✅ Develop product collateral, including pitch decks, executive presentations, one-sheets, FAQs, case studies, website copy, and more
✅ Lead product training to help drive understanding and adoption of NBCU’s ad tech solutions among advertising clients, third-party partners, and internal stakeholders across the company
✅ Partner with Trade Marketing and Communications to ensure messaging consistency across PR releases, partner events, blogs, and more
✅ Be comfortable with ambiguity, navigating uncertainty with flexibility, creativity, and a proactive problem-solving mindset
✅ Exhibit eagerness to learn new technologies and products and stay updated on industry trends
ASSUMPTION: This role requires strong communication, collaboration, and project management skills to successfully lead GTM efforts and manage a team.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 10+ years of full-time product marketing experience, preferably for a B2B advertising or media technology provider
Required Skills:
- Proven expertise in data-driven advertising technology and related concepts
- Demonstrated experience working and collaborating with business owners, product owners, and other subject matter experts at all levels within an organization
- Prior leadership experience, including internal exposure to senior executives, as well as hiring, managing, and developing high-performing talent
Preferred Skills:
- Familiarity with inclusive, user-centered design
- Experience marketing both managed service and self-service B2B products
- Good working knowledge of media, media technology, and traditional vs. advanced advertising
- Experience working with data scientists, data analysts, and data engineers
- Excellent written and verbal communication skills
- Strong attention to detail and love of problem-solving
- PowerPoint and executive presentation skills
- Highly organized and a self-starter, able to prioritize tasks and work independently in a fast-paced environment
ASSUMPTION: Candidates should have a strong background in product marketing, with a focus on data-driven advertising technology, and proven leadership experience.
💰 Compensation & Benefits
Salary Range: $220,000 - $290,000 (bonus and long-term incentive eligible)
Benefits:
- Medical, dental, and vision insurance
- 401(k)
- Paid leave
- Tuition reimbursement
- Discounts and perks
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Vice President-level role in product marketing within the media and entertainment industry.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric’s NBC.
Company Description:
- One of the world’s leading media and entertainment companies
- Creates and distributes world-class content across film, television, streaming, theme parks, and consumer experiences
- Owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
- Produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group
- Has world-renowned theme parks and attractions through Universal Destinations & Experiences
- Strives to improve communities and champion an inclusive culture
Company Specialties:
- Media production and distribution
- Theme parks and consumer experiences
- Advertising and marketing
- News and information
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal is a large, well-established company with a diverse range of brands and offerings within the media and entertainment industry.
📊 Role Analysis
Career Level: Executive
Reporting Structure: Reports directly to the Senior Vice President, Sales Enablement
Work Arrangement: Hybrid, contributing from the office a minimum of three days per week
Growth Opportunities:
- Potential to grow within the product marketing team or explore other opportunities within NBCUniversal
- Chance to work on high-impact projects and initiatives
- Opportunity to develop leadership and management skills
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their leadership and management skills and take on more responsibilities over time.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 1221 Avenue of The Americas, New York, NY 10020
Geographic Context:
- New York City is a major global hub for media, entertainment, and advertising
- The office is located in Midtown Manhattan, near Times Square and other major attractions
- The area offers a mix of urban and suburban living options, with easy access to public transportation
Work Schedule: Full-time, 40 hours per week, with flexibility for remote work two days per week
ASSUMPTION: The office location provides easy access to public transportation and is close to many amenities, making it a convenient place to work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a member of the HR team
- In-person interview with the hiring manager and/or other team members
- Final interview with the Senior Vice President, Sales Enablement
- Background check and offer
Key Assessment Areas:
- Product marketing expertise and experience
- Leadership and management skills
- Communication and presentation skills
- Technical knowledge of advertising technology and data solutions
- Cultural fit and alignment with NBCUniversal’s values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and leadership skills
- Be prepared to discuss your understanding of NBCU’s products and the competitive landscape
- Demonstrate your ability to communicate complex technical concepts in a clear and concise manner
- Showcase your problem-solving skills and ability to work effectively in a fast-paced environment
ATS Keywords: Product Marketing, Advertising Technology, Data Solutions, Leadership, Collaboration, Communication, Problem-Solving, Presentation Skills, Product Evangelist, Subject Matter Expert, Go-to-Market, Commercialization
ASSUMPTION: The interview process for this role will focus on assessing the candidate’s product marketing expertise, leadership skills, and cultural fit with NBCUniversal.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, JIRA, Trello)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Advertising technology platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: This role requires proficiency in a range of marketing, project management, and data visualization tools to effectively develop and communicate product messaging and collateral.
👔 Cultural Fit Considerations
Company Values:
- Respect and inclusion
- Integrity and accountability
- Excellence in all we do
- Collaboration and teamwork
- Creativity and innovation
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and accountable
Self-Assessment Questions:
- How do you demonstrate respect and inclusion in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment or priorities?
- How do you approach collaboration and teamwork, especially when working with diverse teams or stakeholders?
ASSUMPTION: NBCUniversal values a diverse and inclusive work environment, and candidates should be prepared to demonstrate their alignment with these values during the interview process.
⚠️ Potential Challenges
- Managing a team of senior directors and ensuring effective collaboration and communication
- Navigating ambiguity and uncertainty in a fast-paced, dynamic work environment
- Balancing the need for deep technical knowledge with the ability to communicate complex concepts clearly and concisely
- Keeping up with industry trends and new technologies in the rapidly evolving advertising technology landscape
- Working effectively with a wide range of internal and external stakeholders, from senior executives to advertising clients and partners
ASSUMPTION: This role presents significant challenges, but also offers substantial opportunities for growth and impact for the right candidate.
📈 Similar Roles Comparison
- Unlike other product marketing roles, this position requires a deep understanding of NBCU’s advertising technology and data solutions, as well as the competitive landscape
- This role offers the opportunity to work on high-impact projects and initiatives within a large, well-established media and entertainment company
- Career progression in this role could lead to senior leadership positions within NBCUniversal’s product marketing team or other areas of the organization
ASSUMPTION: This role offers unique opportunities and challenges compared to similar product marketing positions within the media and entertainment industry.
📝 Sample Projects
- Developing a comprehensive product positioning and messaging framework for NBCU’s suite of advertising technology and data solutions
- Creating a series of training modules to educate advertising clients and partners on the value proposition of NBCU’s products
- Leading a cross-functional team to launch a new advertising technology product or feature, from beta to full commercialization
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the Vice President, Product Marketing might undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current product marketing team structure and how this role fits within it?
- How does NBCUniversal support the professional development and growth of its product marketing team members?
- What are the biggest challenges facing the product marketing team in the next 12-24 months, and how can this role help address them?
- How does NBCUniversal approach collaboration and communication between its various business units and teams?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and leadership skills
- Prepare examples of your product marketing work, including pitch decks, case studies, or other collateral that demonstrates your ability to communicate complex technical concepts clearly and concisely
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
