📌 Core Information
🔹 Job Title: Vice President, Product Marketing
🔹 Company: NBCUniversal
🔹 Location: New York, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Entertainment Providers
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Leading go-to-market (GTM) and commercialization strategies for NBCU’s advertising technology and data solutions
- Acting as a key subject matter expert and product evangelist
- Managing and developing a team of product marketers and technical communicators
- Collaborating with cross-functional teams to communicate product value propositions
- Creating product collateral and leading product training initiatives
ASSUMPTION: This role requires a deep understanding of NBCU’s products and the ability to simplify complex information for clients and agency partners.
📋 Key Responsibilities
✅ Lead GTM and commercialization of NBCU’s suite of advertising technology & data solutions and contribute to overall advertising GTM strategy
✅ Serve as a key subject matter expert and product evangelist with deep knowledge of NBCU’s advertising technology & data solutions, related systems, buying processes, and competitive landscape
✅ Act as the liaison between Product, Strategy, and Sales Enablement to ensure consistent product messaging and commercialization
✅ Manage and develop a team of senior directors and their teams, fostering collaboration, clear communication, and alignment with organizational goals
✅ Develop product positioning, branding, and messaging in collaboration with cross-functional teams
✅ Create product collateral, including pitch decks, executive presentations, one-sheets, FAQs, case studies, website copy, and more
✅ Lead product training initiatives to drive understanding and adoption of NBCU’s ad tech solutions among advertising clients, third-party partners, and internal stakeholders
✅ Partner with Trade Marketing and Communications to ensure messaging consistency across PR releases, partner events, blogs, and more
✅ Navigate ambiguity, uncertainty, and changing priorities with flexibility, creativity, and a proactive problem-solving mindset
✅ Stay updated on industry trends and new technologies
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive product adoption and revenue growth.
🎯 Required Qualifications
Education: Bachelor's degree or similar college-level education in a relevant field
Experience: 10+ years of full-time product marketing experience, preferably for a B2B advertising or media technology provider
Required Skills:
- Proven expertise in data-driven advertising technology and related concepts
- Demonstrated experience working and collaborating with business owners, product owners, and other subject matter experts at all levels within an organization
- Prior leadership experience, including internal exposure to senior executives, as well as hiring, managing, and developing high-performing talent
Preferred Skills:
- Familiarity with inclusive, user-centered design
- Experience marketing both managed service and self-service B2B products
- Good working knowledge of media, media technology, and traditional vs. advanced advertising concepts
- Experience working with data scientists, data analysts, and data engineers
- Excellent written and verbal communication skills
- Strong attention to detail and problem-solving skills
- PowerPoint and executive presentation skills
- Highly organized and a self-starter, able to prioritize tasks and work independently in a fast-paced environment
ASSUMPTION: Candidates should have a strong background in product marketing, with a focus on data-driven advertising technology and proven leadership experience.
💰 Compensation & Benefits
Salary Range: $220,000 - $290,000 per year (bonus and long-term incentive eligible)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan
- Paid leave
- Tuition reimbursement
- Discounts and perks
Working Hours: Full-time, with a hybrid work arrangement requiring on-site presence for a minimum of three days per week
ASSUMPTION: The salary range is based on industry standards for a Vice President-level role in product marketing within the entertainment industry. Benefits are typical for a large corporation and may include additional perks not listed here.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers. NBCUniversal is a subsidiary of Comcast Corporation, focusing on creating and distributing world-class content across various platforms.
Company Size: 10,001+ employees. As a large corporation, NBCUniversal offers extensive resources and opportunities for career growth.
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by NBC. It has since grown into a leading entertainment company with a diverse portfolio of brands.
Company Description:
- Creates world-class content for film, television, and streaming services
- Owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
- Produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group
- Has world-renowned theme parks and attractions through Universal Destinations & Experiences
Company Specialties:
- Film and television production and distribution
- Streaming services
- Theme parks and attractions
- News and entertainment broadcasting
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal is a well-established entertainment company with a diverse range of brands and offerings, providing ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Executive. This role is a senior leadership position within the product marketing team, reporting directly to the Senior Vice President of Sales Enablement.
Reporting Structure: The Vice President of Product Marketing will manage three senior directors and their teams, fostering collaboration and clear communication to achieve organizational goals.
Work Arrangement: Hybrid. This role requires on-site presence for a minimum of three days per week, with the remaining days being flexible for remote work.
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities
- Opportunities to work on high-impact projects and initiatives
- Possibility to transition into other leadership roles within the organization
ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and career progression within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters. This role is based at NBCUniversal’s headquarters in New York City, with a hybrid work arrangement requiring on-site presence for a minimum of three days per week.
Office Location(s): 30 Rockefeller Plaza, New York City, NY 10112-0002, US
Geographic Context:
- New York City is a major hub for the entertainment industry, offering ample networking opportunities and access to industry events
- The office is located in Midtown Manhattan, providing easy access to public transportation and nearby amenities
- The city offers a diverse range of cultural, recreational, and dining options
Work Schedule: Full-time, with a hybrid work arrangement requiring on-site presence for a minimum of three days per week
ASSUMPTION: The hybrid work arrangement offers flexibility while ensuring regular on-site collaboration and communication with the team and other stakeholders.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person interview at NBCUniversal’s headquarters in New York City
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Product marketing expertise and experience
- Leadership skills and team management abilities
- Industry knowledge and understanding of NBCUniversal’s products
- Communication and presentation skills
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and leadership skills
- Prepare for behavioral and situational interview questions that focus on your experience with product marketing, team management, and cross-functional collaboration
- Research NBCUniversal’s products and industry trends to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Product Marketing, Advertising Technology, Data Solutions, Leadership, Team Management, Cross-Functional Collaboration, Communication, Problem-Solving, Strategic Thinking, NBCUniversal, Hybrid Work Arrangement
ASSUMPTION: The application process for this role is likely to be competitive, so it is essential to tailor your application materials and prepare thoroughly for interviews to showcase your qualifications and fit for the position.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Jira, Trello)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: This role requires proficiency in various marketing and project management tools, as well as strong communication and collaboration skills to work effectively with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Inclusion: NBCUniversal strives to create an inclusive environment where everyone feels supported, embraced, and heard
- Excellence: The company aims to deliver world-class content and experiences, fostering a culture of continuous improvement and innovation
- Integrity: NBCUniversal upholds high ethical standards and conducts business with honesty and transparency
Work Style:
- Collaborative: The role involves working closely with cross-functional teams to achieve shared goals
- Agile: The work environment may require adaptability and flexibility in response to changing priorities and market demands
- Data-driven: Decisions are informed by data and analytics, with a focus on measuring and optimizing performance
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional work environment?
- Are you comfortable navigating ambiguity and uncertainty, with a proactive problem-solving mindset?
- Do you have a strong attention to detail and a love for problem-solving?
ASSUMPTION: NBCUniversal values a diverse, inclusive, and collaborative work environment, with a strong emphasis on excellence, integrity, and data-driven decision-making.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise
- Balancing strategic planning and tactical execution in a fast-paced environment
- Navigating a large, complex organization with multiple stakeholders
- Keeping up with industry trends and technological advancements in advertising technology
ASSUMPTION: This role presents unique challenges related to team management, cross-functional collaboration, and staying current in a rapidly evolving industry.
📈 Similar Roles Comparison
- Unlike other product marketing roles, this position focuses specifically on advertising technology and data solutions within the entertainment industry
- Compared to other senior leadership roles, this position offers a unique blend of strategic planning, tactical execution, and cross-functional collaboration
- Career progression in this role may lead to other leadership opportunities within NBCUniversal or the broader entertainment industry
ASSUMPTION: This role is distinct from other product marketing positions due to its focus on advertising technology and data solutions within the entertainment industry, offering a unique blend of responsibilities and growth opportunities.
📝 Sample Projects
- Developing a comprehensive product positioning and messaging framework for NBCU’s suite of advertising technology and data solutions
- Creating a series of product training modules to educate advertising clients, third-party partners, and internal stakeholders on NBCU’s ad tech offerings
- Collaborating with cross-functional teams to launch a new advertising technology product, from beta to full commercialization
ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative nature of the role, focusing on product positioning, training, and commercialization initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the current product portfolio and roadmap for NBCU’s advertising technology and data solutions?
- How does this role collaborate with other teams, such as Product, Strategy, and Sales Enablement, to ensure consistent product messaging and commercialization?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does NBCUniversal support the professional development and growth of its employees, particularly in leadership roles?
- What is the company’s approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and leadership skills
- Prepare for behavioral and situational interview questions that focus on your experience with product marketing, team management, and cross-functional collaboration
- Research NBCUniversal’s products and industry trends to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
