📌 Core Information
🔹 Job Title: Vice President, Product Marketing
🔹 Company: NBCUniversal
🔹 Location: New York, United States
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Entertainment Providers
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading go-to-market (GTM) and commercialization strategies for NBCU’s advertising technology and data solutions
- Acting as a key subject matter expert and product evangelist with deep knowledge of NBCU’s advertising technology & data solutions, related systems, and buying processes
- Managing and developing a team of senior directors and their teams
- Collaborating with cross-functional teams to develop compelling product messaging and branding
- Creating product collateral, including pitch decks, executive presentations, and case studies
ASSUMPTION: This role requires a high level of technical knowledge and strong leadership skills to drive demand for NBCU’s advertising solutions.
📋 Key Responsibilities
✅ Lead GTM and commercialization of NBCU’s suite of advertising technology & data solutions and contribute to overall advertising GTM strategy
✅ Act as key subject matter expert and product evangelist, with deep knowledge of NBCU’s advertising technology & data solutions, related systems, and buying processes
✅ Manage three senior directors and their teams, ensuring effective collaboration, clear communication, and alignment with organizational goals
✅ Take the lead on product positioning and branding, developing compelling messaging and clearly defined selling points for internal and external use
✅ Develop product collateral, including pitch decks, executive presentations, one-sheets, FAQs, case studies, website copy, and more
✅ Lead product training to help drive understanding and adoption of NBCU’s ad tech solutions among advertising clients, third-party partners, and internal stakeholders
✅ Partner with Trade Marketing and Communications to ensure messaging consistency across PR releases, partner events, blogs, and more
✅ Be comfortable with ambiguity, navigating uncertainty with flexibility, creativity, and a proactive problem-solving mindset
✅ Exhibit eagerness to learn new technologies and products and stay updated on industry trends
ASSUMPTION: This role requires strong leadership, communication, and problem-solving skills to succeed in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree or similar college-level education in a relevant field
Experience: 10+ years of full-time product marketing experience, preferably for a B2B advertising or media technology provider
Required Skills:
- Prior leadership experience, including internal exposure to senior executives, as well as hiring, managing, and developing high-performing talent
- Proven expertise in data-driven advertising technology and related concepts
- Demonstrated experience working and collaborating with business owners, product owners, and other subject matter experts at all levels within an organization, from support to senior management
Preferred Skills:
- Familiarity with inclusive, user-centered design
- Experience marketing both managed service and self-service B2B products
- Good working knowledge of media, media technology, and traditional vs. advanced advertising
- Experience working with data scientists, data analysts, and data engineers
- Excellent written and verbal communication skills
- Strong attention to detail and love of problem-solving
- PowerPoint and executive presentation skills
- Highly organized and a self-starter, able to prioritize tasks and work independently in a fast-paced environment
ASSUMPTION: While a Bachelor's degree is required, relevant experience and skills are more important for success in this role.
💰 Compensation & Benefits
Salary Range: $220,000 - $290,000 (bonus and long-term incentive eligible)
Benefits:
- Medical, Dental, and Vision Insurance
- 401(k)
- Paid Leave
- Tuition Reimbursement
- Discounts and Perks
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Benefits are comprehensive and competitive for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers. NBCUniversal is one of the world’s leading media and entertainment companies, creating and distributing world-class content across various platforms and bringing it to life through theme parks and consumer experiences.
Company Size: 10,001+ employees. As a large organization, NBCUniversal offers numerous opportunities for growth and collaboration.
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric. It has since grown into a global media powerhouse.
Company Description:
- Owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
- Produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group
- Has world-renowned theme parks and attractions through Universal Destinations & Experiences
Company Specialties:
- Film and television production and distribution
- Streaming services
- Theme parks and attractions
- News and entertainment broadcasting
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal’s extensive portfolio of brands and content makes it an attractive employer for those interested in the media and entertainment industry.
📊 Role Analysis
Career Level: Executive. This role is a senior leadership position, reporting directly to the Senior Vice President of Sales Enablement.
Reporting Structure: The Vice President of Product Marketing will lead a team of senior directors and their teams, collaborating with cross-functional teams across the organization.
Work Arrangement: Hybrid. This role requires contributing from the office a minimum of three days per week.
Growth Opportunities:
- Potential to advance to a more senior role within NBCUniversal’s product marketing or advertising technology teams
- Opportunities to work on high-impact projects and initiatives, driving significant business growth
- Chance to develop leadership and management skills by mentoring and guiding a team of senior directors
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on NBCUniversal’s advertising technology and data solutions.
🌍 Location & Work Environment
Office Type: Corporate headquarters. This role is based at NBCUniversal’s corporate headquarters in New York City.
Office Location(s): 30 Rockefeller Plaza, New York City, NY 10112-0002, US
Geographic Context:
- New York City is a major global hub for media, entertainment, and technology industries
- The office is located in Midtown Manhattan, offering easy access to public transportation and numerous amenities
- The city offers a diverse and vibrant culture, with numerous attractions, restaurants, and entertainment options
Work Schedule: Full-time, typically 40 hours per week, with a flexible hybrid arrangement (3 days on-site).
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- On-site interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Technical knowledge of advertising technology and data solutions
- Leadership and management skills
- Communication and presentation skills
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of NBCUniversal’s products and advertising technology solutions in your application materials
- Prepare examples of your product marketing work, including pitch decks, case studies, or other relevant collateral
- Research NBCUniversal’s recent initiatives and industry trends to show your familiarity with the company and the broader advertising technology landscape
ATS Keywords: Product Marketing, Advertising Technology, Data Solutions, Leadership, Collaboration, Communication, Problem-Solving, Presentation Skills, Product Evangelist, Go-to-Market Strategy, Commercialization, Hybrid Work Arrangement
ASSUMPTION: NBCUniversal’s application process is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Project management tools (Asana, JIRA, Trello)
- CRM and marketing automation platforms (Salesforce, Marketo, HubSpot)
- Data visualization tools (Tableau, Power BI)
ASSUMPTION: This role requires proficiency in various software tools and technologies to create effective product marketing collateral and manage projects.
👔 Cultural Fit Considerations
Company Values:
- Excellence: Striving for the highest quality in all aspects of our work
- Innovation: Embracing change and driving progress
- Integrity: Acting with honesty and fairness in all our interactions
- Collaboration: Working together to achieve common goals
- Inclusion: Fostering a diverse and inclusive environment where everyone feels valued and respected
Work Style:
- Fast-paced and dynamic, with a focus on driving results and meeting deadlines
- Collaborative, with a strong emphasis on teamwork and cross-functional partnerships
- Data-driven, with a focus on using data and analytics to inform decision-making
- Adaptable, with a willingness to pivot and adjust strategies as needed
Self-Assessment Questions:
- Do you have a proven track record of driving demand for advertising technology or data solutions?
- Are you comfortable managing and developing high-performing teams in a fast-paced environment?
- Do you thrive in a collaborative, data-driven work culture?
ASSUMPTION: NBCUniversal values candidates who align with their core values and work style, and who can contribute to a positive and inclusive work environment.
⚠️ Potential Challenges
- Managing a team of senior directors and their teams, requiring strong leadership and communication skills
- Navigating a large, complex organization with multiple stakeholders and competing priorities
- Keeping up with the fast-paced, ever-evolving advertising technology landscape
- Balancing on-site collaboration with remote work, requiring effective time management and communication skills
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to related roles in other media and entertainment companies, this role offers a unique opportunity to drive commercialization and adoption of NBCUniversal’s advertising technology and data solutions
- Industry-specific context: The advertising technology landscape is rapidly evolving, with new solutions and competitors emerging regularly
- Career path comparison: This role offers a clear path to advancement within NBCUniversal’s product marketing or advertising technology teams
ASSUMPTION: This role offers a unique combination of leadership, technical, and strategic responsibilities, setting it apart from similar roles in other organizations.
📝 Sample Projects
- Developing a comprehensive pitch deck for NBCUniversal’s suite of advertising technology and data solutions, tailored to specific client segments
- Creating a detailed product positioning and branding framework, in collaboration with cross-functional teams, to ensure consistent messaging across all marketing channels
- Leading a product training session for advertising clients, third-party partners, and internal stakeholders, covering NBCUniversal’s ad tech solutions and their applications in the broader advertising ecosystem
ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities for the Vice President of Product Marketing at NBCUniversal.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams within NBCUniversal’s advertising technology and data solutions organization?
- What are the most significant challenges facing NBCUniversal’s advertising technology and data solutions, and how can this role help address them?
- How does NBCUniversal support the professional development and growth of its product marketing team members?
- What is the company’s long-term vision for its advertising technology and data solutions, and how does this role contribute to that vision?
ASSUMPTION: Asking these questions demonstrates your interest in the role and its impact on NBCUniversal’s advertising technology and data solutions.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your product marketing work, including pitch decks, case studies, or other relevant collateral
- Research NBCUniversal’s recent initiatives and industry trends to show your familiarity with the company and the broader advertising technology landscape
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
