📌 Core Information
🔹 Job Title: Vice President, Product Marketing
🔹 Company: Docebo
🔹 Location: Remote USA, Atlanta, Georgia, Toronto, Ontario
🔹 Job Type: Full Time
🔹 Category: Software Development
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (up to 20% travel)
🚀 Job Overview
Key aspects of this role include:
- Leading the evolution of product marketing and defining its strategy and structure
- Driving global go-to-market planning and execution across five regions
- Defining and evolving platform narrative, positioning, and messaging frameworks
- Owning market intelligence, competitive strategy, and pricing and packaging strategies
- Overseeing content strategy and analyst relations
- Mentoring and leading a high-performing team
ASSUMPTION: This role requires a strategic thinker with deep B2B SaaS experience, exceptional cross-functional influence, and a track record of helping software companies win in competitive markets.
📋 Key Responsibilities
✅ Global GTM Strategy & Execution: Help lead the company’s go-to-market planning and execution across five different regions for new products, feature launches, and platform enhancements
✅ Positioning, Messaging, and Storytelling: Define and evolve our platform narrative, positioning, and messaging frameworks to drive clarity, differentiation, and resonance with target buyers.
✅ Market Intelligence & Competitive Strategy: Own competitive and market intelligence. Lead initiatives that surface customer insights, track competitor moves, and inform product strategy.
✅ Pricing & Packaging: Partner with Product, RevOps, and Finance to shape pricing and packaging strategies that align with buyer value and drive growth across segments.
✅ Enablement & Content Strategy: Oversee content strategy for product marketing, creating value-based sales assets, battlecards, pitch decks, case studies, and more.
✅ Voice of the Market & Analyst Relations: Act as a strategic voice of the customer and market across the business. Lead relationships with industry analysts to influence market perception and amplify our platform vision.
✅ Lead and mentor a high-performing team: Guide and develop a team of product marketing managers, fostering a culture of innovation, collaboration, and excellence.
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong communication skills and a passion for the learning and development space.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10+ years of product marketing experience, with at least 4 years in a leadership role within a high-growth SaaS company, ideally in the learning technology or learning and development industry.
Required Skills:
- Proven success in creating and executing high-impact go-to-market strategies that drive product adoption and revenue growth
- Extensive experience in market research, competitive analysis, and product positioning within a B2B context
- Strong executive presence with the ability to influence and build relationships across all levels of the organization
- A passion for learning and development, with a deep understanding of industry trends, customer needs, and market dynamics
- Excellent communication skills and a strategic thinker with a deep understanding of both the big picture and the day-to-day details
- Excellent leadership skills with the ability to influence senior leadership and drive alignment across teams
- Working knowledge of AI and its implications for go-to-market messaging, buyer expectations, and product positioning
Preferred Skills:
- Experience marketing AI-native products or leveraging AI in marketing operations
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong strategic mindset, excellent communication skills, and a proven track record in product marketing within the SaaS industry.
💰 Compensation & Benefits
Salary Range: $180,000 - $250,000 USD (Estimated based on industry standards for a VP of Product Marketing with 10+ years of experience in the SaaS industry)
Benefits:
- Generous Vacation Policy, plus 2 extra floating holidays
- Employee Share Purchase Plan
- Career progression/internal mobility opportunities
- Four employee resource groups to get involved with
- WeWork partnership and “Work from Anywhere” program
Working Hours: 40 hours per week, with flexibility for a hybrid work arrangement (up to 20% travel)
ASSUMPTION: The salary range is estimated based on industry standards for a VP of Product Marketing with the required experience level. The actual salary may vary based on factors such as location, performance, and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: Docebo is a global software development company specializing in learning technology and enterprise learning platforms.
Company Size: Docebo has 501-1,000 employees worldwide, with offices in North America, EMEA, APAC, and more. This size allows for ample opportunities for growth and collaboration while maintaining a dynamic and innovative work environment.
Founded: Docebo was founded in 2005 and has since grown to become a publicly-traded company with a strong presence in the learning technology industry.
Company Description:
- Docebo is the world's most powerful learning platform, built for the business of learning. It helps organizations around the world deliver scalable, personalized learning to customers, partners, and employees, driving productivity, engagement, revenue, and growth.
- The Docebo platform is stable and intuitive, with innovative technology for content generation, automation, and analytics, along with the industry's most advanced AI capabilities.
- Docebo has a strong commitment to diversity and inclusion, with four employee resource groups and a focus on fostering a culture where values are at the center of everything they do.
Company Specialties:
- E-learning
- Learning Management System (LMS)
- Cloud E-learning
- Learning as a Service
- Learning Marketplace
- Learning Ecosystem
- Learning Apps
- Artificial Intelligence
- Learning Suite
- Extended Enterprise Training
- Partner Training
- Customer Training
- Onboarding
- Compliance Training
- Sales Enablement
Company Website: http://www.docebo.com
ASSUMPTION: Docebo's focus on learning technology and enterprise learning platforms makes it an attractive opportunity for candidates interested in the learning and development space.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Chief Marketing Officer (CMO) and overseeing a team of product marketing managers.
Reporting Structure: The VP of Product Marketing will report directly to the CMO and oversee a team of product marketing managers.
Work Arrangement: This role follows a hybrid work arrangement, with up to 20% travel required. The specific hybrid work details will be discussed during the interview process.
Growth Opportunities:
- As a senior leadership role, this position offers ample opportunities for career growth and development within the marketing organization.
- The dynamic and innovative nature of Docebo's work environment provides ample opportunities for learning and growth.
- The global nature of the role offers opportunities to work with diverse teams and gain international experience.
ASSUMPTION: This role provides excellent growth opportunities for candidates looking to advance their careers in product marketing within the SaaS industry.
🌍 Location & Work Environment
Office Type: Docebo has offices in North America, EMEA, APAC, and more, with a hybrid work arrangement for this role.
Office Location(s): Atlanta, Georgia, USA; Toronto, Ontario, Canada
Geographic Context:
- Atlanta, Georgia, USA: A major tech hub with a thriving startup scene and a diverse population, offering a high quality of life and ample cultural and recreational opportunities.
- Toronto, Ontario, Canada: A multicultural city with a strong tech industry, offering a high quality of life, vibrant neighborhoods, and ample cultural and recreational opportunities.
Work Schedule: This role follows a hybrid work arrangement, with up to 20% travel required. The specific hybrid work details will be discussed during the interview process.
ASSUMPTION: The hybrid work arrangement and global office locations offer flexibility and opportunities to work with diverse teams for candidates interested in a dynamic and innovative work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Behavioral and situational interview with the hiring manager
- Case study or project presentation with the hiring manager and/or other stakeholders
- Final interview with the CMO and/or other senior leaders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Cross-functional collaboration and influence
- Communication and presentation skills
- Industry knowledge and market trends
- Leadership and team management
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Docebo's products, market position, and competition to demonstrate your industry knowledge and understanding of the role
- Prepare a case study or project presentation that showcases your strategic thinking and problem-solving skills
ATS Keywords: Product Marketing, Go-to-Market Strategy, Market Research, Competitive Analysis, Product Positioning, Pricing Strategy, Content Strategy, Analyst Relations, Team Leadership, Communication Skills, AI Knowledge, Learning Technology, Strategic Thinking, Cross-Functional Collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and industry knowledge, as well as their fit with Docebo's company culture and values.
🛠️ Tools & Technologies
- Salesforce
- HubSpot
- Google Workspace
- Asana
- Slack
- Zoom
- Microsoft Office Suite
- Various learning and development platforms and tools
ASSUMPTION: The specific tools and technologies used may vary based on the candidate's role and responsibilities within the product marketing team.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Simplicity
- Accountability
- Togetherness
- Curiosity
- Impact
Work Style:
- Collaborative and team-oriented
- Dynamic and innovative
- Results-driven and accountable
- Adaptable and open to change
- Committed to continuous learning and growth
Self-Assessment Questions:
- How do you embody Docebo's values in your daily work?
- How do you approach working with diverse teams and stakeholders across different regions?
- How do you stay up-to-date with industry trends and market dynamics in the learning technology space?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Docebo's company values and work style, as well as a deep understanding of the learning technology industry and its market dynamics.
⚠️ Potential Challenges
- The role requires a strategic thinker with deep B2B SaaS experience, exceptional cross-functional influence, and a track record of helping software companies win in competitive markets.
- The role involves a mix of strategic planning and hands-on execution, requiring strong communication skills and a passion for the learning and development space.
- The hybrid work arrangement may require up to 20% travel, which may be challenging for candidates who prefer a fully remote work arrangement.
- The role may require working with diverse teams and stakeholders across different regions, which may present communication and cultural challenges.
ASSUMPTION: Candidates should be prepared to face these potential challenges and have a clear plan for overcoming them in the role.
📈 Similar Roles Comparison
- This role is similar to other VP of Product Marketing roles in the SaaS industry, but with a focus on the learning technology and enterprise learning platforms space.
- The role requires a strong understanding of the learning technology industry and its market dynamics, as well as a passion for driving innovation and growth in the space.
- Career progression in this role may lead to senior leadership positions within the marketing organization or other areas of the business.
ASSUMPTION: Candidates should have a strong understanding of the learning technology industry and its market dynamics, as well as a clear career path and growth opportunities within the organization.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch in the learning technology space
- Conducting market research and competitive analysis to inform product positioning and messaging
- Creating value-based sales assets, battlecards, pitch decks, case studies, and other content to support product marketing efforts
ASSUMPTION: These sample projects are intended to provide insight into the types of responsibilities and deliverables associated with the role, but may vary based on the specific needs and priorities of the product marketing team.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy and organization at Docebo?
- What are the key priorities for the first 90 days in this role?
- How does Docebo support the professional development and growth of its employees?
- What are the key challenges facing the learning technology industry, and how does Docebo plan to address them?
- How does Docebo foster a culture of innovation and collaboration within its teams?
ASSUMPTION: These key questions are intended to provide insight into the role, the company, and the industry, but may vary based on the candidate's specific interests and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Docebo's products, market position, and competition to demonstrate your industry knowledge and understanding of the role
- Prepare a case study or project presentation that showcases your strategic thinking and problem-solving skills
- Follow up with the hiring manager within one week of submission to confirm receipt of your application and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
