Vice President, Programmatic

📌 Core Information

🔹 Job Title: Vice President, Programmatic

🔹 Company: CMI Media Group

🔹 Location: Philadelphia, PA; New York, NY; Parsippany, NJ; Chesterbrook, PA; Cherry Hill, NJ

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (with potential flexibility)

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership of all programmatic initiatives across the agency
• Expanding programmatic offerings into TV, video, radio, and emerging channels
• Leveraging first-party data for precision audience targeting
• Representing CMI Media Group as a thought leader in healthcare programmatic
• Building strong relationships with suppliers, clients, and internal teams
• Continuously evaluating and improving the AdMission Platform product offering
• Empowering the programmatic team through training, education, and growth opportunities
• Supporting new business efforts and pitches
• Optimizing campaign launch, optimization, measurement, and reporting processes

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and communication skills to drive programmatic efforts across multiple channels and teams.

📋 Key Responsibilities

✅ Lead the strategic direction of programmatic initiatives, developing a roadmap for expansion into various channels

✅ Innovate with data by developing strategies and forging partnerships to leverage first-party data for precision audience targeting

✅ Drive thought leadership by representing CMI Media Group at industry conferences and through compelling content

✅ Cultivate relationships with suppliers, clients, and internal teams to effectively communicate the value and capabilities of programmatic

✅ Shape the AdMission Platform product by continuously evaluating the programmatic marketplace and making recommendations for improvement

✅ Empower the programmatic team by leading internal training and education, and fostering the growth of junior team members

✅ Support new business efforts and pitches by demonstrating CMI Media Group's programmatic prowess to prospective clients

✅ Optimize campaign launch, optimization, measurement, and reporting processes to ensure high-quality inventory and effective buys

ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on campaign management to drive programmatic success.

🎯 Required Qualifications

Education: Bachelor's degree required

Experience: 10+ years of experience in digital marketing, with a strong focus on programmatic

Required Skills:

• Extensive experience with large-scale DSP platforms, such as The Trade Desk
• Proven experience working with third-party data providers
• Exceptional leadership, relationship-building, and communication skills
• A passion for continuous learning and self-development

Preferred Skills:

• Experience working in the healthcare industry
• Familiarity with healthcare-specific data and audience targeting strategies

ASSUMPTION: Candidates should have a strong background in programmatic and digital marketing, with a proven track record of driving strategic initiatives and leading teams.

💰 Compensation & Benefits

Salary Range: $115,000 - $230,000 per year (based on experience and qualifications)

Benefits:

• Mental health support
• Flexible working arrangements
• Training and mentorship opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on the provided information and industry standards for a Vice President role in the advertising sector with 10+ years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, focusing on healthcare, wellness, and pharmaceutical marketing

Company Size: 1,001-5,000 employees (global), with a collaborative and entrepreneurial culture

Founded: 1989, with a rich history of innovation and growth in the healthcare marketing space

Company Description:

• CMI Media Group is a full-service media agency dedicated to health, wellness, and pharmaceutical marketing
• The company offers a range of services, including audience strategy, planning, development, and insights; data and analytics; buying and investment; and direct response and customer experience
• CMI Media Group is a WPP company with seven office locations across the US

Company Specialties:

• Media planning and buying
• Innovation and technology
• Customer insights and data analytics
• Search engine marketing and optimization
• Social media marketing
• HCP marketing, patient marketing, and DTP marketing

Company Website: cmimediagroup.com

ASSUMPTION: CMI Media Group's focus on healthcare marketing provides a unique opportunity for candidates interested in the intersection of advertising and healthcare.

📊 Role Analysis

Career Level: Executive (Vice President)

Reporting Structure: This role reports directly to the President of CMI Media Group and oversees the programmatic team

Work Arrangement: On-site, with potential flexibility for remote work

Growth Opportunities:

• Potential to shape the future of programmatic in healthcare marketing
• Opportunities to lead new business efforts and expand the agency's offerings
• Chance to mentor and develop junior team members

ASSUMPTION: This role offers significant growth potential for candidates looking to make a strategic impact in the programmatic space.

🌍 Location & Work Environment

Office Type: CMI Media Group has multiple office locations across the US, with this role based in Philadelphia, PA, and New York, NY

Office Location(s): Philadelphia, PA; New York, NY; Parsippany, NJ; Chesterbrook, PA; Cherry Hill, NJ

Geographic Context:

• Philadelphia and New York are major hubs for healthcare and advertising industries
• CMI Media Group's offices are located in vibrant urban areas with access to public transportation
• The company offers flexible working arrangements, allowing for remote work when needed

Work Schedule: Full-time, with potential flexibility for remote work

ASSUMPTION: The location and work environment provide candidates with the opportunity to work in dynamic urban settings with flexible work arrangements.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• In-depth interview with the President of CMI Media Group
• Final interview with key stakeholders from the programmatic team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Industry knowledge and expertise in programmatic
• Communication and presentation skills

Application Tips:

• Highlight specific examples of your programmatic experience and strategic achievements
• Tailor your resume and cover letter to emphasize your relevant skills and experience
• Prepare questions that demonstrate your interest in the role and CMI Media Group's mission

ATS Keywords: Programmatic, digital marketing, strategic planning, team leadership, data-driven, healthcare marketing, AdMission Platform, DSP, third-party data

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and programmatic expertise.

🛠️ Tools & Technologies

• The Trade Desk (DSP)
• AdMission Platform (CMI Media Group's proprietary technology)
• Third-party data platforms (e.g., Acxiom, Experian, etc.)
• Data visualization and analytics tools (e.g., Tableau, Power BI, etc.)

ASSUMPTION: Familiarity with The Trade Desk, AdMission Platform, and third-party data platforms is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• All for Good: CMI Media Group is committed to making a positive impact on healthcare and society
• Inclusion: The company fosters a diverse and inclusive work environment
• Collaboration: CMI Media Group encourages teamwork and cross-functional collaboration

Work Style:

• Entrepreneurial: The company embraces a startup-like culture, encouraging innovation and initiative
• Data-driven: CMI Media Group relies on data and analytics to inform decision-making
• Collaborative: The company values teamwork and open communication

Self-Assessment Questions:

• Do you align with CMI Media Group's mission to make a positive impact on healthcare and society?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you thrive in an entrepreneurial culture that encourages innovation and initiative?

ASSUMPTION: Candidates who share CMI Media Group's values and are comfortable in an entrepreneurial, collaborative work environment will be a strong fit for this role.

⚠️ Potential Challenges

• The role requires a high level of strategic thinking and leadership, which may be challenging for candidates without extensive experience in programmatic and digital marketing
• CMI Media Group's focus on healthcare marketing may require candidates to quickly familiarize themselves with industry-specific data and audience targeting strategies
• The role involves managing multiple teams and stakeholders, which may present communication and coordination challenges
• The dynamic nature of the programmatic landscape may require candidates to adapt quickly to new trends and technologies

ASSUMPTION: These challenges can be overcome by candidates with strong strategic thinking, leadership, and adaptability skills.

📈 Similar Roles Comparison

• This role is unique in its focus on programmatic within the healthcare marketing industry
• Compared to general advertising roles, this position requires a deeper understanding of healthcare-specific data and audience targeting strategies
• In terms of career path, this role offers the opportunity to lead programmatic efforts and shape the future of healthcare marketing

ASSUMPTION: This role is distinct in its focus on programmatic within the healthcare marketing industry, offering unique growth and leadership opportunities.

📝 Sample Projects

• Developing a strategic roadmap for expanding programmatic offerings into TV, video, radio, and emerging channels
• Leveraging first-party data to create precision audience targeting strategies for healthcare campaigns
• Optimizing campaign launch, optimization, measurement, and reporting processes to improve overall programmatic performance

ASSUMPTION: These sample projects highlight the strategic, data-driven, and hands-on nature of the role.

❓ Key Questions to Ask During Interview

• Can you describe the current state of programmatic at CMI Media Group and the strategic vision for its future?
• How does the programmatic team collaborate with other departments, such as data and analytics, to drive campaign success?
• What are the biggest challenges facing the programmatic team, and how can this role address them?
• How does CMI Media Group support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its strategic direction.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience in programmatic and digital marketing
• Prepare for the interview by researching CMI Media Group's mission, values, and recent projects
• Follow up with the hiring manager one week after the interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.