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Vice President, Programmatic Strategy & Operations

Fox Corporation
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Vice President, Programmatic Strategy & Operations

πŸ”Ή Company: Fox Corporation

πŸ”Ή Location: USA - Remote

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Media Production

πŸ”Ή Date Posted: April 14, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Yes

πŸš€ Job Overview

Key aspects of this role include:

  • Spearheading the evolution of programmatic capabilities across the FOX portfolio
  • Overseeing digital programmatic advertising strategy and analytics
  • Collaborating with cross-functional teams to establish cohesive pricing models, packaging strategies, and technical solutions
  • Directing reporting and analytics initiatives to optimize platform performance and yield
  • Partnering with ad tech vendors, distribution partners, and sales teams to integrate programmatic solutions and data-driven products

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive programmatic advertising success across the FOX portfolio.

πŸ“‹ Key Responsibilities

βœ… Define and implement the overall programmatic strategy, ensuring alignment with FOX's business goals

βœ… Collaborate with cross-functional teams to develop cohesive pricing models, packaging strategies, and technical solutions

βœ… Partner with product management and technology teams to build product roadmaps and define performance metrics from development to production

βœ… Direct reporting and analytics initiatives for FOX’s programmatic platforms, ensuring accurate measurement of performance metrics and yield optimization

βœ… Define and monitor performance metrics as new features, products, and processes are launched across multiple ad servers and consumer endpoints

βœ… Develop scalable reporting frameworks that provide stakeholders with real-time data access

βœ… Create structured processes for ad-hoc analysis requests, ensuring a balance between flexibility and long-term scalability

βœ… Cooperate with DSP partners to amplify demand within U.S. marketplace deals, ensuring consistent growth opportunities

βœ… Gather and synthesize client feedback to propose feature enhancements and tailor programmatic strategies to both client objectives and FOX’s broader business priorities

βœ… Provide ongoing technical guidance for ad tech solutions, including campaign setup, maintenance, and performance assessment

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to optimize programmatic advertising performance across the FOX portfolio.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: At least 15 years in digital advertising, including a minimum of 8 years specializing in programmatic strategy

Required Skills:

  • Proven success in programmatic video, OTT, and CTV environments, with in-depth knowledge of OTT revenue models and measurement
  • Solid understanding of audience targeting, the programmatic ecosystem, and media types (especially Video/OTT/Display)
  • Experience with header bidding technologies (e.g., Prebid.js) and server-side header bidding implementations
  • Experience working with bid-related metrics (e.g., delivery, bid rates, win rates) and programmatic data interpretation

Preferred Skills:

  • Familiarity with ad serving platforms (e.g., Google Ad Manager, AppNexus)
  • Experience with data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Candidates with a strong background in programmatic advertising, a solid understanding of the programmatic ecosystem, and experience working with cross-functional teams will be well-suited for this role.

πŸ’° Compensation & Benefits

Salary Range: $138,300.00 - $232,500.00 annually (varies by location)

Benefits:

  • Medical, dental, and vision insurance
  • 401(k) plan
  • Paid time off
  • Annual discretionary bonus

Working Hours: Full-time, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on the role's requirements and the company's size. Benefits may vary based on the employee's location and role.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Media Production. Fox Corporation is a leading provider of news, sports, and entertainment content across various platforms, including broadcast television, cable networks, and streaming services.

Company Size: 10,001+ employees. As a large corporation, Fox offers extensive resources and opportunities for career growth.

Founded: 2019. Fox Corporation was formed following the acquisition of 21st Century Fox by The Walt Disney Company.

Company Description:

  • Fox Corporation is a leading provider of news, sports, and entertainment content across various platforms, including broadcast television, cable networks, and streaming services.
  • The company's portfolio includes popular brands such as FOX News, FOX Sports, and the FOX Entertainment group, which includes the FOX broadcast network and the Tubi streaming service.
  • Fox Corporation is committed to empowering a diverse range of creators to imagine and develop culturally significant content while building an organization that thrives on creative ideas, operational expertise, and strategic thinking.

Company Specialties:

  • Digital Media
  • Broadcast Media
  • Local News
  • Streaming Media
  • Advertising

Company Website: https://www.foxcorporation.com/

ASSUMPTION: Fox Corporation's extensive portfolio and large size provide ample opportunities for career growth and exposure to diverse aspects of the media industry.

πŸ“Š Role Analysis

Career Level: Executive. This role is a senior leadership position within the company's advertising operations.

Reporting Structure: This role reports directly to the Executive Vice President, Ad Platforms and Yield Optimization.

Work Arrangement: Remote, with flexibility for on-site work as needed. This role requires occasional travel for meetings and events.

Growth Opportunities:

  • Potential to shape the future of programmatic advertising within the FOX portfolio
  • Opportunities to collaborate with and learn from industry experts across various teams
  • Possibility to expand the role's scope and influence based on performance and strategic contributions

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on the company's programmatic advertising strategy.

🌍 Location & Work Environment

Office Type: Remote, with occasional on-site work required for meetings and events

Office Location(s): While the role is remote, Fox Corporation has offices in various locations, including Los Angeles, New York, and other major cities across the United States

Geographic Context:

  • The role's remote nature allows for flexibility in location, with a focus on U.S. time zones for collaboration and communication
  • Fox Corporation's offices are located in major metropolitan areas, offering access to vibrant cultural scenes, diverse communities, and robust professional networks
  • The company's extensive presence in the media industry provides ample opportunities for networking and career growth

Work Schedule: Full-time, with flexibility for remote work. The role may require occasional evenings and weekends to accommodate meetings and events with partners and clients

ASSUMPTION: The remote nature of this role offers flexibility and work-life balance, while the company's extensive office network provides opportunities for in-person collaboration and networking.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR department
  • In-depth interviews with key stakeholders, including the hiring manager and cross-functional team members
  • Final interview with the Executive Vice President, Ad Platforms and Yield Optimization

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Analytical skills and data interpretation
  • Cross-functional collaboration and communication
  • Industry knowledge and understanding of the programmatic ecosystem

Application Tips:

  • Highlight relevant experience and achievements in programmatic advertising, with a focus on strategic contributions and impact on business goals
  • Tailor your resume and cover letter to emphasize skills and experiences that align with the role's requirements and Fox Corporation's company culture
  • Prepare for interviews by researching Fox Corporation's portfolio and recent initiatives in programmatic advertising

ATS Keywords: Programmatic strategy, programmatic advertising, digital advertising, OTT, CTV, header bidding, data interpretation, cross-functional collaboration, strategic planning, analytics, yield optimization

ASSUMPTION: Fox Corporation's application process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on their ability to drive programmatic advertising success across the FOX portfolio.

πŸ› οΈ Tools & Technologies

  • Ad serving platforms (e.g., Google Ad Manager, AppNexus)
  • Data visualization tools (e.g., Tableau, Power BI)
  • Programmatic demand-side platforms (DSPs) and supply-side platforms (SSPs)
  • Data management platforms (DMPs)
  • OTT and CTV platforms

ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in programmatic advertising. Familiarity with these tools is expected, with the opportunity to learn and develop expertise in new platforms as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Collaboration
  • Innovation
  • Integrity
  • Quality
  • Respect

Work Style:

  • Strategic and forward-thinking
  • Data-driven and analytical
  • Collaborative and communicative
  • Adaptable and responsive to change

Self-Assessment Questions:

  • How have you successfully developed and implemented programmatic strategies in previous roles?
  • Can you provide an example of a time when you used data to drive strategic decision-making in programmatic advertising?
  • How do you approach collaborating with cross-functional teams to develop cohesive pricing models, packaging strategies, and technical solutions?

ASSUMPTION: Fox Corporation values candidates who are strategic thinkers, data-driven, collaborative, and adaptable, with a strong commitment to innovation, integrity, quality, and respect.

⚠️ Potential Challenges

  • Managing multiple stakeholders with varying priorities and expectations
  • Balancing strategic planning with day-to-day tactical responsibilities
  • Keeping up with the rapidly evolving programmatic advertising landscape
  • Occasional travel requirements for meetings and events

ASSUMPTION: These challenges can be mitigated through strong communication, time management, and adaptability, as well as a deep understanding of the programmatic advertising ecosystem and Fox Corporation's portfolio.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on programmatic strategy and operations across the FOX portfolio, with a broad scope and significant influence on the company's advertising revenue
  • Compared to similar roles in other media companies, this position offers a unique opportunity to shape the future of programmatic advertising within a diverse portfolio of brands
  • Career progression in this role may lead to expanded responsibilities, such as overseeing additional advertising channels or taking on a broader leadership role within the company

ASSUMPTION: This role offers a unique opportunity to drive programmatic advertising success across a diverse portfolio of brands, with significant influence on the company's advertising revenue and potential for career growth.

πŸ“ Sample Projects

  • Developing a comprehensive programmatic strategy for a newly acquired OTT platform, including pricing models, packaging strategies, and technical solutions
  • Conducting a thorough analysis of FOX's programmatic platforms to identify opportunities for yield optimization and performance improvement
  • Collaborating with cross-functional teams to launch a new data-driven product, such as an advanced audience targeting solution or a dynamic ad insertion (DAI) platform

ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the role, with a focus on driving programmatic advertising success across the FOX portfolio.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader advertising strategy for the FOX portfolio?
  • What are the key priorities for this role in the first 90 days?
  • How does Fox Corporation support the professional development and growth of its employees in this role?
  • What are the most significant challenges facing the programmatic advertising landscape, and how can this role help address them?
  • How does Fox Corporation approach collaboration and communication across its various brands and teams?

ASSUMPTION: These questions are designed to assess the role's strategic fit within the company, the expectations for the first 90 days, the opportunities for professional growth, the challenges facing the programmatic advertising landscape, and the company's approach to collaboration and communication.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on strategic contributions and impact on business goals
  • Prepare for interviews by researching Fox Corporation's portfolio and recent initiatives in programmatic advertising
  • Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.