Vice President, Public Relations Corporate Purpose and Social Impact

📌 Core Information

🔹 Job Title: Vice President, Public Relations - Corporate Purpose and Social Impact

🔹 Company: Finn Partners

🔹 Location: New York, NY

🔹 Job Type: Full-Time, Hybrid (2 days in-office)

🔹 Category: Public Relations

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 8+ years (3+ in healthcare)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading public relations efforts for health sector clients, focusing on corporate purpose and social impact
• Developing and executing strategic media relations plans to elevate clients' purpose-led initiatives
• Collaborating with senior communications leaders and industry experts in a dynamic, mission-driven environment
• Working with innovative healthcare, pharmaceutical, and CSR clients to drive real-world impact

ASSUMPTION: This role requires a strategic communicator who thrives at the intersection of public relations, social impact, and meaningful storytelling, and is eager to help shape the continued growth of the Global Purpose Practice.

📋 Key Responsibilities

✅ Develop client content, including media materials, online content, blog outreach, media pitches, bylines, and Q&As

✅ Deliver high-quality programs that meet and exceed client goals

✅ Serve as the point person for key accounts on all media relations activities

✅ Proactively engage with target media to generate results and premium positioning

✅ Oversee media outreach activities and measure results for clients

✅ Develop overarching and tactical media strategies for accounts, including campaign activations, executive visibility, thought leadership, and ongoing efforts

✅ Manage press and event planning alongside an overall media relations strategy

✅ Maintain and grow relationships with reporters across top-tier, business, and healthcare industry outlets

✅ Understand key client competitors and their business strategies

✅ Position brands strategically with media, monitor, and report on media trends

✅ Run client calls that demand on-the-spot recommendations

✅ Strategize storytelling around the media landscape, including editorial calendars, media moves programs, and subscribing to media newsletters

ASSUMPTION: This role requires strong media relations skills, exceptional communication skills, both verbal and written, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 8+ years of agency experience (3+ years in healthcare)

Required Skills:

• Proven media relations skills, including developing strategy, building and maintaining media relationships, and pitching and landing stories
• Impeccable client relationship skills and experience working with high-touch clients
• Ability to manage multiple projects simultaneously
• Exceptional communication skills, both verbal and written

Preferred Skills:

• Experience working with health tech, pharma, and biotech clients
• Fluency in additional languages

ASSUMPTION: Candidates with a strong health media background, extensive healthcare media relations contacts, and experience in all phases of client service are highly desirable.

💰 Compensation & Benefits

Salary Range: $105,000 - $110,000 USD commensurate with experience

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic, mission-driven work environment

Working Hours: Full-time, hybrid schedule (2 days in-office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Vice President role in public relations with a focus on corporate purpose and social impact in the healthcare sector.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 1,001-5,000 employees

Founded: 2011

Company Description:

• Finn Partners is a global integrated marketing agency transforming and inspiring the world of communications every day.
• The company was founded by Peter Finn in 2011 with a vision to create a leading communications agency dedicated to shaping a bold new future in which innovation and partnership are strong drivers of the brand.
• Finn Partners specializes in the full spectrum of communications services, including digital and social media, and has practice areas such as arts, consumer lifestyle & sports, corporate social responsibility, education, health, manufacturing, technology, travel, and public affairs.

Company Specialties:

• Advertising
• Branding & Positioning
• Crisis Communication
• Corporate Social Responsibility
• Social Media
• Research & Insights
• Media Relations
• Public Affairs
• Corporate Reputation
• and Digital Marketing

Company Website: www.finnpartners.com

ASSUMPTION: Finn Partners is a well-established agency with a strong reputation in the advertising services industry, offering a wide range of communications services and specialties.

📊 Role Analysis

Career Level: Vice President

Reporting Structure: This role reports directly to the Global Purpose Practice Lead and works closely with senior communications leaders and industry experts.

Work Arrangement: Hybrid schedule (2 days in-office)

Growth Opportunities:

• Potential to grow within the Global Purpose Practice and the broader Finn Partners organization
• Opportunities to work with a diverse range of clients across various industries
• Chance to contribute to the continued growth and success of the Global Purpose Practice

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within the Global Purpose Practice and the broader Finn Partners organization.

🌍 Location & Work Environment

Office Type: Hybrid (2 days in-office)

Office Location(s): 1675 Broadway, New York, NY 10019, US

Geographic Context:

• New York City is a major hub for the advertising and communications industry, offering ample networking and professional development opportunities.
• The office is located in the heart of Midtown Manhattan, providing easy access to public transportation and various amenities.
• The hybrid work arrangement allows for flexibility and a better work-life balance.

Work Schedule: Full-time, with a hybrid schedule (2 days in-office)

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while still having the opportunity to collaborate and connect with colleagues in the office.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-person or virtual interview with the Global Purpose Practice Lead and other senior team members
• Final interview with the CEO or another senior executive

Key Assessment Areas:

• Strategic thinking and media relations skills
• Ability to manage multiple projects simultaneously
• Exceptional communication skills, both verbal and written
• Cultural fit and alignment with Finn Partners' mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your media relations strategy and how you've successfully executed it in previous roles
• Showcase your understanding of the healthcare industry and the importance of corporate purpose and social impact

ATS Keywords: Public Relations, Media Relations, Healthcare, Corporate Purpose, Social Impact, Strategic Communication, Storytelling, Media Strategy, Event Planning, Press Releases, Thought Leadership, Health Equity, Sustainability, Economic Opportunity

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, media relations skills, and cultural fit with Finn Partners.

🛠️ Tools & Technologies

• Media databases (e.g., Muck Rack, Agility PR Solutions)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
• Social media management tools (e.g., Hootsuite, Sprout Social)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the client and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Creativity
• Accountability
• Excellence

Work Style:

• Dynamic and mission-driven
• Collaborative and team-oriented
• Fast-paced and innovative
• Focused on delivering amazing results for clients

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you passionate about the intersection of public relations, social impact, and meaningful storytelling?
• Do you have strong media relations skills and the ability to manage multiple projects simultaneously?

ASSUMPTION: Finn Partners values candidates who are passionate about their work, thrive in a dynamic environment, and have strong media relations skills and the ability to manage multiple projects simultaneously.

⚠️ Potential Challenges

• Managing multiple projects and clients simultaneously may require long hours and tight deadlines
• Working with high-touch clients may require exceptional communication skills and the ability to manage expectations
• The fast-paced nature of the agency environment may be challenging for candidates who prefer a more structured or slower-paced work environment
• The hybrid work arrangement may require additional self-discipline and time management skills

ASSUMPTION: The potential challenges of this role are outweighed by the opportunity to work with innovative clients, contribute to meaningful social impact, and grow within a dynamic, mission-driven organization.

📈 Similar Roles Comparison

• This role is unique in its focus on corporate purpose and social impact within the healthcare sector
• Compared to other Vice President roles in public relations, this position offers a more specialized focus and the opportunity to work with innovative healthcare clients
• Career path comparison: This role offers significant growth opportunities within the Global Purpose Practice and the broader Finn Partners organization

ASSUMPTION: This role offers a unique opportunity to work at the intersection of public relations, social impact, and meaningful storytelling within the healthcare sector.

📝 Sample Projects

• Developing and executing a media relations strategy for a healthcare client launching a new corporate social responsibility initiative
• Managing a crisis communication response for a pharmaceutical client facing negative media attention
• Coordinating a thought leadership campaign for a healthcare non-profit focused on health equity

ASSUMPTION: The specific projects in this role may vary depending on the client and their unique needs and goals.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the Global Purpose Practice?
• How does Finn Partners support the growth and development of its employees?
• What are the most challenging aspects of working in the Global Purpose Practice, and how does the team overcome them?
• How does Finn Partners measure the success of its corporate purpose and social impact initiatives?
• What opportunities are there for growth and advancement within the Global Purpose Practice and the broader Finn Partners organization?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and allows you to gain a better understanding of the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your resume and cover letter through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching Finn Partners, the Global Purpose Practice, and the healthcare industry
• Be ready to discuss your media relations strategy and how you've successfully executed it in previous roles
• Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.