Vice President, Sale & Marketing

📌 Core Information

🔹 Job Title: Vice President, Sales & Marketing

🔹 Company: Butterball Farms, Inc.

🔹 Location: Grand Rapids, MI, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Sales & Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving strategic growth through innovative sales strategies
• Building and empowering a high-performance sales team
• Championing innovation and effective messaging in marketing campaigns
• Leaving a lasting impact by enriching lives and driving transformative change

ASSUMPTION: This role requires a strategic mindset, leadership skills, and a passion for driving growth in competitive markets. The ideal candidate will have a proven track record in sales and marketing, with experience in the food manufacturing industry.

📋 Key Responsibilities

✅ Develop and execute a bold sales strategy to increase market presence and deliver innovative solutions to clients

✅ Recruit, mentor, and lead a dynamic sales force that embodies consultative, solution-based selling

✅ Foster a culture of excellence and continuous improvement within the sales team

✅ Partner with operations to create lasting value for customers through product launches and marketing campaigns

✅ Ensure all marketing efforts align with the company's mission to enrich lives

ASSUMPTION: The role requires a balance of strategic thinking, leadership, and hands-on execution to drive sales growth and team success.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field. An MBA would be an asset.

Experience: 10+ years of progressive experience in sales and marketing, with at least 5 years in a leadership role. Experience in the food manufacturing industry is preferred.

Required Skills:

• Proven track record in strategic sales planning and execution
• Experience in leading and developing high-performing sales teams
• Strong business acumen and analytical skills
• Excellent communication and presentation skills
• Ability to build and maintain strong relationships with customers and stakeholders

Preferred Skills:

• Experience in the food manufacturing industry
• Fluency in Spanish (or other languages relevant to the market)
• Experience with CRM software and sales enablement tools

ASSUMPTION: The ideal candidate will have a strong background in sales and marketing, with a proven ability to drive growth and lead teams. Experience in the food manufacturing industry is highly desirable.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year, depending on experience and qualifications. This estimate is based on industry standards for a Vice President of Sales & Marketing in the food manufacturing sector in Grand Rapids, MI.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement
• Employee discounts on company products

Working Hours: Full-time, Monday through Friday, with the possibility of occasional weekend work or travel as needed.

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Butterball Farms, Inc. operates in the competitive food and beverage manufacturing industry, specializing in producing high-quality specialty butter for the foodservice market and compound butter for the packaged goods industry.

Company Size: Butterball Farms, Inc. has 51-200 employees, which means the company is large enough to offer diverse opportunities and resources but small enough for employees to make a significant impact.

Founded: Butterball Farms, Inc. was founded in 1955 and has since grown to become the world's leader in producing specialty butter.

Company Description:

• Butterball Farms, Inc. is committed to enriching lives through its products and services
• The company brings a highly experienced and responsive team to the market, with an ability to execute projects and scale them
• Butterball Farms, Inc. is known for its high-quality products and exceptional customer service

Company Specialties:

• High-quality specialty butter for the foodservice market
• Compound butter for the packaged goods industry
• Flavored butter and butter designs

Company Website: http://www.butterballfarms.com

ASSUMPTION: Butterball Farms, Inc. is a well-established company with a strong reputation in the food manufacturing industry. The company's commitment to enriching lives is evident in its mission and values.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the CEO or another C-level executive. The Vice President of Sales & Marketing is responsible for driving the company's sales strategy and growth.

Reporting Structure: The Vice President of Sales & Marketing will oversee the sales team, including sales managers, sales representatives, and other sales support staff. They may also collaborate with marketing, operations, and other departments to ensure alignment and success.

Work Arrangement: This role is on-site, with the expectation of working Monday through Friday. However, the position may require occasional weekend work or travel as needed to meet business objectives.

Growth Opportunities:

• Potential advancement to a C-level position, such as Chief Revenue Officer or Chief Marketing Officer, as the company grows
• Expansion of responsibilities to include international markets or new product lines
• Opportunities to mentor and develop team members, contributing to their career growth

ASSUMPTION: The Vice President of Sales & Marketing role offers significant growth opportunities, both personally and professionally, as the successful candidate will play a crucial part in driving the company's strategic growth.

🌍 Location & Work Environment

Office Type: The Grand Rapids office is a modern, professional workspace designed to foster collaboration and innovation.

Office Location(s): 1435 Buchanan Ave SW, Grand Rapids, MI 49507, United States

Geographic Context:

• Grand Rapids is the second-largest city in Michigan, offering a mix of urban and suburban living
• The city is known for its vibrant arts and culture scene, as well as its numerous parks and outdoor recreation opportunities
• Grand Rapids has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: The work schedule is typically Monday through Friday, with standard business hours. However, the role may require occasional weekend work or travel as needed to meet business objectives.

ASSUMPTION: The Grand Rapids office offers a professional and collaborative work environment, with ample opportunities for growth and development. The city provides a high quality of life, with a mix of urban and suburban living, as well as numerous cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department to discuss qualifications and fit
• In-depth interview with the CEO or another C-level executive to discuss strategic vision and alignment
• On-site visit to meet with key stakeholders and present a sales strategy or marketing plan
• Final interview with the CEO or another C-level executive to discuss fit and next steps

Key Assessment Areas:

• Strategic thinking and sales planning
• Leadership skills and team management
• Communication and presentation skills
• Alignment with the company's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your sales and marketing experience, as well as your strategic thinking and leadership skills
• Prepare a sales strategy or marketing plan that demonstrates your ability to drive growth in competitive markets
• Research the company and its products to show your enthusiasm and understanding of the business

ATS Keywords: Sales strategy, team leadership, consultative selling, innovation, marketing campaigns, strategic growth, mentoring, continuous improvement

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and alignment with the company's mission and values. The process may include phone or video screens, in-depth interviews, and on-site visits to meet with key stakeholders.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Sales enablement tools (e.g., SalesLoft, Outreach, or Showpad)
• Marketing automation tools (e.g., Marketo, Pardot, or HubSpot Marketing)
• Project management tools (e.g., Asana, Trello, or Jira)

ASSUMPTION: The successful candidate will be comfortable using various sales and marketing tools to drive growth and manage their team effectively.

👔 Cultural Fit Considerations

Company Values:

• Enrich lives through our products and services
• Embrace innovation and continuous improvement
• Foster a collaborative and inclusive work environment

Work Style:

• Strategic and forward-thinking
• Collaborative and team-oriented
• Results-driven and accountable

Self-Assessment Questions:

• Do you have a proven track record of driving strategic growth in competitive markets?
• Are you a collaborative leader who can inspire and develop a high-performing sales team?
• Are you passionate about enriching lives through your work and aligned with the company's mission and values?

ASSUMPTION: The ideal candidate for this role will be a strategic thinker with a proven track record in sales and marketing. They will be a collaborative leader who embodies the company's values and is passionate about enriching lives through their work.

⚠️ Potential Challenges

• The role requires a strategic mindset and the ability to drive growth in competitive markets
• The successful candidate will need to build and empower a high-performance sales team, which may require significant time and effort
• The role may require occasional weekend work or travel as needed to meet business objectives
• The company is growing, which may present challenges in terms of managing change and adapting to new priorities

ASSUMPTION: The Vice President of Sales & Marketing role presents exciting challenges and opportunities for growth. The successful candidate will be able to navigate these challenges and drive strategic growth in competitive markets.

📈 Similar Roles Comparison

• Unlike other sales and marketing roles, this position requires a strategic mindset and the ability to drive growth in competitive markets
• The role offers significant growth opportunities, both personally and professionally, as the successful candidate will play a crucial part in driving the company's strategic growth
• Compared to other leadership roles, this position requires a strong focus on sales strategy and team management, as well as the ability to collaborate effectively with other departments

ASSUMPTION: The Vice President of Sales & Marketing role is unique in its focus on strategic growth and team leadership. The successful candidate will be able to drive growth in competitive markets and build a high-performing sales team.

📝 Sample Projects

• Develop and execute a strategic sales plan to increase market share in competitive markets
• Lead the development and launch of a new marketing campaign to promote a new product line
• Conduct a comprehensive review of the sales team's performance and implement changes to improve results

ASSUMPTION: The successful candidate will be able to tackle these projects and more, driving strategic growth and team success in the process.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall strategic growth plan?
• What are the key priorities for the sales team in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What are the biggest challenges facing the sales team, and how can this role address them?
• How does the company measure the success of its sales and marketing efforts?

ASSUMPTION: These questions will help the candidate better understand the role, the company, and the expectations for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your sales and marketing experience, as well as your strategic thinking and leadership skills
• Prepare a sales strategy or marketing plan that demonstrates your ability to drive growth in competitive markets
• Research the company and its products to show your enthusiasm and understanding of the business
• Follow up with the HR department one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.