📌 Core Information
🔹 Job Title: Vice President, Social and Digital Marketing
🔹 Company: Morgan Stanley
🔹 Location: New York, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and evolving marketing initiatives for Investment Banking and Global Capital Markets
- Developing and executing a best-in-class social media strategy
- Managing and optimizing social media campaigns and processes
- Collaborating with cross-functional teams and stakeholders
- Expanding digital marketing efforts beyond social media
ASSUMPTION: This role requires a strategic thinker with a strong background in social media and digital marketing, as well as experience managing teams and collaborating with various stakeholders.
📋 Key Responsibilities
✅ Own and scale a new digital and social marketing function, starting with social and expanding into broader digital channels
✅ Translate business objectives and client needs into innovative and impactful marketing strategies
✅ Lead the end-to-end management, implementation, and optimization of the business' social program and campaigns
✅ Lead a nimble team of social content strategists, designers, and copywriters
✅ Collaborate with Firmwide Marketing social and content teams to ensure alignment with broader organizational goals
✅ Provide governance support for how the firm and its employees show up on social media in a responsible manner
✅ Evolve the approach to social media content to be more conversational and accessible
✅ Monitor social media sentiment, competitor benchmarking, and trends to inform content strategy
✅ Set the vision for digital marketing strategies and tactics beyond social media
✅ Establish KPIs, measurement frameworks, and insights-driven optimizations to drive results
✅ Build and maintain close relationships with key internal and external stakeholders
ASSUMPTION: This role requires strong leadership, strategic thinking, and the ability to manage multiple projects simultaneously in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 8+ years of experience leading successful digital and social teams, preferably at an enterprise company or large agency; financial services or professional services industry experience preferred, experience in and/or knowledge of Investment Banking a plus
Required Skills:
- Proven track record of developing and executing strategic social media campaigns
- Demonstrated expertise in building, leading, and scaling high-performing social teams
- Exceptionally strong relationship management skills
- Proactive, motivated leader with exceptional interpersonal, verbal, and written communication skills
- Strong attention to detail and proficiency in reporting and analyzing digital and social KPIs
- Strong experience in reporting and analyzing digital and social KPIs to measure campaign performance, drive optimization, and deliver actionable insights
Preferred Skills:
- Experience expanding into email marketing, paid media, and other digital channels
- Subject matter expertise on best practices across social media platforms and an interest in emerging trends and platforms
- Proficiency with Sprinklr, Netbase, Canva, and creating captivating content specifically for social media
ASSUMPTION: Candidates should have a strong background in social media and digital marketing, as well as experience managing teams and collaborating with various stakeholders.
💰 Compensation & Benefits
Salary Range: $120,000 - $200,000 per year
Benefits:
- Employee Benefits
- Comprehensive Benefits
- Stock Options
Working Hours: Full-time position, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Morgan Stanley is a leading global financial services firm, providing a wide range of investment banking, securities, investment management, and wealth management services. The firm's employees serve clients worldwide, including corporations, governments, institutions, and individuals.
Company Size: Morgan Stanley has over 10,000 employees globally, providing a large and diverse work environment.
Founded: Morgan Stanley was founded in 1935 and has since grown into a global leader in the financial services industry.
Company Description:
- Morgan Stanley is committed to maintaining a first-class service and high standard of excellence in everything they do.
- The firm's values include doing the right thing, putting clients first, leading with exceptional ideas, committing to diversity and inclusion, and giving back.
- Morgan Stanley offers ample opportunity for employees to move about the business and supports their work-life journey with attractive and comprehensive employee benefits and perks.
Company Specialties:
- Investment Banking
- Sales & Trading
- Investment Management
- Prime Brokerage
- Research
- Institutional Consulting
- Wealth Management
- Private Wealth Management
Company Website: http://www.morganstanley.com
ASSUMPTION: Morgan Stanley is a well-established and reputable company in the financial services industry, offering a wide range of career opportunities and benefits to its employees.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring significant experience and expertise in digital and social marketing.
Reporting Structure: The Vice President, Social and Digital Marketing reports directly to the Chief Marketing Officer and works closely with various teams across the firm.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work as agreed upon with the manager.
Growth Opportunities:
- As the firm's marketing efforts expand, there may be opportunities to grow the digital marketing team and take on additional responsibilities.
- Morgan Stanley offers opportunities for employees to move about the business, allowing for career growth and development.
ASSUMPTION: This role offers significant growth potential within the firm's marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Morgan Stanley's headquarters is located in New York City, with a modern and collaborative work environment.
Office Location(s): 1585 Broadway, New York, NY 10036, US
Geographic Context:
- New York City is a major global financial hub, providing ample opportunities for networking and professional growth.
- The city offers a diverse range of cultural, recreational, and dining options.
- New York has a humid subtropical climate, with warm summers and cold winters.
Work Schedule: Full-time position, typically 40 hours per week, with flexibility for remote work as agreed upon with the manager.
ASSUMPTION: Working in New York City offers unique opportunities for professional growth and development, as well as access to a diverse range of cultural and recreational activities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
- Background check and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Strong communication and interpersonal skills
- Expertise in social media and digital marketing
- Alignment with Morgan Stanley's values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Be prepared to discuss your experience with social media and digital marketing campaigns, as well as your ability to manage teams and collaborate with stakeholders.
- Research Morgan Stanley's values and culture, and be ready to demonstrate how your personal values align with the company's.
ATS Keywords: Digital Marketing, Social Media, Campaign Management, Team Leadership, Relationship Management, Data Analysis, Creative Development, Compliance, Social Listening, Performance Tracking, Email Marketing, Paid Media, Stakeholder Engagement, Trend Analysis, Governance Support
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and expertise in social media and digital marketing.
🛠️ Tools & Technologies
- Sprinklr
- Netbase
- Canva
- Other relevant social media platforms and digital marketing tools
ASSUMPTION: The tools and technologies required for this role will depend on the specific needs of the business and may evolve over time.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Put clients first
- Lead with exceptional ideas
- Commit to diversity and inclusion
- Give back
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and results-focused
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you align with Morgan Stanley's values, particularly in terms of doing the right thing and putting clients first?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on data-driven decision-making?
- Do you thrive in a collaborative, team-oriented work environment, and are you able to manage and lead teams effectively?
ASSUMPTION: Candidates should assess their fit with Morgan Stanley's values and work style, as well as their ability to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously in a fast-paced environment
- Balancing the need for innovation and creativity with the firm's risk management and compliance requirements
- Adapting to changes in the digital marketing landscape and social media trends
- Working with various stakeholders across the firm, each with their own priorities and expectations
ASSUMPTION: This role presents unique challenges that require strong leadership, strategic thinking, and adaptability.
📈 Similar Roles Comparison
- This role is unique in its focus on leading and evolving marketing initiatives for Investment Banking and Global Capital Markets, with a specific emphasis on social media and digital marketing.
- Compared to other marketing roles in the financial services industry, this position requires a strong background in social media and digital marketing, as well as experience managing teams and collaborating with various stakeholders.
- Career path comparison: This role offers significant growth potential within the firm's marketing department and the broader organization, with opportunities to move about the business and take on additional responsibilities.
ASSUMPTION: This role is unique in its focus on leading and evolving marketing initiatives for Investment Banking and Global Capital Markets, with a specific emphasis on social media and digital marketing.
📝 Sample Projects
- Developing and executing a comprehensive social media strategy for Investment Banking and Global Capital Markets, including content creation, platform management, and campaign optimization
- Expanding digital marketing efforts beyond social media, including email marketing, paid media, and content marketing
- Managing and optimizing social media campaigns, including cross-functional collaboration with key business partners and partnership with Legal, Compliance, and Risk
ASSUMPTION: These sample projects are illustrative of the types of initiatives the Vice President, Social and Digital Marketing may be responsible for, but the specific projects will depend on the business needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Morgan Stanley's social media presence and how this role will contribute to its evolution?
- How does the firm support the growth and development of its marketing team members?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does Morgan Stanley approach innovation and risk management in its marketing efforts?
- What are the key challenges facing the firm's marketing department, and how can this role help address them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the firm's marketing efforts, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through http://www.morganstanley.com/careers
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, including specific examples of social media and digital marketing campaigns you have managed and their outcomes.
- Prepare for the interview by researching Morgan Stanley's values, culture, and recent marketing initiatives, and be ready to discuss your alignment with the firm's priorities and goals.
- If selected for the final round, be prepared to present a strategic plan for evolving Morgan Stanley's social media presence and expanding its digital marketing efforts.
- Follow up with the hiring manager one week after the interview to reiterate your interest in the role and ask about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
