📌 Core Information
🔹 Job Title: Vice President Traffic Acquisition (All Genders)
🔹 Company: zooplus SE
🔹 Location: Munich, Germany
🔹 Job Type: Full-time, Hybrid (60% in-office, 40% remote)
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive traffic acquisition strategies across digital, offline, and CRM channels
- Driving profitable customer engagement and scaling acquisition efforts through data-driven strategies
- Leading and inspiring a high-performing acquisition team, fostering a culture of innovation and relentless optimization
- Collaborating cross-functionally to align efforts with company goals and deliver exceptional business results
ASSUMPTION: This role requires a strategic thinker with a proven track record in high-growth digital marketing or traffic acquisition, capable of balancing short-term wins with long-term vision.
📋 Key Responsibilities
✅ Developing and implementing a comprehensive traffic acquisition strategy that spans digital, offline/ATL, and CRM channels
✅ Continuously identifying and testing new growth levers to drive scalable, high-quality traffic with strong ROI
✅ Optimizing performance marketing campaigns to maximize ROI and ensure efficient customer acquisition costs
✅ Leading offline marketing initiatives such as TV, radio, OOH, and print to enhance brand visibility and drive incremental traffic
✅ Managing Retail Media relationships with our supplier, positioning our in-house agency zooMedia Services as the agency of choice
✅ Developing robust CRM strategies to nurture customer relationships, enhance retention, and increase CLV
✅ Leveraging data and insights to create personalized marketing campaigns that drive customer loyalty
✅ Utilizing analytics and insights to monitor channel performance, identify trends, and inform decision-making
✅ Scaling and inspiring a high-performing acquisition team, fostering a culture of innovation and continuous growth
✅ Partnering with product, analytics, merchandising, and customer experience teams to ensure cohesive execution of acquisition strategies
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and stakeholder management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years in high-growth digital marketing or traffic acquisition, with a proven track record of driving profitable customer growth at scale
Required Skills:
- Expertise in digital marketing channels, offline/ATL campaigns, and CRM/retention strategies
- Data-driven mindset with proficiency in analytics tools and platforms
- Exceptional leadership skills with experience managing and scaling diverse teams
- Strategic thinking and the ability to balance short-term wins with long-term vision
- Excellent communication and stakeholder management skills
Preferred Skills:
- Background in e-commerce or a related industry
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in e-commerce or a related industry, as well as fluency in multiple languages, may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €120,000 - €160,000 per year (AI-estimated based on experience level and industry standards)
Benefits:
- 20% discount in our zooplus shop
- Internal and external training
- Team events
- 28 vacation days and days off on 24th and 31st of December
- Corporate rates at a local gym chain (Body & Soul)
- Company mobile phone for work and personal use
Working Hours: Full-time, with a hybrid work setup (60% in-office, 40% remote)
ASSUMPTION: The provided salary range is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: zooplus operates in the competitive online retail industry, specializing in pet supplies and focusing on e-commerce and customer experience.
Company Size: zooplus has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: zooplus was founded in 1999 and has since grown to become Europe’s leading online pet platform, serving over 9 million pet parents each year.
Company Description:
- zooplus is a trailblazer in the pet supplies industry, with an exclusive focus on online retail and a commitment to innovation
- The company offers an ever-expanding range of nutritional and lifestyle products, proprietary premium food and accessory brands, expert advice, convenient services, and loyalty programs
- zooplus is headquartered in Munich, Germany, with offices across Europe, employing over 1,200 people
Company Specialties:
- Animal and pet supplies
- Retail and e-commerce
- Pet food and accessories
Company Website: zooplus.com
ASSUMPTION: zooplus's focus on innovation and customer experience sets it apart in the competitive pet supplies market, providing opportunities for growth and career development.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Chief Marketing Officer (CMO) and overseeing the acquisition team.
Reporting Structure: The Vice President of Traffic Acquisition will have direct reports, including channel managers and specialists, and will collaborate with cross-functional teams such as product, analytics, merchandising, and customer experience.
Work Arrangement: This role follows a hybrid work setup, with 60% of time spent in the office and 40% working remotely.
Growth Opportunities:
- As a senior leadership role, this position offers opportunities to shape the company's acquisition strategies and contribute to its overall growth
- With experience and strong performance, candidates may have the opportunity to take on additional responsibilities or advance to even higher leadership roles
- zooplus's commitment to internal and external training provides opportunities for professional development and growth
ASSUMPTION: This role offers significant growth opportunities, both in terms of career advancement and professional development, for the right candidate.
🌍 Location & Work Environment
Office Type: zooplus's Munich office is a modern, collaborative workspace that fosters innovation and teamwork.
Office Location(s): Herzog-Wilhelm-Strasse 18, Munich, Germany
Geographic Context:
- Munich is the capital of Bavaria, Germany's largest state, and is known for its vibrant culture, rich history, and high quality of life
- The city is home to numerous tech and e-commerce companies, providing a dynamic and competitive job market
- Munich offers a range of housing options, from urban apartments to suburban family homes, with excellent public transportation and infrastructure
Work Schedule: The hybrid work setup allows for flexibility in scheduling, with 40% of work time available for remote work.
ASSUMPTION: Munich's vibrant culture, high quality of life, and dynamic job market make it an attractive location for professionals in the tech and e-commerce industries.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First-round interview with the hiring manager or a member of the marketing team
- Final-round interview with the Chief Marketing Officer (CMO) and other senior stakeholders
Key Assessment Areas:
- Candidates' strategic thinking and ability to develop and implement comprehensive traffic acquisition strategies
- Leadership skills and experience managing and scaling diverse teams
- Data-driven mindset and proficiency in analytics tools and platforms
- Communication and stakeholder management skills, particularly in a cross-functional role
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of zooplus's business and the pet supplies industry in your application materials
- Prepare for interview questions that assess your strategic thinking, leadership skills, and data-driven approach to traffic acquisition
ATS Keywords: Traffic Acquisition, Digital Marketing, CRM Strategies, Data Analysis, Performance Marketing, Team Leadership, Cross-Functional Collaboration, Customer Engagement, Campaign Management, Attribution Modeling, Retention Marketing, Strategic Thinking, Stakeholder Management, Brand Visibility, Growth Strategies, Innovation
ASSUMPTION: zooplus's application process is designed to assess candidates' strategic thinking, leadership skills, and data-driven approach to traffic acquisition, with a focus on cultural fit and alignment with the company's core values.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Creative Suite (Photoshop, Illustrator)
- Social media platforms (Facebook, Instagram, LinkedIn)
- CRM software (Salesforce, HubSpot)
- Project management tools (Asana, Trello)
ASSUMPTION: Proficiency in these tools and technologies is not required but may be beneficial for candidates applying to this role.
👔 Cultural Fit Considerations
Company Values:
- Care: zooplus prioritizes the well-being and happiness of pets and their parents, fostering a pet-first business culture
- Courage: The company encourages innovation, calculated risk-taking, and continuous learning
- Openness: zooplus values transparency, collaboration, and open communication across teams and departments
- Simplicity: The company strives for simplicity in its processes, products, and customer experience
Work Style:
- Data-driven: zooplus emphasizes data-driven decision-making and continuous optimization
- Collaborative: The company fosters a culture of teamwork and cross-functional collaboration
- Agile: zooplus embraces an agile work environment, with a focus on flexibility, adaptability, and continuous improvement
Self-Assessment Questions:
- How do you embody zooplus's core values in your daily work?
- Describe a time when you took a calculated risk to drive business growth or innovation
- How do you approach collaboration and cross-functional teamwork in a dynamic, fast-paced environment?
ASSUMPTION: Candidates who demonstrate a strong alignment with zooplus's core values, a data-driven approach to work, and a collaborative work style will be well-suited to this role and the company's culture.
⚠️ Potential Challenges
- Managing a high-performing acquisition team in a fast-paced, dynamic environment
- Balancing short-term wins with long-term vision and strategic planning
- Navigating a competitive job market and standing out as a leader in the pet supplies industry
- Adapting to a hybrid work setup and managing remote team members effectively
ASSUMPTION: These challenges require strong leadership skills, strategic thinking, and adaptability, providing opportunities for growth and development for the right candidate.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position places a stronger emphasis on traffic acquisition and customer engagement, with a broader scope across digital, offline, and CRM channels
- In the pet supplies industry, zooplus stands out for its commitment to innovation, customer experience, and proprietary product offerings
- Career paths in this role may lead to further leadership opportunities within zooplus or other e-commerce and retail companies
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, with a focus on traffic acquisition, customer engagement, and strategic leadership.
📝 Sample Projects
- Developing and implementing a comprehensive traffic acquisition strategy for a new product launch, driving profitable customer engagement and scalable growth
- Optimizing performance marketing campaigns to maximize ROI and ensure efficient customer acquisition costs, with a focus on data-driven decision-making and continuous optimization
- Managing offline marketing initiatives, such as TV, radio, OOH, and print, to enhance brand visibility and drive incremental traffic, with a strong emphasis on attribution modeling and measurement
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the Vice President of Traffic Acquisition role at zooplus.
❓ Key Questions to Ask During Interview
- How does zooplus measure the success of its traffic acquisition strategies, and what key performance indicators (KPIs) are most important for this role?
- Can you describe the team structure and dynamics of the acquisition team, and how does this role collaborate with other departments and stakeholders?
- How does zooplus support the professional development and growth of its employees, particularly in senior leadership roles?
- What are the most significant challenges facing the pet supplies industry, and how does zooplus differentiate itself to maintain its competitive edge?
- How does the hybrid work setup at zooplus balance the need for collaboration and in-person interaction with the flexibility and convenience of remote work?
ASSUMPTION: These interview questions help candidates better understand the role's responsibilities, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, leadership skills, and data-driven approach to traffic acquisition
- Prepare for interview questions that assess your strategic thinking, leadership skills, and cultural fit with zooplus's core values
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
