Vice President, US Marketing, ViiV

📌 Core Information

🔹 Job Title: Vice President, US Marketing, ViiV

🔹 Company: ViiV Healthcare

🔹 Location: Durham Blackwell Street, United States

🔹 Job Type: Full-Time, On-Site

🔹 Category: Pharmaceuticals

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Leadership of US marketing function for ViiV's HIV portfolio
• Strategic planning and tactical execution across multiple brands
• Cross-functional collaboration with Medical, Legal, Regulatory, Insights & Analytics, Market Access, and Sales teams
• Budget management and allocation for marketing activities
• Community engagement and patient-centric marketing approach

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to navigate complex, matrixed organizations.

📋 Key Responsibilities

✅ Oversee all aspects of US marketing for ViiV's HIV portfolio, including treatment and prevention brands

✅ Lead and develop a high-performing marketing team, fostering an inclusive culture

✅ Develop and implement strategic and operational plans for brands, ensuring competitive differentiation and exceptional customer experience

✅ Manage a substantial A&P budget, monitoring spend and maximizing return on investment

✅ Establish clear brand performance tracking and diagnosis systems, driving course correction as needed

✅ Drive multi-channel marketing innovation, leveraging advanced analytics to inform decision-making and enhance execution

✅ Ensure strong community insight underpins Direct To Patient marketing, engaging with People Living with HIV

✅ Contribute to market access and pricing strategies in the complex US payer environment

✅ Collaborate with global commercial strategy and medical affairs teams to ensure US insights and needs are well understood and supported

✅ Provide regular planning, performance, and strategic insights to senior leadership, including the ViiV Executive Team

✅ Build external presence and influence among key opinion leaders, community influencers, and advocates

✅ Ensure appropriate enterprise matrix resources are available to build and enhance marketing capabilities

✅ Identify, recruit, inspire, and develop key commercial talent, fostering an environment of inclusion and growth

ASSUMPTION: This role requires a high degree of strategic agility, competitive mindset, and the ability to manage multiple priorities effectively.

🎯 Required Qualifications

Education: Bachelor's degree in business or scientific field

Experience: 10+ years of experience in leading and launching specialty brands in the US, with a focus on HIV treatment and prevention

Required Skills:

• Proven leadership and team management skills
• Strategic planning and execution expertise
• Cross-functional collaboration and influencing skills
• Budget management and allocation experience
• Strong analytical skills and data-driven decision-making
• Excellent communication and presentation skills
• Experience in the US payer and access environment

Preferred Skills:

• MBA, MA, or PhD
• Experience in leading large teams and driving change
• Highly disciplined and organized, with the ability to manage multiple projects and priorities
• Significant budgetary responsibility

ASSUMPTION: Candidates with experience in the HIV space, particularly in treatment and prevention, will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: $250,000 - $350,000 (Estimated, based on industry standards for a VP of Marketing in the pharmaceutical industry with 10+ years of experience)

Benefits:

• Comprehensive benefits package, including medical, dental, and vision insurance
• Retirement savings plan with company match
• Employee stock purchase plan
• Generous time off and leave policies
• Employee assistance program

Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmaceuticals, specifically focused on HIV treatment and prevention

Company Size: Medium (501-1,000 employees)

Founded: 2009, as a joint venture between GSK and Pfizer, with Shionogi joining in 2012

Company Description:

• ViiV Healthcare is a global specialist HIV company, 100% focused on researching and delivering new medicines and improving access to care for people living with HIV
• ViiV is an independent company owned by GSK (majority shareholder), Pfizer, and Shionogi
• ViiV's global headquarters are in Brentford, London, UK, with US headquarters in Research Triangle Park, North Carolina

Company Specialties:

• HIV and Pharmaceuticals

Company Website: http://www.viivhealthcare.com

ASSUMPTION: ViiV Healthcare's focus on HIV treatment and prevention makes it a unique and impactful place to work in the pharmaceutical industry.

📊 Role Analysis

Career Level: Executive leadership role, reporting directly to the ViiV North American Leadership team

Reporting Structure: Oversees a team of marketers, with matrixed relationships with other functions, including Medical, Legal, Regulatory, Insights & Analytics, Market Access, and Sales

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Potential to grow into a broader enterprise leadership role within ViiV or GSK
• Opportunities to expand responsibilities as ViiV's portfolio and business evolve
• Ability to develop and mentor team members, fostering a culture of growth and inclusion

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and develop leadership skills.

🌍 Location & Work Environment

Office Type: On-site, with a hybrid or remote work arrangement available as needed

Office Location(s): Durham Blackwell Street, United States

Geographic Context:

• Durham, North Carolina, is part of the Research Triangle region, known for its strong pharmaceutical and biotechnology industry
• The area offers a high quality of life, with a mix of urban and rural environments, mild climate, and a variety of cultural and recreational opportunities
• Durham is approximately 2.5 hours from the Atlantic coast and 3.5 hours from the Blue Ridge Mountains

Work Schedule: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for remote work as needed

ASSUMPTION: The Durham location offers a unique blend of urban and rural environments, with easy access to both coastal and mountain regions.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team
• In-depth behavioral and situational interviews with the hiring manager and other key stakeholders
• Case study or presentation exercise to assess strategic thinking and problem-solving skills
• Final interviews with senior leadership

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and team management skills
• Cross-functional collaboration and influencing skills
• Budget management and allocation experience
• Industry and market access knowledge

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Be prepared to discuss your experience with HIV treatment and prevention, as well as your understanding of the US payer environment
• Demonstrate your ability to lead and manage a team, as well as your experience with strategic planning and execution
• Showcase your understanding of ViiV Healthcare's mission and values, and how your personal values align with the company's

ATS Keywords: Marketing leadership, brand management, strategic planning, cross-functional collaboration, market access, budget management, team leadership, community engagement, analytical skills, creative thinking, compliance governance, talent development, healthcare insights, payer environment knowledge, project management, communication skills

ASSUMPTION: ViiV Healthcare's ATS may prioritize candidates with relevant industry and functional keywords, so it's essential to tailor your resume and application materials accordingly.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM and marketing automation platforms (e.g., Salesforce, Marketo)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, JIRA)

ASSUMPTION: Proficiency in relevant marketing and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: We put patients at the heart of everything we do
• Inclusive: We embrace diversity and foster an inclusive culture where everyone feels valued and respected
• Collaborative: We work together to achieve our mission
• Accountable: We take personal responsibility for our actions and their impact on our patients, customers, and colleagues
• Innovative: We push the boundaries of what's possible to deliver better outcomes for people living with HIV

Work Style:

• Fast-paced and dynamic, with a focus on delivering results
• Collaborative and team-oriented, with a strong sense of collective responsibility
• Data-driven and analytical, with a focus on continuous improvement
• Adaptable and resilient, with the ability to thrive in a changing environment

Self-Assessment Questions:

• How do your personal values align with ViiV Healthcare's company values?
• How have you demonstrated your ability to lead and manage a team in a fast-paced, dynamic environment?
• How have you leveraged data and analytics to inform strategic decision-making and enhance marketing execution in previous roles?

ASSUMPTION: Candidates who demonstrate a strong fit with ViiV Healthcare's values and work style will be most successful in this role.

⚠️ Potential Challenges

• The complex and evolving US payer environment may present challenges in accessing and reimbursing HIV treatments
• Managing a large team and matrixed relationships with other functions may require strong leadership and influencing skills
• The need to balance strategic planning and tactical execution may present challenges in managing multiple priorities
• The competitive nature of the pharmaceutical industry may require a strong competitive mindset and the ability to differentiate ViiV's portfolio from competitors

ASSUMPTION: Candidates with experience navigating complex, matrixed organizations and competitive environments will be best equipped to overcome these challenges.

📈 Similar Roles Comparison

• This role is unique in its focus on the US marketing function for an HIV-focused pharmaceutical company
• Similar roles may include VP of Marketing positions in other pharmaceutical companies, with a focus on specialty brands or specific therapeutic areas
• Career paths for this role may include progression to broader enterprise leadership roles within ViiV or GSK, or transition to other senior marketing or general management roles within the pharmaceutical industry

ASSUMPTION: While this role is unique in its focus on HIV treatment and prevention, it shares similarities with other VP of Marketing roles in the pharmaceutical industry.

📝 Sample Projects

• Developing and executing a launch plan for a new HIV treatment or prevention product, including market research, competitive analysis, and strategic positioning
• Conducting a brand audit and rebranding initiative for an existing HIV treatment or prevention product, including customer research, competitive analysis, and strategic repositioning
• Leading a cross-functional team to develop and implement a patient-centric marketing campaign, including consumer research, creative development, and channel strategy

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the VP of US Marketing role at ViiV Healthcare.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader enterprise leadership structure at ViiV and GSK?
• What are the most pressing challenges facing the US marketing function, and how can this role address them?
• How does ViiV Healthcare support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does ViiV Healthcare foster an inclusive culture, and what initiatives are in place to support diversity, equity, and inclusion?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you better understand the organization and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interviews by reflecting on your past experiences and accomplishments
• Research ViiV Healthcare's mission, values, and culture to demonstrate your fit with the organization
• Follow up with the hiring manager or HR representative one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.