Vice President (VP) of Marketing - Eastern USA

📌 Core Information

🔹 Job Title: Vice President (VP) of Marketing - Eastern USA

🔹 Company: HICX

🔹 Location: Eastern USA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (Eastern USA)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing U.S. go-to-market strategies for enterprise SaaS and supplier management segments
• Driving brand awareness, lead generation, and market positioning to support revenue growth and expansion
• Leading and growing a high-performing U.S. marketing team while collaborating with global counterparts
• Creating compelling content that communicates HICX's value proposition and drives engagement across buyer personas

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the enterprise buying cycle and marketing to large, complex organizations.

📋 Key Responsibilities

✅ Define and execute U.S. marketing strategy in alignment with global objectives, with a focus on enterprise SaaS and supplier management segments

✅ Develop and manage integrated marketing campaigns to drive qualified leads and accelerate the sales pipeline, including digital, email, SEO/SEM, ABM, events, and content marketing

✅ Build and refine HICX’s brand presence in the U.S. market, ensuring consistency across channels while tailoring messaging to regional audiences and industry verticals

✅ Lead and grow a high-performing U.S. marketing team, while collaborating closely with the global marketing, sales, and product teams

✅ Create compelling content that communicates our value proposition and drives engagement across buyer personas—from procurement to IT to finance executives

✅ Monitor competitive landscape, industry trends, and customer insights to inform positioning and marketing decisions

✅ Manage participation in key industry events, conferences, and strategic partnerships that enhance market visibility

✅ Set KPIs, measure campaign effectiveness, and continuously refine marketing efforts based on data and ROI

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team leadership, requiring strong organizational skills and the ability to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or a related field; MBA preferred

Experience: 10+ years of progressive experience in B2B marketing, with at least 5 years in a leadership role within enterprise SaaS or procurement-related industries

Required Skills:

• Proven ability to build and execute U.S. go-to-market strategies that drive substantial growth
• Strong knowledge of digital marketing channels, analytics, CRM, and marketing automation tools (e.g., HubSpot, Salesforce, Google Analytics)
• Exceptional communication, presentation, and storytelling skills
• Experience in supplier management, procurement, or ERP ecosystems is a plus

Preferred Skills:

• Experience working with remote, global teams
• Fluency in additional languages

ASSUMPTION: Candidates should have a proven track record of driving results in a B2B marketing role, with a strong focus on enterprise SaaS or procurement-related industries.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (based on industry standards for a VP of Marketing with 10+ years of experience in enterprise SaaS or procurement-related industries)

Benefits:

• Flexible PTO
• Health insurance for your health and medical needs
• 401k plan and matching contributions, subject to plan terms
• Competitive pay

Working Hours: Full-time, with occasional travel to the UK office required

ASSUMPTION: The salary range is an estimate based on industry standards for a VP of Marketing with the required experience level. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically enterprise SaaS solutions for digital supplier management

Company Size: 51-200 employees (according to LinkedIn)

Founded: 2004

Company Description:

• HICX is a leading worldwide provider of enterprise SaaS solutions for digital supplier management
• Helps Global 5000 companies to organize and manage their supplier data
• Some of the world’s largest companies, in a wide range of industries, trust HICX for the management of their supplier data

Company Specialties:

• Supplier management
• Supplier innovation
• Supplier risk
• Supplier onboarding
• Supplier master data
• Supply chain mapping
• Supplier performance
• Supplier lifecycle
• Master Data Management
• Supplier Management Software Solutions
• Supplier data consolidation
• Supplier information management
• Supplier portal
• Supplier analytics
• Low code supplier platform
• Supplier data model
• Supplier workflow
• Supplier master data management
• Supplier risk management
• Supplier performance management
• Supplier compliance management
• Supplier experience management
• And supplier onboarding

Company Website: https://www.hicx.com/?utm_medium=social&utm_source=linkedin.com&utm_campaign=visit+website+button

ASSUMPTION: HICX is a well-established company in the enterprise SaaS space, with a strong focus on supplier management solutions for large organizations.

📊 Role Analysis

Career Level: Executive (VP level)

Reporting Structure: Reports directly to the Chief Executive Officer and works closely with global marketing, sales, and product teams

Work Arrangement: Remote, with occasional travel to the UK office required

Growth Opportunities:

• Potential to expand the U.S. marketing team and take on additional responsibilities as the company grows
• Opportunities to collaborate with global counterparts and gain international marketing experience
• Potential to move into a more senior role, such as Chief Marketing Officer, as the company expands

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's U.S. expansion.

🌍 Location & Work Environment

Office Type: Remote-first, with offices in London, UK, and Dallas, Texas

Office Location(s): Eastern USA (remote), London, UK, and Dallas, Texas

Geographic Context:

• The Eastern USA region covers a large area, with varying time zones and cultural nuances
• HICX's UK office is located in London, which is the company's headquarters and a major global hub for technology and finance
• HICX's Dallas office is located in the heart of the U.S., providing a strategic base for expanding the company's presence in the region

Work Schedule: Full-time, with occasional travel to the UK office required

ASSUMPTION: The remote work arrangement allows for flexibility and work-life balance, while occasional travel to the UK office is required for collaboration and alignment with global counterparts.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Chief Executive Officer and/or other senior leaders to discuss the role, responsibilities, and fit
• Case study or presentation to demonstrate strategic thinking and marketing expertise
• Final interview or discussion to address any remaining questions and make a hiring decision

Key Assessment Areas:

• Strategic thinking and go-to-market strategy development
• Leadership skills and team management
• Communication and presentation skills
• Marketing expertise and industry knowledge

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and marketing expertise
• Be ready to discuss your approach to building and executing go-to-market strategies, as well as your experience with digital marketing channels and analytics

ATS Keywords: B2B marketing, go-to-market strategy, demand generation, brand positioning, team leadership, content strategy, market intelligence, event marketing, metrics optimization, digital marketing, CRM, analytics, communication, presentation, storytelling, enterprise SaaS, supplier management

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and marketing expertise, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation)
• Salesforce (CRM)
• Google Analytics (web analytics)
• SEO/SEM tools (e.g., Google Ads, SEMrush, Ahrefs)
• ABM tools (e.g., Engagio, Demandbase, 6sense)
• Event management platforms (e.g., Eventbrite, Cvent)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The candidate should have experience with CRM, marketing automation, and analytics tools, as well as a working knowledge of SEO/SEM, ABM, and event management platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Remote-first and global teamwork
• Data-driven decision making
• Agile and adaptable
• Results-oriented and action-focused

Self-Assessment Questions:

• Do you thrive in a remote, global work environment and enjoy collaborating with diverse teams?
• Are you comfortable using data and analytics to inform marketing strategies and measure performance?
• Do you have a proven track record of driving results and achieving marketing objectives in a fast-paced, dynamic environment?

ASSUMPTION: HICX values candidates who are customer-centric, innovative, collaborative, accountable, and inclusive, with a strong work ethic and a results-driven mindset.

⚠️ Potential Challenges

• Managing a remote, global marketing team with varying time zones and cultural backgrounds
• Balancing strategic planning and tactical execution while leading a high-performing team
• Adapting to a fast-panging, dynamic market and adjusting marketing strategies accordingly
• Occasional travel to the UK office may be required, which could disrupt personal schedules and routines

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a willingness to adapt and pivot as needed.

📈 Similar Roles Comparison

• This role is unique in its focus on the U.S. market for enterprise SaaS and supplier management segments
• Unlike other marketing roles, this position requires a strong understanding of the enterprise buying cycle and marketing to large, complex organizations
• Career progression in this role may include expanding the U.S. marketing team and taking on additional responsibilities, or moving into a more senior role such as Chief Marketing Officer

ASSUMPTION: This role offers a unique opportunity to drive U.S. expansion for a leading enterprise SaaS provider in the supplier management space.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new enterprise SaaS product launch in the U.S. market
• Creating and implementing a content marketing campaign that drives engagement and generates leads across multiple buyer personas
• Managing a team to execute a large-scale event or conference, with a focus on driving brand awareness and lead generation

ASSUMPTION: These sample projects demonstrate the strategic, tactical, and leadership aspects of the role, as well as the candidate's ability to drive results and achieve marketing objectives.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the U.S. market and how this role fits into that strategy?
• How does the U.S. marketing team collaborate with global counterparts, and what opportunities exist for international exposure and learning?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does HICX support the growth and development of its marketing team members, and what opportunities exist for professional advancement?
• What is the company's approach to work-life balance, and how does that manifest in a remote work environment?

ASSUMPTION: These questions help the candidate understand the company's long-term vision, team dynamics, priorities, and culture, as well as the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and marketing expertise
• Be ready to discuss your approach to building and executing go-to-market strategies, as well as your experience with digital marketing channels and analytics
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.