Vice President (VP) of Marketing - UK

📌 Core Information

🔹 Job Title: Vice President (VP) of Marketing - UK

🔹 Company: HICX

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-Time, Remote OK

🔹 Category: Marketing

🔹 Date Posted: 2025-06-27

🔹 Experience Level: 10+ years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global marketing strategies for enterprise SaaS and supplier management segments
• Driving demand generation and pipeline growth through integrated marketing campaigns
• Building and refining HICX’s brand presence across channels and regions
• Leading and growing a high-performing global marketing team
• Creating compelling content and thought leadership pieces to communicate HICX’s value proposition

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the enterprise buying cycle and digital marketing channels.

📋 Key Responsibilities

✅ Define and execute global go-to-market strategies in alignment with global objectives

✅ Develop and manage integrated marketing campaigns to drive qualified leads and accelerate the sales pipeline

✅ Build and refine HICX’s brand presence, ensuring consistency across channels while tailoring messaging to regional audiences and industry verticals

✅ Lead and grow a high-performing global marketing team, collaborating closely with global marketing, sales, and product teams

✅ Create compelling content that communicates HICX’s value proposition and drives engagement across buyer personas

✅ Monitor competitive landscape, industry trends, and customer insights to inform positioning and marketing decisions

✅ Manage participation in key industry events, conferences, and strategic partnerships that enhance market visibility

✅ Set KPIs, measure campaign effectiveness, and continuously refine marketing efforts based on data and ROI

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring strong organizational skills and the ability to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or related field; MBA preferred

Experience: 10+ years of progressive experience in B2B marketing, with at least 5 years in a leadership role within enterprise SaaS or procurement-related industries

Required Skills:

• Proven success in building and executing global go-to-market strategies that drive substantial growth
• Deep understanding of the enterprise buying cycle and marketing to large, complex organizations (Global 5000)
• Strong knowledge of digital marketing channels, analytics, CRM, and marketing automation tools (e.g., HubSpot, Salesforce, Google Analytics)
• Proven ability to manage and develop high-performing teams
• Exceptional communication, presentation, and storytelling skills

Preferred Skills:

• Experience in supplier management, procurement, or ERP ecosystems

ASSUMPTION: Given the global nature of this role, candidates should have experience working with diverse teams and navigating international markets.

💰 Compensation & Benefits

Salary Range: £120,000 - £160,000 per year (based on industry standards for a VP of Marketing role in London)

Benefits:

• Private health insurance
• Flexible PTO (25 days of paid holiday per year + England Bank Holidays)
• Competitive pay
• Career opportunities in a fast-growing industry

Working Hours: Full-time, with flexibility for remote work and occasional travel to the London office

ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP of Marketing role in London. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically enterprise SaaS solutions for digital supplier management

Company Size: 51-200 employees (according to LinkedIn)

Founded: 2004

Company Description:

• HICX is a leading worldwide provider of enterprise SaaS solutions for digital supplier management
• Helps Global 5000 companies organize and manage their supplier data, enabling efficient onboarding and management of the end-to-end lifecycle of all suppliers
• Some of the world’s largest companies, in a wide range of industries, trust HICX for the management of their supplier data

Company Specialties:

• Supplier management
• Supplier innovation
• Supplier risk
• Supplier onboarding
• Supplier master data
• Supply chain mapping
• Supplier performance
• Supplier lifecycle
• Master Data Management
• Supplier Management Software Solutions
• Supplier data consolidation
• Supplier information management
• Supplier portal
• Supplier analytics
• Low code supplier platform
• Supplier data model
• Supplier workflow
• Supplier master data management
• Supplier risk management
• Supplier performance management
• Supplier compliance management
• Supplier experience management
• Supplier onboarding

Company Website: https://www.hicx.com

ASSUMPTION: HICX is a well-established company in the supplier management software space, with a strong focus on enterprise-level clients.

📊 Role Analysis

Career Level: Executive/VP level, reporting directly to the Chief Executive Officer

Reporting Structure: Oversees the global marketing team, collaborating closely with global marketing, sales, and product teams

Work Arrangement: Full-time, remote OK with occasional travel to the London office

Growth Opportunities:

• Potential to shape the global marketing strategy and drive significant business growth
• Opportunity to lead and develop a high-performing marketing team
• Possibility to expand the role’s scope as the company grows and enters new markets

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company’s success.

🌍 Location & Work Environment

Office Type: Hybrid (London office with remote work flexibility)

Office Location(s): London, England, United Kingdom

Geographic Context:

• London is a major global hub for technology and finance, providing ample networking opportunities
• The city offers a vibrant multicultural environment with numerous amenities and attractions
• London has a well-established public transportation system, making it easy to commute to the office

Work Schedule: Full-time, with flexibility for remote work and occasional travel

ASSUMPTION: The hybrid work arrangement allows for a good balance between collaboration and remote work, catering to different work preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and other team members
• Final round with the CEO

Key Assessment Areas:

• Strategic thinking and go-to-market strategy development
• Leadership skills and team management
• Communication and presentation skills
• Understanding of the enterprise buying cycle and digital marketing channels

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your go-to-market strategy and marketing approach for HICX
• Showcase your leadership skills and ability to manage and develop a high-performing team

ATS Keywords: B2B marketing, leadership, go-to-market strategy, demand generation, brand positioning, team leadership, content strategy, market intelligence, event marketing, metrics optimization, digital marketing, CRM, analytics, communication, presentation, storytelling

ASSUMPTION: The interview process will focus on assessing the candidate’s strategic thinking, leadership skills, and understanding of the enterprise buying cycle and digital marketing channels.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Google Analytics
• Marketing automation tools
• CRM software

ASSUMPTION: Proficiency in marketing automation tools, CRM software, and analytics platforms is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable

Work Style:

• Strategic and data-driven
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a proven track record of driving significant business growth through strategic marketing initiatives?
• Are you comfortable leading and managing a global marketing team, with a focus on developing and retaining top talent?
• Do you thrive in a fast-paced, dynamic environment and enjoy working collaboratively with cross-functional teams?

ASSUMPTION: HICX values candidates who are strategic, data-driven, and collaborative, with a strong customer focus and a proven ability to drive business growth.

⚠️ Potential Challenges

• Managing a global marketing team with diverse time zones and cultural backgrounds
• Balancing strategic planning with hands-on execution and team leadership
• Navigating the competitive landscape and standing out in the enterprise SaaS space
• Adapting to the unique needs and preferences of regional audiences and industry verticals

ASSUMPTION: These challenges require strong leadership, cultural sensitivity, and a deep understanding of regional markets and industry verticals.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong focus on enterprise SaaS and supplier management segments
• HICX operates in a niche market within the broader software development industry, requiring a unique understanding of supplier management and enterprise-level clients
• Career progression in this role may involve expanding the marketing team’s scope as the company grows and enters new markets

ASSUMPTION: This role offers a unique opportunity to specialize in supplier management software and drive significant business growth in a niche market.

📝 Sample Projects

• Developing and executing a global go-to-market strategy for HICX’s enterprise SaaS solutions
• Creating compelling content that communicates HICX’s value proposition and drives engagement across buyer personas
• Managing integrated marketing campaigns to drive qualified leads and accelerate the sales pipeline

ASSUMPTION: These projects require a strategic mindset, strong leadership skills, and a deep understanding of the enterprise buying cycle and digital marketing channels.

❓ Key Questions to Ask During Interview

• Can you describe the company’s growth plans and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as sales and product?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role address them?
• How does HICX support the professional development and growth of its marketing team members?
• What is the company’s approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions will help candidates better understand the company’s growth plans, team dynamics, and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/view/52eiNiHrvDmM6E8me6WRRL/hybrid-vice-president-(vp)-of-marketing---uk-in-london-at-hicx
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for interviews by developing your go-to-market strategy and marketing approach for HICX
• Showcase your leadership skills and ability to manage and develop a high-performing team
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.