📌 Core Information
🔹 Job Title: Video Advertising Manager (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading high-impact brand campaigns across TV, Streaming, OOH, Radio, and digital platforms
- Combining analytical expertise with creative vision to attract high-quality customers and boost brand awareness
- Collaborating with cross-functional teams to develop and implement innovative measurement and attribution methods
- Strategically managing and allocating budgets across channels to ensure efficient customer acquisition and brand growth
ASSUMPTION: This role requires a strong balance between analytical and creative skills, with a focus on driving results through data-driven decision making and innovative campaign strategies.
📋 Key Responsibilities
✅ Plan, launch, and optimize performance-driven campaigns for Autohero and Wirkaufendeinauto.de across various channels
✅ Develop and implement innovative measurement and attribution methods to maximize campaign effectiveness
✅ Analyze campaign performance by connecting KPIs with core business data to uncover growth opportunities
✅ Strategically manage and allocate budgets across channels to ensure efficient customer acquisition and brand growth
✅ Build compelling, data-backed business cases for brand initiatives and foster strong relationships with media partners
✅ Negotiate TV pricing and manage relationships with agencies to ensure optimal value and campaign delivery
✅ Collaborate with creative and production teams to inspire impactful campaign concepts using data-driven insights
✅ Identify, test, and scale new offline and online channels to fuel continuous growth for both brands
ASSUMPTION: This role involves a high degree of multitasking and project management, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience managing and scaling online and/or offline marketing campaigns in a fast-paced environment
Required Skills:
- Advanced analytical skills and a data-driven approach, with proficiency in Excel
- Strong attention to detail and a structured mindset for managing multiple projects and campaigns
- Experience in managing agency and media supplier relationships
- Excellent communication skills; fluency in English is essential
Preferred Skills:
- Experience with programmatic media buying
- Experience in shaping creative strategy and direction
- Fluency in an additional European language, especially German, Spanish, Swedish, or Portuguese
ASSUMPTION: Candidates with experience in the automotive industry or a strong understanding of the market will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated based on market research and company size)
Benefits:
- Flexible working hours
- 30 days of vacation
- Dedicated education budget for online courses, conferences, and training
- Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
- Special offers on used cars for employees, their family, and friends
- Free access to Headspace for mental well-being
Working Hours: Full-time (40 hours/week) with flexible working hours and working-from-home options
ASSUMPTION: The salary range provided is an estimate based on market research and the company's size. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: AUTO1 Group operates in the technology, information, and internet industry, focusing on mobility, technology, innovation, startups, fin-tech, automotive, and disruption.
Company Size: AUTO1 Group has 5,001-10,000 employees, providing a large and diverse working environment.
Founded: 2012, with a history of growth and success, including becoming a listed public company.
Company Description:
- AUTO1 Group is a multi-brand technology company that is building the best way to buy and sell cars
- The company operates in over 30 countries, with local European consumer brands like wirkaufendeinauto.de and merchant brand AUTO1.com
- The retail brand Autohero uses the company's technology, scale, and operational excellence to develop the best consumer experience for buying a car online
Company Specialties:
- Mobility
- Technology
- Innovation
- Startups
- Fin-tech
- Automotive
- Disruption
Company Website: auto1-group.com/careers/
ASSUMPTION: AUTO1 Group's diverse range of brands and operations provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Marketing Director and works closely with cross-functional teams, including creative, production, and data analytics teams
Work Arrangement: Hybrid, with a combination of on-site work at the Berlin office and remote work options
Growth Opportunities:
- Potential career progression into senior marketing roles or leadership positions within the marketing department
- Opportunities to work on high-impact campaigns and projects that drive significant business results
- Access to a dedicated education budget for professional development and skill-building
ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and flexibility, allowing employees to optimize their productivity and work-life balance.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and work-life balance
Office Location(s): Bergmannstraße 72, 10961 Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life
- The office is located in the trendy Kreuzberg neighborhood, with easy access to public transportation and numerous amenities
- The city offers a wide range of cultural attractions, including museums, galleries, and music venues
Work Schedule: Full-time (40 hours/week) with flexible working hours and working-from-home options
ASSUMPTION: The office location and work schedule provide a good balance between work and personal life, with ample opportunities for employees to explore the city and its attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interviews with cross-functional team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Analytical skills and data-driven approach
- Campaign management experience and creativity
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant campaign management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's culture
- Prepare examples of successful campaigns you've managed and the data-driven insights that informed your strategies
ATS Keywords: Campaign Management, Media Buying, Budget Allocation, Data Analysis, Brand Awareness, Customer Acquisition, Cross-functional Collaboration, Creative Strategy
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
- Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The tools and technologies listed are not exhaustive, and the successful candidate may be required to learn and utilize additional platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and disruption
Work Style:
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and accountable
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in digital marketing?
- Can you describe a time when you used data to inform a creative campaign strategy?
- How do you prioritize and manage multiple projects and campaigns simultaneously?
ASSUMPTION: A strong cultural fit is essential for success in this role, as the candidate will be working closely with cross-functional teams and contributing to the company's overall growth and success.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and time management
- Working in a fast-paced, dynamic environment that may require adaptability and flexibility
- Collaborating with cross-functional teams, requiring strong communication and interpersonal skills
- Navigating a large, diverse organization with a wide range of brands and operations
ASSUMPTION: The potential challenges listed are not exhaustive, and the successful candidate may face additional obstacles as they grow and develop in their role.
📈 Similar Roles Comparison
- This role focuses on brand campaigns and customer acquisition, whereas related positions may focus on performance marketing or specific channels
- The automotive industry is highly competitive, with a strong emphasis on data-driven decision making and continuous innovation
- Career progression in this role may involve moving into senior marketing roles or leadership positions within the marketing department
ASSUMPTION: This role offers a unique blend of brand marketing and data-driven decision making, with opportunities for growth and development within the company.
📝 Sample Projects
- Developing and executing a high-impact TV campaign to boost brand awareness for Autohero
- Implementing innovative measurement and attribution methods to optimize digital marketing campaigns for Wirkaufendeinauto.de
- Identifying and testing new offline and online channels to drive continuous growth for both brands
ASSUMPTION: The sample projects listed are not exhaustive, and the successful candidate may work on additional projects as needed.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does the company support the professional development and growth of its employees?
- Can you provide an example of a successful brand campaign and the data-driven insights that informed its strategy?
- How does the company approach collaboration and communication between different departments and brands?
- What are the most challenging aspects of working in the marketing department, and how does the company support its employees in overcoming these challenges?
ASSUMPTION: Asking insightful questions during the interview process demonstrates the candidate's interest in the role and their ability to thrive in a fast-paced, collaborative environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant campaign management experience and achievements
- Prepare examples of successful campaigns you've managed and the data-driven insights that informed your strategies
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
