π Core Information
πΉ Job Title: Video Editor-Marathi
πΉ Company: Lokal App
πΉ Location: Mumbai, Maharashtra, India
πΉ Job Type: Contractor
πΉ Category: Video Editing, Content Creation
πΉ Date Posted: May 27, 2025
πΉ Experience Level: Mid-level (2-5 years)
πΉ Remote Status: Remote OK
π Job Overview
Key aspects of this role include:
- Creating engaging short-form and mid-length videos for various platforms
- Collaborating with writers and creative leads to bring concepts to life
- Understanding platform behavior and optimizing edits for engagement and retention
- Mastering color grading, text animations, and sound design to enhance storytelling
- Keeping up-to-date with editing trends, meme culture, and audio trends
ASSUMPTION: This role requires a strong understanding of regional content creation and a passion for storytelling in local languages.
π Key Responsibilities
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Edit short-form and mid-length videos for various platforms, ensuring they align with platform behavior and engagement strategies
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Collaborate closely with writers and creative leads to execute concepts seamlessly
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Master color grading, text animations, and sound design to enhance storytelling
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Stay up-to-date with editing trends, meme culture, and audio trends to create relevant content
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Work closely with the team to ensure projects are delivered on time and meet quality standards
ASSUMPTION: This role may require working on tight deadlines and managing multiple projects simultaneously.
π― Required Qualifications
Education: Bachelor's degree in Film Studies, Mass Communication, or a related field
Experience: 2-5 years of experience in video editing, preferably in a regional language context
Required Skills:
- Expertise in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Strong command of English and Marathi (both written and spoken)
- Excellent storytelling skills and understanding of visual hooks, pacing, and retention tactics
- Knowledge of ad metrics and how to optimize edits for CTR and completion rates
Preferred Skills:
- Experience with motion graphics and visual effects
- Familiarity with regional language trends and meme culture
- Ability to work independently and manage multiple projects
ASSUMPTION: Candidates with experience in regional language content creation may have an advantage in this role.
π° Compensation & Benefits
Salary Range: INR 300,000 - 500,000 per annum (Estimated, based on industry standards for mid-level video editors in Mumbai)
Benefits:
- Flexible work hours and remote work options
- Opportunities for professional growth and development
- Working in a dynamic, fast-growing startup environment
Working Hours: Full-time (40 hours/week), with flexibility for project-based deadlines
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and skills.
π Applicant Insights
π Company Context
Industry: Lokal App operates in the technology and internet industry, focusing on regional content and services for tier 2+ towns in India.
Company Size: Lokal App has 51-200 employees, providing a mid-sized company environment with ample opportunities for growth and impact.
Founded: Lokal App was founded in 2018 by IIT alumni, with a mission to empower millions through AI and access.
Company Description:
- Lokal App is Indiaβs largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.
- The company goes beyond content to solve real, everyday problems of Bharat by enabling instant, affordable access to trusted information, experts, and services in local languages.
- Lokal App operates across 250+ districts in 8 Indian states, serving users in 7 languages and growing as a house of apps.
Company Specialties:
- Regional content and services platform
- AI-driven discovery and access platform
- Connecting users in tier 2+ India with experts, tools, and knowledge
Company Website: Lokal App on Google Play Store
ASSUMPTION: Lokal App's focus on regional content and local languages makes it an attractive option for candidates interested in creating impactful content for underserved communities.
π Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role will report directly to the Creative Lead or Content Manager.
Work Arrangement: Remote OK, with flexible work hours and the possibility of on-site collaboration when needed.
Growth Opportunities:
- Potential to take on more responsibilities and grow within the content team
- Opportunities to work on diverse projects across various apps and platforms
- Exposure to a fast-growing startup environment with ample learning opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, given Lokal App's rapid expansion and diverse range of projects.
π Location & Work Environment
Office Type: Lokal App's headquarters is based in Bengaluru, Karnataka, but this role can be performed remotely from Mumbai, Maharashtra.
Office Location(s): Opposite to State Bank of India, Koramangala Industrial Layout, No 3, 20th Main Road, 7th Block, Koramangala, Bengaluru, Karnataka 560095, IN
Geographic Context:
- Mumbai is the capital city of Maharashtra and the financial capital of India.
- The city is known for its diverse culture, vibrant film industry, and bustling streets.
- Mumbai offers a mix of traditional and modern amenities, with a wide range of entertainment, dining, and shopping options.
Work Schedule: Full-time (40 hours/week), with flexibility for project-based deadlines
ASSUMPTION: Working remotely from Mumbai may offer candidates a better work-life balance, given the city's vibrant culture and amenities.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or test project submission
- Final round interview with the Creative Lead or Content Manager
Key Assessment Areas:
- Portfolio review and discussion
- Technical skills assessment (editing software, storytelling techniques)
- Cultural fit and communication skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant experience in regional language content creation
- Showcase a strong portfolio demonstrating storytelling skills and understanding of platform behavior
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for behavioral questions that assess your problem-solving and adaptability skills
ATS Keywords: Video Editing, Marathi, Regional Content, Storytelling, Adobe Premiere Pro, Final Cut Pro, Color Grading, Text Animations, Sound Design, Ad Metrics, Collaboration, Editing Trends, Cultural Nuance, Visual Hooks, Pacing, Retention Tactics, Fast Cuts, Engagement, Written Communication, Spoken Communication
ASSUMPTION: Applicants should focus on demonstrating their storytelling skills and understanding of regional language content creation in their application materials.
π οΈ Tools & Technologies
- Adobe Premiere Pro
- Final Cut Pro
- Adobe After Effects (for motion graphics and visual effects)
- Adobe Audition (for audio editing)
- Platform-specific editing tools (e.g., Instagram Reels, TikTok, YouTube)
ASSUMPTION: Candidates should be proficient in at least one video editing software and open to learning new tools as needed.
π Cultural Fit Considerations
Company Values:
- Access & Empowerment for Bharat through AI and Local Language Internet
- User-centric approach to problem-solving
- Collaboration and cross-functional teamwork
- Continuous learning and improvement
Work Style:
- Agile and dynamic startup environment
- Strong focus on collaboration and communication
- Results-driven and data-informed decision-making
- Flexible and adaptable to changing priorities and projects
Self-Assessment Questions:
- How do you approach creating engaging content in a regional language context?
- Can you describe a time when you had to adapt your editing style to meet platform-specific requirements?
- How do you stay up-to-date with editing trends and industry best practices?
ASSUMPTION: Candidates who align with Lokal App's mission and values, and possess strong communication and collaboration skills, will thrive in this role.
β οΈ Potential Challenges
- Managing tight deadlines and multiple projects simultaneously
- Keeping up with the fast-paced and ever-evolving nature of regional language content creation
- Adapting to a dynamic startup environment with changing priorities and projects
- Working remotely and maintaining effective communication with the team
ASSUMPTION: Candidates should be prepared to manage multiple projects, adapt to change, and maintain strong communication skills in a remote work environment.
π Similar Roles Comparison
- This role is similar to a Video Editor position, but with a focus on regional language content creation and a strong emphasis on storytelling and platform-specific optimization.
- Compared to other video editing roles, this position offers the opportunity to work on a diverse range of projects across various apps and platforms.
- Career progression may include taking on more responsibilities within the content team, or exploring opportunities in related fields such as content strategy or creative direction.
ASSUMPTION: Candidates should consider the unique aspects of this role, such as the focus on regional language content creation and the diverse range of projects, when comparing it to other video editing positions.
π Sample Projects
- Editing promotional videos for Lokal Matrimony, focusing on hyperlocal compatibility and user testimonials
- Creating engaging content for Dostt, a voice chat and gaming app for making new friends in regional languages
- Optimizing edits for GyanTV, a skill-based learning platform focused on regional language users
ASSUMPTION: Candidates should be prepared to work on a diverse range of projects, each with its unique requirements and target audience.
β Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the content creation process?
- How does Lokal App approach user-centric content creation, and how can this role contribute to that process?
- What opportunities are there for professional growth and development within the content team?
- How does Lokal App support work-life balance for remote employees?
- Can you provide examples of how the company has adapted to changing trends in regional language content creation?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company's mission.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare a portfolio showcasing your storytelling skills and understanding of platform behavior
- Follow up with the HR team one week after submission to confirm receipt of your application
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.