G

Video Lead, Retail

Google
Full-time
On-site
Ann Arbor, Michigan, United States
🎬 Video Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Video Lead, Retail

πŸ”Ή Company: Google

πŸ”Ή Location: Ann Arbor, Michigan, United States

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Sales & Marketing

πŸ”Ή Date Posted: June 12, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving YouTube business growth across retail verticals
  • Partnering with sales teams to provide strategic support
  • Managing key video initiatives and communications
  • Influencing cross-functional stakeholders

ASSUMPTION: This role requires a strong understanding of the retail industry, video advertising, and sales strategies. The ideal candidate will have experience working with advertisers, agencies, or clients and be comfortable collaborating with cross-functional teams.

πŸ“‹ Key Responsibilities

βœ… Partner with sales teams to provide YouTube business growth driving support through deep industry/business knowledge, product expertise, and go-to-market strategy.

βœ… Close high growth annual video deals to deliver against customers’ business objectives, unlocking commercial and strategic value.

βœ… Project manage key video initiatives and communications to ensure consistent and well-executed deployment at scale.

βœ… Influence cross-functional stakeholders across sales and product based on business rationale, advertiser needs, and business growth opportunity for the sector.

βœ… Represent product gaps and opportunities to accelerate business opportunity.

ASSUMPTION: The role requires a balance of strategic thinking, strong communication skills, and the ability to manage complex projects. The ideal candidate will be comfortable working with various teams and stakeholders to drive business growth.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent practical experience.

Experience: 5 years of experience in digital media sales, digital advertising, or digital marketing or 3 years with an advanced degree.

Required Skills:

  • Proven experience in digital media sales, digital advertising, or digital marketing
  • Experience working with advertisers, agencies, or clients
  • Strong project management skills
  • Excellent problem-solving and investigative skills, combined with impeccable business judgment and clear communication

Preferred Skills:

  • Experience with video or social advertising solutions such as YouTube or similar competitor products
  • Experience identifying and recommending ways to improve product and customer strategy
  • Experience identifying key internal stakeholders to build a network and contribute to cross-functional collaboration
  • Experience in project management, with leading complex strategic and operational initiatives

ASSUMPTION: While a Bachelor's degree is required, relevant experience may be considered equivalent. The role requires a strong understanding of digital media sales and advertising, as well as excellent communication and project management skills.

πŸ’° Compensation & Benefits

Salary Range: The US base salary range for this full-time position is $103,000-$148,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Benefits:

  • Bonus
  • Equity
  • Benefits

Working Hours: Full-time position with standard business hours, Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for occasional remote work.

ASSUMPTION: The salary range provided is an estimate based on the information given and industry standards for similar roles. The actual salary may vary based on individual factors such as skills, experience, and location.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Google is a multinational technology company that specializes in internet-related services and products, such as online advertising, search engine, cloud computing, software, and hardware. The company operates a complex and dynamic business environment with a strong focus on innovation and growth.

Company Size: Google is a large company with over 10,000 employees, providing ample opportunities for career growth and development. As a large company, Google offers a structured and well-established work environment with clear career paths and extensive resources.

Founded: Google was founded in 1998 by Larry Page and Sergey Brin. The company has since grown to become one of the world's leading technology companies, with a significant impact on the global economy and society.

Company Description:

  • Google is committed to creating opportunities for everyone through its products and services
  • The company values diversity, inclusion, and collaboration, fostering a culture of innovation and continuous learning
  • Google offers competitive compensation and benefits packages, as well as opportunities for professional growth and development

Company Specialties:

  • Search
  • Ads
  • Mobile
  • Android
  • Online video
  • Apps
  • Machine learning
  • Virtual reality
  • Cloud
  • Hardware
  • Artificial intelligence
  • YouTube
  • And software

Company Website: https://www.google.com/

ASSUMPTION: Google's large size and global presence offer numerous opportunities for career growth and development. The company's focus on innovation and continuous learning creates a dynamic and challenging work environment.

πŸ“Š Role Analysis

Career Level: This role is at the senior level, requiring a significant amount of experience and expertise in digital media sales and advertising. The role offers opportunities for growth and development within the company.

Reporting Structure: The Video Lead, Retail role reports directly to the Retail Specialist team and collaborates with various cross-functional teams, including sales and product teams.

Work Arrangement: This role is primarily on-site, with occasional flexibility for remote work. The role requires regular collaboration with team members and stakeholders, necessitating a physical presence in the office.

Growth Opportunities:

  • Advancement to a management or leadership role within the sales organization
  • Transition to a product or strategy role within Google
  • Expansion into international markets or new product areas

ASSUMPTION: The role offers significant opportunities for career growth and development within the company. The ideal candidate will be proactive in seeking out new challenges and opportunities for advancement.

🌍 Location & Work Environment

Office Type: Google's Ann Arbor office is a modern and collaborative workspace designed to foster innovation and creativity. The office features open-plan workspaces, meeting rooms, and recreational areas.

Office Location(s): 2300 Traverwood Dr, Ann Arbor, MI 48105, United States

Geographic Context:

  • Ann Arbor is a city in the U.S. state of Michigan, located about 40 miles west of Detroit
  • The city is known for its vibrant arts and culture scene, as well as its strong educational institutions, including the University of Michigan
  • Ann Arbor offers a mix of urban and suburban living, with a variety of housing options and amenities

Work Schedule: The work schedule for this role is primarily Monday through Friday, 9:00 AM to 5:00 PM, with occasional flexibility for remote work.

ASSUMPTION: The Ann Arbor office provides a collaborative and innovative work environment, with ample opportunities for professional growth and development. The city of Ann Arbor offers a high quality of life, with a strong focus on education, arts, and culture.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with a recruiter
  • Phone or video interview with the hiring manager
  • On-site interview with the team
  • Final decision and offer

Key Assessment Areas:

  • Sales and negotiation skills
  • Industry and product knowledge
  • Project management skills
  • Communication and collaboration skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Be prepared to discuss your experience with video advertising and digital media sales
  • Demonstrate your ability to manage complex projects and collaborate with cross-functional teams

ATS Keywords: Digital Media Sales, Digital Advertising, Digital Marketing, Video Advertising, Sales Support, Industry Knowledge, Go-To-Market Strategy, Project Management, Cross-Functional Collaboration, Stakeholder Management, Business Growth, Retail Verticals, YouTube Business Growth

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's sales and project management skills, as well as their industry and product knowledge.

πŸ› οΈ Tools & Technologies

  • Google Workspace (Gmail, Google Drive, Google Docs, etc.)
  • Salesforce
  • Adobe Creative Suite (Photoshop, Premiere Pro, etc.)
  • Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The role requires proficiency in Google Workspace and Microsoft Office Suite. Familiarity with salesforce and Adobe Creative Suite is a plus but not required.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Focus on the user
  • Great is not a finished line; it's just the beginning
  • Innovation is part of our daily life

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and resilient

Self-Assessment Questions:

  • Do you have a passion for understanding and meeting the needs of users?
  • Are you comfortable working in a dynamic and ever-changing environment?
  • Do you thrive in a collaborative and team-oriented work environment?

ASSUMPTION: Google values candidates who are passionate about understanding and meeting the needs of users, comfortable working in a dynamic environment, and thrive in a collaborative work environment.

⚠️ Potential Challenges

  • Managing a high volume of deals and projects simultaneously
  • Navigating a complex and dynamic business environment
  • Balancing the needs of multiple stakeholders, including customers, sales teams, and product teams
  • Keeping up with the latest trends and developments in the digital media sales and advertising industry

ASSUMPTION: The role presents significant challenges in managing a high volume of deals and projects, navigating a complex business environment, and balancing the needs of multiple stakeholders. The ideal candidate will be comfortable working in a fast-paced and dynamic environment and have strong project management and communication skills.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on driving YouTube business growth across retail verticals
  • Similar roles in the industry may focus on different verticals or product areas
  • Career progression in this role may involve advancement to a management or leadership role within the sales organization or transition to a product or strategy role within Google

ASSUMPTION: This role is unique in its focus on driving YouTube business growth across retail verticals. Similar roles in the industry may focus on different verticals or product areas, offering different career progression opportunities.

πŸ“ Sample Projects

  • Developing and executing a go-to-market strategy for a new YouTube product offering in the retail vertical
  • Managing a high-growth annual video deal with a major retail client, driving business objectives and unlocking commercial and strategic value
  • Project managing a cross-functional team to launch a new video advertising campaign for a retail client, ensuring consistent and well-executed deployment at scale

ASSUMPTION: These sample projects illustrate the strategic and project management aspects of the role, as well as the need to collaborate with cross-functional teams to drive business growth.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics for this role?
  • How does this role fit into the broader sales strategy for Google's YouTube business?
  • What are the key priorities for this role in the first 90 days?
  • How does Google support the growth and development of its employees in this role?
  • What are the key challenges facing the retail vertical for YouTube business growth, and how can this role address them?

ASSUMPTION: These questions are designed to provide insight into the team structure, sales strategy, priorities, and challenges for this role. The ideal candidate will be proactive in seeking out information and understanding the context for the role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital media sales, digital advertising, and project management
  • Prepare for your interview by researching Google's business and the retail vertical, as well as the specific products and services offered by YouTube
  • Follow up with the hiring manager or recruiter after your interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.