Video Storyteller

📌 Core Information

🔹 Job Title: Video Storyteller

🔹 Company: Rho

🔹 Location: New York, New York, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 1, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Owning and growing Rho's brand presence on social media platforms
• Creating performance-driven video content for various channels
• Monitoring performance metrics to inform content strategy
• Collaborating with the marketing team to align content with brand strategy
• Staying up-to-date with emerging trends and formats on social platforms

ASSUMPTION: This role requires a strong creative individual with a deep understanding of social media dynamics and a passion for storytelling. The ideal candidate will be proactive, self-directed, and thrive in fast-paced environments with high creative autonomy.

📋 Key Responsibilities

✅ Own and grow Rho’s brand presence on X and YouTube, then scale to TikTok, Instagram, and other emerging platforms

✅ Write, produce, shoot, and edit performance-driven content for social and brand channels

✅ Serve as an internal creative agency, pitching and executing original video concepts aligned with marketing priorities

✅ Build and manage a publishing calendar that intersects Rho’s brand strategy with timely cultural and platform trends

✅ Own Rho’s top-of-funnel brand storytelling, driving awareness, engagement, and long-term brand affinity through standout video

✅ Monitor performance metrics and audience growth to inform content strategy and iterate quickly

✅ Stay on top of emerging formats, hooks, and viral trends, especially across X and YouTube

ASSUMPTION: The responsibilities listed above are subject to change based on the company's evolving needs and priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3+ years in content creation, video editing, or creative production

Required Skills:

• Proven experience in building and growing a significant personal or professional social presence
• Deep fluency in social platform dynamics, especially on X and YouTube
• Full-stack creative: write scripts, shoot sharp footage, edit quickly, and package for performance
• Strong eye for design, storytelling, and brand consistency across every frame and post
• Passion for startups, storytelling, and crafting content that earns attention and builds belief

Preferred Skills:

• Experience working in a fast-paced startup environment
• Familiarity with Rho or similar fintech companies

ASSUMPTION: While a degree in a related field is preferred, Rho values relevant experience and skills over formal education. Candidates with a strong portfolio and relevant experience are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $70,000 - $100,000 per year (based on industry standards for mid-level marketing roles in New York City)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible PTO policy
• Commuter benefits
• Snacks and catered lunches

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely occasionally

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Rho is a fintech company specializing in business banking and payments for startups. They offer corporate cards, banking, treasury, expense management, AP, accounting automation, and more in one integrated platform.

Company Size: Rho has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and impact.

Founded: Rho was founded in 2018, making it a relatively young and fast-growing company.

Company Description:

• Rho is a business banking platform with everything startups need to manage cash, control spend, and automate finance busywork.
• Their mission is to empower founders to build great products by handling the complexities of business banking.
• Rho is a fintech company, not a bank. Checking and card services are provided by Webster Bank, N.A., member FDIC; savings account services are provided by American Deposit Management Co. and its partner banks.

Company Specialties:

• Business banking and payments
• Corporate cards
• Treasury management
• Expense management
• Accounting automation

Company Website: rho.co

ASSUMPTION: Rho's focus on startups and founders means the company values innovation, creativity, and a strong work ethic. Applicants should be prepared to demonstrate their understanding of the startup ecosystem and how their skills can contribute to Rho's mission.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement within the company.

Reporting Structure: This role reports directly to the VP, Marketing and will work closely with the marketing team to align content with brand strategy.

Work Arrangement: This role is based in Rho's NYC office and requires on-site work. However, there may be opportunities for remote work on an occasional basis.

Growth Opportunities:

• As Rho continues to grow, there may be opportunities for the Video Storyteller to take on additional responsibilities or manage a team.
• Rho values internal promotions and offers opportunities for career advancement within the company.

ASSUMPTION: The ideal candidate for this role will be proactive, self-directed, and eager to take on new challenges as the company grows.

🌍 Location & Work Environment

Office Type: Rho's office is located in the heart of New York City's SoHo neighborhood, offering a vibrant and creative work environment.

Office Location(s): 100 Crosby St, New York, NY 10012, US

Geographic Context:

• New York City is a major hub for finance, technology, and media, providing ample opportunities for networking and professional growth.
• The SoHo neighborhood is known for its art galleries, trendy boutiques, and vibrant nightlife.
• Rho's office is conveniently located near numerous public transportation options, making it easily accessible from various parts of the city.

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely occasionally

ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively to balance both creative and analytical tasks.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Creative challenge or test project
• Final interview with the VP, Marketing

Key Assessment Areas:

• Creativity and storytelling abilities
• Understanding of social media dynamics and trends
• Technical skills in video production and editing
• Alignment with Rho's company culture and values
• Problem-solving and adaptability

Application Tips:

• Highlight your relevant experience and skills in your resume and cover letter, emphasizing your ability to create engaging content for social media platforms.
• Include a link to your portfolio or a reel showcasing your best work.
• Prepare for the creative challenge or test project by demonstrating your understanding of Rho's brand and target audience.
• Research Rho's company culture and values to ensure a strong fit and alignment with your personal beliefs and work style.

ATS Keywords: Video Storyteller, Social Media, Content Creation, Video Editing, Brand Building, Performance Metrics, Emerging Trends, Script Writing, Shooting, Editing, Design, Proactivity, Fast-Paced Environments, Autonomy

ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, demonstrating their ability to create engaging content for social media platforms and align with Rho's brand and values.

🛠️ Tools & Technologies

• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Project management tools (e.g., Asana, Trello, Jira)
• Design tools (e.g., Adobe Creative Suite, Canva, Sketch)

ASSUMPTION: Applicants should be proficient in using video editing software and social media management tools. Familiarity with project management and design tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Empower founders
• Simplify complexity
• Move fast
• Be scrappy
• Embrace diversity

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Data-driven and analytical
• Creative and innovative
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable working collaboratively and cross-functionally?
• Do you have a strong eye for design and a passion for storytelling?
• Are you proactive, self-directed, and able to manage your time effectively?
• Do you embrace diversity and inclusion in your personal and professional life?

ASSUMPTION: Applicants should assess their fit with Rho's company values and work style by considering their personal and professional goals, work preferences, and cultural alignment.

⚠️ Potential Challenges

• Managing multiple social media platforms and content formats simultaneously
• Keeping up with the fast-paced nature of social media trends and algorithms
• Balancing creative and analytical tasks in a fast-paced startup environment
• Ensuring brand consistency across various platforms and content types

ASSUMPTION: Applicants should be prepared to address these potential challenges in their application materials and interviews, demonstrating their ability to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong creative background and a deep understanding of social media dynamics.
• Compared to other video storyteller roles, this position offers the opportunity to build Rho's brand from zero and have a significant impact on the company's growth and success.
• Career progression in this role may include taking on additional responsibilities, managing a team, or moving into a more senior marketing role within the company.

ASSUMPTION: Applicants should research similar roles and companies to better understand the unique opportunities and challenges presented by this position at Rho.

📝 Sample Projects

• Creating a viral video series showcasing Rho's unique value proposition for startups
• Developing a social media campaign to promote Rho's new product launch, targeting early-stage founders
• Producing a series of educational videos explaining complex financial concepts in an engaging and accessible way

ASSUMPTION: Applicants should be prepared to discuss their relevant experience and skills in relation to these sample projects, demonstrating their ability to create engaging content for social media platforms and align with Rho's brand and values.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Rho?
• What are the biggest challenges facing the Video Storyteller in this role?
• How does Rho support the professional growth and development of its employees?
• What is the company culture like at Rho, and how does this role contribute to that culture?
• How does Rho measure the success of its social media campaigns, and how will my performance be evaluated?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and company, as well as their understanding of the industry and the challenges facing the Video Storyteller in this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your ability to create engaging content for social media platforms and align with Rho's brand and values.
• Prepare a portfolio or reel showcasing your best work, demonstrating your creativity, storytelling abilities, and technical skills in video production and editing.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.