📌 Core Information
🔹 Job Title: Videographer and Editor, Social Media
🔹 Company: Gap Inc.
🔹 Location: New York, NY
🔹 Job Type: Full-time
🔹 Category: Retail, Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating high-quality video content for various social media platforms
- Collaborating with social marketing and creative teams to ensure content aligns with brand voice and vision
- Maintaining high production standards and adhering to brand guidelines
- Staying up-to-date with current social media trends and video best practices
- Working under tight deadlines and managing multiple projects simultaneously
ASSUMPTION: This role requires a strong understanding of social media trends and video production tools. Candidates should have experience in a similar environment and a passion for fashion, trends, and digital media.
📋 Key Responsibilities
✅ Content Creation: Capture and produce engaging, on-brand video content for organic social media channels, including Instagram, TikTok, YouTube, and other emerging platforms.
✅ Collaboration: Work alongside the social marketing team to understand campaign objectives, key messaging, and target audiences to produce content that drives engagement and aligns with brand goals.
✅ Creative Direction: Partner with the creative team to conceptualize, storyboard, and execute visually stunning and impactful videos. Ensure the content is visually aligned with Gap’s overall brand ethos and values.
✅ Video Editing: Edit raw footage into final content, incorporating graphics, sound, and effects to create dynamic, polished videos optimized for social media platforms.
✅ Trend Awareness: Stay up-to-date with current social media trends and video best practices, integrating them into content creation to keep Gap’s social media presence fresh and relevant.
✅ Quality Control: Maintain high production standards and ensure all videos adhere to brand guidelines and technical specifications for each platform.
ASSUMPTION: The candidate should be comfortable working with video lighting, sound, and camera equipment. They should also have knowledge of current social media platforms, algorithm trends, and best practices for video content.
🎯 Required Qualifications
Education: Bachelor’s degree in Film, Media, Marketing, or a related field or equivalent experience.
Experience: Proven experience as a videographer, preferably within a social media, marketing, or creative agency environment.
Required Skills:
- Proficiency with video production tools (Adobe Premiere Pro, Final Cut Pro, or similar) and editing software
- Understanding of social media trends, formats, and audience engagement strategies
- Ability to work under tight deadlines and manage multiple projects simultaneously
- Excellent collaboration and communication skills with the ability to work effectively with cross-functional teams
- Experience with video lighting, sound, and camera equipment
- Knowledge of current social media platforms, algorithm trends, and best practices for video content
Preferred Skills:
- Bachelor’s degree in Film, Media, Marketing, or a related field or equivalent experience
- Experience working with influencers, talent, or brand ambassadors for content creation
- Familiarity with live streaming and behind-the-scenes video content creation
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio are equally valuable for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (based on industry standards for a mid-level videographer role in New York City)
Benefits:
- 401(k) plan with company match
- Health, dental, and vision insurance
- Paid time off (vacation, sick, and holidays)
- Employee discount on Gap Inc. products
- Opportunities for career growth and development
Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate’s experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Gap Inc. operates in the retail industry, specifically in fashion and apparel. The company is known for its iconic brands, including Gap, Banana Republic, Old Navy, and Athleta.
Company Size: Gap Inc. is a large company with over 10,000 employees worldwide. This size allows for diverse career opportunities and a well-established infrastructure.
Founded: Gap Inc. was founded in 1969 and has since grown into a global retailer with a strong presence in both physical stores and e-commerce.
Company Description:
- Gap Inc. is a house of iconic brands, offering clothing, accessories, and lifestyle products for men, women, and children
- The company is committed to creating products and experiences that shape culture while doing right by employees, communities, and the planet
- Gap Inc. products are available worldwide through company-operated stores, franchise stores, and e-commerce sites
Company Specialties:
- Fashion & Apparel
- IT/E-Commerce
- Retail
- Supply Chain
- Inventory Management
- Design & Merchandising
Company Website: jobs.gapinc.com
ASSUMPTION: Gap Inc. is a well-established company with a strong brand presence and a commitment to sustainability and social responsibility.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of technical skills and industry experience.
Reporting Structure: The Videographer and Editor will report directly to the Social Media Manager and collaborate with various teams, including marketing, creative, and production.
Work Arrangement: This is an on-site role based in New York City, with the possibility of occasional remote work for specific projects.
Growth Opportunities:
- Potential advancement to Senior Videographer or Manager roles within the social media team
- Opportunities to work on diverse campaigns and projects, gaining exposure to various aspects of the business
- Access to training and development programs to enhance skills and advance career growth
ASSUMPTION: Gap Inc. offers opportunities for career growth and development, with a focus on promoting from within the organization.
🌍 Location & Work Environment
Office Type: The Gap Inc. headquarters in New York City is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 55 Thomas Street, New York, NY 10013
Geographic Context:
- New York City is a major hub for fashion, retail, and media industries, providing ample opportunities for networking and professional growth
- The office is conveniently located in the heart of Manhattan, with easy access to public transportation and nearby amenities
- The city offers a diverse cultural scene, with numerous attractions, events, and entertainment options
Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs and deadlines.
ASSUMPTION: The work environment at Gap Inc. is dynamic and fast-paced, with a strong emphasis on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the social media team
- Final interview with the director of social media
- Background check and offer extension
Key Assessment Areas:
- Portfolio review and discussion of past projects
- Technical skills assessment, including video editing and production
- Cultural fit and alignment with Gap Inc. values
- Problem-solving and critical thinking skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include a link to your portfolio or reel showcasing your best work
- Prepare examples of how you’ve approached and solved problems in previous roles
- Research Gap Inc. and be prepared to discuss how your skills and experience align with the company’s mission and values
ATS Keywords: Videography, Video Editing, Social Media, Content Creation, Collaboration, Creative Direction, Trend Awareness, Quality Control, Communication, Project Management, Video Production, Lighting, Sound, Brand Storytelling, Analytics, Content Optimization
ASSUMPTION: Gap Inc. uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume can help your application get noticed by the system.
🛠️ Tools & Technologies
- Adobe Premiere Pro
- Final Cut Pro
- Social media platforms (Instagram, TikTok, YouTube, etc.)
- Video production equipment (cameras, lighting, sound equipment, etc.)
ASSUMPTION: The candidate should be comfortable using industry-standard video production tools and platforms.
👔 Cultural Fit Considerations
Company Values:
- Act with Integrity
- Inspire a Diverse and Inclusive Culture
- Live Our Values
- Collaborate
- Think Like an Owner
- Reinvent Our Business
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on innovation and continuous improvement
- Data-driven and results-oriented
Self-Assessment Questions:
- How have you demonstrated your ability to work effectively in a team environment, particularly with cross-functional teams?
- Can you provide an example of a time when you had to adapt to a significant change in project scope or direction? How did you handle it?
- How do you stay up-to-date with current social media trends and video best practices? Can you share a specific example of how you’ve incorporated these trends into your work?
ASSUMPTION: Gap Inc. values candidates who are passionate about their work, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the fast-paced nature of social media trends and algorithm changes
- Working with a diverse range of stakeholders, including internal teams and external partners
- Adapting to the dynamic nature of the retail industry and changing consumer behaviors
ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and solutions-oriented approach.
📈 Similar Roles Comparison
- This role is unique in its focus on social media video content creation and collaboration with various teams within Gap Inc.
- Compared to other videographer roles, this position offers the opportunity to work on high-visibility campaigns and gain exposure to various aspects of the business
- Career progression in this role could lead to senior-level positions within the social media team or other departments within Gap Inc.
ASSUMPTION: While this role shares similarities with other videographer positions, its focus on social media content creation and collaboration with various teams makes it unique within the industry.
📝 Sample Projects
- Creating a series of TikTok videos to promote a new product launch, incorporating user-generated content and influencer partnerships
- Producing a behind-the-scenes documentary of a fashion photoshoot, showcasing the brand’s commitment to sustainability and ethical practices
- Editing a series of Instagram Reels to highlight the brand’s involvement in a community event or charitable initiative
ASSUMPTION: These sample projects demonstrate the candidate’s ability to work on diverse campaigns and adapt to various project requirements.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the social media department?
- How does the social media team collaborate with other departments, such as marketing, creative, and production?
- What are the most rewarding aspects of working at Gap Inc., according to current employees?
- How does the company support the growth and development of its employees, particularly in the social media team?
- What are the biggest challenges facing the social media team in the coming year, and how can this role contribute to addressing them?
ASSUMPTION: These questions are designed to provide insight into the work environment, team dynamics, and growth opportunities within the social media team at Gap Inc.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include a link to your portfolio or reel showcasing your best work
- Prepare examples of how you’ve approached and solved problems in previous roles
- Research Gap Inc. and be prepared to discuss how your skills and experience align with the company’s mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
