Villa Roma Resort | Director of Sales and Marketing

📌 Core Information

🔹 Job Title: Director of Sales and Marketing

🔹 Company: Villa Roma Resort & Conference Center

🔹 Location: Callicoon, New York, United States

🔹 Job Type: Full-Time

🔹 Category: Hospitality

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing innovative sales and marketing campaigns to drive revenue growth
• Collaborating with leadership to create strategic sales plans and execute comprehensive marketing strategies
• Enhancing brand presence and cultivating relationships with high-value clients
• Managing and leading internal teams to create compelling sales tools and proposals

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and strong leadership skills to drive results in a competitive market.

📋 Key Responsibilities

✅ Developing and executing annual sales and marketing strategies

✅ Collaborating with leadership and sales teams to set and achieve quarterly and annual sales goals

✅ Creating compelling sales tools, decks, and proposals that align with the resort's brand

✅ Managing the sales pipeline, qualifying leads, and converting prospects into clients

✅ Researching industry trends and staying up-to-date with relevant platforms and tools

✅ Working with cross-functional teams to establish profitable and competitive event offerings

✅ Setting team standards for working with B2B and B2C clients and developing SOPs

ASSUMPTION: This role requires a strong understanding of the luxury hospitality market, exceptional communication skills, and the ability to build and maintain effective relationships with clients and team members.

🎯 Required Qualifications

Education: Bachelor’s degree in Business Administration, Sales, Marketing, Hospitality Management, or a related field; Master’s degree preferred

Experience: 8+ years of integrated Sales & Marketing experience, ideally focused on hospitality, hotels, resorts, and/or lifestyle industries

Required Skills:

• Proven history of achieving and/or exceeding sales and marketing revenue targets
• Strong sales and marketing skills with an extensive network and collaborative personality
• Familiarity with various platforms such as Salesforce, Hubspot, WordPress, Sprout Social, Tripleseat, Keynote, etc.
• Strong knowledge of standard and alternative paid media platforms
• Proven management skills leading and developing a sales team against annual revenue and performance targets

Preferred Skills:

• Experience in the luxury hospitality market
• Fluency in additional languages

ASSUMPTION: Candidates with relevant industry experience and a proven track record of driving revenue growth will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: $95,000 - $105,000 dependent upon experience

Benefits:

• 401(k) Matching
• Dental Insurance
• Health Insurance
• Vision Insurance
• Life Insurance
• Paid Time Off
• Opportunities for career growth and development

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the hospitality industry. The actual salary offered may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, with a focus on luxury resorts and conference centers

Company Size: 201-500 employees, offering a positive work environment and opportunities for career growth

Founded: 1950, with a rich history and established reputation in the Catskill Mountains

Company Description:

• All-inclusive resort offering accommodations, amenities, conference facilities, and entertainment
• Located in the Sullivan County Catskill Mountains, approximately 2.5 hours from mid-town Manhattan and the Capitol Region (Albany)
• Wide variety of food and beverage venues, recreation facilities, and local attractions

Company Specialties:

• Corporate and association meetings & events
• Golf outings
• Reunions
• Motor coach groups
• Weddings & banquets

Company Website: http://www.villaroma.com

ASSUMPTION: Villa Roma Resort & Conference Center is a well-established hospitality provider with a strong focus on delivering exceptional guest experiences and unparalleled service.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and influence on the resort's revenue growth and brand presence

Reporting Structure: Reports directly to the Villa Roma Resort General Manager and Chairman

Work Arrangement: On-site, full-time position with a flexible schedule that may require occasional evenings and weekends

Growth Opportunities:

• Potential for career advancement within the hospitality industry
• Opportunities to develop and refine skills in sales, marketing, and leadership
• Exposure to various aspects of the hospitality industry, including events, conferences, and weddings

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on the resort's success.

🌍 Location & Work Environment

Office Type: Resort and conference center setting, with a focus on providing exceptional guest experiences

Office Location(s): 356 Villa Roma Rd, Callicoon, New York 12723, US

Geographic Context:

• Located in the beautiful Sullivan County Catskill Mountains
• Approximately 2.5 hours from mid-town Manhattan and the Capitol Region (Albany)
• Surrounded by natural beauty, outdoor recreation, and local attractions

Work Schedule: Full-time, 40 hours per week, with a flexible schedule that may require occasional evenings and weekends

ASSUMPTION: The resort's location in the Catskill Mountains offers a unique work environment with easy access to natural beauty and outdoor recreation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-depth interviews with the General Manager, Chairman, and other relevant stakeholders
• Background check and reference checks
• Job offer and onboarding

Key Assessment Areas:

• Sales and marketing skills and experience
• Leadership and team management abilities
• Strategic thinking and problem-solving skills
• Cultural fit and alignment with the resort's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant sales and marketing experience and achievements
• Demonstrate your understanding of the luxury hospitality market and the resort's unique offerings
• Prepare for behavioral interview questions that focus on your sales and marketing skills, leadership abilities, and cultural fit

ATS Keywords: Sales, Marketing, Hospitality, Luxury, Resort, Conference Center, Revenue Growth, Brand Development, Event Planning, Client Relationship Management, Digital Marketing, Content Marketing, Media Partnerships, Analytics Reporting, Team Leadership, Strategic Planning, Networking, Campaign Management, Market Research

ASSUMPTION: Applicants should tailor their application materials and prepare for the interview process by researching the resort's unique offerings, values, and mission.

🛠️ Tools & Technologies

• Salesforce
• Hubspot
• WordPress
• Sprout Social
• Tripleseat
• Keynote
• Paid media platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with relevant platforms and tools is essential for success in this role, as they enable effective sales and marketing campaigns and data-driven decision-making.

👔 Cultural Fit Considerations

Company Values:

• Exceptional guest experiences
• Warm hospitality and genuine care for guests
• Collaboration and teamwork
• Continuous improvement and innovation
• Integrity and professionalism

Work Style:

• Fast-paced and dynamic environment
• Focus on results and achieving sales and marketing targets
• Strong emphasis on teamwork and collaboration
• Opportunities for growth and development

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment with a strong focus on results?
• Are you a collaborative team player with strong communication and interpersonal skills?
• Do you have a proven track record of driving revenue growth and enhancing brand presence in the luxury hospitality market?

ASSUMPTION: Applicants should assess their fit with the resort's values and work style to ensure a successful and fulfilling career at Villa Roma Resort & Conference Center.

⚠️ Potential Challenges

• Competitive luxury hospitality market with established and emerging players
• Balancing sales and marketing responsibilities while managing a team and collaborating with cross-functional stakeholders
• Occasional evenings and weekends required to attend events and meet with clients
• Potential seasonal fluctuations in business volume

ASSUMPTION: Applicants should be prepared to navigate these challenges and demonstrate their ability to thrive in a competitive, dynamic environment.

📈 Similar Roles Comparison

• Director of Sales & Marketing (Hospitality) vs. Director of Sales & Marketing (Other Industries)
• Unique aspects of the luxury hospitality market
• Focus on guest experiences and brand presence
• Importance of relationships with high-value clients
• Director of Sales & Marketing (Resorts) vs. Director of Sales & Marketing (Hotels)
• Differences in target markets and customer segments
• Unique offerings and amenities at resorts
• Potential for longer stays and group bookings at resorts
• Career Path: Director of Sales & Marketing to General Manager or Vice President of Sales & Marketing
• Opportunities for career advancement within the hospitality industry
• Potential for transition to other roles, such as General Manager or Vice President of Sales & Marketing
• Growth potential and exposure to various aspects of the hospitality industry

ASSUMPTION: Applicants should consider the unique aspects of this role and the potential for career growth and development within the hospitality industry.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign to launch a new resort or conference center
• Creating targeted sales and marketing strategies for specific customer segments, such as corporate clients, weddings, or group events
• Managing and optimizing paid media campaigns to maximize ROI and achieve specific sales and marketing objectives

ASSUMPTION: Applicants should be prepared to discuss their experience with relevant projects and demonstrate their ability to drive results in a dynamic, competitive environment.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the resort support the growth and development of its employees?
• What are the most significant challenges facing the sales and marketing team, and how can this role address them?
• How does the resort measure the success of its sales and marketing efforts, and what key performance indicators (KPIs) are most important?
• What opportunities exist for collaboration with other departments and stakeholders to enhance the guest experience and drive revenue growth?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the resort's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable application portal
• Tailor your resume and cover letter to highlight relevant sales and marketing experience and achievements
• Prepare for behavioral interview questions that focus on your sales and marketing skills, leadership abilities, and cultural fit
• Research the resort's unique offerings, values, and mission to demonstrate your understanding and enthusiasm for the role
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.