🔹 Job Title: VIP Marketing Manager (Hybrid, Cluj-Napoca)
🔹 Company: Explora Solutions
🔹 Location: Cluj-Napoca, Romania
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: August 8, 2025
🔹 Experience Level: Mid-level (3-5 years)
🔹 Remote Status: Hybrid (2 days/week in office)
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and project management skills. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and have experience in retention marketing and VIP marketing strategies.
✅ Lead VIP marketing strategy, aligning programs with customer needs and business goals through SWOT analysis and ongoing optimization
✅ Improve VIP onboarding, offboarding, and lifecycle experiences through targeted personalization and segmentation to boost key KPIs
✅ Work closely with internal stakeholders to develop and deliver targeted campaigns across online and offline channels
✅ Track and analyze campaign performance, customer behavior, and ROI using data insights, providing strategic recommendations
✅ Oversee budgets, manage internal resources, and ensure timely, high-quality delivery of marketing initiatives and projects
✅ Prepare, maintain, and present weekly status reports
✅ Review VIP propositions across brands, apply best practices, and share insights to drive alignment and improvement
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and project management. The ideal candidate will be comfortable working with data, managing projects, and collaborating with cross-functional teams.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years in retention marketing, customer lifecycle management, and VIP marketing strategies
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong background in retention marketing and VIP marketing strategies, with experience managing digital marketing programs in a multi-channel environment. Familiarity with CRM and business intelligence tools is also essential.
Salary Range: Based on industry standards for mid-level marketing roles in Cluj-Napoca, the estimated salary range for this position is 25,000 - 35,000 RON per month. This range takes into account the candidate's experience level, the company's size, and the location.
Benefits:
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (2 days/week in office)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills. The benefits package is comprehensive and designed to support employees' well-being and professional development.
Industry: Explora Solutions is a technology company specializing in digital solutions for international brands looking to create Web3 experiences. They cater to clients seeking innovative projects that redefine customer expectations, from strategy to engineering and customer care support.
Company Size: Explora Solutions has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: The company's founding date is not specified in the provided data.
Company Description:
Company Specialties:
Company Website: ExploraSolutions.ro
ASSUMPTION: Explora Solutions is a growing technology company focused on providing innovative digital solutions for international brands. Their mid-sized company structure offers opportunities for professional growth and collaboration.
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: The VIP Marketing Manager reports directly to the Head of VIP Marketing.
Work Arrangement: Hybrid (2 days/week in office) with flexible work arrangements to support work-life balance.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth within the marketing department and related fields. The company's focus on innovation and Web3 technologies provides candidates with the chance to work on cutting-edge projects and expand their skillset.
Office Type: Explora Solutions has a physical office located in Cluj-Napoca, Romania.
Office Location(s): Ploiesti St, no 36-38, Ground Floor, Cluj-Napoca, Cluj 400157, RO
Geographic Context:
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (2 days/week in office), allowing for flexibility and work-life balance
ASSUMPTION: The hybrid work arrangement provides candidates with the flexibility to balance their work and personal lives, while the office location in Cluj-Napoca offers access to a vibrant city with a growing tech industry and numerous cultural attractions.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Retention marketing, customer lifecycle management, VIP marketing strategies, digital marketing programs, multi-channel marketing, CRM, business intelligence, campaign testing, automation tools, personalization tools, MS Office suite, negotiation skills, analytical skills, data interpretation, actionable insights
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and campaign management skills, data analysis and interpretation abilities, project management and organizational skills, and communication and collaboration skills. The ideal candidate will be able to demonstrate their alignment with the company's values and culture.
ASSUMPTION: The required tools and technologies for this role include the MS Office Suite, CRM software, business intelligence tools, and campaign testing, automation, and personalization tools. Familiarity with these tools is essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Explora Solutions values collaboration, innovation, customer-centricity, integrity, and continuous learning. The ideal candidate for this role will be comfortable working in a dynamic, fast-paced environment, be data-driven and analytical, and enjoy collaborating with cross-functional teams on innovative projects. They will also be committed to continuous learning and professional development.
ASSUMPTION: The potential challenges for this role include managing multiple projects and priorities, working with complex data, collaborating effectively in a hybrid work environment, and staying up-to-date with the latest trends and technologies in retention marketing and VIP marketing strategies.
ASSUMPTION: This role is unique in its focus on retention marketing and VIP marketing strategies, requiring a specific set of skills and experience. It is well-suited for candidates with a strong background in these areas who are looking to apply their skills in a dynamic, fast-paced environment. Career progression opportunities may include moving into senior marketing roles or related fields within the company.
ASSUMPTION: Sample projects for this role may include developing and implementing targeted retention marketing campaigns, analyzing customer data to identify trends and opportunities, and collaborating with cross-functional teams to create and execute comprehensive VIP onboarding and lifecycle experiences.
ASSUMPTION: Key questions to ask during the interview for this role may include inquiries about the team structure, work-life balance, professional growth opportunities, innovation, and data-driven decision-making. These questions will help the candidate better understand the role, the company culture, and the expectations for success in this position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.