📌 Core Information
🔹 Job Title: Viral Content & Executive Voice Strategist
🔹 Company: VTEX
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-06-11
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing VTEX’s North America social presence with bold, unignorable content
- Partnering with outspoken executives to amplify their voice and ideas
- Launching and executing VTEX’s flagship podcast
- Curating engaging social media conversations and campaign moments
ASSUMPTION: This role requires a strong understanding of American media culture, quick wit, and the ability to think like an editor-in-chief.
📋 Key Responsibilities
✅ Own VTEX’s NA social channels with content that hits hard and lands loud
✅ Create and repurpose content that sparks debate, laughter, or at least a DM or two
✅ Create catchy, punchy short-form video content that grabs attention and drives engagement
✅ Build campaign moments, real-time takes, and platform-specific bangers that feel human, fast, and a little dangerous
✅ Work closely with leadership team to ideate social content and campaigns based on their provocations
✅ Own end-to-end execution of VTEX’s flagship podcast, from guests and ideas to prep and content roll-out
✅ Spin podcast episodes into snackable social formats and bring a POV to every episode
✅ Act like an editor-in-chief, spotting moments to zig when others zag and calling out industry nonsense
ASSUMPTION: This role requires strong organizational skills, proactivity, and collaboration, but never vanilla.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: At least 3 years of experience in social content, brand, or editorial (B2B/SaaS is a bonus)
Required Skills:
- Fluency in internet culture and American media trends
- Witty and professional writing style
- Ability to work with executives and amplify their voice
- Strong organizational skills and attention to detail
- Comfortable with occasional travel
Preferred Skills:
- Experience launching or scaling a podcast, brand voice, or social program
- Portfolio with receipts: campaigns, posts, videos, or memes that went viral
- Experience in commerce, retail, SaaS, or startups
ASSUMPTION: Candidates should be comfortable working with executives and amplifying their voice, even when it's provocative or controversial.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (based on industry standards for similar roles and experience levels)
Benefits:
- Competitive compensation
- Extended parental leave
- Medical insurance
- Ticket restaurant
- Life Insurance
- Legal plan
- Language scholarship: 65% subsidies in English, Spanish, Portuguese courses
- Free shipping on 1000+ VTEX stores
Working Hours: Full-time, with flexibility for occasional travel
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (E-commerce Platform)
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2000 (25 years ago)
Company Description:
- VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack.
- Empowers brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability.
- Trusted by 2,600 global B2C and B2B clients, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3,500 active online stores across 43 countries.
Company Specialties:
- E-commerce
- E-commerce Platform
- B2B e-Commerce
- B2C e-Commerce
- B2B2C e-Commerce
- E-commerce Cloud Software
- SaaS
- E-commerce Omnichannel
- Cloud Commerce
- And Commerce
Company Website: www.vtex.com
ASSUMPTION: VTEX is a well-established company in the e-commerce platform industry, with a strong global presence and a diverse client base.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: Remote OK, with occasional travel required for content capture, team sessions, or podcast production moments
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunity to work with high-profile executives and gain exposure to strategic decision-making processes
- Chance to build and launch a successful podcast, demonstrating project management and content creation skills
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and gain exposure to strategic decision-making processes.
🌍 Location & Work Environment
Office Type: Remote-first, with occasional in-person meetings and events
Office Location(s): United States (with flexibility for occasional travel)
Geographic Context:
- The United States is the largest market for e-commerce, with a diverse range of industries and consumers
- VTEX's client base includes global powerhouses like Carrefour, Colgate, Sony, Stanley Black & Decker, and Whirlpool
- The role requires a strong understanding of American media culture and trends
Work Schedule: Full-time, with flexibility for occasional travel and potential work outside of standard business hours for campaign moments or podcast production
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from anywhere in the United States, with occasional travel required for content capture, team sessions, or podcast production moments.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager or HR representative
- In-depth interview with the marketing team or relevant stakeholders
- Final interview with the Head of Marketing or a similar position
Key Assessment Areas:
- Cultural fit and alignment with VTEX's brand voice and values
- Writing and content creation skills, with a focus on social media and executive voice
- Podcast production and project management skills
- Ability to work with executives and amplify their voice
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio or examples of your work, with a focus on social media content, executive voice, and podcast production
- Prepare for behavioral interview questions that focus on your ability to work with executives, manage projects, and create engaging content
ATS Keywords: Social Media, Content Creation, Executive Voice, Podcast Production, Brand Strategy, Marketing, Communications, American Media Culture, Internet Trends
ASSUMPTION: The interview process will focus on assessing the candidate's cultural fit, writing and content creation skills, podcast production and project management skills, and ability to work with executives.
🛠️ Tools & Technologies
- Social media platforms (LinkedIn, X, Instagram, YouTube)
- Content creation and editing tools (Canva, Adobe Creative Suite, etc.)
- Podcast recording and editing software (Riverside, Audacity, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The tools and technologies required for this role are standard for social media management, content creation, and podcast production. The ideal candidate will have experience with these tools and be comfortable learning new ones as needed.
👔 Cultural Fit Considerations
Company Values:
- Bold and provocative
- Provocative and bold
- Unignorable and unapologetic
Work Style:
- Collaborative and proactive
- Organized and detail-oriented
- Quick-witted and opinionated
Self-Assessment Questions:
- Do you feel comfortable challenging the status quo and ruffling feathers in your content?
- Are you able to work with executives and amplify their voice, even when it's provocative or controversial?
- Do you thrive in a fast-paced, collaborative environment and enjoy working with a diverse range of stakeholders?
ASSUMPTION: VTEX values bold, provocative content and a collaborative, proactive work style. Candidates should be comfortable challenging the status quo and working with executives to amplify their voice.
⚠️ Potential Challenges
- Managing the expectations and egos of high-profile executives
- Keeping up with the fast-paced nature of social media trends and algorithms
- Balancing the need for bold, provocative content with the company's brand guidelines and reputation
- Occasional travel requirements for content capture, team sessions, or podcast production moments
ASSUMPTION: This role presents unique challenges, including managing the expectations and egos of high-profile executives, keeping up with fast-paced social media trends, and balancing provocative content with brand guidelines and reputation.
📈 Similar Roles Comparison
- This role is unique in its focus on viral content and executive voice strategy, with a strong emphasis on provocative, bold content
- Similar roles in the industry may focus more on brand consistency, thought leadership, or corporate communications
- Career paths in this role may lead to leadership positions in marketing, communications, or content strategy
ASSUMPTION: This role is unique in its focus on viral content and executive voice strategy, with a strong emphasis on provocative, bold content. Similar roles in the industry may focus more on brand consistency, thought leadership, or corporate communications.
📝 Sample Projects
- Creating a viral social media campaign that sparks debate and drives engagement
- Launching a successful podcast that amplifies the voices of high-profile executives
- Managing a crisis communications situation with a bold, provocative approach
ASSUMPTION: Sample projects for this role may include creating viral social media campaigns, launching successful podcasts, and managing crisis communications situations with a bold, provocative approach.
❓ Key Questions to Ask During Interview
- How do you envision amplifying the voices of our executives and turning their provocations into engaging social content?
- Can you describe a time when you had to manage the expectations and egos of high-profile stakeholders, and how did you handle it?
- How do you stay up-to-date with American media trends and social media algorithms, and how do you incorporate that knowledge into your content strategy?
- How do you balance the need for bold, provocative content with the company's brand guidelines and reputation?
- What is your approach to working with a diverse range of stakeholders, and how do you ensure that their voices are heard and represented in your content?
ASSUMPTION: Key questions to ask during the interview should focus on the candidate's ability to work with executives, manage expectations, stay up-to-date with media trends, and balance provocative content with brand guidelines and reputation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your work, with a focus on social media content, executive voice, and podcast production
- Prepare for behavioral interview questions that focus on your ability to work with executives, manage projects, and create engaging content
- Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
