Virtual Assistant (VA) - Email Marketing & Cold Calling

📌 Core Information

🔹 Job Title: Virtual Assistant (VA) - Email Marketing & Cold Calling

🔹 Company: Global Pacific Support

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Business Support

🔹 Date Posted: April 24, 2025

🔹 Experience Level: Entry-Level to Mid-Level

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving lead generation through effective email marketing campaigns and cold calling
• Collaborating with sales and marketing teams to refine strategies and messaging
• Managing lead lists and databases using CRMs
• Proactively researching and identifying potential prospects

ASSUMPTION: This role requires a high level of self-motivation and organization, as the ideal candidate will be working remotely and independently for much of the time.

📋 Key Responsibilities

✅ Build and manage email campaigns using platforms like Mailchimp, HubSpot, or similar

✅ Craft personalized email templates and sequences to engage potential clients

✅ Conduct cold calls to prospects to introduce products/services and qualify leads

✅ Maintain and update lead lists and contact databases in CRM systems

✅ Follow up with warm leads through email and phone to move them through the sales funnel

✅ Track campaign performance and report on open rates, click-throughs, and conversions

✅ Research and identify potential prospects in target industries or geographies

✅ Coordinate with the sales or marketing team to refine messaging and targeting strategies

ASSUMPTION: The role may evolve over time as the company grows and expands its services, potentially leading to additional responsibilities or shifts in focus.

🎯 Required Qualifications

Education: No specific degree required, but relevant coursework or certifications in marketing or sales would be an asset

Experience: Minimum 1–2 years of experience in email marketing and cold calling

Required Skills:

• Excellent communication skills (written and verbal)
• Proven ability to generate and nurture leads
• Comfortable making outbound calls and handling objections professionally
• Familiarity with tools like Mailchimp, Constant Contact, HubSpot, or similar platforms
• Experience using CRMs such as Salesforce, Zoho, Pipedrive, or similar
• Organized, proactive, and able to work independently in a remote setup

Preferred Skills:

• Copywriting skills for persuasive email content
• Basic graphic design knowledge (Canva, etc.) for email visuals
• B2B sales or appointment-setting experience is a plus
• Bilingual (English/Spanish or other languages) is a bonus

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's global focus.

💰 Compensation & Benefits

Salary Range: The salary range for this role in the Philippines typically falls between PHP 25,000 - PHP 40,000 per month, depending on experience and performance. This estimate is based on market research and industry standards for similar roles.

Benefits:

• Flexible work hours and remote work arrangement
• Opportunities for professional growth and development
• Competitive compensation package

Working Hours: Full-time, with flexible hours to accommodate different time zones and client needs

ASSUMPTION: The company may offer additional benefits, such as health insurance or retirement plans, but these are not explicitly mentioned in the job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Global Pacific Support is a business consulting and services company, specializing in BPO services and virtual assistant solutions. They cater to a global client base, providing tailored support strategies to drive growth and enhance productivity.

Company Size: With 201-500 employees, Global Pacific Support offers a mid-sized company environment, providing opportunities for growth and collaboration while maintaining a relatively flat hierarchy.

Founded: In 2024, Global Pacific Support was established with a mission to empower businesses worldwide through innovative, efficient, and personalized support strategies.

Company Description:

• Global Pacific Support is committed to redefining excellence in support strategies, with a focus on innovation and customer success
• The company offers a wide range of services, including call center facilities, offshore staffing, virtual assistant solutions, lead generation, automation, and digital marketing services
• They cater to diverse industries, providing customized solutions that meet the unique needs of each client

Company Specialties:

• Call Center Facility
• Offshore Staffing
• Virtual Assistant
• Lead Generation
• Automation
• Customer Service
• Admin Support
• Digital Marketing Services
• Website Development
• Executive Assistant
• Medical VA
• Social Media Management
• Appointment Setting
• Order Processing
• Inventory Management
• Medical Transcription
• Billing
• Reputation and Reviews Management
• and Other Custom Services

Company Website: www.globalpacificsupport.com

ASSUMPTION: Global Pacific Support's global presence and diverse service offerings provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is suited for entry-level to mid-level professionals looking to gain experience in email marketing, cold calling, and lead generation. It offers an opportunity to develop skills in these areas and make a significant impact on the company's growth.

Reporting Structure: The Virtual Assistant will likely report directly to the Sales or Marketing Manager, with close collaboration with other departments as needed.

Work Arrangement: This is a fully remote position, with flexible work hours to accommodate different time zones and client needs. The ideal candidate should be self-motivated, organized, and able to work independently.

Growth Opportunities:

• Proven success in this role may lead to opportunities for advancement within the sales or marketing department
• As the company grows, there may be opportunities to take on additional responsibilities or specialize in specific areas
• Global Pacific Support's diverse service offerings provide opportunities to explore different aspects of the business

ASSUMPTION: The company may offer training and development opportunities to help employees grow professionally and take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: N/A (Fully Remote)

Office Location(s): The company's headquarters is located in Sugar Land, Texas, but this role is remote and can be performed from anywhere in the Philippines.

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 95°F (25°C to 35°C) throughout the year
• The country has a rich culture, with a mix of Spanish, American, and indigenous influences
• The Philippines is known for its vibrant nightlife, beautiful beaches, and delicious cuisine

Work Schedule: Full-time, with flexible hours to accommodate different time zones and client needs

ASSUMPTION: While the role is fully remote, the ideal candidate should be comfortable working in a virtual team environment and be able to manage their time effectively to meet deadlines and maintain productivity.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Phone or video call interview to assess communication skills and cultural fit
• Skills assessment or test to evaluate email marketing and cold calling abilities
• Final interview with the hiring manager or a panel of interviewers

Key Assessment Areas:

• Communication skills (written and verbal)
• Lead generation and nurturing strategies
• Familiarity with email marketing tools and CRMs
• Ability to work independently and manage time effectively
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of successful lead generation campaigns or cold calling experiences
• Prepare a short video introduction showcasing your expertise and experience, as requested in the job listing
• Research the company and its services to demonstrate your understanding of their business and how you can contribute to their growth

ATS Keywords: Email Marketing, Cold Calling, Lead Generation, CRM Management, Communication Skills, Persuasion, Research, Email Campaigns, Follow-Up, Copywriting, Graphic Design, B2B Sales, Proactivity, Organization, Outbound Calls, Objection Handling

ASSUMPTION: The company may use an Applicant Tracking System (ATS) to screen and manage job applications, so including relevant keywords in your resume can help ensure that your application is not overlooked.

🛠️ Tools & Technologies

• Email marketing platforms: Mailchimp, HubSpot, Constant Contact, etc.
• CRMs: Salesforce, Zoho, Pipedrive, etc.
• Project management and collaboration tools: Asana, Trello, Slack, etc.
• Communication tools: Zoom, Google Meet, Microsoft Teams, etc.

ASSUMPTION: The company may provide training and support for using these tools, but familiarity with similar platforms can be an asset during the onboarding process.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Global Pacific Support values creativity and continuous improvement in all aspects of the business
• Customer Success: The company is committed to delivering tailored solutions that meet the unique needs of each client
• Excellence: Global Pacific Support strives to redefine excellence in support strategies, with a focus on quality and efficiency

Work Style:

• Self-motivated and proactive: The ideal candidate should be able to work independently and take initiative in driving lead generation efforts
• Adaptable and flexible: As a remote worker, the ideal candidate should be comfortable adjusting to different time zones and client needs
• Collaborative: While the role is primarily independent, the ideal candidate should be able to work effectively with other departments and teams as needed

Self-Assessment Questions:

• Do you thrive in a remote work environment and have a proven track record of managing your time effectively?
• Are you comfortable making outbound calls and handling objections professionally?
• Do you have strong communication skills and the ability to craft persuasive email content?
• Are you proactive and able to take initiative in driving lead generation efforts?

ASSUMPTION: Global Pacific Support values employees who are self-motivated, adaptable, and able to work effectively in a remote team environment.

⚠️ Potential Challenges

• Managing time effectively and maintaining productivity in a remote work environment
• Handling rejection and maintaining a positive attitude during cold calling campaigns
• Adapting to different time zones and client needs
• Keeping up with the latest trends and best practices in email marketing and lead generation

ASSUMPTION: These challenges can be overcome with strong time management skills, a positive attitude, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to traditional sales roles, this position places a greater emphasis on email marketing and lead nurturing, with a focus on driving long-term customer relationships rather than immediate sales
• In the Philippines, this role is competitive with other virtual assistant and business support positions, offering a similar salary range and benefits package
• Career progression in this role may lead to opportunities in sales, marketing, or management, depending on the individual's skills and interests

ASSUMPTION: This role offers a unique blend of sales and marketing responsibilities, providing an opportunity to gain experience in both areas and develop a well-rounded skill set.

📝 Sample Projects

• Developing and executing a targeted email campaign to generate leads in a specific industry or geographic region
• Conducting market research to identify potential prospects and refine targeting strategies
• Creating and maintaining lead lists and databases in a CRM system, with a focus on data accuracy and completeness

ASSUMPTION: These projects are designed to showcase the candidate's ability to manage email marketing campaigns, conduct research, and maintain accurate lead lists.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for this role and how it fits into the broader sales and marketing strategy?
• How does the company support the professional development and growth of its employees in this role?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does the company approach work-life balance for remote employees?
• What are the most challenging aspects of this role, and how can I best prepare to overcome them?

ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities of the role, the company's commitment to employee growth and development, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of successful lead generation campaigns or cold calling experiences
• Prepare a short video introduction showcasing your expertise and experience, as requested in the job listing
• Research the company and its services to demonstrate your understanding of their business and how you can contribute to their growth
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.