Visiting Assistant Professor in Marketing Communications, Department of Communication

📌 Core Information

🔹 Job Title: Visiting Assistant Professor in Marketing Communications

🔹 Company: Wake Forest University

🔹 Location: Winston-Salem, North Carolina, United States

🔹 Job Type: On-site

🔹 Category: 📣 Marketing Communications

🔹 Date Posted: Mon Mar 31, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Teaching undergraduate courses in Digital and Social Media Marketing as well as Content Marketing and Analytics.
• Contributing to the Marketing Communication minor program.
• Engaging with a diverse cohort of bright and motivated students.
• Participating in the department’s efforts to promote diversity and inclusion.

ASSUMPTION: The role is designed to be heavily student-focused, given the emphasis on teaching excellence and contribution to the popular Marketing Communication minor.

📋 Key Responsibilities

✅ Teach Digital and Social Media Marketing.

✅ Teach Content Marketing and Analytics.

✅ Engage with and mentor undergraduate students.

✅ Contribute to the curriculum development of the Marketing Communication minor.

ASSUMPTION: Responsibility details are centered on teaching and student engagement given the context of being in an academic environment with a popular minor.

🎯 Required Qualifications

Education: A master's degree is required; a PhD is preferred. ABD candidates may apply.

Experience: Demonstrated excellence in teaching with potential involvement in marketing communications practices.

Required Skills:

• Digital Marketing
• Social Media Marketing
• Content Marketing
• Analytics

Preferred Skills:

• Experience in the practice of marketing communication
• Participation in diversity and inclusion initiatives

ASSUMPTION: Emphasis on skills in digital and social media marketing shows a modern, technology-driven approach to education.

💰 Compensation & Benefits

Salary Range: Not specified. Reference for higher education positions in the region may help set expectations.

Benefits:

• Access to university facilities
• Professional development opportunities
• Potential housing assistance

Working Hours: Full-time position, typically 40 hours per week, with a 3-3 course load over the academic year.

ASSUMPTION: Compensation details are not explicitly provided, which suggests salary may be negotiable based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education, a sector focusing on academic excellence and research.

Company Size: 11-50 employees, indicating a small, tightly-knit community within the department.

Founded: Not specified.

Company Description:

• Committed to student success and academic excellence
• Strong emphasis on diversity and inclusion
• Noted for a robust research and scholarship environment

Company Specialties:

• Career Services
• Employer Relations
• Alumni Career Services

Company Website: http://opcd.wfu.edu

ASSUMPTION: Company information suggests a focus on holistic student development, preparing them for successful careers.

📊 Role Analysis

Career Level: Early to mid-career level position ideal for educators looking to gain experience in a reputable institution.

Reporting Structure: Likely reports to the Department Chair or Dean of Communications.

Work Arrangement: Fully on-site with expectations for in-person teaching and departmental participation.

Growth Opportunities:

• Opportunities for professional development within the university
• Engagement in cutting-edge marketing communications research
• Networking within a prestigious academic and regional community

ASSUMPTION: As a visiting assistant position, there may be limited long-term advancement unless transitioning to a permanent role.

🌍 Location & Work Environment

Office Type: Academic setting with classrooms and faculty offices.

Office Location(s): Main campus at Winston-Salem, North Carolina.

Geographic Context:

• Located in a college-friendly town with vibrant cultural and historical offerings
• Access to a broad range of outdoor and urban activities
• Proximity to research resources and academic collaborations

Work Schedule: Academic year schedule with specific course timetables.

ASSUMPTION: The university's emphasis on providing a supportive environment indicates a commitment to work-life balance.

💼 Interview & Application Insights

Typical Process:

• Submit application via the university’s career portal
• Initial screening by hiring committee
• Potential teaching demonstration as part of evaluation

Key Assessment Areas:

• Subject-matter expertise and teaching skills
• Commitment to diversity and inclusion
• Potential contributions to research and scholarship

Application Tips:

• Highlight teaching experience and excellence
• Emphasize any diversity initiatives you've been involved in
• Prepare a comprehensive cover letter with specific examples of past achievements

ATS Keywords: Marketing Communication, Teaching Excellence, Digital Marketing, Social Media Marketing

ASSUMPTION: The application process encourages a demonstration of teaching ability and cultural fit with the university's values.

🛠️ Tools & Technologies

• Learning Management Systems (LMS) such as Canvas or Blackboard
• Analytics tools for content marketing
• Social media management platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: Familiarity with educational tools and digital marketing software is essential for successful course delivery and student engagement.

👔 Cultural Fit Considerations

Company Values:

• Commitment to Pro Humanitate (For Humanity)
• Emphasis on diversity, equity, and inclusion
• Dedication to academic and research excellence

Work Style:

• Collaborative and student-focused
• Innovative in teaching and research methodologies
• Responsive to student and community needs

Self-Assessment Questions:

• How do I align with the university's mission and values?
• What unique perspectives can I offer in promoting diversity?
• How can I contribute to the department’s teaching excellence?

ASSUMPTION: Cultural fit is crucial, as Wake Forest's values center around community, inclusion, and excellence.

⚠️ Potential Challenges

• Balancing teaching with potential research duties
• Adapting to institutional culture and expectations
• Integrating diverse teaching styles to fit departmental standards
• Navigating technology tools for teaching hybrid or digital courses

ASSUMPTION: Challenges may arise due to the dual focus on teaching and research without compromising either area.

📈 Similar Roles Comparison

• Typically, visiting positions may offer fewer long-term benefits than tenure-track roles.
• Focus on immediate teaching excellence rather than long-term research.
• Opportunities for greater impact on student learning and curriculum development.

ASSUMPTION: The role is comparable to other visiting faculty positions, with particular attention to innovation in marketing education.

📝 Sample Projects

• Developing a new module for social media marketing strategies
• Creating a comprehensive analytics project for undergraduate students
• Collaborating with the department to refine the marketing communications curriculum

ASSUMPTION: Projects may be crafted around courses being taught and departmental needs, fostering student involvement and practical learning.

❓ Key Questions to Ask During Interview

• What are the department's key objectives for the Marketing Communication minor?
• How does the university support faculty professional development?
• What is the expected outcome for students enrolled in my courses?
• How does the university facilitate a collaborative teaching environment?
• What are the opportunities for involvement in research?

ASSUMPTION: Interview questions should address teaching expectations, professional growth, and department culture to assess potential fit and contribution.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure to include a cover letter and CV with your application
• Have two letters of reference sent directly to the provided contact email
• If applicable, attach any teaching evaluations
• Verify and update information as necessary in the My Experience section on the application platform

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.