Visual Brand & Design Lead

📌 Core Information

🔹 Job Title: Visual Brand & Design Lead

🔹 Company: YouGov

🔹 Location: London, City of, United Kingdom

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Maintaining and evolving YouGov's global visual identity
• Ensuring brand consistency across all channels and offices
• Leading and managing a team to produce high-quality creative output
• Collaborating with global marketing teams

ASSUMPTION: The emphasis on strategic design and brand governance suggests a high level of autonomy and responsibility in shaping the brand's visual direction, which would appeal to candidates with leadership aspirations.

📋 Key Responsibilities

✅ Evolve and maintain YouGov’s visual identity, ensuring brand consistency across all touchpoints

✅ Act as a brand champion, providing guidance and oversight

✅ Own and manage brand guidelines for global adherence

✅ Lead and support the Design Services team

✅ Establish and refine processes, templates, and workflows

✅ Work closely with teams to manage and optimize creative automation tools

ASSUMPTION: Responsibilities suggest a focus on both strategic leadership and hands-on management, combining creative direction with process optimization.

🎯 Required Qualifications

Education: Not specified; likely tertiary education in design or related fields preferred.

Experience: At least 5-10 years in visual brand and design, with 2 years supervising a design team.

Required Skills:

• Proficiency in Adobe Creative Suite, Figma, and PowerPoint
• Experience with project management tools like Monday.com
• Strong track record in delivering brand assets and marketing materials

Preferred Skills:

• Familiarity with creative automation tools (e.g., Frontify, Foleon)
• Experience with data design

ASSUMPTION: Preferred qualifications indicate a need for candidates to be adaptable to new tools and methodologies in brand design and management.

💰 Compensation & Benefits

Salary Range: Not specified; competitive and commensurate with experience, typical for London-based roles.

Benefits:

• 25 days annual leave plus bank holidays and additional personal days
• Option to work abroad for up to 30 days a year
• Access to a vast number of learning courses
• BUPA Private Medical Insurance
• Employee Assistance Programme and more

Working Hours: 40 hours per week, with flexible working possible under hybrid arrangements.

ASSUMPTION: The benefits package is comprehensive, indicating a strong focus on employee wellness and personal development.

📌 Applicant Insights

🔍 Company Context

Industry: Business Intelligence Platforms, specializing in research and analytics.

Company Size: 1,001-5,000 employees—offering mid-sized company dynamics with global reach.

Founded: Not specified in detail.

Company Description:

• Global research data and analytics leader
• Known for accurate, real-world data collection
• Serves over 55 countries with a significant client base

Company Specialties:

• Omnibus and self-serve surveys
• Advertising effectiveness and brand tracking
• Market and qualitative research services

Company Website: https://business.yougov.com/

ASSUMPTION: The firm's emphasis on real-time data and client-focused solutions suggests a progressive and fast-paced work environment.

📊 Role Analysis

Career Level: Senior, requiring leadership and strategic oversight skills.

Reporting Structure: Reporting to senior marketing or brand leadership. Collaborating with a team of 5 directly within a broader marketing team of 65+ members globally.

Work Arrangement: Hybrid, requiring regular in-office presence in London.

Growth Opportunities:

• Opportunity to influence YouGov’s brand strategy globally
• Leadership development in a high-visibility role
• Potential for career advancement into higher strategic roles

ASSUMPTION: The role places a strong emphasis on brand strategy and governance, ideal for candidates targeting executive positions in the creative domain.

🌍 Location & Work Environment

Office Type: Corporate office with modern facilities.

Office Location(s): Located in the City of London, accessible by public transit.

Geographic Context:

• Located in a prime area for business engagement in London
• Well-connected to major transport networks
• Ample opportunities for professional networking within London

Work Schedule: Hybrid with expectations for in-office presence three days a week.

ASSUMPTION: The role provides a balance of structured work hours and flexibility, accommodating professional commitments both in-office and remotely.

💼 Interview & Application Insights

Typical Process:

• Initial application review and shortlisting
• Phone or video interview with HR
• Portfolio presentation and skill assessment
• Final interview with senior brand team leads

Key Assessment Areas:

• Leadership and management capabilities
• Creative and strategic thinking in design
• Technical proficiency with design tools

Application Tips:

• Highlight leadership and strategic brand initiatives
• Showcase a diverse design portfolio
• Demonstrate familiarity with YouGov’s unique brand identity

ATS Keywords: Visual Brand, Design, Creative Output, Team Management, Adobe Creative Suite, Brand Governance.

ASSUMPTION: The interview process is designed to gauge both creative expertise and leadership potential, essential for this role.

🛠️ Tools & Technologies

• Adobe Creative Suite
• Figma
• Project management tools like Monday.com

ASSUMPTION: Familiarity with both traditional and digital design tools is crucial for success in delivering YouGov’s brand vision.

👔 Cultural Fit Considerations

Company Values:

• Commitment to accuracy and ethical standards
• Emphasizes innovation and speed
• Fosters a collaborative workplace environment

Work Style:

• Fast-paced and dynamic
• Results-driven with a focus on innovation
• Collaborative and team-oriented

Self-Assessment Questions:

• How do you ensure brand consistency in your work?
• Can you share an experience where you led a team to achieve a creative objective?
• What is your approach to implementing creative processes efficiently?

ASSUMPTION: Emphasizing the company's values and a results-oriented work approach, candidates fit if they thrive on creative leadership and collaboration.

⚠️ Potential Challenges

• Balancing global brand consistency with local market nuances
• Adapting quickly to technological and market changes
• Managing and motivating a cross-functional design team
• Coordinating with multiple stakeholders across different time zones

ASSUMPTION: The challenges suggest a need for robust communication and project management skills to ensure cohesive brand execution globally.

📈 Similar Roles Comparison

• This role involves stronger emphasis on global brand strategy than typical brand manager roles.
• Higher involvement in team management and creative process development compared to other design leadership roles.
• Greater collaboration within a global team setup, unlike some other design positions focused on local teams.

ASSUMPTION: Comparisons shed light on the strategic importance of this role vis-à-vis standard design leadership roles within similar industries.

📝 Sample Projects

• Evolving YouGov’s consistent visual identity across diverse digital platforms
• Leading a campaign to refresh and unify the brand presence globally
• Implementing creative automation tools to streamline production efficiency

ASSUMPTION: Projects aim to enhance YouGov’s global brand coherence while integrating cutting-edge design technology for efficiency.

❓ Key Questions to Ask During Interview

• How does YouGov measure the impact of brand consistency?
• What are the key expectations from the Design Services team led by this role?
• What is YouGov's strategy for incorporating local market trends in its global brand identity?
• How does YouGov ensure work-life balance under the hybrid work arrangement?
• Can you describe a successful design initiative by the current team?

ASSUMPTION: Questions focus on gaining insights into strategic brand priorities and team expectations, crucial for someone stepping into this leadership role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume showcases relevant leadership and design projects
• Prepare a portfolio demonstrating diverse brand strategies
• Research YouGov’s current brand campaigns for inspiration
• Be ready to discuss your strategic vision for YouGov’s brand evolution

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.