Visual Communication Designer - B2B SaaS(Marketing)

📌 Core Information

🔹 Job Title: Visual Communication Designer - B2B SaaS (Marketing)

🔹 Company: Unifize

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: Design

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Bangalore, India)

🚀 Job Overview

Key aspects of this role include:

• Creating and developing innovative visual designs and concepts for marketing materials.
• Collaborating with cross-functional teams to understand product, market, and other relevant contexts.
• Owning the creative production cycle from conception to delivery.
• Staying up-to-date with industry trends and best practices in visual communication.

ASSUMPTION: This role requires a strong interdisciplinary background in visual design, product design, and web design, with a focus on marketing and B2B SaaS.

📋 Key Responsibilities

✅ Create and develop innovative, stunning visual designs and concepts for landing pages, brochures, and other marketing materials.

✅ Work with cross-functional teams to understand product, market, and other relevant contexts to create effective visual communication.

✅ Own the creative production cycle from conception to delivery, including organizing and maintaining design resources.

✅ Develop sitemaps and content using Notion, and create designs on Figma and implement them on Webflow.

✅ Stay up-to-date with industry trends and best practices to ensure design remains fresh and competitive.

✅ Perform basic copywriting and prompt a custom GPT for content generation.

✅ Source stock assets and prepare them for use across various creative projects.

ASSUMPTION: The role may require occasional work on weekends or evenings to meet project deadlines, with a flexible work arrangement in place.

🎯 Required Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, or a related field.

Experience: 2+ years of experience in visual design, ideally within a technology or product-driven company.

Required Skills:

• Proficiency in design tools such as Adobe Creative Suite (Illustrator and Photoshop mainly), Figma, Webflow, among others.
• Strong understanding of user-centered design principles and best practices.
• Excellent communication skills, with the ability to articulate design decisions and advocate for the end-user experience.
• Strong attention to detail and a keen eye for aesthetics and visual harmony.
• Ability to work well in a collaborative, fast-paced startup environment.
• Background in SaaS design and ability to work with no-code tools like Webflow, Lottie, and Framer is a plus.
• Ability to voice an opinion, accept constructive criticism, and move through iterations with a reasonable turnaround.
• Willingness to pick up other tools and technologies when required.

Preferred Skills:

• Experience working with GPTs or other AI-driven content generation tools.
• Familiarity with the medical device, pharmaceutical, nutritional supplement, or cosmetics industries.

ASSUMPTION: Candidates with experience in B2B marketing or SaaS design may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 6,000,000 - 10,000,000 per annum (AI-estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance and other employee benefits (not specified)

Working Hours: Full-time, with a flexible work arrangement (not specified)

ASSUMPTION: The salary range is estimated based on industry standards for visual designers with 2-5 years of experience in Bangalore, India.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Quality Management Software for ISO and FDA-regulated companies.

Company Size: 11-50 employees, which means a mid-sized company with a relatively flat hierarchy, offering opportunities for growth and impact.

Founded: 2019, with a brief history of focusing on quality management, eQMS, PLM, and other related services for various industries.

Company Description:

• Unifize helps ISO and FDA-compliant companies manage risk, drive operational efficiency, and accelerate innovation by bringing quality, operations, and product development teams into a single source of truth.
• The platform unifies these teams and their conversations, documents, data, and workflows, enabling unprecedented visibility, traceability, accountability, and process efficiency.
• Unifize serves industries such as medical devices, pharmaceuticals, nutritional supplements, biotechnology, cosmetics, and more.

Company Specialties:

• Quality Management, eQMS, PLM, EH&S, AS9100, ITAR Compliance, ISO 13485, ISO 14971, MES, FDA 21 CFR Part 820, FDA 21 CFR Part 11, Document Management, Design Control, Risk Management, Training Management, Supplier Management, Cloud, SaaS, SOC2 Type II Compliance, and more.

Company Website: https://www.unifize.com/

ASSUMPTION: Unifize is a growing company with a focus on innovation and customer success, offering opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the design team and the company.

Reporting Structure: This role will report directly to the Marketing Manager and collaborate with cross-functional teams, including Product, Sales, and Customer Success.

Work Arrangement: On-site in Bangalore, India, with a flexible work arrangement (not specified).

Growth Opportunities:

• Expanding the design team and taking on a leadership role as the company grows.
• Gaining experience in B2B marketing and SaaS design, with the potential to move into a more specialized or management role.
• Developing skills in user research, prototyping, and other aspects of the design process through collaboration with cross-functional teams.

ASSUMPTION: This role offers opportunities for career growth and development within the design team and the company as a whole.

🌍 Location & Work Environment

Office Type: On-site in Bangalore, India (not specified if there are multiple offices).

Office Location(s): 430 Cambridge Ave, Palo Alto, California 94306, US (headquarters, with the role based in Bangalore, India).

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its tech industry, with a thriving startup ecosystem.
• The city offers a mix of traditional and modern culture, with a diverse range of dining, entertainment, and recreational options.
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: Full-time, with a flexible work arrangement (not specified).

ASSUMPTION: The work environment is likely to be dynamic and collaborative, with a focus on innovation and customer success.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• Design challenge or test to evaluate creative problem-solving and technical skills.
• Final round interview with the hiring manager or design team to discuss the role, responsibilities, and career growth opportunities.

Key Assessment Areas:

• Portfolio and design samples that demonstrate the candidate's visual communication skills and creativity.
• Problem-solving and critical thinking abilities, with a focus on user-centered design principles.
• Communication skills and the ability to articulate design decisions and advocate for the end-user experience.
• Cultural fit and alignment with Unifize's mission and values.

Application Tips:

• Tailor your resume and portfolio to highlight relevant skills and experiences for this role.
• Prepare a cover letter that explains your interest in the role and how your background makes you a strong fit for the position.
• If applicable, include examples of your work that demonstrate your ability to create effective visual communication for B2B marketing materials.

ATS Keywords: Visual Design, Product Design, Web Design, Adobe Creative Suite, Figma, Webflow, User-Centered Design, Marketing, B2B, SaaS, Collaboration, Innovation, Problem-Solving, Communication, Attention to Detail.

ASSUMPTION: The application process may involve additional assessments or interviews, depending on the candidate's qualifications and the company's needs.

🛠️ Tools & Technologies

• Adobe Creative Suite (Illustrator and Photoshop mainly)
• Figma
• Webflow
• Notion
• GPT or other AI-driven content generation tools (optional)

ASSUMPTION: The tools and technologies listed may change or evolve over time, as the company's needs and the role's requirements adapt.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Unifize values creativity and continuous improvement in all aspects of its operations.
• Customer Success: The company prioritizes understanding and meeting the needs of its customers, with a focus on driving operational efficiency and accelerating innovation.
• Collaboration: Unifize fosters a collaborative work environment, with a focus on cross-functional teamwork and open communication.

Work Style:

• Dynamic and fast-paced, with a focus on meeting project deadlines and delivering high-quality work.
• Collaborative, with a focus on working with cross-functional teams to understand product, market, and other relevant contexts.
• Adaptable, with a willingness to learn new tools and technologies as needed.

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment, with a focus on meeting project deadlines and delivering high-quality work?
• Are you comfortable working with cross-functional teams to understand product, market, and other relevant contexts, and incorporating that information into your design decisions?
• Do you have a strong attention to detail and a keen eye for aesthetics and visual harmony, with a willingness to iterate and refine your designs based on feedback?

ASSUMPTION: Candidates who are comfortable working in a dynamic, collaborative environment and are passionate about creating effective visual communication for B2B marketing materials are likely to be a strong fit for this role.

⚠️ Potential Challenges

• Meeting tight deadlines for marketing materials, with a focus on delivering high-quality work.
• Working with cross-functional teams to understand product, market, and other relevant contexts, and incorporating that information into design decisions.
• Keeping up with industry trends and best practices in visual communication, with a focus on staying ahead of the curve.
• Adapting to a fast-paced, dynamic work environment, with a willingness to learn new tools and technologies as needed.

ASSUMPTION: These challenges are inherent to the role and the company's focus on innovation, customer success, and collaboration.

📈 Similar Roles Comparison

• This role is similar to other visual communication designer positions in B2B SaaS companies, with a focus on creating effective marketing materials that clearly articulate the company's problem, offerings, and value proposition.
• However, this role may have a stronger focus on interdisciplinary design, with a requirement for experience in product design and web design, in addition to visual design.
• Career paths for this role may include advancement within the design team or moving into a more specialized or management role within the company.

ASSUMPTION: This role offers opportunities for career growth and development within the design team and the company as a whole, with a focus on innovation and customer success.

📝 Sample Projects

• Creating landing pages, brochures, and other marketing materials that clearly articulate Unifize's problem, offerings, and value proposition for various industries, such as medical devices, pharmaceuticals, nutritional supplements, biotechnology, cosmetics, and more.
• Developing sitemaps and content using Notion, and creating designs on Figma and implementing them on Webflow.
• Working with cross-functional teams to understand product, market, and other relevant contexts, and incorporating that information into design decisions.

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that the ideal candidate will be expected to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for marketing materials, from conception to delivery?
• How does the design team collaborate with other departments, such as Product, Sales, and Customer Success?
• What are the most important qualities and skills for success in this role, according to the hiring manager or design team?
• How does Unifize support the professional development and growth of its employees, particularly within the design team?
• What are the biggest challenges facing the design team or the company as a whole, and how can this role help address them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and portfolio to highlight relevant skills and experiences for this role, with a focus on visual communication, product design, and web design.
• Prepare a cover letter that explains your interest in the role and how your background makes you a strong fit for the position.
• If applicable, include examples of your work that demonstrate your ability to create effective visual communication for B2B marketing materials.
• Follow up with the hiring manager or design team one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.