Visual Content & Brand Designer

📌 Core Information

🔹 Job Title: Visual Content & Brand Designer

🔹 Company: FLiiP

🔹 Location: Canada (Remote)

🔹 Job Type: Full-Time

🔹 Category: Design

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Mid-Senior level (4-6 years)

🔹 Remote Status: 100% Remote (Canada-based)

🚀 Job Overview

Key aspects of this role include:

• Own all visual content creation across various formats and channels
• Evolve and maintain FLiiP's brand identity
• Collaborate with marketing and growth teams to create high-impact creative assets
• Leverage AI tools to speed up workflows and maximize creative output
• Build scalable systems for creative consistency and faster execution

ASSUMPTION: This role requires a versatile designer with a strong foundation in design principles and experience working in a fast-paced, startup environment.

📋 Key Responsibilities

✅ Own all visual content creation: Design and produce a wide range of content—from static graphics and illustrations to motion graphics, short-form videos, paid ads, landing visuals, decks, and more.

✅ Evolve the FLiiP Brand: Maintain and expand our visual identity across channels. Contribute to a future brand refresh and help shape our next-gen design system.

✅ Support Content, Growth, and Product Marketing: Collaborate with the content marketing lead and growth team to translate messaging and strategy into high-impact creative.

✅ Leverage AI Tools to Move Faster: Use modern creative tools and AI platforms (e.g., Midjourney, Runway, Descript, B-roll generators, Figma plugins) to speed up workflows and maximize creative output.

✅ Design Across Channels: Deliver assets for organic social, blog content, paid ads, lifecycle campaigns, and internal presentations—adapting creative for performance and channel fit.

✅ Build Scalable Systems: Create templates, libraries, and lightweight brand guidelines to help the broader team move faster with creative consistency.

ASSUMPTION: This role requires a high level of autonomy and the ability to balance craft with speed, knowing when to polish and when to ship fast and iterate.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Visual Arts, or a related field (or equivalent experience)

Experience: 4-6 years of experience as a brand designer, visual designer, or creative generalist—ideally within a startup or fast-paced environment.

Required Skills:

• Fluency with modern tools like Figma, Adobe CC, After Effects, Webflow, and recent AI-powered platforms (e.g., Runway, Midjourney, Descript, etc.)
• Proven experience creating high-quality marketing content for growth, content, or paid media teams
• Ability to balance craft with speed—knowing when to polish and when to ship fast and iterate
• Strong communicator and autonomous builder

Preferred Skills:

• Experience leading or contributing to a brand refresh or rebranding initiative
• Familiarity with growth-focused design principles (e.g., ad creative, CRO visuals, lifecycle assets)
• Lightweight video editing skills using AI or hybrid workflows

ASSUMPTION: Candidates with a diverse portfolio demonstrating strong fundamentals in layout, typography, color, plus examples of motion design and video work will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: CAD 70,000 - 90,000 per year (Based on industry standards for mid-level designers in Canada)

Benefits:

• Health & Insurance Benefits: FLiiP covers 50% of group plan premiums

Working Hours: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (FitnessTech)

Company Size: 11-50 employees (Small to Mid-sized company)

Founded: 2015 (Over 10 years ago)

Company Description:

• FLiiP is an all-in-one SaaS platform revolutionizing fitness business management
• Serves commercial gyms and multi-location fitness operators with a powerful suite of tools
• Focuses on streamlining operations, centralizing communication, and improving member retention

Company Specialties:

• SaaS
• FitnessTech
• Fitness Management Software
• CRM
• Members Retention
• Fitness Mobile App
• and Multi-location Gyms

Company Website: myfliip.com

ASSUMPTION: FLiiP is a well-established company in the fitness technology industry, with a strong focus on growth and innovation.

📊 Role Analysis

Career Level: Mid-Senior level (4-6 years of experience)

Reporting Structure: This role reports directly to the Chief Growth Officer (CGO)

Work Arrangement: 100% Remote (Canada-based)

Growth Opportunities:

• High-ownership role with full creative control and the chance to shape FLiiP's visual identity
• Potential to grow with the company as it scales and expands its brand
• Opportunities to collaborate with executive leadership and influence product development

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on FLiiP's brand and success.

🌍 Location & Work Environment

Office Type: 100% Remote (No physical office)

Office Location(s): Canada (Remote)

Geographic Context:

• Canada has a strong and growing fitness industry, with a significant demand for innovative management solutions
• Remote work allows for a flexible and balanced work-life arrangement
• Canada offers a high quality of life, with access to excellent healthcare and education systems

Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work asynchronously

ASSUMPTION: The remote work arrangement provides candidates with the flexibility to balance their personal and professional lives while working for a company with a strong presence in the fitness technology industry.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager (CGO)
• Design challenge or case study presentation
• Final interview with the executive team

Key Assessment Areas:

• Design skills and portfolio quality
• Communication and collaboration abilities
• Cultural fit and alignment with FLiiP's values
• Problem-solving and creative thinking

Application Tips:

• Highlight your experience with AI tools and modern design workflows
• Tailor your resume and portfolio to showcase your versatility and range as a designer
• Prepare examples of your work that demonstrate your ability to balance craft with speed
• Research FLiiP's brand and values to ensure a strong cultural fit

ATS Keywords: Visual Design, Brand Design, Motion Design, Video Production, Graphic Design, Figma, Adobe CC, After Effects, Webflow, AI Tools, Content Marketing, Growth Marketing, Creative Strategy, Collaboration, Communication, Template Creation

ASSUMPTION: The application process for this role will be competitive, with a strong focus on design skills, cultural fit, and the ability to thrive in a fast-paced, startup environment.

🛠️ Tools & Technologies

• Figma
• Adobe Creative Cloud (Photoshop, Illustrator, After Effects)
• Webflow
• AI Tools (Midjourney, Runway, Descript, etc.)

ASSUMPTION: Candidates should be proficient in modern design tools and open to exploring and integrating new AI-powered platforms into their workflows.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Execution
• Collaboration
• Continuous Learning
• Customer Focus

Work Style:

• Fast-paced and agile
• Collaborative and cross-functional
• Data-driven and results-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in fast-paced, startup environments?
• Are you comfortable working autonomously and making decisions with limited guidance?
• Do you have a strong portfolio that demonstrates your ability to balance craft with speed?
• Are you open to learning and integrating new AI tools into your workflows?

ASSUMPTION: Candidates who are comfortable working in a fast-paced, startup environment and have a strong portfolio demonstrating their ability to balance craft with speed will be a strong fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing the need for high-quality design with the need to move quickly
• Adapting to a remote work environment and collaborating effectively with a distributed team
• Keeping up with the latest design trends and tools in a rapidly evolving industry

ASSUMPTION: The successful candidate will be able to manage their time effectively, prioritize tasks, and adapt to the fast-paced nature of the role.

📈 Similar Roles Comparison

• This role is similar to a Brand Designer or Visual Designer position, but with a stronger focus on motion design and video production
• Unlike traditional design roles, this position requires a high level of autonomy and the ability to balance craft with speed
• Candidates with experience in growth-focused design principles will have a competitive advantage

ASSUMPTION: This role offers a unique opportunity for a versatile designer to own the look and feel of a company on the rise, with a strong focus on growth and innovation.

📝 Sample Projects

• Reimagining FLiiP's brand identity and visual language
• Creating a suite of templates and guidelines for the marketing and growth teams
• Designing and producing a series of short-form videos for social media and marketing campaigns

ASSUMPTION: The successful candidate will have a diverse portfolio demonstrating their ability to take on a wide range of projects and adapt their design approach to different channels and formats.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing and growth strategy for FLiiP?
• What are the most pressing design challenges facing the company, and how can this role address them?
• How does FLiiP support the professional development and growth of its designers?
• What is the timeline for a potential brand refresh, and how can this role contribute to that process?
• How does FLiiP approach collaboration and communication in a remote work environment?

ASSUMPTION: Candidates should use the interview process to assess the fit of the role and company culture, as well as to understand the expectations and priorities for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight your versatility and range as a designer
• Prepare examples of your work that demonstrate your ability to balance craft with speed
• Follow up with the hiring manager (CGO) one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.