Visual Designer, Marketing

📌 Core Information

🔹 Job Title: Visual Designer, Marketing

🔹 Company: WSU Tech

🔹 Location: Wichita, Kansas

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating visually engaging designs for print and web to attract leads, announce programs, and enhance the college's website.
• Collaborating with internal and external partners to develop marketing collateral that supports the WSU Tech brand.
• Working in a fast-paced, deadline-driven environment with a team that values a strong work ethic and a playful work culture.
• Contributing to a positive work environment by communicating respectfully with students, customers, coworkers, and management.

ASSUMPTION: This role requires a high level of creativity, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will have a strong portfolio showcasing their design skills and experience in a marketing or advertising environment.

📋 Key Responsibilities

✅ Execute a wide range of design projects from concept to final production, including print and web materials, advertisements, and promotional items.

✅ Design content and graphics that represent all areas of the college and support the WSU Tech brand(s).

✅ Demonstrate exceptional attention to detail and critical thinking to develop creative solutions that meet the college’s needs.

✅ Collaborate and communicate effectively with internal and external partners to develop marketing collateral.

✅ Meet all project deadlines by starting and completing assignments on time.

✅ Accept direction and feedback professionally and work toward the best creative outcomes.

✅ Maintain consistency with WSU Tech’s brand voice across all assigned work.

✅ Support marketing campaigns and events as needed.

✅ Engage in professional development and continuing education to enhance performance and skills.

✅ Maintain up-to-date knowledge of digital creative platforms, design software, and industry best practices.

✅ Improve department efficiency by adapting quickly to changing priorities in a fast-paced, deadline-driven environment.

✅ Contribute to a positive work environment by communicating and interacting respectfully with students, customers, coworkers, and management.

ASSUMPTION: The responsibilities listed above are subject to change based on the needs of the college and the Marketing & Community Engagement team.

🎯 Required Qualifications

Education: A Bachelor’s degree in Graphic Design, Visual Arts, Marketing, or a related field is highly preferred.

Experience: A minimum of 2-4 years of professional experience in visual design, preferably in a marketing or advertising environment, showcasing a strong portfolio of work. *Applicant MUST submit a portfolio link to be considered for this position.

Required Skills:

• Strong working knowledge of Adobe Creative Suite.
• A progressive work history as demonstrated by a strong online and/or print portfolio exhibiting top-quality work for both web and print.
• Strong understanding of design principles, typography, color theory, and layout techniques.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with team members and stakeholders at all levels.
• Detail-oriented mindset with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
• A passion for education and the mission of WSU Tech, along with a creative approach to problem-solving.

Preferred Skills:

• Knowledge of Photography with DSLR cameras.
• Experience in dimensional design, including but not limited to vehicles, large transportation, facilities, fixtures, etc.
• Experience in utilizing web and social media tools to achieve business objectives.

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role, as it is essential for effective communication and collaboration with internal and external partners.

💰 Compensation & Benefits

Salary Range: $23.01 per hour. This is an entry-level position, and the salary is competitive with industry standards for visual designers with 2-5 years of experience in the Wichita, Kansas area.

Benefits:

• Health, dental, and vision insurance
• Retirement plan with employer contribution
• Tuition reimbursement
• Paid time off (vacation, sick, and holidays)
• Employee assistance program

Working Hours: Full-time position with a standard workweek of 40 hours, Monday through Friday. Some flexibility in scheduling may be available to accommodate project deadlines.

ASSUMPTION: The salary and benefits information provided is based on the job listing and industry standards for similar roles in the Wichita, Kansas area. However, applicants should verify this information directly with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education. WSU Tech is a technical college focused on delivering career technical education and workforce training to support economic development in the region.

Company Size: 201-500 employees. As a mid-sized organization, WSU Tech offers a supportive work environment with opportunities for growth and collaboration.

Founded: 1965. WSU Tech has a long history of providing quality education and workforce training, with a commitment to innovation and excellence.

Company Description:

• WSU Tech is dedicated to providing quality higher education and leadership in workforce training to support economic development for a global economy.
• The college offers a wide range of programs in various fields, including aviation, healthcare, advanced manufacturing, business, design, law enforcement, IT, and trade skills.
• WSU Tech is committed to inclusive and equitable practices to create an environment and culture where students and employees thrive, valuing diverse identities, experiences, talents, and gifts.

Company Specialties:

• Aviation
• Healthcare
• Advanced Manufacturing
• Business
• Design
• Law Enforcement
• IT
• Transferrable General Education
• Workforce Development
• Trade Skills

Company Website: wsutech.edu

ASSUMPTION: WSU Tech is an Equal Opportunity Employer, committed to fostering a diverse and inclusive work environment.

📊 Role Analysis

Career Level: Mid-level. This role requires a bachelor's degree and 2-4 years of professional experience in visual design, placing it at the mid-level career stage.

Reporting Structure: The Visual Designer will report directly to the Manager of Creative Services within the Marketing & Community Engagement team.

Work Arrangement: On-site. This role requires working on-site at WSU Tech's campus in Wichita, Kansas.

Growth Opportunities:

• Professional development and continuing education opportunities to enhance performance and skills.
• Potential for career advancement within the Marketing & Community Engagement team or other departments at WSU Tech.
• Chance to contribute to the college's mission and make a positive impact on students' lives and the community.

ASSUMPTION: The growth opportunities listed above are subject to change based on the needs of the college and the individual's performance.

🌍 Location & Work Environment

Office Type: On-site. This role requires working on-site at WSU Tech's campus in Wichita, Kansas.

Office Location(s): 4004 N Webb Rd, Wichita, Kansas, US

Geographic Context:

• Wichita, Kansas is the largest city in the state and serves as its commercial, cultural, and entertainment hub.
• The city offers a diverse range of industries, including aerospace, manufacturing, and healthcare, providing ample opportunities for career growth and development.
• Wichita has a humid subtropical climate, with hot summers and cold winters, and is known for its rich history and cultural attractions.

Work Schedule: Full-time, Monday through Friday, with a standard workweek of 40 hours. Some flexibility in scheduling may be available to accommodate project deadlines.

ASSUMPTION: The work environment at WSU Tech is collaborative, supportive, and focused on student success. Applicants should be comfortable working in a fast-paced, deadline-driven environment and be able to manage multiple projects simultaneously.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the WSU Tech careers portal.
• Phone or video screen with the Hiring Manager.
• On-site or virtual interview with the Hiring Manager and other team members.
• Portfolio review and presentation (if applicable).
• Final decision and offer.

Key Assessment Areas:

• Design skills and portfolio presentation.
• Communication and interpersonal skills.
• Problem-solving and critical thinking abilities.
• Adaptability and ability to work in a fast-paced environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant design experience and skills.
• Prepare a strong portfolio showcasing your best work for both web and print.
• Be ready to discuss your design process, inspiration, and any challenges you've faced in previous projects.
• Research WSU Tech and the Marketing & Community Engagement team to demonstrate your interest in the role and the college's mission.

ATS Keywords: Visual Design, Adobe Creative Suite, Typography, Color Theory, Layout Techniques, Marketing, Collaboration, Attention to Detail, Project Management, Creative Problem-Solving, Portfolio, Web and Print Design, Branding, Adobe Illustrator, Adobe Photoshop, Marketing Collateral, Deadlines, Teamwork, Communication, Interpersonal Skills

ASSUMPTION: The application process for this role may vary based on the needs of the college and the number of applicants. Applicants should monitor their email and the WSU Tech careers portal for updates on their application status.

🛠️ Tools & Technologies

• Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Microsoft Office Suite
• Web and social media tools (depending on experience)

ASSUMPTION: The tools and technologies listed above are subject to change based on the needs of the college and the Marketing & Community Engagement team.

👔 Cultural Fit Considerations

Company Values:

• Accountability
• Quality
• Innovation
• Customer Service
• Equity/Diversity
• Global Professional Standards

Work Style:

• Collaborative and team-oriented
• Fast-paced and deadline-driven
• Creative and innovative
• Student-focused and mission-driven

Self-Assessment Questions:

• Do you have a strong portfolio showcasing your design skills and experience in a marketing or advertising environment?
• Are you comfortable working in a fast-paced, deadline-driven environment and managing multiple projects simultaneously?
• Do you have a passion for education and the mission of WSU Tech, along with a creative approach to problem-solving?

ASSUMPTION: Applicants should carefully consider their fit with WSU Tech's values and work style before applying to ensure a successful and fulfilling career with the college.

⚠️ Potential Challenges

• Meeting tight deadlines and managing multiple projects simultaneously in a fast-paced environment.
• Adapting to changing priorities and shifting project requirements.
• Working collaboratively with internal and external partners to develop marketing collateral that meets the college’s needs.
• Maintaining consistency with WSU Tech’s brand voice across all assigned work.

ASSUMPTION: The potential challenges listed above are subject to change based on the needs of the college and the Marketing & Community Engagement team. Applicants should be prepared to adapt to a dynamic work environment and be comfortable working in a fast-paced, deadline-driven setting.

📈 Similar Roles Comparison

• This role is similar to other visual designer positions in marketing, but may require more experience with print design and dimensional design than other roles in the industry.
• The marketing and advertising industry in Wichita, Kansas is diverse and offers ample opportunities for career growth and development.
• This role may provide more opportunities for collaboration and teamwork than other visual designer positions in the industry, as it requires working closely with internal and external partners to develop marketing collateral.

ASSUMPTION: The comparison points listed above are subject to change based on the needs of the college and the industry. Applicants should research similar roles and the marketing and advertising industry in Wichita, Kansas to gain a better understanding of the opportunities and challenges associated with this position.

📝 Sample Projects

• Designing a comprehensive brand style guide for WSU Tech, including logo variations, color palettes, typography, and imagery guidelines.
• Creating a series of promotional materials for an upcoming marketing campaign, including print advertisements, social media graphics, and email newsletters.
• Developing a set of templates for marketing collateral, such as brochures, flyers, and posters, that can be easily updated and customized for various events and programs.

ASSUMPTION: The sample projects listed above are intended to provide applicants with an idea of the types of design projects they may encounter in this role. The actual projects assigned may vary based on the needs of the college and the Marketing & Community Engagement team.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a design project, from concept to final production?
• How does the Marketing & Community Engagement team collaborate with other departments and external partners to develop marketing collateral?
• What are the most important qualities and skills for someone to succeed in this role?
• How does WSU Tech support the professional development and growth of its employees?
• What are the biggest challenges facing the Marketing & Community Engagement team in the coming year, and how can this role contribute to addressing them?

ASSUMPTION: The key questions listed above are intended to help applicants better understand the role, the team, and the college. Applicants should feel free to ask additional questions during the interview process to gain a clearer understanding of the position and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the WSU Tech careers portal.
• Tailor your resume and cover letter to highlight your relevant design experience and skills.
• Prepare a strong portfolio showcasing your best work for both web and print.
• Be ready to discuss your design process, inspiration, and any challenges you've faced in previous projects.
• Research WSU Tech and the Marketing & Community Engagement team to demonstrate your interest in the role and the college's mission.
• Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.