Vodka Marketing Sr. Analyst - Vaga afirmativa para pessoas pretas e pardas

📌 Core Information

🔹 Job Title: Vodka Marketing Sr. Analyst - Vaga afirmativa para pessoas pretas e pardas

🔹 Company: Diageo

🔹 Location: São Paulo, São Paulo, Brazil

🔹 Job Type: On-site

🔹 Category: 📊 Marketing Analyst

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Contribution to the strategic development of vodka brands.
• Integration of global and local brand strategies.
• Management of brand activation plans.
• Continuous analysis and optimization of brand performance metrics.

ASSUMPTION: This role likely involves substantial interaction with marketing data and coordination with different departments and external partners to implement effective brand strategies. The need for curiosity, relationship-building, and organizational skills suggest a dynamic and collaborative work environment.

📋 Key Responsibilities

✅ Translate local and global strategies into integrated brand plans based on consumer understanding and market context.

✅ Support the Sr. Brand Manager in managing brand activation plans, including communication, culture, and content.

✅ Lead execution and follow-up on projects like new product launches, events, and activation platforms.

✅ Monitor and analyze campaign performance metrics, suggesting adjustments for improved outcomes.

✅ Support brand budget management.

ASSUMPTION: It is assumed that the position requires proactive involvement in strategic projects and data-driven decision making, indicating an emphasis on analytical skills.

🎯 Required Qualifications

Education: Not specified

Experience: At least 5 years of proven experience in brand management, with experience in branding campaigns and communication management.

Required Skills:

• Strong interpersonal and communication skills
• Experience in dynamic and complex environments
• Project management and organizational capabilities

Preferred Skills:

• Experience in the hospitality or entertainment industry
• Fluency in both Portuguese and English

ASSUMPTION: The focus on branding and communication likely requires familiarity with digital marketing tools and consumer analytics, even though specific tools are not listed.

💰 Compensation & Benefits

Salary Range: Not specified. Typically, salaries for similar roles in Brazil range based on experience and company policies.

Benefits:

• Standard employee benefits package (industry assumption)
• Possibility for career development and advancement
• Access to company events and industry networking opportunities

Working Hours: 40 hours per week, likely Monday to Friday.

ASSUMPTION: Benefits would include those typical for large corporations, such as health insurance, professional development programs, and employee discounts.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing

Company Size: 10,001+ employees

Founded: Not Specified

Company Description:

• Leader in premium drinks, spanning spirits and beers.
• Global presence with operations in over 135 countries.
• Focuses on innovation and sustainability.

Company Specialties:

• Premium Drinks
• Brand Management
• Innovation

Company Website: http://diageo.com

ASSUMPTION: Diageo's industry position suggests that this role would benefit from candidates who are passionate about premium consumer goods and marketing trends globally.

📊 Role Analysis

Career Level: Senior Analyst position implies mid-level experience required.

Reporting Structure: Reports to the Sr. Brand Manager

Work Arrangement: On-site, fostering team collaboration.

Growth Opportunities:

• Potential advancement to Brand Manager roles
• Cross-departmental collaboration for skill enhancement
• Networking within a global company

ASSUMPTION: Growth is likely aimed at individuals showing high initiative and leadership skills in project management.

🌍 Location & Work Environment

Office Type: Likely a modern office setting aligned with Diageo's global standards.

Office Location(s): São Paulo, São Paulo, Brazil

Geographic Context:

• São Paulo is a major business hub in Brazil.
• Rich cultural and social opportunities in the city.
• Diverse and vibrant work environment.

Work Schedule: Standard business hours with potential for flexible work policies.

ASSUMPTION: The work environment will be fast-paced given the industry’s nature and the specific demands of the role.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• Phone interview with HR
• Interview with the hiring manager and team

Key Assessment Areas:

• Branding and project management capabilities
• Analytical and strategic thinking
• Interpersonal communication skills

Application Tips:

• Highlight experience in brand management projects.
• Demonstrate understanding of consumer trends.
• Emphasize ability to work in dynamic environments.

ATS Keywords: Marketing Analyst, Brand Management, Project Management, Communication, Consumer Analysis

ASSUMPTION: The application process is competitive and requires thorough preparation, particularly for the analytical aspects of the role.

🛠️ Tools & Technologies

• Digital marketing platforms (e.g., Google Analytics)
• Project management software (e.g., Asana, Trello)
• Market research tools

ASSUMPTION: The job likely requires familiarity with standard marketing and analytic tools typically used by multinational corporations.

👔 Cultural Fit Considerations

Company Values:

• Innovation and excellence
• Diversity and inclusion
• Customer-focused growth

Work Style:

• Collaborative and team-oriented
• Proactive and self-driven
• Adaptable to change and dynamic environments

Self-Assessment Questions:

• Do you have a strong interest and experience in brand management?
• Are you comfortable working in a fast-paced, dynamic environment?
• Can you effectively manage multiple projects simultaneously?

ASSUMPTION: Cultural fit is essential, considering Diageo’s emphasis on diversity and celebrating unique perspectives.

⚠️ Potential Challenges

• Managing large-scale branding campaigns
• Balancing multiple project deadlines
• Adapting strategies to changing market trends
• Ensuring alignment with global brand strategies

ASSUMPTION: The role requires agility and problem-solving skills to navigate complex branding initiatives in a competitive marketplace.

📈 Similar Roles Comparison

• Comparatively high responsibility in brand strategy compared to junior roles
• Greater focus on strategic initiatives than execution in entry-level positions
• Need for cross-functional collaboration similar to Brand Manager roles

ASSUMPTION: This role bridges operational execution and strategic oversight, requiring both analytical and leadership skills.

📝 Sample Projects

• Launch of a new vodka variant in a Brazilian market
• Co-development of a brand activation campaign for events
• Analysis of consumer interaction trends for brand adjustment

ASSUMPTION: Projects involve collaborative efforts and require integration of consumer insights and global strategies.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall brand strategy?
• What are the primary metrics for success in this position?
• How does Diageo support professional development for its employees?
• What challenges are currently facing the vodka brand team?
• Can you describe the team dynamics and work environment?

ASSUMPTION: Asking insightful questions can demonstrate a candidate's interest and understanding of the role’s strategic importance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant experience.
• Prepare to discuss specific successes in brand management.
• Consider linking portfolios or examples of past work.
• Be ready to explain your passion for the beverage industry.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.