📌 Core Information
🔹 Job Title: VP, Account
🔹 Company: 160over90
🔹 Location: New York, NY
🔹 Job Type: Full-Time, Hybrid (4 days in office)
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading integrated marketing initiatives across culture, sports, entertainment, and music.
- Managing client relationships and driving strategic recommendations to grow the business.
- Collaborating with internal teams and external partners to maintain and grow multiple client opportunities.
- Providing thought leadership and inspiring clients at every touchpoint.
- Overseeing a fast-paced business environment and managing multiple workstreams.
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and communication skills to manage complex client relationships and marketing initiatives.
📋 Key Responsibilities
✅ Lead client relationships to provide business direction, drive strategic recommendations, and grow the business through additional workstreams and expansion of services across 160over90 and WME Group.
✅ Develop and execute partnership strategies with entertainment properties, talent, or broader cultural platforms, including ideation, presentation, execution, and measurement.
✅ Lead a team of colleagues across various agency departments at 160over90 and WME to drive business objectives, potentially managing direct and/or indirect reports.
✅ Collaborate with colleagues in other divisions across 160over90 and WME Group to share learnings and gather upstream intelligence from the network.
✅ Oversee a fast-paced business environment by partnering with internal teammates across all business verticals to maintain and grow multiple client opportunities.
✅ Thoughtfully counsel clients based on the broader cultural landscape, upstream cultural intelligence, and the client’s business goals.
✅ Lead/oversee client activities, which could include cultural marketing strategies, campaigns, and activations.
✅ Maintain line of sight across all workstreams between 160over90/WME Group and the client.
ASSUMPTION: This role requires strong leadership, project management, and communication skills to manage multiple workstreams and client relationships effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: A minimum of 10-15 years of agency or client-based account management experience, with a focus on integrated marketing or entertainment marketing.
Required Skills:
- Proven experience in account management, with a strong understanding of the business of lifestyle marketing and experience in entertainment (music, TV, film, and talent) and/or retail.
- \"Big Idea\" sell-in experience and the ability to think strategically and creatively.
- Excellent time management, written and oral communication skills, including the ability to develop well-organized decks to sell in ideas and work and convey agency POVs.
- Ability to operate with urgency and motivate those around you to do the same.
- Ability to remain organized across multiple workstreams and teams activating in parallel.
- Ability to problem-solve independently and in groups.
- Proficient in MS Office Suite.
Preferred Skills:
- Experience with relationship management of clients, agencies, and vendors.
- Practical experience or interaction with advertising and/or promotional agencies.
ASSUMPTION: Candidates with a strong background in account management, particularly in integrated marketing or entertainment marketing, will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 annually (based on the provided hiring range)
Benefits:
- Health Care
- Retirement
- Vacation
- Paid Time Off
Working Hours: 40 hours per week, with the expectation to work additional hours as needed to meet project deadlines.
ASSUMPTION: The salary range provided is based on the company's hiring range and is subject to change. Benefits are standard for the industry and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing
Company Size: Medium (501-1,000 employees) - This size allows for a structured environment with opportunities for growth and collaboration while maintaining a personal touch.
Founded: 160over90 was founded as part of WME Group, a global representation business comprising the world’s leading talent, intellectual property, and brands.
Company Description:
- 160over90 is an award-winning global marketing agency that forges stronger human connections and creates shared moments where people feel something real.
- The agency offers a full-service, channel-agnostic approach and has a deep connection to the people, places, and properties that drive the conversation of tomorrow.
- 160over90 works with leading brands such as AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon, and Visa.
Company Specialties:
- Branding
- Marketing
- Research & Analytics
- Strategic Development
- Design & Identity
- Digital
- Social Media
- Advertising
- Media Planning & Buying
- Content Development
- Events & Activations
- Public Relations
- Environmental
- Video
- and Photography
Company Website: 160over90.com
ASSUMPTION: 160over90 is a well-established agency with a strong reputation in the industry, offering a comprehensive range of marketing services to its clients.
📊 Role Analysis
Career Level: Senior (VP level) - This role offers significant responsibility and the opportunity to lead a team and manage multiple client relationships.
Reporting Structure: The VP, Account will report directly to the Senior Department Lead and may manage direct and/or indirect reports.
Work Arrangement: Hybrid (4 days in office) - This arrangement allows for a balance between collaboration and remote work, fostering an environment of flexibility and work-life balance.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the agency or WME Group.
- Opportunities to work on diverse client projects and expand industry knowledge.
- Chance to develop leadership and management skills by overseeing a team and managing client relationships.
ASSUMPTION: This role provides ample opportunities for growth and development within the agency and the broader WME Group.
🌍 Location & Work Environment
Office Type: Urban (New York, NY) - The office is located in a bustling, culturally diverse city with easy access to public transportation and amenities.
Office Location(s): 304 Park Ave S, New York, New York 10010, US
Geographic Context:
- New York City is a global hub for advertising, marketing, and entertainment industries.
- The office is situated in the heart of Midtown Manhattan, close to major transportation links and cultural attractions.
- The city offers a vibrant and dynamic work environment with numerous networking opportunities.
Work Schedule: Standard business hours (9:00 AM - 5:00 PM) with flexibility to work additional hours as needed.
ASSUMPTION: The urban office location and work schedule provide a dynamic and engaging work environment, with ample opportunities for networking and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Leadership and management abilities
- Industry knowledge and experience
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of your strategic thinking, creative problem-solving, and leadership abilities to discuss during the interview.
- Research 160over90 and the broader WME Group to demonstrate your understanding of the company and its clients.
- Prepare thoughtful questions to ask the interviewer about the role, team, and company culture.
ATS Keywords: Account Management, Integrated Marketing, Entertainment Marketing, Strategic Thinking, Creative Thinking, Time Management, Communication Skills, Problem Solving, Team Leadership, Cultural Marketing, Client Counseling, Negotiation, Collaboration, Project Management, Presentation Skills
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Presentation software (e.g., Keynote, PowerPoint)
- CMS and marketing automation platforms (e.g., WordPress, HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Integrity
- Expertise
- Results-driven
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Results-focused and accountable
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you able to balance multiple workstreams and manage competing priorities effectively?
- Do you possess strong communication and presentation skills, with the ability to sell in ideas and influence stakeholders?
- Are you comfortable working in a hybrid office environment, with a balance between collaboration and remote work?
ASSUMPTION: Candidates who align with 160over90's values and work style will be best suited for this role and the agency's culture.
⚠️ Potential Challenges
- Managing multiple client relationships and workstreams simultaneously may be challenging for some candidates.
- Working in a fast-paced, dynamic environment may require strong time management and organizational skills.
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
- The competitive nature of the advertising and marketing industries may require continuous learning and adaptation to stay current with industry trends and best practices.
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on integrated marketing initiatives across culture, sports, entertainment, and music, requiring a strong understanding of these industries and the ability to develop and execute strategic partnerships.
- Compared to other account management roles, this position offers a broader scope of responsibilities and the opportunity to work on high-profile client campaigns and activations.
- Career progression in this role may lead to senior leadership positions within the agency or WME Group, providing ample opportunities for growth and development.
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from other account management positions in the industry.
📝 Sample Projects
- Developing and executing a strategic partnership between a major entertainment property and a Fortune 500 client to create a co-branded marketing campaign.
- Managing a team to create and implement a cultural marketing strategy for a retail client, driving brand awareness and engagement among target audiences.
- Leading a client's advertising and marketing efforts for a major sporting event, including sponsorship activations, promotional campaigns, and social media management.
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the work required for this role, highlighting the need for strong strategic thinking, creativity, and leadership skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it collaborates with other departments within the agency and WME Group?
- What are the most challenging aspects of this role, and how has the current incumbent addressed them?
- How does 160over90 support the growth and development of its employees, particularly in senior leadership roles?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how can I best prepare to address them?
- How does 160over90 approach diversity, equity, and inclusion, and what initiatives are in place to foster a supportive and inclusive work environment?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, creative problem-solving, and leadership abilities.
- Prepare examples of your work that demonstrate your ability to manage multiple workstreams and client relationships effectively.
- Research 160over90 and the broader WME Group to demonstrate your understanding of the company and its clients.
- Prepare thoughtful questions to ask the interviewer about the role, team, and company culture.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
