📌 Core Information
🔹 Job Title: VP, Acquisition Solutions (Squad Leader)
🔹 Company: Fidelity Investments
🔹 Location: Westlake, TX
🔹 Job Type: Full-Time, Hybrid (On-site every other week)
🔹 Category: Product Management
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading a delivery team to bring acquisition and growth experiences to market
- Collaborating with Marketing Channels team to deliver scalable solutions
- Enhancing marketing technology platforms for improved visitor engagement and targeting
- Working with cross-functional teams, including UXD and Marketing Technology
- Influencing business partners across domains and driving strategic change
ASSUMPTION: This role requires a high level of strategic thinking, communication, and influence to drive success across multiple teams and domains.
📋 Key Responsibilities
✅ Lead a delivery team responsible for bringing acquisition and growth experiences to market in collaboration with the Marketing Channels team
✅ Deliver scalable solutions that enhance marketing technology platforms and improve visitor engagement and targeting
✅ Work with cross-functional teams, including UXD and Marketing Technology, to activate solutions
✅ Engage with internal business partners across domains to influence and drive strategic change
✅ Develop and maintain clear and standardized documentation for the team and partners
ASSUMPTION: This role involves a significant amount of cross-functional collaboration and influencing, requiring strong communication and facilitation skills.
🎯 Required Qualifications
Education: Bachelor’s Degree
Experience: 8-10+ years in a marketing role or within an advertising agency
Required Skills:
- Experience with enterprise-level content management systems (Adobe Sites, SDL Tridion preferred)
- Proficiency with onsite and mobile experimentation platforms (e.g., Adobe Target)
- Familiarity with advanced measurement and visualization platforms (Adobe Analytics, Snowflake, Tableau)
- Familiarity with technical SEO, paid search, and AI-Generative search techniques
- Understanding of the marketing data landscape, including identity resolution, CDPs, and AdTech onboarding
- Refined ability to deliver senior-level presentations, roadmaps, and artifacts
- Demonstrated framework thinker
- Ability to direct teams and create clear and standardized documentation
- Self-directed with strong facilitation skills
- Excellent oral/written communication and presentation skills
- Experience leading people
Preferred Skills:
- Experience with Adobe Analytics, Snowflake, or Tableau
- Experience with Adobe Target or other proprietary experimentation platforms
ASSUMPTION: Given the strategic nature of this role, candidates with a strong track record in marketing, exceptional communication skills, and the ability to influence cross-functional teams will be most successful.
💰 Compensation & Benefits
Salary Range: $180,000 - $250,000 per year (Estimated, based on industry standards for a VP-level role in the financial services sector in Texas)
Benefits:
- Comprehensive health, dental, and vision plans
- 401(k) with company match
- Tuition assistance and student loan repayment
- Generous time off and flexible work arrangements
- Employee discounts on Fidelity products and services
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the candidate's role and location.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Fidelity Investments is a leading provider of investment management, retirement planning, portfolio guidance, brokerage, benefits outsourcing, and many other financial products and services.
Company Size: 10,001+ employees. As a large organization, Fidelity offers numerous opportunities for career growth and development.
Founded: 1946. Fidelity has a long history in the financial services industry and has evolved to become a comprehensive wealth management and financial services company.
Company Description:
- Fidelity's mission is to strengthen the financial well-being of its customers and deliver better outcomes for the clients and businesses it serves.
- Fidelity's strength comes from the scale of its diversified, market-leading financial services businesses that serve individuals, families, employers, wealth management firms, and institutions.
- With assets under administration of $15.0 trillion, including discretionary assets of $5.9 trillion as of March 31, 2025, Fidelity focuses on meeting the unique needs of a broad and growing customer base.
Company Specialties:
- Retirement
- Investments
- Online trading
- Asset management
- IRA
- 401k
- Mutual funds
- Stocks
- ETF
- Bonds
- Brokerage
- Cash management
- HSA
- 529 plans
- Annuities
- Life insurance
- Benefits consulting
- Stock plan services
- Business news
- Wealth management
Company Website: www.fidelity.com
ASSUMPTION: Fidelity's extensive range of products and services, along with its large customer base, provides ample opportunities for candidates to grow and develop their careers within the organization.
📊 Role Analysis
Career Level: Executive. This role is a senior leadership position within the Marketing Domains’ Strategy and Operations organization.
Reporting Structure: The VP, Acquisition Solutions reports directly to the Head of Marketing Solutions within the Marketing Domains’ Strategy and Operations organization.
Work Arrangement: Hybrid. This role requires associates to work onsite every other week (all business days, M-F) in a Fidelity office.
Growth Opportunities:
- Potential to lead larger teams or take on additional responsibilities as the organization grows and evolves
- Opportunities to work on high-impact projects that drive business results and enhance the customer experience
- Access to professional development and training opportunities to support career growth
ASSUMPTION: As a senior leadership role, this position offers significant opportunities for career growth and development within Fidelity's Marketing Domains’ Strategy and Operations organization.
🌍 Location & Work Environment
Office Type: Corporate office. Fidelity's Westlake, TX office is a modern, professional environment designed to support collaboration and productivity.
Office Location(s): One Destiny Way, Westlake, TX
Geographic Context:
- Westlake is a suburb of Dallas-Fort Worth, offering a mix of urban and suburban living with easy access to amenities and attractions
- The area has a humid subtropical climate, with mild winters and hot, humid summers
- Westlake is known for its high quality of life, excellent schools, and safe neighborhoods
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for remote work
ASSUMPTION: The Westlake, TX office provides a collaborative and engaging work environment, with easy access to amenities and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and situational interview with the hiring manager
- Case study or presentation preparation and presentation to the hiring manager and/or team members
- Final interview with the Head of Marketing Solutions or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Leadership and team management skills
- Domain expertise in marketing technology and platforms
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Practice your presentation skills and be prepared to discuss your approach to driving strategic change and influencing cross-functional teams
ATS Keywords: Marketing Solutions, Acquisition, Growth, Marketing Channels, UXD, Marketing Technology, Adobe Sites, Adobe Target, Adobe Analytics, Snowflake, Tableau, Technical SEO, Paid Search, AI-Generative Search, Identity Resolution, CDPs, AdTech Onboarding, Presentation Skills, Problem Solving
ASSUMPTION: Fidelity's interview process is designed to assess candidates' strategic thinking, communication, and leadership skills, as well as their domain expertise in marketing technology and platforms.
🛠️ Tools & Technologies
- Adobe Sites (AEM)
- Adobe Target
- Adobe Analytics
- Snowflake
- Tableau
- SEO tools (e.g., SEMrush, Ahrefs)
- Paid search platforms (e.g., Google Ads, Bing Ads)
- AI-Generative search tools (e.g., Frase, Copy.ai)
- Identity resolution and CDP platforms (e.g., Segment, Tealium)
- AdTech onboarding platforms (e.g., Ensighten, Tealium)
ASSUMPTION: The tools and technologies listed are commonly used in marketing technology roles and may vary depending on the specific needs of the team and organization.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Client-centric
- Collaboration
- Expertise
- Innovation
- Performance
- One Fidelity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Strategic and forward-thinking
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a proven track record of driving strategic change and influencing cross-functional teams?
- Are you adaptable and responsive to change, with a growth mindset?
ASSUMPTION: Fidelity's company values and work style emphasize collaboration, client-centricity, and a strong focus on performance and innovation.
⚠️ Potential Challenges
- Balancing the needs and priorities of multiple teams and stakeholders
- Driving strategic change and influencing well-engrained ways of working
- Managing a team through periods of growth or change
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: The challenges listed are common to senior leadership roles in large organizations and can be mitigated through strong communication, strategic thinking, and effective team management.
📈 Similar Roles Comparison
- This role is unique in its focus on driving acquisition and growth experiences through marketing technology platforms
- Similar roles in other organizations may have a broader focus on marketing strategy or channel-specific responsibilities
- Career progression in this role may involve taking on additional responsibilities or leading larger teams as the organization grows
ASSUMPTION: While this role shares similarities with other marketing leadership positions, its focus on marketing technology and driving acquisition and growth experiences sets it apart.
📝 Sample Projects
- Developing and implementing a new onsite experimentation strategy to improve visitor engagement and conversion rates
- Collaborating with the UXD team to redesign the Fidelity.com homepage and improve pre-login experiences
- Partnering with the Marketing Channels team to optimize prospect experience targeting and re-engagement strategies
ASSUMPTION: The sample projects listed are representative of the types of initiatives the VP, Acquisition Solutions might work on, but the specific projects may vary depending on the organization's priorities and needs.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the acquisition and growth experiences on Fidelity.com, and where this role fits into the organization's long-term vision for improving these experiences?
- How does this role collaborate with the UXD and Marketing Technology teams, and what are the key priorities for these partnerships in the first 90 days?
- What are the biggest challenges facing the Marketing Domains’ Strategy and Operations organization, and how can this role help address them?
- How does Fidelity support the growth and development of its employees, and what opportunities exist for career advancement in this role?
- What is the hybrid work arrangement like in practice, and how does Fidelity support employees in balancing on-site and remote work?
ASSUMPTION: The key questions listed are designed to help candidates better understand the role, the organization, and the work environment, as well as to demonstrate their strategic thinking and interest in driving success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Practice your presentation skills and be prepared to discuss your approach to driving strategic change and influencing cross-functional teams
- Follow up with the hiring manager or HR contact within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
