VP, Advisory Strategy - Access Marketing

📌 Core Information

🔹 Job Title: VP, Advisory Strategy - Access Marketing

🔹 Company: Avalere Health

🔹 Location: Washington, D.C. (Remote/On-site/Hybrid)

🔹 Job Type: Permanent/Full-time

🔹 Category: Business Consulting and Services

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Remote and On-site)

🚀 Job Overview

Key aspects of this role include:

• Guiding strategy partnerships with external clients and leading the internal Advisory strategy team
• Developing comprehensive market/patient access strategies and integrating them with marketing strategies
• Overseeing team management, growth, and talent development
• Collaborating with cross-discipline teams and external partners
• Thought leadership and business development opportunities

ASSUMPTION: This role requires a high level of strategic thinking, team leadership, and cross-discipline collaboration. The ideal candidate will have a strong background in market access strategy and a proven track record in team building and management.

📋 Key Responsibilities

✅ Advise, guide, and develop comprehensive market/patient access strategy for pipeline and inline assets

✅ Build, manage, and oversee a team of subject matter experts on market/patient access strategy

✅ Oversee the analysis of qualitative and quantitative research relating to market access stakeholders

✅ Ensure seamless integration of Access Marketing’s Advisory strategy with Marketing strategy

✅ Oversee and contribute to the ideation and execution of access marketing solutions, tactics, and activations

✅ Facilitate and lead workshops, training meetings, launch meetings, and other key events on behalf of access marketing clients

✅ Integrate seamlessly and maintain fluency between Advisory and Marketing disciplines within a matrixed organization

✅ Grow and contribute to the growth of the access marketing offer by leading Advisory’s strategy for Access Marketing RFPs, identifying organic growth, and proactively identifying new business development opportunities

✅ Support the development of the Advisory strategy team at Access Marketing by building and growing talent, managing the resourcing of Advisory strategy staff across Access Marketing, and mentoring team members

✅ Lead collaboratively with account, medical, and creative partners on the delivery of access marketing strategy

✅ Deliver thought leadership, publish articles, contribute to podcasts, and keep pulse on key market events that would impact market/patient access stakeholder attitudes, behavior, and perceptions

✅ Build and grow an external network of strategic partners for collaboration and consultation as needed

✅ Be flexible with travel up to 20-30% of time as needed

ASSUMPTION: This role involves a mix of strategic planning, team management, and client-facing activities. The ideal candidate will be comfortable balancing both macro and micro aspects of the role.

🎯 Required Qualifications

Education: Bachelor's degree required; Master’s degree preferred in related field (public health, public policy, marketing, business administration)

Experience: 12+ years experience with leading strategy for market access/patient access/access marketing, including across pre-launch, launch, mature, and portfolio brands

Required Skills:

• Proven track record in leading strategy for market access/patient access/access marketing
• Highly skilled as an interdisciplinary thinker, strategic problem-solver, and focused business leader
• Curious strategist who keeps abreast of ever-changing healthcare landscape and encourages clients to challenge the status quo
• Seamlessly skillful in balancing the need for both collaboration and independent work
• Proven track record in building, leading, and inspiring teams as well as upholding the organization’s culture
• Crisp and persuasive communications skills, both written and verbal
• Highly adept at translating technical market access/patient access content and its impact to brand strategy
• Comfortable leading and working under pressure with tight deadlines, across both inline client work and pipeline new business development work
• Exceptional and reliable organizational skills

Preferred Skills:

• Experience working in a fast-paced, entrepreneurial, and cross-discipline environment
• Fluency in multiple languages

ASSUMPTION: The ideal candidate will have a strong background in market access strategy and a proven track record in team building and management. They should also be comfortable working in a fast-paced, entrepreneurial environment.

💰 Compensation & Benefits

Salary Range: $200,000 - $250,000 (Based on industry standards for a VP role in market access strategy with 12+ years of experience in the Washington, D.C. area)

Benefits:

• 401K plan with employer match contribution up to 4% (immediately vested)
• Life insurance, disability coverage, and medical, dental, and vision plans
• Flexible working arrangements, including hybrid and remote work
• 20 vacation days plus one personal well-being day
• Recognition of 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August
• Access to free counselling through an employee assistance program and personalized health support
• Enhanced maternity, paternity, family leave, and fertility policies
• Continuous opportunities for professional development with on-demand training and global mobility opportunities

Working Hours: Full-time, with flexibility for remote work and occasional travel (up to 20-30% of time)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP role in market access strategy with 12+ years of experience in the Washington, D.C. area. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services, with a focus on healthcare strategy and market access

Company Size: 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration

Founded: 2008, with a history of growth and expansion in the global healthcare consulting market

Company Description:

• Guided by a single mission to make EVERY PATIENT POSSIBLE, Avalere Health's Advisory, Medical, and Marketing capabilities move as one, ensuring every patient is identified, supported, treated, and cared for equally.
• A global strategic partner, perfectly formed to solve the biggest challenges in health—at pace and at scale. Avalere Health is united across the product lifecycle, uniquely positioned to understand every angle of life, health, and the human condition.
• Partnering with clients, Avalere Health is building a world where healthcare is not a barrier. And no patient is left behind.

Company Specialties:

• Asset investment strategy
• Brand experience and engagement
• Brand strategy
• Business transformation
• Commercial and scientific strategy
• Health equity
• Advanced data and analytics
• Early-stage strategy
• Embedded consulting
• Engagement strategy and execution
• Expert panels of leading clinicians
• Go-to-market strategies and market shaping activities
• Health economics and outcomes research
• Healthcare policy
• Integrated evidence generation
• Launch excellence
• Market access
• Media planning and activation
• Medical engagement and communications
• Omnichannel experiences
• Performance optimization
• Portfolio strategy
• Predictive analytics
li>Publications planning
• Digital quality assurance
• Scientific strategy
• Software development
• Stakeholder engagement
• Technology strategy
• UX/UI digital design
• Value engagement

Company Website: Avalere Health

ASSUMPTION: Avalere Health is a well-established and respected global consulting firm with a strong focus on the healthcare industry. They offer a wide range of services and have a diverse client base, providing ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Executive/VP level, with the opportunity for further growth and development within the organization

Reporting Structure: This role reports directly to the Senior Vice President of Access Marketing and has matrixed reporting relationships with other discipline leads within the organization

Work Arrangement: Hybrid, with a mix of remote and on-site work, as well as occasional travel (up to 20-30% of time)

Growth Opportunities:

• Potential to grow and develop the Advisory strategy team at Access Marketing
• Opportunities for business development and new business growth
• Potential to take on additional responsibilities and advance within the organization
• Access to professional development opportunities, including on-demand training and global mobility

ASSUMPTION: This role offers significant growth potential, both in terms of team development and personal career advancement. The ideal candidate will be proactive in seeking out new business development opportunities and driving team growth and success.

🌍 Location & Work Environment

Office Type: Hybrid, with a mix of remote and on-site work

Office Location(s): Washington, D.C. (with additional offices in London, Manchester, Boston, Chicago, Dublin, Evansville, Fleet, Knutsford, Manchester, Minneapolis, New York, Singapore, and Marousi)

Geographic Context:

• Washington, D.C. is a major hub for healthcare and consulting services, providing ample opportunities for networking and collaboration
• The hybrid work arrangement offers flexibility and a balance between on-site collaboration and remote work
• The diverse office locations provide opportunities for global collaboration and mobility

Work Schedule: Full-time, with flexibility for remote work and occasional travel (up to 20-30% of time)

ASSUMPTION: The hybrid work arrangement provides a balance between on-site collaboration and remote work, allowing for flexibility and a better work-life balance. The diverse office locations also provide opportunities for global collaboration and mobility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and technical interviews with cross-discipline team members
• Final interview with the Senior Vice President of Access Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Team leadership and management skills
• Cross-discipline collaboration and communication skills
• Industry knowledge and market access strategy expertise
• Cultural fit and alignment with Avalere Health's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your strategic approach to market access strategy and team leadership
• Research Avalere Health's mission, values, and company culture to demonstrate your fit and alignment
• Prepare examples of your past successes in market access strategy and team leadership
• Practice your interview skills and be ready to think critically and creatively on the spot

ATS Keywords: Market Access Strategy, Patient Access Strategy, Team Leadership, Strategic Problem-solving, Interdisciplinary Thinking, Communication Skills, Organizational Skills, Research Analysis, Client Collaboration, Business Development, Workshop Facilitation, Thought Leadership, Networking, Flexibility, Entrepreneurial Mindset, Brand Strategy

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, team leadership, and cross-discipline collaboration skills. The ideal candidate will have a strong background in market access strategy and a proven track record in team building and management.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)
• Video conferencing tools (e.g., Zoom, Google Meet)
• Industry-specific software and platforms (e.g., market research databases, access marketing software)

ASSUMPTION: The ideal candidate will be comfortable using a range of tools and technologies to support their work in market access strategy and team leadership.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: We put patients at the heart of everything we do
• Expertise-driven: We deliver excellence through deep expertise and continuous learning
• Collaborative: We work together to achieve more
• Inclusive: We embrace diversity and foster an environment where everyone can thrive
• Entrepreneurial: We challenge the status quo and drive innovation
• Accountable: We take ownership and deliver on our commitments

Work Style:

• Fast-paced and dynamic, with a focus on driving results and continuous improvement
• Collaborative and cross-discipline, with a focus on working together to achieve more
• Entrepreneurial and innovative, with a focus on challenging the status quo and driving change
• Patient-centric, with a focus on putting patients at the heart of everything we do
• Inclusive and diverse, with a focus on embracing diversity and fostering an environment where everyone can thrive

Self-Assessment Questions:

• How do you align with Avalere Health's patient-centric value, and how have you demonstrated this in your past work?
• How do you approach collaboration and working with cross-discipline teams, and how have you demonstrated this in your past work?
• How do you challenge the status quo and drive innovation in your work, and how have you demonstrated this in your past work?

ASSUMPTION: The ideal candidate will be strongly aligned with Avalere Health's values and work style, with a proven track record of success in a fast-paced, collaborative, and entrepreneurial environment.

⚠️ Potential Challenges

• Balancing the need for both strategic thinking and hands-on execution
• Managing a team with diverse expertise and backgrounds
• Navigating a fast-paced and dynamic work environment
• Occasional travel requirements (up to 20-30% of time)
• Keeping up with the ever-changing healthcare landscape and market access trends

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced and dynamic environment, with the ability to balance strategic thinking and hands-on execution. They will also be comfortable managing a team with diverse expertise and backgrounds and navigating occasional travel requirements.

📈 Similar Roles Comparison

• This role is unique in its focus on market access strategy and team leadership within a cross-discipline access marketing offer
• Compared to other market access strategy roles, this role offers a broader scope of responsibilities and a greater focus on team leadership and growth
• Compared to other team leadership roles, this role offers a deeper focus on market access strategy and a greater opportunity for business development and new business growth

ASSUMPTION: This role offers a unique blend of market access strategy and team leadership responsibilities, with a broader scope and greater focus on growth and development compared to similar roles in the industry.

📝 Sample Projects

• Developing a comprehensive market access strategy for a new product launch, including stakeholder mapping, positioning, and messaging
• Conducting a competitive landscape analysis and developing a go-to-market strategy for an established product
• Leading a team to develop and execute a patient support program, including patient education, adherence, and access solutions

ASSUMPTION: The ideal candidate will have experience working on market access strategy projects, with a proven track record of success in developing and executing comprehensive strategies and leading teams to achieve results.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader Access Marketing offer and the company's overall strategy?
• What are the key priorities for the first 90 days in this role?
• How does the company support the growth and development of its team members?
• What is the company's approach to work-life balance and flexibility?
• How does the company approach diversity, equity, and inclusion in its hiring and promotion practices?

ASSUMPTION: The ideal candidate will be proactive in asking questions and demonstrating their interest in the role and the company. They will also be prepared to discuss their strategic approach to market access strategy and team leadership.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past successes in market access strategy and team leadership
• Research Avalere Health's mission, values, and company culture to demonstrate your fit and alignment
• Practice your interview skills and be ready to think critically and creatively on the spot
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.