📌 Core Information
🔹 Job Title: VP, Americas Field & Partner Marketing
🔹 Company: ThoughtSpot
🔹 Location: Mountain View, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading regional marketing efforts across North America
- Driving pipeline, revenue, and customer expansion
- Collaborating with cross-functional teams to design and execute impactful programs
- Building and managing a high-performing regional team
- Adapting to market shifts and optimizing performance
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in B2B marketing to drive growth and success in the Americas region.
📋 Key Responsibilities
✅ Own and evolve the marketing strategy across the Americas region to drive pipeline, revenue, and customer growth.
✅ Oversee regional planning, campaign execution, budget management, and resource allocation.
✅ Tailor marketing playbooks for key segments and sub-regions.
✅ Partner with Global Growth Marketing and Sales to develop integrated campaign strategies that fill the funnel and accelerate deals.
✅ Lead and refine Account-Based Marketing (ABM) efforts in collaboration with regional sales teams.
✅ Drive co-marketing initiatives with key partners across the Americas.
✅ Lead, coach, and scale a high-performing regional team.
✅ Leverage data to optimize performance and maximize ROI across channels and programs.
✅ Be a connective tissue between Field Marketing, Growth Marketing, Sales, Product Marketing, and Partner teams.
ASSUMPTION: This role involves a high level of strategic planning, cross-functional collaboration, and data-driven decision making to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor’s degree required
Experience: 10+ years in B2B marketing, with at least 5 years in senior field/regional marketing leadership roles
Required Skills:
- Proven success driving pipeline and revenue in the B2B SaaS or enterprise tech space
- Deep experience partnering with Sales and leading cross-functional go-to-market initiatives
- Track record of building and executing effective ABM and partner marketing programs
- Strong analytical skills — comfortable owning KPIs, dashboards, and campaign performance reviews
- Exceptional team leader — able to inspire, develop, and retain top marketing talent
- Clear communicator with executive presence and the ability to influence at all levels
Preferred Skills:
- Experience with marketing automation tools and CRM platforms
- Fluency in Spanish or Portuguese
ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on driving pipeline and revenue growth, and proven leadership skills to manage a high-performing regional team.
💰 Compensation & Benefits
Salary Range: $180,000 - $250,000 per year (Based on industry standards for a VP of Marketing role in the Bay Area with 10+ years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Parental leave
- Employee stock options
Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards for a VP of Marketing role in the Bay Area with the required experience level. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically AI-native Intelligence Platform
Company Size: 501-1,000 employees (Mid-size company, offering a mix of startup agility and enterprise resources)
Founded: 2012 (ThoughtSpot has a well-established presence in the market)
Company Description:
- ThoughtSpot is the experience layer of the modern data stack, leading the industry with its AI-powered analytics and natural language search.
- The company empowers every user to explore any data, ask any question, and uncover actionable insights faster, leading to growth, better business outcomes, and efficiency in their organizations.
- ThoughtSpot's mission is to create a more fact-driven world by making analytics accessible to everyone.
Company Specialties:
- Business Intelligence
- Analytics
- Data Visualization
- Dashboards
- Reporting
- Big Data Analytics
- Data Discovery
- Data Modeling
- Data Governance
- Artificial Intelligence
Company Website: https://www.thoughtspot.com
ASSUMPTION: ThoughtSpot is a well-established company with a strong focus on innovation and continuous improvement, offering a dynamic work environment for marketing professionals.
📊 Role Analysis
Career Level: Executive (This role reports directly to the CMO and leads a regional marketing team)
Reporting Structure: Reports directly to the CMO and leads a regional marketing team
Work Arrangement: On-site, with flexibility for remote work (Hybrid or fully remote arrangements may be considered for the right candidate)
Growth Opportunities:
- Potential to expand the regional team and take on additional responsibilities as the company grows
- Opportunity to work closely with the CMO and gain exposure to executive-level decision-making
- Possibility to transition into a global marketing role or take on additional responsibilities as the company expands
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team, take on additional responsibilities, and gain exposure to executive-level decision-making.
🌍 Location & Work Environment
Office Type: On-site, with a hybrid or fully remote arrangement possible for the right candidate
Office Location(s): Mountain View, California
Geographic Context:
- Mountain View is located in the heart of Silicon Valley, offering a vibrant tech industry and ample networking opportunities
- The area is known for its diverse culture, excellent dining options, and proximity to natural beauty, including beaches, mountains, and parks
- Mountain View offers a mix of urban and suburban living, with easy access to public transportation and major highways
Work Schedule: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for remote work
ASSUMPTION: The on-site work environment at ThoughtSpot's Mountain View office offers a collaborative and innovative atmosphere, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss the role and assess cultural fit
- In-depth interview with the hiring manager (CMO) to discuss the role, responsibilities, and strategic vision
- Case study or project presentation to demonstrate problem-solving skills and strategic thinking
- Final interview with key stakeholders to assess cultural fit and alignment with company values
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Cross-functional collaboration and stakeholder management
- Data-driven decision making and analytics
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience driving pipeline and revenue growth in B2B SaaS or enterprise tech roles
- Demonstrate your ability to lead and manage high-performing teams
- Showcase your experience with ABM, partner marketing, and cross-functional collaboration
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: B2B Marketing, Field Marketing, Pipeline Generation, Revenue Growth, Account-Based Marketing, Partner Marketing, Team Leadership, Analytics, Cross-Functional Collaboration, Campaign Execution, Budget Management, Customer-Centric Storytelling, Data-Driven Strategies, Sales Collaboration, Metrics-First Mindset, Innovation
ASSUMPTION: The application process at ThoughtSpot is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on driving growth and success in the Americas region.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM platforms (e.g., Salesforce)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: ThoughtSpot uses industry-standard marketing and analytics tools to drive data-driven decision making and optimize performance.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Agile
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and metrics-focused
- Agile and adaptable to market shifts
Self-Assessment Questions:
- How do you approach driving pipeline and revenue growth in a dynamic market?
- Can you provide an example of a successful ABM or partner marketing campaign you've led, and how you measured its impact?
- How do you foster a culture of accountability and innovation within your team?
ASSUMPTION: ThoughtSpot values candidates who are customer-centric, innovative, collaborative, data-driven, and agile, with a proven track record of driving growth and success in dynamic markets.
⚠️ Potential Challenges
- Managing a remote team across multiple time zones and cultures
- Adapting to market shifts and changes in customer needs
- Balancing strategic planning with day-to-day execution and tactical tasks
- Navigating a fast-paced, dynamic work environment with competing priorities
ASSUMPTION: This role presents unique challenges that require strong leadership, strategic thinking, and adaptability to succeed in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on driving regional growth and expansion in the Americas, with a strategic emphasis on pipeline generation and revenue acceleration
- Compared to other field marketing roles, this position offers a higher level of strategic influence and collaboration with executive leadership
- Career path comparison: This role can lead to global marketing leadership positions or expanded responsibilities as the company grows
ASSUMPTION: This role offers a unique opportunity to drive regional growth and expansion in the Americas, with a strategic focus on pipeline generation and revenue acceleration, and the potential for career advancement as the company grows.
📝 Sample Projects
- Developing and executing a regional marketing strategy to drive pipeline and revenue growth in the Americas
- Leading a team to create and implement ABM campaigns for strategic accounts, resulting in a 30% increase in pipeline generation
- Collaborating with cross-functional teams to design and execute integrated campaign strategies that accelerate deals and drive revenue growth
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and data-driven nature of the role, with a focus on driving pipeline and revenue growth in the Americas region.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's global marketing strategy and vision for growth?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does ThoughtSpot support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the Americas region, and how can this role drive success in overcoming them?
- How does ThoughtSpot foster a culture of innovation and continuous improvement in its marketing efforts?
ASSUMPTION: These interview questions help assess the strategic vision, priorities, and cultural fit of the role, ensuring a strong alignment with the company's goals and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through ThoughtSpot's careers page
- Tailor your resume and cover letter to highlight your relevant experience driving pipeline and revenue growth in B2B SaaS or enterprise tech roles
- Prepare a case study or project presentation demonstrating your problem-solving skills and strategic thinking
- Follow up with the hiring manager (CMO) one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
