📌 Core Information
🔹 Job Title: Vice President, B2B/Integrated Marketing
🔹 Company: TEGNA Inc.
🔹 Location: New York City, New York, Tysons, Virginia
🔹 Job Type: Full-time, Hybrid
🔹 Category: Broadcast Media Production and Distribution
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 15+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading demand generation and accelerating advertising revenue growth
- Building and optimizing a sales prospecting engine
- Crafting data-driven marketing campaigns and sales enablement tools
- Conducting research and designing integrated sponsorship packages
- Partnering with sales and production teams for seamless execution
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in integrated marketing, sales enablement, or advertising within media or broadcast environments.
📋 Key Responsibilities
✅ Build and optimize a sales prospecting engine to drive qualified advertising leads through content marketing, targeted campaigns, and automated nurture workflows
✅ Oversee content creation and distribution, aligning multi-channel content with the buyer’s journey to increase engagement and conversion rates
✅ Develop category-specific sales materials and presentations using industry trends, audience data, and vertical insights to empower local sales teams
✅ Conduct and synthesize research to provide actionable insights to sales teams by researching key advertising category verticals to inform go-to-market strategies
✅ Design and fulfill integrated sponsorship packages leveraging TEGNA’s broadcast, digital, and streaming assets to create and deliver impactful sponsorship packages
✅ Partner with sales and production teams to ensure seamless execution and delivery of sponsorship commitments
ASSUMPTION: This role requires strong collaboration, communication, and project management skills to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 15+ years of experience in integrated marketing, sales enablement, or advertising, preferably within media or broadcast environments
Required Skills:
- Proven track record of building lead generation engines and content-driven marketing campaigns
- Strong background in developing sales materials and conducting category research for advertising sales teams
- Experience designing and fulfilling multi-platform sponsorship packages
- Leadership skills with the ability to drive cross-functional collaboration and innovation
- Demonstrated success influencing senior stakeholders and cross-functional teams
- Executive presence with strong communication skills—able to distill complexity into clarity
- Track record of turning insights into business outcomes across platforms and disciplines
- Comfort leading through change and ambiguity while staying anchored in strategic purpose
Preferred Skills:
- Experience navigating cultural and operational shifts in large, matrixed organizations
- Passion for consumer-first storytelling and local community impact
- Operational rigor for simplification and scalability
ASSUMPTION: Candidates with a proven track record in driving measurable increases in lead volume, lead-to-opportunity conversion rates, sales team productivity, win rates, and revenue growth from category-driven and custom sponsorship solutions will be highly competitive.
💰 Compensation & Benefits
Salary Range: $200,000 - $280,000 USD per year
Benefits:
- Comprehensive medical, dental, and eye care coverage
- Fertility, surrogacy, and adoption assistance
- Disability and life insurance
- 401(k) program with company match
- Virtual doctor appointments and therapy sessions
- Paid time off and nine paid holidays per year
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for the role
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the media and broadcast industry. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution, with a focus on local news, advertising, and digital media solutions
Company Size: 5,001-10,000 employees, providing ample opportunities for career growth and collaboration
Founded: TEGNA was founded in 1955 and has since grown into one of the largest broadcast media companies in the United States
Company Description:
- TEGNA is an innovative media company that serves the greater good of its communities
- With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 39 percent of all television households nationwide
- TEGNA offers innovative solutions to help businesses reach consumers across television, digital, and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service
Company Specialties:
- Local news and investigative journalism
- Advertising solutions across broadcast, digital, and OTT platforms
- Community engagement and social responsibility initiatives
Company Website: TEGNA.com
ASSUMPTION: TEGNA's strong commitment to community engagement, investigative journalism, and innovative advertising solutions makes it an attractive employer for candidates seeking to make a positive impact in their communities.
📊 Role Analysis
Career Level: Executive-level role with significant strategic and operational responsibilities
Reporting Structure: This role reports directly to the Senior Vice President of Advertising Sales and will lead a team of marketing and sales enablement professionals
Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work, allowing for flexibility and work-life balance
Growth Opportunities:
- Potential to advance within the advertising sales organization or explore other leadership opportunities within TEGNA
- Chance to grow and develop skills in strategic planning, team leadership, and cross-functional collaboration
- Opportunity to make a significant impact on TEGNA's advertising revenue growth and market position
ASSUMPTION: This role offers a unique opportunity for experienced marketing and sales professionals to apply their skills in a dynamic and impactful way, with significant potential for career growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities
Office Location(s): New York City, New York, and Tysons, Virginia
Geographic Context:
- New York City, New York: A bustling, multicultural metropolis with a thriving media industry
- Tysons, Virginia: A suburban area near Washington, D.C., with a mix of urban and rural environments
Work Schedule: Full-time, with a mix of on-site and remote work, allowing for flexibility and work-life balance
ASSUMPTION: The hybrid work arrangement and flexible scheduling options make this role an attractive opportunity for candidates seeking a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or a member of the HR team
- In-depth behavioral and situational interviews with key stakeholders, including the Senior Vice President of Advertising Sales and other members of the leadership team
- Final interviews with senior leadership, focusing on cultural fit and strategic alignment
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Cross-functional collaboration and communication skills
- Industry knowledge and advertising sales expertise
- Cultural fit and alignment with TEGNA's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with lead generation engines, data-driven marketing campaigns, and sales enablement tools
- Demonstrate your ability to think strategically and drive measurable business outcomes
- Showcase your leadership skills and experience managing cross-functional teams
- Follow up with the hiring manager or HR contact within one week of submitting your application, expressing your continued interest in the role
ATS Keywords: Integrated Marketing, Sales Enablement, Advertising, Lead Generation, Content Marketing, Sales Materials Development, Category Research, Sponsorship Packages, Cross-Functional Collaboration, Strategic Planning, Executive Presence, Change Management, Data-Driven Campaigns, Sales Team Productivity
ASSUMPTION: TEGNA's hiring process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Data analytics and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: Familiarity with industry-standard marketing, sales, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Serve the greater good of our communities
- Tell empowering stories, conduct impactful investigations, and deliver innovative marketing solutions
- Act with integrity, respect, and a commitment to diversity, equity, and inclusion
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional partnership
- Data-driven and strategic, with a focus on measurable outcomes
- Adaptable and responsive to change, with a growth mindset
- Committed to fostering a diverse, inclusive, and respectful work environment
Self-Assessment Questions:
- How have you demonstrated a commitment to serving the greater good in your previous roles?
- Can you provide an example of a data-driven marketing campaign you've developed and executed, and the results you achieved?
- How have you navigated cultural and operational shifts in previous roles, and what was the outcome?
ASSUMPTION: TEGNA's strong commitment to community engagement, investigative journalism, and innovative advertising solutions makes it an attractive employer for candidates seeking to make a positive impact in their communities.
⚠️ Potential Challenges
- Managing a team across multiple locations, with a mix of on-site and remote workers
- Balancing strategic planning and execution with day-to-day tactical responsibilities
- Navigating a large, matrixed organization with multiple stakeholders
- Keeping up with industry trends and emerging technologies in the rapidly evolving media landscape
ASSUMPTION: Candidates with strong leadership, communication, and project management skills will be well-equipped to overcome these challenges and succeed in this role.
📈 Similar Roles Comparison
- Unlike traditional advertising sales roles, this position requires a strong background in marketing and a proven track record in building lead generation engines and data-driven campaigns
- This role offers a unique opportunity to drive strategic growth and innovation within TEGNA's advertising sales organization
- Career paths for successful candidates may include advancement within the advertising sales organization or exploration of other leadership opportunities within TEGNA
ASSUMPTION: Candidates with experience in integrated marketing, sales enablement, or advertising within media or broadcast environments will find this role to be an excellent fit for their skills and career goals.
📝 Sample Projects
- Developing and executing a targeted content marketing campaign to drive qualified advertising leads for a specific vertical
- Conducting research and creating a comprehensive sales enablement toolkit for a key advertising category
- Designing and fulfilling a multi-platform sponsorship package for a major event or initiative
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the work required in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader advertising sales strategy for TEGNA, and what are the key priorities for the first 90 days?
- What are the most pressing challenges facing the advertising sales organization, and how can this role address them?
- How does TEGNA support the professional development and growth of its employees, particularly in leadership roles?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does TEGNA foster a culture of innovation and continuous improvement within its advertising sales organization?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the organization's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interviews by researching TEGNA's company culture, values, and recent initiatives
- Follow up with the hiring manager or HR contact within one week of submitting your application, expressing your continued interest in the role
- If selected for an interview, be prepared to discuss your experience with lead generation engines, data-driven marketing campaigns, and sales enablement tools
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
