📌 Core Information
🔹 Job Title: VP Brand (gn) USA - More Nutrition
🔹 Company: The Quality Group GmbH
🔹 Location: United States, remote (East Coast)
🔹 Job Type: Full-time, Remote
🔹 Category: Brand Management, FMCG
🔹 Date Posted: 2025-07-04
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (East Coast)
🚀 Job Overview
Key aspects of this role include:
- Building a brand from scratch and launching it in the U.S. market
- Defining and executing go-to-market strategy across marketing, sales, operations, and customer experience
- Crafting a compelling brand and product narrative tailored to U.S. consumers
- Developing a commercial model, including P&L ownership, revenue planning, and investment requirements
- Establishing operational and manufacturing foundations, securing scalable production, and supply chain infrastructure
- Accelerating customer growth through paid media, influencer marketing, and community engagement initiatives
- Driving performance through agility, continuously monitoring metrics, and adapting strategies
ASSUMPTION: This role requires a high level of strategic thinking, operational execution, and adaptability in a fast-paced, high-growth environment with limited structure.
📋 Key Responsibilities
✅ Define and execute go-to-market strategy for MORE Nutrition in the U.S.
✅ Build a locally relevant brand and craft a compelling brand and product narrative for U.S. consumers
✅ Develop a commercial model, including P&L ownership, revenue planning, and investment requirements
✅ Define product and pricing strategy for both direct-to-consumer and retail channels
✅ Establish operational and manufacturing foundations, securing scalable production and supply chain infrastructure
✅ Accelerate customer growth through paid media, influencer marketing, and community engagement initiatives
✅ Drive performance through agility, continuously monitoring metrics, and adapting strategies
ASSUMPTION: This role requires a high level of ownership, accountability, and the ability to manage multiple projects and stakeholders simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 10+ years of hands-on experience in fast-paced, high-growth FMCG environments, with a proven track record of launching and scaling brands in the U.S.
Required Skills:
- Proven experience in brand strategy and market entry
- Strong analytical and problem-solving skills
- Hands-on attitude and focus on rapid execution
- Entrepreneurial mindset and passion for making a difference
- Excellent communication skills to align stakeholders and drive initiatives forward
- Ability to structure and manage complex projects and processes effectively
Preferred Skills:
- Passion for nutrition
- Fluency in English
ASSUMPTION: Given the remote nature of the role and the requirement to work on the East Coast, candidates should be comfortable working independently and have strong communication skills to collaborate effectively with the team based in Germany.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a VP-level role in the U.S. FMCG sector with 10+ years of experience)
Benefits:
- Competitive benefits package
- Flexible working hours
- Opportunities for professional growth and responsibility
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP-level role in the U.S. FMCG sector with 10+ years of experience. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: FMCG, specifically focused on functional nutrition and healthy foods
Company Size: Medium-sized company with around 1,200 employees, offering a diverse and inclusive culture with opportunities for professional growth and responsibility
Founded: 1985, with the acquisition of ESN in 2004 and the founding of More Nutrition in 2017
Company Description:
- Innovative provider of sports nutrition products, combining successful brands ESN and More Nutrition since 2021
- ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals
- More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise
Company Specialties:
- Sports nutrition products
- Healthy, reduced-sugar foods
- Brand building and market entry strategy
Company Website: https://www.tqg.de
ASSUMPTION: The Quality Group (TQG) is an innovative company focused on providing high-quality products that promote health, performance, and joy in life. With a strong sense of team spirit and an exciting work environment that blends lifestyle and career, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics.
📊 Role Analysis
Career Level: Executive-level role, reporting directly to the CEO or another senior executive
Reporting Structure: This role will likely have a team of brand managers, marketing specialists, and other relevant personnel reporting to it
Work Arrangement: Remote, with a requirement to be based on the East Coast of the United States
Growth Opportunities:
- Potential to grow the U.S. market and expand the brand's presence
- Opportunities to take on additional responsibilities and advance within the company
- Chance to make a significant impact on the company's growth and success in the U.S. market
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success in the U.S. market.
🌍 Location & Work Environment
Office Type: Remote, with the requirement to be based on the East Coast of the United States
Office Location(s): United States (East Coast)
Geographic Context:
- The East Coast of the United States is home to a significant portion of the U.S. population and offers a diverse range of markets for brand expansion
- The East Coast is also a major hub for business, finance, and media, providing ample opportunities for brand exposure and partnerships
- The time zone difference between the East Coast and Germany (CET) is typically 6-9 hours, which may require some flexibility in working hours to collaborate effectively with the team based in Germany
Work Schedule: Full-time, with flexibility for remote work and potential for occasional travel to Germany or other locations as needed
ASSUMPTION: The remote nature of this role requires strong self-motivation, time management, and communication skills to work effectively with the team based in Germany.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and/or other team members
- Final interview with the CEO or another senior executive
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and brand building capabilities
- Operational execution and project management skills
- Adaptability and resilience in a fast-paced, high-growth environment
- Communication and stakeholder management skills
- Cultural fit and alignment with the company's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience launching and scaling brands in the U.S. market
- Demonstrate your understanding of the U.S. market and consumer trends in the functional nutrition and healthy foods space
- Showcase your ability to think strategically and execute tactically in a fast-paced, high-growth environment
- Prepare questions to ask the interviewer about the company's growth plans, team dynamics, and resources available to support your success in this role
ATS Keywords: Brand Strategy, Market Entry, P&L Management, Product Development, Pricing Strategy, Supply Chain Management, Influencer Marketing, Customer Engagement, Analytical Skills, Problem-Solving, Project Management, Communication Skills, Entrepreneurial Mindset, Nutrition Knowledge, Agility, Execution, FMCG, U.S. Market Entry, Brand Building
ASSUMPTION: The application process for this role is likely to be competitive, given the high-growth nature of the company and the exciting opportunity to build a brand from scratch in the U.S. market. Applicants should tailor their application materials to highlight their relevant experience and skills and be prepared to demonstrate their strategic thinking and operational execution capabilities in the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Passion for sports nutrition and healthy foods
- Innovation and continuous improvement
- Collaboration and teamwork
- Customer-centricity
Work Style:
- Fast-paced and high-growth environment
- Hands-on and entrepreneurial mindset
- Strong focus on execution and results
- Collaborative and team-oriented culture
Self-Assessment Questions:
- How do you align with the company's values, particularly the passion for sports nutrition and healthy foods?
- How comfortable are you working in a fast-paced, high-growth environment with limited structure?
- How do you approach collaboration and teamwork in a remote work setting?
ASSUMPTION: The ideal candidate for this role will be passionate about sports nutrition and healthy foods, comfortable working in a fast-paced, high-growth environment, and adept at collaborating effectively in a remote work setting.
⚠️ Potential Challenges
- Navigating the U.S. market and consumer trends in functional nutrition and healthy foods
- Building a locally relevant brand and product narrative for U.S. consumers
- Managing a remote team and collaborating effectively with the team based in Germany
- Balancing strategic thinking and operational execution in a fast-paced, high-growth environment
ASSUMPTION: This role presents significant opportunities for growth and impact but also comes with its own set of challenges, including navigating the U.S. market, building a locally relevant brand, and managing a remote team effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on building a brand from scratch in the U.S. market for a German-based company
- Similar roles might include brand managers or directors of brand strategy with a focus on market entry or expansion in the U.S. market
- Career paths for this role may include advancing to a senior vice president or chief marketing officer role within the company or moving into a similar role for another brand or company
ASSUMPTION: This role offers a unique opportunity to build a brand from scratch in the U.S. market, with potential for significant growth and impact on the company's success. Similar roles may focus on market entry or expansion for established brands or involve managing an existing brand portfolio.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for MORE Nutrition in the U.S., including market research, competitive analysis, and target customer segmentation
- Crafting a compelling brand and product narrative for U.S. consumers, tailored to local tastes and preferences
- Defining a commercial model for MORE Nutrition in the U.S., including P&L ownership, revenue planning, and investment requirements
ASSUMPTION: These sample projects illustrate the strategic and operational nature of the role, requiring a strong understanding of the U.S. market, consumer trends, and brand building strategies.
❓ Key Questions to Ask During Interview
- What are the company's growth plans for the U.S. market, and how does this role contribute to those plans?
- How does the team structure for this role support the company's growth objectives, and what resources are available to ensure success?
- What are the key priorities for the first 90 days in this role, and how can I best prepare to address them?
- How does the company support the professional growth and development of its employees, particularly in a remote work setting?
- What are the company's expectations for collaboration and communication between the U.S.-based team and the team based in Germany?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and the company, as well as your ability to think critically and strategically about the opportunities and challenges that lie ahead.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the company's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, operational execution, and adaptability in a fast-paced, high-growth environment
- Prepare for the interview process by researching the company, its products, and the U.S. market for functional nutrition and healthy foods
- Prepare questions to ask the interviewer about the company's growth plans, team dynamics, and resources available to support your success in this role
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
