📌 Core Information
🔹 Job Title: VP Brand (gn) USA - More Nutrition
🔹 Company: The Quality Group
🔹 Location: United States (Remote, East Coast)
🔹 Job Type: Full-time
🔹 Category: Brand Management, FMCG
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (East Coast, USA)
🚀 Job Overview
Key aspects of this role include:
- Defining and executing the go-to-market strategy for MORE Nutrition in the U.S.
- Driving execution across marketing, sales, operations, and customer experience.
- Building a locally relevant brand and product narrative tailored to U.S. consumers.
- Defining and owning the business case, including P&L ownership, revenue planning, and investment requirements.
- Establishing operational and manufacturing foundations by securing scalable production and supply chain infrastructure.
- Accelerating customer growth through various marketing initiatives.
ASSUMPTION: This role requires a high level of strategic thinking, operational execution, and adaptability to thrive in an ambiguous and fast-paced environment.
📋 Key Responsibilities
✅ Define and execute the go-to-market strategy for MORE Nutrition in the U.S.
✅ Build a locally relevant brand and product narrative tailored to U.S. consumers.
✅ Define and own the business case, including P&L ownership, revenue planning, and investment requirements.
✅ Define the product and pricing strategy for both direct-to-consumer and retail channels.
✅ Establish operational and manufacturing foundations by securing scalable production and supply chain infrastructure.
✅ Accelerate customer growth through various marketing initiatives.
✅ Drive performance through agility by continuously monitoring metrics and adapting strategies.
ASSUMPTION: This role requires a hands-on approach, with a focus on rapid execution and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience).
Experience: 10+ years of hands-on experience in fast-paced, high-growth FMCG environments, with a proven track record of launching and scaling brands in the U.S.
Required Skills:
- Strategic thinking and operational execution.
- Strong analytical and problem-solving skills.
- Excellent communication and stakeholder management skills.
- Proven ability to structure and manage complex projects and processes.
- Fluency in English.
Preferred Skills:
- Passion for nutrition and healthy living.
- Experience in the sports nutrition or wellness industry.
- Familiarity with the U.S. market and consumer behavior.
ASSUMPTION: Candidates with a strong entrepreneurial mindset and a proven ability to thrive in ambiguous settings will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on experience and industry standards for VP-level roles in the U.S. FMCG sector)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance.
- Retirement savings plan with company match.
- Generous vacation and paid time off policies.
- Employee discounts on MORE Nutrition products.
Working Hours: Full-time (40 hours per week), with flexibility for a hybrid or remote work arrangement.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the U.S. FMCG sector. The final offer will depend on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services. The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021.
Company Size: 1,001-5,000 employees. TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics.
Founded: 2021. TQG has experienced significant growth, with annual sales surpassing EUR 680 million in 2023.
Company Description:
- Elevating health and performance: TQG's mission is to help people become the best version of themselves by providing high-quality products that promote health, performance, and joy in life.
- Agile company culture and exciting career opportunities.
- Strong focus on innovation, technology, and customer-centric solutions.
Company Specialties:
- Sports nutrition products.
- Healthy, reduced-sugar foods.
- Digital direct-to-consumer and social commerce business model.
Company Website: www.tqgg.de
ASSUMPTION: TQG's unique business model and focus on innovation make it an attractive employer for candidates seeking a dynamic and fast-paced work environment.
📊 Role Analysis
Career Level: Executive (VP) level. This role reports directly to the Global Brand Director and has full accountability for taking MORE into the U.S. market.
Reporting Structure: This role has no direct reports but will collaborate with cross-functional teams in the U.S. and Germany to execute the market entry strategy.
Work Arrangement: Remote (East Coast, USA) with flexibility for a hybrid or on-site work arrangement as needed.
Growth Opportunities:
- Potential to expand the role's scope and responsibilities as the U.S. market grows.
- Opportunities to work with and learn from experienced leadership and industry experts.
- Chance to make a significant impact on the company's global expansion and growth.
ASSUMPTION: This role offers a unique opportunity for a strategic and operational leader to drive the U.S. market entry for a successful European brand in the fast-growing wellness and fitness industry.
🌍 Location & Work Environment
Office Type: Remote (with the option for on-site collaboration as needed).
Office Location(s): East Coast, United States (specific locations to be determined).
Geographic Context:
- The East Coast of the United States offers a large and diverse consumer base for MORE Nutrition's products.
- The region is home to major cities, sports teams, and fitness communities that align with the brand's target audience.
- The East Coast's time zones allow for effective collaboration with TQG's headquarters in Germany.
Work Schedule: Full-time (40 hours per week), with flexibility for a hybrid or remote work arrangement.
ASSUMPTION: The remote work arrangement offers candidates the flexibility to balance their personal and professional lives while still being accessible to the global team.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess cultural fit and basic qualifications.
- In-depth behavioral and situational interviews to evaluate strategic thinking, operational execution, and adaptability.
- Final interviews with key stakeholders, including the Global Brand Director and other senior leaders.
Key Assessment Areas:
- Strategic thinking and market entry strategy development.
- Operational execution and project management skills.
- Adaptability and resilience in a fast-paced, ambiguous environment.
- Communication and stakeholder management skills.
Application Tips:
- Tailor your resume and cover letter to highlight your experience in launching and scaling brands in the U.S. FMCG sector.
- Be prepared to discuss your approach to market entry strategy, operational execution, and customer growth initiatives.
- Demonstrate your passion for nutrition, wellness, and fitness, and explain how you align with MORE Nutrition's brand values.
ATS Keywords: Brand Strategy, Market Entry, P&L Management, Product Development, Pricing Strategy, Supply Chain Management, Influencer Marketing, Customer Engagement, Analytical Skills, Problem-Solving, Project Management, Communication Skills, Entrepreneurial Mindset, Nutrition Passion
ASSUMPTION: TQG's hiring process is designed to assess candidates' strategic thinking, operational execution, and cultural fit, with a focus on finding the best candidate for this unique role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Project management tools (e.g., Asana, Trello, Jira).
- Marketing automation and analytics tools (e.g., Google Analytics, HubSpot, Marketo).
ASSUMPTION: Candidates should be comfortable using common business software and marketing tools, as well as learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Passion: TQG is driven by a deep passion for sports, nutrition, and health.
- Innovation: TQG is committed to challenging industry norms and setting new benchmarks for science-backed solutions.
- Quality: TQG is dedicated to producing high-quality products that promote health, performance, and joy in life.
Work Style:
- Agile and fast-paced, with a focus on rapid execution and continuous improvement.
- Collaborative and cross-functional, with a strong sense of team spirit and shared goals.
- Dynamic and growth-oriented, with a focus on professional development and career advancement.
Self-Assessment Questions:
- How do you align with MORE Nutrition's brand values and mission to help people become the best version of themselves?
- How comfortable are you working in a fast-paced, ambiguous environment with limited data and structure?
- How do you approach balancing strategic thinking with operational execution, and how do you ensure both are effectively addressed?
ASSUMPTION: Candidates who are passionate about wellness, fitness, and nutrition, and who thrive in dynamic, growth-oriented environments, will be most successful at TQG.
⚠️ Potential Challenges
- Navigating the unique cultural and market dynamics of the U.S. wellness and fitness industry.
- Balancing strategic thinking with operational execution in a fast-paced, ambiguous environment.
- Managing cross-functional teams and stakeholders across multiple time zones and locations.
- Adapting to the evolving needs and priorities of a rapidly growing organization.
ASSUMPTION: These challenges require a strategic and adaptable leader who can thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on driving the U.S. market entry for a successful European brand in the wellness and fitness industry.
- Unlike other brand management roles, this position requires a strong operational focus and the ability to execute across multiple functions.
- Career path comparison: This role offers a unique opportunity to drive global expansion and growth, with potential for increased responsibilities and career advancement as the U.S. market grows.
ASSUMPTION: Candidates should be aware that this role is unique in its scope and requirements, and may differ significantly from other brand management positions they have held in the past.
📝 Sample Projects
- Developing and executing a comprehensive market entry strategy for MORE Nutrition in the U.S., including brand positioning, product portfolio, pricing strategy, and go-to-market plan.
- Building and managing a cross-functional team to execute the market entry strategy, including marketing, sales, operations, and customer experience.
- Launching and scaling MORE Nutrition's U.S. operations, including securing scalable production, supply chain, and operational infrastructure.
ASSUMPTION: These sample projects illustrate the strategic and operational nature of the role, as well as the need for a hands-on, adaptable leader.
❓ Key Questions to Ask During Interview
- How does TQG plan to support my onboarding and integration into the global team, given the remote work arrangement?
- What are the key priorities for the first 90 days in this role, and how can I best prepare to address them?
- How does TQG approach collaboration and communication across multiple time zones and locations?
- What opportunities exist for professional development and career advancement within TQG, and how does the company support its employees' growth and success?
- How does TQG measure and track the success of its market entry strategies, and how will my performance be evaluated in this role?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the expectations for success in this unique position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your experience in launching and scaling brands in the U.S. FMCG sector, as well as your passion for nutrition, wellness, and fitness.
- Prepare a portfolio or examples of your past work that demonstrate your strategic thinking, operational execution, and adaptability in a fast-paced, ambiguous environment.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
