📌 Core Information
🔹 Job Title: VP, Client Experience (Public Relations)
🔹 Company: Weber Shandwick
🔹 Location: Hong Kong SAR
🔹 Job Type: On-site
🔹 Category: Public Relations and Communications Services
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Serving as a trusted advisor to clients, building and nurturing client relationships
- Developing and implementing strategic PR and communication programs
- Leading cross-functional teams and mentoring junior team members
- Driving business development activities with existing and new clients
- Ensuring executional excellence and financial acumen in managing client programs and budgets
ASSUMPTION: This role requires a high level of strategic thinking, communication, and leadership skills. It is ideal for an experienced PR professional looking to take on a senior leadership position.
📋 Key Responsibilities
✅ Build, nurture, and expand client relationships, serving as a trusted resource and advisor
✅ Lead the development of strategies and cross-community implementation activities for PR and communication programs
✅ Drive tactical plans, translating strategies into tactics, and ensure team deliverables align with strategies
✅ Own responsibilities for executional leadership of multiple client programs, budgets, timeline, and plans
✅ Keep apprised of clients’ brands, products, services, and market and industry developments
✅ Facilitate cross-functional team integration by working closely with team members from various functional groups
✅ Manage ongoing team resourcing to ensure successful delivery of client work
✅ Anticipate and proactively offer solutions to senior team leadership for executional issues specific to assigned programs
✅ Manage the development of new business proposals and presentations
✅ Build and own productive relationships with multiple client stakeholders, interagency teams, clients’ business partner organizations, and a diverse array of agency colleagues
✅ Demonstrate financial acumen in the areas of budgeting, billing, and staffing
✅ Mentor and train junior team members
ASSUMPTION: This role involves a high level of client interaction and team leadership, requiring strong communication, organizational, and strategic planning skills.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Public Relations, Marketing, or a related field
Experience: Minimum 10 years of professional experience in communication and integrated marketing, preferably within a PR agency environment
Required Skills:
- Proven success in terms of both team management and business growth
- Seasoned strategic media relations experience and contacts
- Excellent writer and communicator
- Strategic thinking and planning skills with the ability to solve business problems through innovative communications solutions
- Strong communication skills and organizational skills to handle business in sophisticated environments
- Proactive leader with a drive to take ownership and inspire others
- Open-minded and culturally aware, eager to collaborate with diverse teams
Preferred Skills:
- Fluency in English; Chinese language skills would be advantageous
ASSUMPTION: Candidates should have a strong background in PR and client management, with a proven track record of driving business growth and leading teams.
💰 Compensation & Benefits
Salary Range: HKD 800,000 - HKD 1,200,000 per annum (Based on industry standards for a VP-level role in Hong Kong)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
Working Hours: Full-time, Monday to Friday, with flexibility for occasional weekend or evening work as needed
ASSUMPTION: The salary range is estimated based on industry standards for a VP-level role in Hong Kong. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Weber Shandwick is a global communications agency that focuses on earned-first marketing communications. They create shared and sustainable value for businesses, people, and society.
Company Size: Weber Shandwick is part of The Weber Shandwick Collective (TWSC), which has over 4,000 employees across 79 offices worldwide. This size allows for ample opportunities for growth and collaboration.
Founded: 1989 (Weber Shandwick); 2021 (The Weber Shandwick Collective)
Company Description:
- Weber Shandwick is the earned-first global communications agency, led by world-class strategic thinkers and creative activators
- Their game-changing work is recognized by prestigious industry awards bodies, including winning 135 Lions at the Cannes Lions International Festival of Creativity
- They are PRWeek’s 2024 Global Agency of the Year and listed on the Ad Age A-List 2024 and Fast Company’s Most Innovative Companies 2024
Company Specialties:
- Earned-first marketing communications
- Strategic media relations
- Creative activations
- Data-driven insights
- Integrated marketing campaigns
Company Website: webershandwick.com
ASSUMPTION: Weber Shandwick is a well-established and reputable global communications agency with a strong focus on earned-first marketing communications.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Managing Director or another senior executive within the agency.
Reporting Structure: The VP, Client Experience will oversee a team of account managers, account executives, and other support staff, as well as collaborate with various functional groups within the agency.
Work Arrangement: This role is on-site, with the primary office location in Hong Kong. However, there may be opportunities for remote work or hybrid arrangements, depending on the specific needs of the client and the agency.
Growth Opportunities:
- Progression to a senior leadership role, such as Managing Director or Regional Director
- Expansion into new markets or client sectors
- Development of specialized skills or expertise in areas such as data analytics, creative strategy, or integrated marketing
ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and collaborative work environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities
Office Location(s): 2 Waterhouse Square, 140 Holborn, London, EC1N 2AE, GB; 909 Third Avenue, New York, NY 10022, US
Geographic Context:
- The Hong Kong office is located in a vibrant and bustling business district, with easy access to public transportation and numerous amenities
- The office is close to major international airports, making it convenient for travel and client meetings
- The city offers a diverse cultural scene, with numerous attractions, restaurants, and entertainment options
Work Schedule: Full-time, Monday to Friday, with flexibility for occasional weekend or evening work as needed
ASSUMPTION: The work environment is dynamic, collaborative, and fast-paced, with a strong focus on client service and excellence.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- First-round interview with the hiring manager or a senior team member
- Second-round interview with a panel of senior leaders or stakeholders
- Final interview with the Managing Director or another senior executive
- Background check and reference verification
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Client management and relationship-building skills
- Leadership and team management skills
- Industry knowledge and understanding of Weber Shandwick's offerings
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your strategic thinking, problem-solving, and communication skills
- Research Weber Shandwick's clients, industry, and company culture to demonstrate your understanding and fit
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: Strategic Thinking, Media Relations, Client Management, Team Leadership, Communication Skills, Organizational Skills, Business Development, Budget Management, Mentoring, Cultural Awareness, Problem Solving, Digital Media, Content Creation, Collaboration, Proactive Leadership, Innovative Solutions
ASSUMPTION: The application process is thorough and competitive, with a strong focus on assessing the candidate's strategic thinking, communication, and leadership skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
- Media monitoring and analytics tools (e.g., Mention, Brand24, Hootsuite)
- Creative design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The tools and technologies required for this role are standard for the communications industry and can be learned or adapted quickly by a qualified candidate.
👔 Cultural Fit Considerations
Company Values:
- Curiosity: We cultivate curiosity and challenge convention to solve problems and drive innovation
- Inclusion: We foster teams and environments built on belonging and openness to possibility
- Courage: We stand up for what we believe in and take calculated risks to drive progress
- Impact: We strive to make a meaningful difference in everything we do, for our people, our clients, and the world
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on client service and excellence
- Data-driven and insights-led
Self-Assessment Questions:
- Do you align with Weber Shandwick's company values and work style?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on client service?
- Do you have the strategic thinking, communication, and leadership skills required to succeed in this role?
ASSUMPTION: Weber Shandwick values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and excellence.
⚠️ Potential Challenges
- Managing multiple client programs and budgets simultaneously, requiring strong organizational and time management skills
- Working in a fast-paced, dynamic environment with tight deadlines and high expectations
- Building and maintaining strong client relationships, requiring excellent communication and relationship-building skills
- Managing and mentoring a team of account managers, account executives, and support staff, requiring strong leadership and coaching skills
ASSUMPTION: This role presents unique challenges and opportunities for professional growth and development within a dynamic and collaborative work environment.
📈 Similar Roles Comparison
- This role is similar to other VP-level client experience or account management roles within the communications industry, but with a focus on earned-first marketing communications
- Weber Shandwick's global presence and reputation provide unique opportunities for career growth and development
- This role offers a competitive salary and benefits package, with opportunities for professional development and growth
ASSUMPTION: This role offers unique opportunities for professional growth and development within a dynamic and collaborative work environment, with a strong focus on client service and excellence.
📝 Sample Projects
- Developing and implementing a strategic communication plan for a major product launch, including media relations, influencer engagement, and content creation
- Managing a team to execute a large-scale event or conference, requiring logistical planning, vendor management, and on-site support
- Conducting a comprehensive audit of a client's communication channels and developing recommendations for improvement, including channel optimization, content strategy, and audience segmentation
ASSUMPTION: These sample projects demonstrate the strategic thinking, communication, and leadership skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does Weber Shandwick support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Weber Shandwick approach diversity, equity, and inclusion in its hiring and workplace practices?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Weber Shandwick Careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your strategic thinking, problem-solving, and communication skills
- Research Weber Shandwick's clients, industry, and company culture to demonstrate your understanding and fit
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
