📌 Core Information
🔹 Job Title: VP, Client Marketing, Cosmetic
🔹 Company: Synchrony
🔹 Location: Chicago Site, Stamford Remote CT, Kansas City Remote KS, Costa Mesa CA US, Chicago Remote IL
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading marketing strategies for partner and client relationships in the Cosmetic industry
- Developing and executing multi-channel marketing strategies
- Collaborating with internal teams and analytics to drive client engagement and business growth
- Managing multiple clients and priorities
- Providing strategic leadership and mentoring talent within the organization
ASSUMPTION: This role requires a high level of strategic thinking, project management, and leadership skills to manage multiple clients and priorities effectively.
📋 Key Responsibilities
✅ Lead marketing strategies to grow partner and client relationships in the Cosmetic industry
✅ Develop and execute multi-channel marketing strategies and tactics (both B2B2C and B2B) and client-specific marketing plans
✅ Leverage consultative selling to listen, innovate, recommend, and gain buy-in on client-specific omni-channel marketing plans and tactics
✅ Collaborate with sales and internal teams to innovate and execute B2B and B2B2C marketing strategies that drive practice acquisition, engagement, applications, and usage of the CareCredit credit card at client locations
✅ Work closely with analytics to monitor results and adjust tactics based on impact
✅ Create metrics and dashboards to support clients and develop/track campaign analytics
✅ Lead project management and annual marketing calendar, leveraging allocated resources, and lead execution of multi-channel marketing campaigns
✅ Develop educational online and offline content to support direct marketing, align with market dynamics, and drive business needs (webinars, videos, case studies, and white papers)
✅ Lead advertising agencies to implement marketing campaigns
✅ Lead cross-functional team involving various levels of management
✅ Manage budget including forecasting and tracking
✅ Perform other duties and/or special projects as assigned including leading strategic projects for the team
ASSUMPTION: This role requires a strong background in client management, paid digital, social media, DTC, and consumer marketing.
🎯 Required Qualifications
Education: Bachelor's Degree OR in lieu of a degree, a high school diploma and 10+ years of Marketing experience
Experience: 6+ years of experience in client marketing leadership that includes:
- Innovating and executing comprehensive multi-channel marketing strategies and campaigns
- 5+ years of experience in digital marketing
- 5+ years of experience in B2B and B2B2C marketing experience and partnering with creative agencies to execute
- 2+ years consumer marketing experience
- 2+ years of people leadership either with directs or cross-functionally
- Ability to travel ~30%
Required Skills:
- Strong client management and understanding of paid digital, social media, DTC, and consumer marketing
- Strong organization and comfort with managing multiple clients, partners, and associations at once, often with competing deadlines and priorities
- Ability to develop executive level presentations without agency support for client quarterly business reviews and meetings
- Strong analytics background needed to set strategy and measure performance
- Collaborative team player with ability to influence across all levels of internal and external organizations
Preferred Skills:
- MBA
- DTC or consumer marketing experience with strong understanding of paid digital and social channels
- Client influencing and management experience
- Detailed project and client management, including multiple clients at once with competing priorities
- C-Suite executive presence and presentation skills
- Marketing strategy including development/execution of integrated marketing campaigns managing creative agencies, research or analytic partners
- Experience with consumer credit offers and B2B2C marketing programs
- Flexible, high energy, self-starter with an emphasis on action rather than analysis
- Strong working knowledge of multi-channel marketing campaigns
- Excellent verbal and written communication and presentation skills
ASSUMPTION: Candidates must have a strong background in client marketing leadership, digital marketing, and B2B/B2B2C marketing to be successful in this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $185,000 USD Annual
Benefits:
- Competitive benefits package
- 401(k) with company match
- Health, dental, and vision insurance
- Tuition reimbursement
- Employee discounts
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a VP-level role in the Marketing field with 10+ years of experience. Benefits are competitive and include health insurance, retirement savings, and employee discounts.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically consumer financing and promotional financing
Company Size: 10,001+ employees
Founded: 1932 (as a division of General Electric)
Company Description:
- Synchrony is a leading consumer financial services company offering a wide range of specialized financing programs, as well as rewards, promotional and loyalty programs
- The company has been a subsidiary of Synchrony Financial since 2003
- Synchrony is committed to providing a high-quality customer experience and helping people access the essential needs and everyday wants of their lives
Company Specialties:
- Consumer financing
- Payments
- Promotional financing
- Installment lending
- Savings products
- Banking and online banking
Company Website: https://www.synchrony.com
ASSUMPTION: Synchrony is a large, established company with a diverse range of products and services, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Executive
Reporting Structure: This role reports directly to the SVP, Client Marketing, Cosmetic
Work Arrangement: Hybrid, with the option to work from home, near one of the company's Hubs, or come into one of the company's offices as needed
Growth Opportunities:
- Potential to grow into a senior leadership role within the Marketing department
- Opportunities to lead strategic projects and initiatives
- possibility to expand the role's scope to include additional industries or product lines
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead strategic projects and initiatives and potentially expand the role's scope.
🌍 Location & Work Environment
Office Type: Hybrid, with offices in Chicago, Stamford, Kansas City, Costa Mesa, and other locations
Office Location(s): Chicago Site, Stamford Remote CT, Kansas City Remote KS, Costa Mesa CA US, Chicago Remote IL
Geographic Context:
- Chicago: A major city with a diverse economy and a large financial services industry
- Stamford: A suburban city with a high cost of living and a significant financial services industry
- Kansas City: A mid-sized city with a diverse economy and a growing tech industry
- Costa Mesa: A coastal city with a high cost of living and a thriving tech industry
Work Schedule: 40 hours per week, with the option to work remotely or on-site as needed
ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to work from home, near one of the company's Hubs, or come into one of the company's offices as needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and management skills
- Client management and communication skills
- Marketing strategy and campaign development skills
- Analytical skills and data-driven decision-making
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership, management, and client management skills
- Be ready to discuss your marketing strategy and campaign development experience
- Demonstrate your ability to work effectively in a hybrid work environment
ATS Keywords: Client Marketing, B2B Marketing, B2B2C Marketing, Digital Marketing, Consultative Selling, Project Management, Analytics, Multi-Channel Marketing, Leadership, Communication, Presentation Skills, Creative Agency Collaboration, Consumer Marketing, Talent Development, Strategic Planning, Campaign Execution
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strategic thinking, leadership, and marketing skills throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, Google Workspace, CRM software, marketing automation tools, project management tools, and data visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Put Customers First
- Act with Integrity
- Collaborate and Win Together
- Innovate and Learn
- Deliver with Excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and action-oriented
- Strong communication and presentation skills
Self-Assessment Questions:
- Do you have strong client management and communication skills?
- Are you comfortable working in a hybrid work environment?
- Do you have a proven track record of developing and executing successful marketing strategies and campaigns?
- Are you able to work effectively in a fast-paced, dynamic environment with competing priorities?
- Do you have strong analytical skills and the ability to make data-driven decisions?
ASSUMPTION: Synchrony values a collaborative, data-driven, and results-focused work environment, and candidates should be prepared to demonstrate their fit with these values and work style preferences.
⚠️ Potential Challenges
- Managing multiple clients with competing deadlines and priorities
- Keeping up with industry trends and best practices in digital marketing and B2B/B2B2C marketing
- Working effectively in a hybrid work environment
- Balancing the needs and goals of both clients and the company
- Developing and executing marketing strategies that drive both client and company business growth
ASSUMPTION: This role presents unique challenges related to managing multiple clients, staying current with industry trends, working in a hybrid environment, and balancing client and company needs and goals.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Director of Client Marketing, but with a broader scope and higher level of responsibility
- Unlike other roles in the industry, this role requires a strong background in both B2B and B2B2C marketing
- This role offers significant growth potential and the opportunity to lead strategic projects and initiatives
ASSUMPTION: This role is unique in its requirement for a strong background in both B2B and B2B2C marketing and its significant growth potential.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive practice acquisition and engagement for a major client in the Cosmetic industry
- Creating and implementing a client-specific employee campaign to drive employee engagement and usage of the CareCredit credit card
- Leading a team to develop and execute a new client implementation pitch to acquire a new contractual partnership
ASSUMPTION: These sample projects demonstrate the strategic, leadership, and marketing skills required for this role and the opportunity to drive business growth for both clients and the company.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Cosmetic industry and how does this role address them?
- How does this role collaborate with other departments and teams within the company?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the growth and development of its employees?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: These key questions help candidates understand the role's priorities, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership, management, and client management skills
- Be ready to discuss your marketing strategy and campaign development experience
- Demonstrate your ability to work effectively in a hybrid work environment
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
