📌 Core Information
🔹 Job Title: VP, Client Marketing, Cosmetic
🔹 Company: Synchrony
🔹 Location: Chicago Site, Stamford Remote CT, Kansas City Remote KS, Costa Mesa CA US, Chicago Remote IL
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading large client, partner, and association relationships to ensure business objectives are met
- Developing and executing multi-channel marketing strategies
- Collaborating with sales and internal teams to innovate and execute marketing strategies
- Driving client engagement and growth
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple clients and projects simultaneously.
📋 Key Responsibilities
✅ Lead large clients, partners, and associations to ensure business objectives are met
✅ Develop and execute multi-channel marketing strategies and campaigns
✅ Collaborate with sales and internal teams to innovate and execute marketing strategies
✅ Drive client engagement and growth through strategic planning and execution
✅ Manage budgets, including forecasting and tracking
✅ Lead project management and annual marketing calendar
✅ Develop and deliver executive-level presentations
✅ Manage and mentor marketing professionals directly and cross-functionally
✅ Analyze research and data to set strategy and measure performance
✅ Develop content and content programs based on industry and client needs
✅ Create metrics and dashboards to support clients and track campaign analytics
✅ Lead advertising agencies to implement marketing campaigns
✅ Perform other duties and/or special projects as assigned
ASSUMPION: This role requires strong organizational skills, the ability to manage multiple priorities, and a data-driven approach to decision-making.
🎯 Required Qualifications
Education: Bachelor's Degree or equivalent experience
Experience: 6+ years of experience in client marketing leadership, including:
- Innovating and executing comprehensive multi-channel marketing strategies and campaigns
- 5+ years of experience in digital marketing
- 5+ years of experience in B2B and B2B2C marketing experience and partnering with creative agencies to execute
- 2+ years of consumer marketing experience
- 2+ years of people leadership either with directs or cross-functionally
- Ability to travel ~30%
Required Skills:
- Client management and understanding of paid digital, social media, DTC, and consumer marketing
- Strong organizational skills and ability to manage multiple clients and projects simultaneously
- Excellent verbal and written communication and presentation skills
- Ability to develop executive-level presentations without agency support
- Strong analytics background needed to set strategy and measure performance
Preferred Skills:
- MBA
- DTC or consumer marketing experience with strong understanding of paid digital and social channels
- Client influencing and management experience
- Detailed project and client management, including multiple clients at once with competing priorities
- Flexible, high energy, self-starter with an emphasis on action rather than analysis
- Collaborative team player with ability to influence across all levels of internal and external organizations
- Experience in either the Financial Services industry or Cosmetic, Vision, Audiology, and/or Wellness healthcare industries
ASSUMPTION: Candidates with a strong background in client marketing leadership, digital marketing, and B2B/B2B2C marketing experience are strongly preferred.
💰 Compensation & Benefits
Salary Range: $110,000 - $185,000 USD Annual
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Tuition reimbursement
- Employee stock purchase plan
- Paid time off and holidays
- Flexible work arrangements
- Employee discounts and perks
Working Hours: Full-time, hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual compensation offered will be based upon work experience, skill level, or knowledge.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically consumer finance, payments, and promotional financing
Company Size: 10,001+ employees
Founded: 1932 (as a division of General Electric)
Company Description:
- Synchrony is a leading consumer financial services company offering a wide range of specialized financing products, including credit, promotional, and installment lending, savings products, and banking through programs with retailers, health care providers, and manufacturers, as well as third-party acquirers.
- The company also offers consumer banking and P2P lending products, enterprise-wide payment solutions, and other services. Synchrony is a Fortune 500 company with approximately $150 billion in assets as of December 31, 2021, and is listed on the New York Stock Exchange (NYSE: SYF).
Company Specialties:
- Consumer finance
- Payments
- Promotional financing
- Installment lending
- Savings products
- Banking
- and Online Banking
Company Website: Synchrony.com
ASSUMPTION: Synchrony is a large, established company with a diverse range of products and services, offering numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Executive
Reporting Structure: This role reports directly to the Senior Vice President of Client Marketing, Cosmetic
Work Arrangement: Hybrid, with the ability to work remotely up to 30% of the time
Growth Opportunities:
- Potential to lead a team of marketing professionals
- Opportunity to work on high-impact projects with significant business impact
- Possibility to advance to a senior leadership role within the company
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to lead a team and make a significant impact on the business.
🌍 Location & Work Environment
Office Type: Hybrid, with offices in Chicago, Stamford, Kansas City, Costa Mesa, and other locations
Office Location(s): Chicago Site, Stamford, Kansas City, Costa Mesa
Geographic Context:
- Chicago: A major city with a diverse population and a vibrant business community
- Stamford: A suburban city with a mix of urban and rural areas, offering a balance between city life and nature
- Kansas City: A mid-sized city with a strong sense of community and a growing tech industry
- Costa Mesa: A coastal city with a Mediterranean climate and a mix of urban and suburban areas
Work Schedule: Full-time, with the ability to work remotely up to 30% of the time
ASSUMPTION: The hybrid work arrangement offers flexibility and the ability to balance work and personal life, while still having access to the resources and collaboration opportunities provided by an office environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- Phone or video interview with the hiring manager
- On-site or virtual final interview with key stakeholders
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and management skills
- Communication and presentation skills
- Industry knowledge and expertise
- Ability to manage multiple priorities and projects simultaneously
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experiences, and industry knowledge
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
- Prepare questions to ask the interviewer to show your interest in the role and the company
ATS Keywords: Client Marketing, B2B Marketing, B2B2C Marketing, Digital Marketing, Consultative Selling, Project Management, Analytics, Leadership, Multi-Channel Marketing, Consumer Marketing, Presentation Skills, Strategic Thinking, Team Collaboration, Budget Management, Content Development, Relationship Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and industry expertise, as well as their ability to manage multiple priorities and projects simultaneously.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: The tools and technologies required for this role will depend on the specific needs of the team and the company, but will likely include a mix of Microsoft Office Suite, Google Workspace, CRM, marketing automation, project management, and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Act with Integrity
- Deliver with Excellence
- Embrace Change
- Collaborate to Win
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and action-oriented
- Strong communication and presentation skills
Self-Assessment Questions:
- How do you prioritize and manage multiple clients and projects simultaneously?
- How do you balance building marketing programs to drive both client and company business goals?
- How do you develop and deliver executive-level presentations without agency support?
- How do you innovate and execute offers, pricing, and promotions for clients collaborating with internal teams?
- How do you analyze research and data to set strategy and measure performance?
ASSUMPTION: The ideal candidate for this role will have strong leadership and management skills, excellent communication and presentation skills, a data-driven approach to decision-making, and the ability to manage multiple priorities and projects simultaneously.
⚠️ Potential Challenges
- Managing multiple clients and projects simultaneously with competing priorities and deadlines
- Balancing the need to drive business growth for both the client and the company
- Developing and delivering executive-level presentations without agency support
- Innovating and executing offers, pricing, and promotions for clients collaborating with internal teams
- Analyzing research and data to set strategy and measure performance
ASSUMPTION: The potential challenges for this role are significant, but with strong leadership, management, and communication skills, the right candidate can successfully navigate these challenges and drive business growth for both the client and the company.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Director of Client Marketing, but with a broader scope of responsibilities and a higher level of leadership
- Unlike other roles in the industry, this role requires a strong background in client marketing leadership, digital marketing, and B2B/B2B2C marketing experience
- This role offers significant growth potential, with the opportunity to lead a team and make a significant impact on the business
ASSUMPTION: This role is unique in its scope and level of responsibility, offering a significant opportunity for the right candidate to drive business growth and advance their career.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive client engagement and growth
- Creating and delivering an executive-level presentation to a client's senior marketing leadership team
- Innovating and executing offers, pricing, and promotions for a client collaborating with internal teams
- Analyzing research and data to set strategy and measure performance for a client
ASSUMPTION: The sample projects for this role will vary depending on the specific needs of the client and the business, but will likely involve developing and executing marketing campaigns, creating and delivering presentations, innovating and executing offers, pricing, and promotions, and analyzing research and data to set strategy and measure performance.
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its marketing campaigns, and how is this role expected to contribute to that success?
- What are the key challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does the company approach collaboration and teamwork, and what are the expectations for this role in that regard?
ASSUMPTION: The key questions to ask during the interview for this role should focus on the company's approach to employee growth and development, the priorities for the role, the company's measurement of marketing campaign success, the key challenges facing the company, and the company's approach to collaboration and teamwork.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experiences, and industry knowledge
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
- Prepare questions to ask the interviewer to show your interest in the role and the company
- Follow up with the hiring manager after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
